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Using Twitter for a Global Conversation

Amy Sample Ward

That’s part of the key to success when using Twitter for a Global conversation. There are also more and more opportunities emerging for people to coordinate global conversations that happen at the same time, instead of disconnected over time (still tied together via hashtag). Invite your audience. What do those # mean?

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A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

What could be more personal than a good old-fashioned conversation? Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. Consider this—the typical sales funnel puts a conversation at the end of multiple one-way interactions.

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professionals

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4 Ways to Boost Your Nonprofit’s Digital Storytelling with WhatsApp

Nonprofit Tech for Good

She has worked with Candid, Cornell University, the United Nations, and Vital Voices Global Partnerships, among others. Physical distance from audience. Storytelling is core to how we as human beings communicate. From a very young age, it is through stories that we learn about ourselves, those around us, and the world in which we live.

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Design Series: Understanding Audience Needs

Forum One

Understanding audience needs is the core of good design. For mission-driven organizations in particular, forging deep connections with audiences is paramount. The questions we hear often are about how organizations can identify and adapt designs to meet the evolving needs of their audiences and ensure that the mission resonates deeply.

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Kill the Noise: How Prioritization on your Website Can Drive Action

NetWits

Prioritize Tasks to Reduce “Noise” The first step in creating a web strategy is “knowing your audience” and defining user tasks (see Andrew Fort’s post: “The #1 Reason Nonprofit Websites Fail and How to Fix It Immediately”). From the Audience Analysis exercise you will have a long list of user tasks for each audience segment.

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Instreamatic, which inserts interactive voice ads into audio streams, raises $6.1M Series A round

TechCrunch

Interactive voice advertising startup Instreamatic , which can insert interactive voice ads into an audio stream, has raised $6.1 SF-HQ’d Instreamatic lets brands that advertise through streaming music apps and podcasts (for instance) have interactive voice-based dialogues with consumers. Need help sleeping?”

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Creating a Better Member Experience

Association Analytics

When’s the last time you heard a board member say, “Members want…” followed by an aggregate of the last five conversations they’ve had. Key ways to segment your audience may be by demographic, length of membership or by behaviors such as engagement, certification activities and event attendance.