Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. E-Metrics Panel Presentation.

ROI 50

ROI Widget Cambodia Metrics 50

Care2

AUGUST 16, 2008

These tactics will resonate much more with the YouTube audience than a piece you think is hip or one that features a celebrity. One example is 24HoursforDarfur who has collected over 800 videos from celebrities, elected officials, and citizens urging Congress to do more about the genocide in Darfur. Which is better for nonprofits ?

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

These tactics will resonate much more with the YouTube audience than a piece you think is hip or one that features a celebrity. One example is 24HoursforDarfur who has collected over 800 videos from celebrities, elected officials, and citizens urging Congress to do more about the genocide in Darfur. Which is better for nonprofits ?

YouTube 34

YouTube Video Social Media Advocacy 34

Museum 2.0

JANUARY 5, 2007

The Exploratorium did the solar eclipse, and the US Holocaust Memorial Museum is doing all kinds of programs around Darfur. How do you measure success of a project like this in Second Life? You would measure it in the same way you measure the success of an exhibit or a museum. What’s the mission of the museum?

Virtual 20

Virtual Game Second Life Museum 20

Connection Cafe

MAY 13, 2009

Greenpeace building up 90,000+ friends on MySpace and communicating with this audience in that space. USHMM : Crisis in Darfur - Visualized destruction in Darfur that was being publicly refuted - 50% increase in traffic to site - International visits went from 23-52%. Natalie’s ending tip for social networks?

Tech 20

Tech Communication Tools Online 20