Candid

JUNE 7, 2023

As a member of Generation Z (Gen Z), or today’s 11- to 26-year-olds, I have been curious about the advice given to nonprofits on capturing younger audiences’ attention. But other suggestions, like using pop culture slang and memes to catch Gen Z’s shorter attention span, feel a little off. Here are the top takeaways.

Advice 88

Advice Social Media Media Meme 88

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

Use human centered design principles, not your arrogance of thinking you know what works for your audience without testing. Use Scientific Methods: These include having a significant sample size, randomly selected groups and some split testing. It’s a subjective and culturally influenced unconscious and involuntary response.

Test 117

Test Impact Experiment San Francisco 117

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 15, 2011

Discrete Events: #sxsw , #ntc12 , #bbcon , #df11 : Many conferences, especially those with younger audiences or a focus on technology, use a hashtag to coordinate online conversation. #fundchat (a fundraising group on Twitter) and #ff are both regularly occurring online events.

Measure 103

Measure Meme Twitter Tag 103

Bloomerang

SEPTEMBER 6, 2021

I work mainly with nonprofits and social enterprises that want to have a bigger impact, that wants to increase their audiences, and that want to interact with diverse communities. So step one is find how your audience communicates. Culturally specific communication is the second thing. WhatsApp is huge in India. Lots of ones.

Community 66

Community Video Broadcast Phone 66

Amy Sample Ward

FEBRUARY 22, 2010

Below are live notes – apologies for spelling and grammar – that follow the main points and audience q/a. Andrew Keen (via video), author of Cult of the Amateur: How the Internet is killing our culture. Changes come through people and culture and not through technology. Kevin Anderson, blogs editor of the Guardian.

Iran 152

Iran Technology China Sri Lanka 152

Steve Bridger

JUNE 25, 2008

Tuesday, December 9, 2008 at 10:32 am | Permalink Amy Sample Ward wrote: Great list, Steve! Monday, January 5, 2009 at 4:45 pm | Permalink Stuart G Hall wrote: Like the 5 a day meme, thanks. The reality that to consider social as just a part of a campaign is to critically misunderstand the audience expectations, and the opportunity.

Flickr 40

Flickr Charity Social Media Hurricane 40