Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Twitter Demographics. If your organization Tweets, will they donate? Be A Voice for Darfur: Great Example of A Multi-Channel Campaign. Working Wikily: The Power of the Newbie.

ROI 50

ROI Widget Cambodia Metrics 50

Care2

NOVEMBER 15, 2007

Use your current audience to cultivate these donations. Use mini celebs - a columnist in a local newspaper or magazine may not be a global sensation, but he or she does have a large, captive audience. Their creativity may inspire others. There was a great discussion about social networking, particularly Facebook apps.

Interaction 28

Interaction Social Media Advocacy Fundraising 28

Care2

AUGUST 16, 2008

These tactics will resonate much more with the YouTube audience than a piece you think is hip or one that features a celebrity. One example is 24HoursforDarfur who has collected over 800 videos from celebrities, elected officials, and citizens urging Congress to do more about the genocide in Darfur.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

These tactics will resonate much more with the YouTube audience than a piece you think is hip or one that features a celebrity. One example is 24HoursforDarfur who has collected over 800 videos from celebrities, elected officials, and citizens urging Congress to do more about the genocide in Darfur.

YouTube 34

YouTube Video Social Media Advocacy 34