Wild Apricot

JUNE 27, 2008

There are 5 elements key to an effective transfer or exchange of knowledge, the report suggests: Audience, Message, Method, Messenger, and Evaluation: Audience. In defining your target audience, too, keep the intended outcome in mind: Which people are actually in a position to act on your information? both electronic and print.

Knowledge 60

Knowledge Effective PDF Evaluation 60

Care2

MAY 8, 2009

Your audience is already using major social networks like Facebook and Twitter so that is where you should have a solid presence. We think of these sites as new marketing channels, albeit interactive, to use to reach our various audiences. May 11, 2009 | Caitlin Jennings Copyright © 2008, Care2.com All rights reserved.

Social Media 41

Social Media Studies Facebook Raise 41

Care2

NOVEMBER 15, 2007

As you can no doubt gather, you might not need to invest valuable time and resources into all four, because a lot of the audience is redundant. One of the points Ive arrived at is that selecting the social networking site should be based on demographics of the audience that is there. All rights reserved.

Demographics 28

Demographics Social Network Social Media Network 28

Care2

NOVEMBER 15, 2007

As you can no doubt gather, you might not need to invest valuable time and resources into all four, because a lot of the audience is redundant. One of the points Ive arrived at is that selecting the social networking site should be based on demographics of the audience that is there. All rights reserved.

Demographics 28

Demographics Social Network Social Media Network 28

Care2

FEBRUARY 7, 2009

Convio says knowing your audience is key because the online tools you choose to use must align with the technical capabilities of your audience. Convio lays out simple steps to creating a website that is easier to navigate and more useful to your target audiences. February 7, 2009 | Jordan Viator Copyright © 2008, Care2.com

Social Media 28

Social Media Difference Advocacy Case Study 28

Care2

FEBRUARY 17, 2009

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. Direct Mail typically generates a 0.5%

Demographics 34

Demographics Social Media Advocacy Online 34

Care2

APRIL 22, 2009

I was looking for ways to be accessible to our constituents, grow our audience, and virally promote our content, so Twitter seemed like the way to go. Right now, were using it to grow the audience of people that are involved and help create that amorphous "buzz". I think the medium is just too fluid for that. All rights reserved.

Social Media 68

Social Media Twitter Action Advocacy 68

Care2

MAY 29, 2007

May 29, 2007 | Yvonne Copyright © 2008, Care2.com Amy Gahran - a conversational media consultant, content strategist, and freelance writer/editor - showed us some really cool sites about the exciting, ever-developing world of citizen journalism that we wanted to share with you, our Frog Loop readers. What is citizen journalism?

Journal 28

Journal Social Media Advocacy Case Study 28

Care2

MAY 17, 2007

May 29, 2007 | Yvonne Copyright © 2008, Care2.com Amy Gahran - a conversational media consultant, content strategist, and freelance writer/editor - showed us some really cool sites about the exciting, ever-developing world of citizen journalism that we wanted to share with you, our Frog Loop readers. What is citizen journalism?

Journal 28

Journal Social Media Advocacy Media 28

Care2

MARCH 3, 2009

On the other hand, any organization that does not take advantage of using tools like Twitter to reach out to large audiences for free is making a big mistake. March 3, 2009 | Anne Dougherty Copyright © 2008, Care2.com Very interesting points about organizational accountability and standards. Good article, Allyson.

Social Media 31

Social Media Local Advocacy Media 31

Care2

MAY 14, 2009

The Nonprofit eBenchmarks study also analyzed specific list segments, such as donors vs. non-donors, geographically targeted audiences, surveys and tell-a-friend emails. May 14, 2009 | Eric Copyright © 2008, Care2.com Here are the highlights. Email lists are continuing to grow, though the rate of growth was 17% in 2008.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Care2

JUNE 21, 2007

Target your audience: before pouring money into an online ad campaign, make sure the audience of the site your ad appears on is likely to be interested in your nonprofit. Copyright © 2008, Care2.com The higher the number of clicks an ad gets doesnt necessarily equate to a higher number of conversions. All rights reserved.

Social Media 28

Social Media Advocacy Online Case Study 28

Care2

NOVEMBER 26, 2007

Rick is a seasoned professional in the field of nonprofit direct marketing and fundraising, including more than 20 years of experience in direct mail prior to his success in the online world. Give them options for how to process their gift (pay pal, online form, print form and mail). If you have a street address, mail them!

Social Media 31

Social Media Advocacy Online Money 31

Care2

MAY 29, 2007

The most important part of any nonprofits story is that it shares with its audience the right emotions, not just ideas. A story that leaves people angry or motivated wields far more power than one that leaves the audience simply depressed or confused. Identify your specific audience 2. Identify emotionally remnant themes 3.

Social Media 28

Social Media Advocacy Arts Story 28

Care2

MAY 17, 2007

The most important part of any nonprofits story is that it shares with its audience the right emotions, not just ideas. A story that leaves people angry or motivated wields far more power than one that leaves the audience simply depressed or confused. Identify your specific audience 2. Identify emotionally remnant themes 3.

Advocacy 28

Advocacy Social Media Arts Story 28

Care2

JUNE 11, 2008

Don’t sign your mass e-mails with just your company name (and most certainly do not include a scanned signature from your general director). Copyright © 2008, Care2.com And then you’ll probably fail some more. Don’t give up. In other words: try to act as, or at least like, an individual. All rights reserved.

Social Media 28

Social Media Campaign Advocacy Online 28

Care2

OCTOBER 18, 2007

NARAL won the “Integrated Fundraising Campaign” prize for a multi-channel (email plus direct mail plus telemarketing) campaign that acquired 11,300 new contributing members at a 20% to 30% conversion rate. Copyright © 2008, Care2.com To create a new comment, use the form below. All rights reserved.

Convio 28

Convio Award Social Media Advocacy 28

Care2

JUNE 30, 2009

You may think that your audience wants a lot of detail and perhaps “needs” to be educated about why you are doing what you do – but in fact, your activists need to know just three things: 1. June 30, 2009 | Mark Horoszowski Copyright © 2008, Care2.com 60) Search « How Sticky is Facebook? Everybody does it.

Social Media 40

Social Media Advocacy Online Tips 40

Care2

MAY 22, 2009

While paid advertising is a very effective way to increase your list of supporters and help brand your organization to target audiences, earned media is another key tactic to deploy in your overall online communications strategy. May 22, 2009 | Caitlin Jennings Copyright © 2008, Care2.com What is Earned Media? All rights reserved.

Track 41

Track Social Media Media Advocacy 41

Care2

MARCH 13, 2009

Christmas newsletters and recipes are the social media of their time, and women are the key social nodes of our culture. The audience will have ample opportunity to ask questions and respond. An interactive conversation between past and present elected officials and the audience on political leadership in the digital era.

Social Media 44

Social Media Interaction Advocacy Online 44

Care2

MARCH 27, 2009

Measure your reach not the “get”: With the huge opportunity social media offers to access new audiences in creative ways, it also presents a major “ownership” hurdle that is forcing nonprofits to shift the way they think about traditional acquisition. March 30, 2009 | rabia Copyright © 2008, Care2.com

Social Media 31

Social Media Advice Advocacy Media 31

Care2

FEBRUARY 7, 2009

You need to be where your target audiences are. So Id say try to be as creative as possible, and get the advice of people who know the audience well not only from an NPO perspective, but from a tech/2.0 April 18, 2009 | Justin Farrow Copyright © 2008, Care2.com Conference to discuss the importance of incorporating Web 2.0

Social Media 31

Social Media Web Advocacy Media 31

Care2

NOVEMBER 13, 2006

No matter what your reason is, establishing your purpose will guide your content and establish rapport with your audience. This will aide in a better dialogue flow between you and your audience Post a Comment | by Share Article in Online Marketing Reader Comments There are no comments for this journal entry. Make your blog personable.

Social Media 28

Social Media Advocacy Digg Jordan 28

Care2

MAY 15, 2009

With email newsletters and emails as part of your campaigns you can move your supporters up the ladder of engagement to take more actions and help you more and more. Everything revolves around the audience. It really depends on the audience you are trying to engage. What about the idea that e-newsletters are "dead"?

Social Media 34

Social Media Tools Online Advocacy 34

Care2

JUNE 13, 2007

It would make sense, then, that the audiences of these sites sympathize more with the causes of nonprofits. I learned a tremendous amount about production values from a discussion with the author of the above article [link] June 13, 2007 | Beth Kanter Copyright © 2008, Care2.com All rights reserved.

Vlog 28

Vlog Social Media Video Resource 28

Care2

MARCH 4, 2009

4) Search Engine Optimization: Integrate keyword-rich content into your website that your target audiences want to read. My post can be read at [link] May 2, 2009 | param Copyright © 2008, Care2.com ” Provide links to resources, fact sheets, and important articles so users can easily click to read more. All rights reserved.

Social Media 38

Social Media Content Web Practice 38

Care2

AUGUST 16, 2008

These tactics will resonate much more with the YouTube audience than a piece you think is hip or one that features a celebrity. If youre interested in working with a videographer to produce a more polished piece for YouTube, make sure the videographer understands the YouTube audience, what kind of videos receive more views, etc.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

These tactics will resonate much more with the YouTube audience than a piece you think is hip or one that features a celebrity. If youre interested in working with a videographer to produce a more polished piece for YouTube, make sure the videographer understands the YouTube audience, what kind of videos receive more views, etc.

YouTube 34

YouTube Video Social Media Advocacy 34

Care2

APRIL 26, 2007

Key for all of us in this field will be to share data, strategies, and tactics to learn more about what works in what context and with what audience, so if you are running a campaign, dont be shy to let us know (and yes, anonymously, of you must.) Katrin May 2, 2007 | Katrin Copyright © 2008, Care2.com Happy texting!

Social Media 31

Social Media Mobile Advocacy Online 31

Care2

OCTOBER 18, 2007

” As part of doing the demo of Convio’s new application, Austin noted that Convio reportedly is offering additional extensions for nonprofits to tap into audiences on Google, Flickr, Plaxo and YouTube, as well. Copyright © 2008, Care2.com To create a new comment, use the form below. All rights reserved.

Convio 28

Convio Austin Social Media Advocacy 28

Care2

SEPTEMBER 10, 2007

Know your audience. Often, its even just useful to know who was watching, if the video was intended mainly to reach and inform a certain type of audience. They can also can be interactive with the online audience submitting questions via chat or email through a moderator. Celebrities or experts can draw an audience.

Video 28

Video Interview Social Media Online 28

Care2

FEBRUARY 25, 2008

How frequently did you e-mail your list? We also have a monthly e-newsletter that we send out. How many people were on your e-mail list before the challenge? Ruth, Religion Newswriters Association December 3, 2008 | Ruth Portnoy Copyright © 2008, Care2.com And now to the interview. How many afterwards?

Causes 38

Causes Facebook Challenge Social Media 38

Care2

FEBRUARY 13, 2008

How frequently did you e-mail your list? We also have a monthly e-newsletter that we send out. How many people were on your e-mail list before the challenge? Ruth, Religion Newswriters Association December 3, 2008 | Ruth Portnoy Copyright © 2008, Care2.com And now to the interview. How many afterwards?

Causes 38

Causes Facebook Challenge Social Media 38

Care2

JULY 26, 2007

Demographics: is the audience youre recruiting from the social network appropriate for your organization? You can quickly see the actual cost per friend you recruit, the supporter you recruit, or cost per donation and hopefully compare that to other options - web traffic, direct mail, ads, email, events, etc. This list goes on and on.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

Demographics: is the audience youre recruiting from the social network appropriate for your organization? You can quickly see the actual cost per friend you recruit, the supporter you recruit, or cost per donation and hopefully compare that to other options - web traffic, direct mail, ads, email, events, etc. This list goes on and on.

Social Network 74

Social Network ROI Social Media Network 74

Care2

SEPTEMBER 14, 2007

September 14, 2007 | TheMySpaceConsultant Copyright © 2008, Care2.com 60) Search « Would you like a share of $5 million? I wonder how much of this type of consulting will be in starting and engaging in this technology or will it be more in optimizing and getting the most value from it? All rights reserved.

Consultant 31

Consultant Myspace Social Media Advocacy 31

Care2

FEBRUARY 3, 2008

Demographics: is the audience youre recruiting from the social network appropriate for your organization? You can quickly see the actual cost per friend you recruit, the supporter you recruit, or cost per donation and hopefully compare that to other options - web traffic, direct mail, ads, email, events, etc. This list goes on and on.

ROI 53

ROI Social Network Social Media Advocacy 53