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Design Series: Understanding Audience Needs

Forum One

Understanding audience needs is the core of good design. For mission-driven organizations in particular, forging deep connections with audiences is paramount. The questions we hear often are about how organizations can identify and adapt designs to meet the evolving needs of their audiences and ensure that the mission resonates deeply.

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5 Tips for Creating Shareable Content Your Audience Will Love

Media Cause

Optimizing content for your nonprofit should start by looking at your audience. The most important thing your content needs to do is connect your audience with your organization or mission. also increases the rate at which audiences remember brands, products, and ads. Engage with your audience by giving them shareable content.

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A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

What could be more personal than a good old-fashioned conversation? Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. Consider this—the typical sales funnel puts a conversation at the end of multiple one-way interactions.

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Elevating Latino Voices: How Nonprofits Can Celebrate Hispanic Heritage Month

The Modern Nonprofit

Estimated Reading Time: 4 minutes Elevating Latino Voices: How Nonprofits Can Celebrate Hispanic Heritage Month From the rhythmic cadence of salsa music to the inspiring tales of pioneers who’ve blazed trails in fields as diverse as literature, science, and politics, the Latino community has enriched the American mosaic in countless ways.

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8 Ways Nonprofits Can Use Conversational Marketing

Forum One

Conversational marketing speaks to the growing expectation of a personalized experience and the opportunity to connect and start a one-to-one conversation. . Coined by our partners at Drift , conversational marketing aims to guide users through an engagement funnel more quickly by using real-time conversations.

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8 Ways Nonprofits Can Use Conversational Marketing

Forum One

Though conversational marketing is relatively new, it speaks to the growing expectation of a personalized experience and the opportunity to connect and start a one-to-one conversation. Generally speaking, traditional online forms are seeing fewer conversions on websites for things such as e-newsletter signups or white paper downloads.

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8 Strategies For Crafting Compelling Email Campaigns With Bloomerang AI Content Assistant

Bloomerang

Personalize email content to boost engagement Personalization makes your audience feel valued. The tool can help you craft subject lines that are both intriguing and relevant to your audience. Enhance calls-to-action (CTAs) to get the results you want Effective CTAs are essential for driving conversions.

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