See3

JANUARY 17, 2008

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Michael Hoffman JAN 17, 2008 Need a job?

Job 40

Job Marketing Online Influence 40

Care2

JUNE 13, 2007

60) Search « Blogrolls Best, June 15 Edition | Main | Care2 Featured in "Greenvertising" Report » Tuesday Jun 12 2007 Vlinks: The Webs Best Video Sharing, Vlogging, and Resources Tuesday, June 12, 2007 at 08:53AM | by James OMalley Youve heard of YouTube. Youve heard of.well, have you heard of anyone else?

Vlog 28

Vlog Social Media Video Resource 28

See3

NOVEMBER 2, 2007

That’s the promise and power of portable media — you don’t have to be the convener of all the audiences for your stuff.) Make a Google Search Story Video in Under 5 Minutes Ready for Another Video Contest? Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today!

Video 40

Video Miami FAQ YouTube 40

Care2

MAY 22, 2009

60) Search « The ROI of Social Media | Main | Advocacy Online Launches in the US » Thursday May 21 2009 Earned Media: How to Stay Relevant and Track It Thursday, May 21, 2009 at 01:20PM | by Allyson Kapin “If you dont brand yourself, Google will brand you,” says branding expert Sherry Beck Paprocki.

Track 41

Track Social Media Media Advocacy 41

See3

FEBRUARY 27, 2008

Sit with Danny Alpert, See3 Executive Producer and Award Winning Documentary filmmaker and brainstorm on new video stories, approaches and styles, explore how to repurpose your existing audio-visual assets and how to distribute your media to the widest and most effective audiences. Case Soup: Nonprofit Video Secrets Revealed!

NTC 40

NTC Consultant Video Free 40

Care2

JUNE 11, 2007

60) Search « Vlinks: The Webs Best Video Sharing, Vlogging, and Resources | Main | Cultivate, Educate or Activate? 60) Search « Vlinks: The Webs Best Video Sharing, Vlogging, and Resources | Main | Cultivate, Educate or Activate? Copyright © 2008, Care2.com We happen to agree with her. ;O)

Social Media 28

Social Media Advocacy Case Study Vlog 28

See3

NOVEMBER 26, 2007

They understand that an organization, or a campaign, must tell a story to build an audience, and then activate that audience with a compelling call to action. Where and how should we focus our energies to get the most ROI from our video production resources? When, if ever, do we need a professional touch?

Video 40

Video Campaign Chad Contest 40

Care2

MARCH 3, 2009

60) Search « 3rd Annual DoGooderTV Nonprofit Video Awards | Main | 10 Best Web Content Practices » Friday Feb 27 2009 Tweet Locally, Reach Broadly Friday, February 27, 2009 at 06:43PM | by Daniel Bennett Daniel Bennett To Tweet or not to Tweet is not the question. Good article, Allyson.

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Social Media Local Advocacy Media 31

See3

JANUARY 7, 2008

Danny “plans to leverage the widespread appeal anticipated for this project with an innovative, multi-platform community engagement campaign designed to build audiences before the broadcast and extend the reach of the series into communities across the nation.&# One of the coolest things will be the outreach and engagement pieces.

Broadcast 40

Broadcast FAQ Video Newsletter 40

See3

MARCH 13, 2008

APPLICATION PROCESS: If you are interested and qualified for this position and would like to be considered, please submit all written or electronic information to Human Resources. Make a Google Search Story Video in Under 5 Minutes Ready for Another Video Contest? Case Soup: Nonprofit Video Secrets Revealed!

Foundation 40

Foundation Job Open Media 40

See3

MAY 21, 2007

It also has taken this whole year for me to build something of an audience. Make a Google Search Story Video in Under 5 Minutes Ready for Another Video Contest? If you don’t know Guy, he gives good keynote. As I look at many interesting blogs I realize that it’s never too late to start.

Technology 40

Technology FAQ Newsletter NTC 40

Care2

DECEMBER 28, 2008

Depending on your audience, a story of success from the past or a story about a person/group/animal from the present that shows why donations are so important. Knowing your audience and making sure to keep your message directed towards them and very clear is key. December 28, 2008 | David Kinard Copyright © 2008, Care2.com

Social Media 28

Social Media Advocacy Fundraising Online 28

See3

SEPTEMBER 24, 2007

You don’t have to have more metrics to understand that in order to capture and keep the attention of you target audience that you have to have good, compelling visual stories. Make a Google Search Story Video in Under 5 Minutes Ready for Another Video Contest? And now we know, online video is the best way to do that.

Video 40

Video YouTube FAQ Metrics 40

Care2

FEBRUARY 7, 2009

60) Search « Twestival: To Meet, Tweet And Raise $500K For Charity | Main | The Joys of Google Grants, Part 2 » Wednesday Feb 04 2009 Why Every Nonprofit Should Embrace the Web 2.0 You need to be where your target audiences are. It’s where people go to gather news, resources and discuss issues. Great post!

Social Media 31

Social Media Web Advocacy Media 31

See3

MARCH 12, 2008

So if you are committed to YouTube as an organization you could create landing pages that encourage your constituents to comment on your site, making the video more valuable back within the YouTube community (because comments are an indication to search of relevance). It can search them better and throw up ads against them.

YouTube 40

YouTube Platform Kickapps API 40

See3

FEBRUARY 26, 2008

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Michael Hoffman FEB 26, 2008 Are you an idiot?

Video 40

Video FAQ Newsletter Copyright 40

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 18, 2007

I'll be using a new online learning platform that I haven't used before and the participants are a slightly different audience than nonprofit staff or at least I think. looking at the ten steps and overlaying these themes in search of examples! Guide your students to conversations and resources. I'm nervous. Hiring people.

Remix 50

Remix Professional Technorati Wiki 50

Care2

APRIL 22, 2009

I was looking for ways to be accessible to our constituents, grow our audience, and virally promote our content, so Twitter seemed like the way to go. Right now, were using it to grow the audience of people that are involved and help create that amorphous "buzz". I think the medium is just too fluid for that.

Social Media 68

Social Media Twitter Action Advocacy 68

See3

SEPTEMBER 12, 2007

Last year, Nielsen/NetRatings did a study and found that a third of YouTube’s audience is over 45. Make a Google Search Story Video in Under 5 Minutes Ready for Another Video Contest? I wouldn’t be surprised if that’s only gone up in the past year. Case Soup: Nonprofit Video Secrets Revealed!

People 40

People Demographics Video FAQ 40

Care2

NOVEMBER 15, 2007

As you can no doubt gather, you might not need to invest valuable time and resources into all four, because a lot of the audience is redundant. One of the points Ive arrived at is that selecting the social networking site should be based on demographics of the audience that is there. All rights reserved.

Demographics 28

Demographics Social Network Social Media Network 28

Care2

NOVEMBER 15, 2007

As you can no doubt gather, you might not need to invest valuable time and resources into all four, because a lot of the audience is redundant. One of the points Ive arrived at is that selecting the social networking site should be based on demographics of the audience that is there. All rights reserved.

Demographics 28

Demographics Social Network Social Media Network 28

Care2

MAY 1, 2008

Heres the outline: Tell a story Keep the audience in mind Make a clear call to action Shoot video with repurposing in mind Think outside the box Prepare a script and get some feedback B-roll is important Sound is critical Give the viewer the right web tools Host a screening To get the details, read the full article. All rights reserved.

Social Media 28

Social Media Video Advocacy Web 28

See3

JANUARY 15, 2008

Our background in video production, web development and nonprofit marketing and fundraising are combined to create campaigns with emotional appeal that compel target audiences to action. Make a Google Search Story Video in Under 5 Minutes Ready for Another Video Contest? Case Soup: Nonprofit Video Secrets Revealed!

Award 40

Award Video San Francisco Contest 40

Care2

MAY 8, 2009

Your audience is already using major social networks like Facebook and Twitter so that is where you should have a solid presence. We think of these sites as new marketing channels, albeit interactive, to use to reach our various audiences. May 11, 2009 | Caitlin Jennings Copyright © 2008, Care2.com All rights reserved.

Social Media 41

Social Media Studies Facebook Raise 41

Care2

MARCH 4, 2009

” Provide links to resources, fact sheets, and important articles so users can easily click to read more. 4) Search Engine Optimization: Integrate keyword-rich content into your website that your target audiences want to read. mkp [link] February 27, 2009 | Maryan Pelland Just wanted to say thanks for the great tips!

Social Media 38

Social Media Content Web Practice 38

Care2

MAY 29, 2007

May 29, 2007 | Yvonne Copyright © 2008, Care2.com Amy Gahran - a conversational media consultant, content strategist, and freelance writer/editor - showed us some really cool sites about the exciting, ever-developing world of citizen journalism that we wanted to share with you, our Frog Loop readers. What is citizen journalism?

Journal 28

Journal Social Media Advocacy Case Study 28

Care2

MAY 17, 2007

May 29, 2007 | Yvonne Copyright © 2008, Care2.com Amy Gahran - a conversational media consultant, content strategist, and freelance writer/editor - showed us some really cool sites about the exciting, ever-developing world of citizen journalism that we wanted to share with you, our Frog Loop readers. What is citizen journalism?

Journal 28

Journal Social Media Advocacy Media 28

Care2

FEBRUARY 7, 2009

60) Search « The Joys of Google Grants, Part 2 | Main | The Joys of Google Grants, Part 1 » Sunday Feb 01 2009 Nonprofit Resolutions That Will Make A Difference in 2009 Sunday, February 1, 2009 at 08:56PM | by Allyson Kapin What are your nonprofit resolutions for 2009? February 7, 2009 | Jordan Viator Copyright © 2008, Care2.com

Social Media 28

Social Media Difference Advocacy Case Study 28

See3

JULY 12, 2007

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Michael Hoffman JUL 12, 2007 How many site visitors do you have?

Site 40

Site Question Alexa Video 40

Care2

JUNE 21, 2007

60) Search « CASE STUDY: Care2 Recruits 10,000 for CHEJ Campaign | Main | NetSquared Meetup Roundup » Thursday Jun 21 2007 Online Branding Takeaways Thursday, June 21, 2007 at 12:09PM | by James OMalley Yet another fantastic Internet Advocacy Roundtable took place at the Care2/Oxfam offices! Copyright © 2008, Care2.com

Social Media 28

Social Media Advocacy Online Case Study 28

Care2

MAY 29, 2007

60) Search « Cultivate, Educate or Activate? 60) Search « Cultivate, Educate or Activate? The most important part of any nonprofits story is that it shares with its audience the right emotions, not just ideas. Identify your specific audience 2. May 29, 2007 | Bobbi Russell Copyright © 2008, Care2.com

Social Media 28

Social Media Advocacy Arts Story 28

Care2

MAY 17, 2007

60) Search « Cultivate, Educate or Activate? 60) Search « Cultivate, Educate or Activate? The most important part of any nonprofits story is that it shares with its audience the right emotions, not just ideas. Identify your specific audience 2. May 29, 2007 | Bobbi Russell Copyright © 2008, Care2.com

Advocacy 28

Advocacy Social Media Arts Story 28

Care2

JANUARY 15, 2009

60) Search « What Makes A Campaign Go Viral? 60) Search « What Makes A Campaign Go Viral? Segment Your Subscribers: If you have the staff resources and a lot of subscribers, think about segmenting your e-newsletter subscriber base, and then tailoring different versions of your e-newsletter for each segment (e.g.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

See3

MAY 28, 2007

The prize has to be significant, or seem significant to the target audience. (It It also has to have the right venue, an easy way for people to participate, legal rules and enough promotion so the target audience knows it exists. Make a Google Search Story Video in Under 5 Minutes Ready for Another Video Contest?

Contest 40

Contest Generation Content YouTube 40

See3

NOVEMBER 12, 2007

… Because of these factors, groups that attempt to use their internal, benefit-dinner videos for an online audience will find their efforts largely ignored, says Michael Hoffman , president of See3 Communications Company, a Chicago consulting group that helps charities produce online video campaigns. Einen Kommentar schreiben [.]

El Salvador 40

El Salvador Story Philanthropy Camera 40

See3

NOVEMBER 12, 2007

… Because of these factors, groups that attempt to use their internal, benefit-dinner videos for an online audience will find their efforts largely ignored, says Michael Hoffman , president of See3 Communications Company, a Chicago consulting group that helps charities produce online video campaigns. Einen Kommentar schreiben [.]

El Salvador 40

El Salvador Story Philanthropy Camera 40

Care2

NOVEMBER 15, 2007

Use your current audience to cultivate these donations. Use mini celebs - a columnist in a local newspaper or magazine may not be a global sensation, but he or she does have a large, captive audience. Copyright © 2008, Care2.com Their creativity may inspire others. To create a new comment, use the form below.

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Interaction Social Media Advocacy Fundraising 28