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New Techniques for Donor Profiling and Audience Modeling

NonProfit PRO

Here are some techniques to help any organization use data to create new models, audiences, and pools of targeted prospects that look just like their best donors. We know that more targeted and relevant marketing drives higher response rates and engagement, and to get more targeted and relevant, you need great data.

Technique 246
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5 Tips for Creating Shareable Content Your Audience Will Love

Media Cause

However, creating shareable content is another beast. Optimizing content for your nonprofit should start by looking at your audience. The most important thing your content needs to do is connect your audience with your organization or mission. Here are some helpful tips for creating compelling content for nonprofits.

professionals

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Reach Your Target Audience: 5 Effective Segmentation Tips

Pamela Grow

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Survey your audience to determine whether they prefer email, direct mail, SMS messaging, or phone calls. Let’s get started!

Audience 111
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How to acquire and engage new advocacy audiences

EveryAction

As a nonprofit marketing agency with a specialty in advocacy and campaigns, we’ve worked with countless folks like you across issue areas who are valiantly working to acquire and engage new advocacy audiences. At the center of that big picture is your target audience. Start to fill in their portrait: Who are they? Where are they?

Advocacy 177
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Cast Video with Strategy to Create Stellar Communications 

.orgSource

“I realized that associations already had the content and the audience. was to help them leverage and monetize assets they already owned and showcase their brands in a new context while creating a simple model that could become self-funding.” The cost and effort needed to create a video are significantly reduced.

Video 221
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Creating a Nonprofit Digital Strategy with ChatGPT: A Practical Guide

Nonprofit Tech for Good

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. For instance, if audience engagement is a priority, prompts related to chatbot interactions and personalized messaging are key. Output as a table.”

Digital 303
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Creating a Better Member Experience

Association Analytics

And the more you’re able to understand member behavior, the better able you are to create an experience that meets their needs. Key ways to segment your audience may be by demographic, length of membership or by behaviors such as engagement, certification activities and event attendance.