Nonprofit Tech for Good

MARCH 17, 2020

There is a technique that you can use for nearly any type of campaign that will help you achieve the best results and the lowest cost per result: it’s all about targeting broadly, having lots of creative variations and giving Facebook time to learn. . If you tell it to get conversions, it will find the people who will actually convert. .

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Charity Facebook Test Profit 331

Nonprofit Tech for Good

OCTOBER 11, 2024

In order to be successful, you don’t need a large team, a huge budget, and oodles of time and tech-savvy. If your fundraising ask isn’t urgent or timely, it won’t stand out. The second your donors think “Oh, that’s nice, I can just come back to that another time” – you’ve lost them! And the way to increase conversions?

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Social Media Donor Media Social 298

Nonprofit Tech for Good

MAY 18, 2020

The big takeaway is that: if your nonprofit has a website, and it would be valuable for you to reach people who are Googling topics related to your work, the Google Grant is one of the most cost-effective and powerful tools available to reach your audience. Building an audience by attracting new subscribers to newsletters .

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Grant Google Guide Websites 336

Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? 1) Set up a conversion event and create a campaign. 2) Identify your target audience. 2) Identify your target audience.

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Facebook Fundraising ROI Campaign 254

Bloomerang

DECEMBER 2, 2024

And that’s when you know it’s time to troubleshoot your fundraising email. Donation page conversion rate: This data point represents the total number of donations you received divided by the number of donation pages, multiplied by 100. Except, there aren’t many donations coming through.

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email Fundraising Donation Rate 118

Nonprofit Tech for Good

DECEMBER 28, 2021

With both GivingTuesday in November and year-end donations in December, it’s also a great time for nonprofits to gain new donors. However, one problem still plagues GivingTuesday and year-end donations: most of them are one-time donations. In fact, GivingTuesday is one of the biggest days of giving annually. billion on GivingTuesday!

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Donor Donation Campaign Stats 318

Nonprofit Tech for Good

AUGUST 21, 2024

Today, text messaging platforms enable instant, direct interaction with wider audiences, facilitating greater fundraising, awareness campaigns, volunteer coordination, and real-time updates during crises. This can include real-time Q&A sessions, polls, quizzes, and user-generated content initiatives.

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Mobile Trend Social Media Donation 321

Association Analytics

MARCH 1, 2023

Whatever the case may be, there are opportunities for your association to use this economic uncertainty to sharpen your focus, provide timely value to your members, and do more with less. How much time and resources go into keeping each product updated and relevant? For others, 2023 might be a year of major growth and expansion.

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Associations Survey Product Data 320

Fast Company Tech

MARCH 25, 2025

For an in-person meeting, arriving early gives you time to get settled, use the washroom, and go over your notes. You might say I know the critical role this position plays in the department and in the companys communications with key audiences. Coming early has other benefits, too. You might say, This is a newly created position.

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Interview Job Project Language 101

Fast Company Tech

MARCH 7, 2025

We decided to focus on video because that’s where we see a lot of audiences and creators trending, says Jordan Newman, Spotifys senior director of content partnerships. That investment pays off for some, but for others, it adds a new layer of complexity to an already time-consuming medium.

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Podcast Video Audio Los Angeles 129

Forum One

MAY 23, 2024

Understanding audience needs is the core of good design. For mission-driven organizations in particular, forging deep connections with audiences is paramount. The questions we hear often are about how organizations can identify and adapt designs to meet the evolving needs of their audiences and ensure that the mission resonates deeply.

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Audience Design Exercise Interview 95

Nonprofit Tech for Good

MAY 8, 2020

WhatsApp represents one such medium that presents nonprofits with an outstanding opportunity to engage with stakeholders through texts, attachments, and multiple forms of conversations delivered to their mobile phones and now to their desktops. Physical distance from audience. Recent data indicates that there are in excess of 1.5

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Storytelling Digital Channel Audience 315

.orgSource

OCTOBER 1, 2023

What could be more personal than a good old-fashioned conversation? Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. Consider this—the typical sales funnel puts a conversation at the end of multiple one-way interactions.

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Las Vegas Conversation Cancer Interaction 251

Nonprofit Tech for Good

JUNE 12, 2020

Sending email communications is your chance to ignite strategic conversations with your donors, members, volunteers, and subscribers. You don’t want to bore your audience right from the start of your relationship. This is the first step in creating strong, steady audience engagement. . 1) Welcome email. How to do it right: .

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email Donation Nonprofit Newsletter 345

Nonprofit Tech for Good

JANUARY 29, 2024

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. At the same time, nonprofits saw the largest trust decline of any American institution in 2023. While building this community takes time, it will ensure you always have a full pipeline of people interested in engaging with your cause.

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Social Media Organization Fundraising Social 282

sgEngage

JANUARY 23, 2025

The Google Ad Grants program, which started in 2003, is a transformative tool that offers nonprofits worldwide $10,000 per month for free to promote their missions and connect with target audiences. Using keywords like marine conservation donations and save ocean wildlife, we attracted an engaged audience.

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Grant Impact Google Nonprofit 101

Get Fully Funded

FEBRUARY 27, 2025

After all, planned gifts are a little awkward to bring up at first, and theyre highly individualwhen the time is right for one donor to consider creating a bequest, theres no guarantee that others will be ready, too. Lets look at three key times of the year when you can naturally infuse planned giving into your communications.

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Gift Time Donor Awareness 52

Mashable Tech

APRIL 1, 2025

But a criminal's skills of deception and persuasion, for example, can be so good that they're able to convincingly play a new Facebook friend or trustworthy investment counselor for the only audience that matters: the victim. Often times we are harder on ourselves than we are on others," Schmidt says.

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Law Conversation Network Support 119

Bloomerang

DECEMBER 12, 2024

Brand awareness: Marketers consistently say that email marketing is one of the most effective ways to build brand awareness and connect with current and prospective audience members. Email marketing allows your organization to tell its story to your target audience and increase awareness of your mission in the community.

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email Marketing Guide Nonprofit 92

CauseVox

OCTOBER 10, 2024

And in order to tell stories effectively you need to understand who your audience is. Segmentation through demographics like age, location and interests are also helpful ways to understand your donors and create stories that will resonate with the different types of target audiences.

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Social Media Media Social Tips 97

Association TV

NOVEMBER 16, 2021

You halt the conversation and break away from your loved ones. According to web UX-pert Tommy Walker, optimizing your microcopy doesn’t just remove challenges, it encourages a massive uptick in conversions. Your audience will appreciate you keeping it short and sweet. You begin by looking up and around for any sort of signage.

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Associations Search Contact Audience 295

Nonprofit Tech for Good

FEBRUARY 11, 2022

In the early, nascent days of the Internet, webmasters treated their users as if they were monoliths – everybody got the exact same pop-up, which ran on every page of the site – annoying users and suppressing conversion rates. Think about proper timing for the popup. Test different CTAs, different value propositions, timing, etc.

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Websites Work Nonprofit email 331

sgEngage

DECEMBER 19, 2024

Findings from M+RBenchmarks reveal that simplifying donation pagesstreamlining fields and focusing on clarityleads to better conversion rates. Know Your Target Audience(s) Your supporters arent a monolith. Consider their different needs: Audience Segments : Identify whos who and what each group wants from your site.

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Websites Design Collaboration Nonprofit 96

Nonprofit Tech for Good

NOVEMBER 13, 2023

Selecting compelling items that appeal to your audience can significantly impact your fundraising results. Let’s explore how to manage your prize items so they make an impact in your next online silent auction : 1) Choose Prizes to Suit Your Audience When selecting items, it’s crucial to keep your audience in mind.

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Tips Online Management Help 291

Whole Whale

MARCH 28, 2025

To move your mission forward, you need a full-funnel digital marketing strategyone that nurtures your audience from first touch to lifelong champion. That means designing campaigns and content that meet your audience where they are, whether theyre just discovering your work or showing up again and again to create change alongside you.

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Digital Strategy Marketing Nonprofit 52

Nonprofit Tech for Good

JUNE 24, 2023

Moreover, nonprofits can expand their reach and engage with a wider audience by improving the overall user experience with accessible communications. Stay vigilant as WCAG standards change over time: Digital accessibility standards are always changing with evolving technologies.

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email Accessibility Practice Nonprofit 332

Candid

OCTOBER 16, 2024

Despite the importance of raising money well, the majority of small to midsize nonprofits use suboptimal strategies—methods that are expensive, time-consuming, and yield only minimal returns on a lot of hard work. Marketing experts call this TMM: Too Many Messages, inundating the audience with too many choices.

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Fundraising Nonprofit Grant Social Media 98

Nonprofit Tech for Good

MAY 13, 2022

How much time do you spend thinking about where your donors are coming from ? Leave the game of chance for another time. Investigate how well your audiences perform. Are your conversion rates different for different audiences? Are your conversion rates different for different audiences?

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Donor Campaign Nonprofit Facebook 313

Nonprofit Tech for Good

NOVEMBER 3, 2023

Personalization requires people who are willing to commit to it over time. It’s in the form of tags, lists, audience segmentation, etc. This means that using CTAs to show the recipient how to expand their individual relationship with you can increase conversions. It’s not a magic bean. A one and done. Have they given before?

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email Personal Nonprofit Strategy 328

Nonprofit Tech for Good

NOVEMBER 1, 2020

The first thing that you’ll need to do is start creating content that will attract your target audience. As this first impression can be hard to change, it’s worth taking your time to think about what you want to convey. Thankfully, many social media networks will have mechanisms that will allow you to have a private conversation.

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Social Media Associations Media Social 336

Nonprofit Tech for Good

MAY 25, 2024

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. Whatever the situation, automated email marketing and SMS texting campaigns can be set up to deliver timely messages to donors and supporters.

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Marketing Fundraising Nonprofit Social Media 235

Nonprofit Tech for Good

JANUARY 19, 2024

You’ve heard many (many) times that all your nonprofit’s blog and site content should be optimized to drive traffic. While it can be hugely helpful, AI doesn’t do an amazing job writing for the searcher’s intent or your audience. You’ve heard this one a million times about social media, too!) Search Engine Optimization.

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Action Tips Practice Nonprofit 288

Nonprofit Tech for Good

NOVEMBER 1, 2021

Time: 1pm EST / 10am PST. Necessary social media post elements to increase reach and conversions (plus a real-life example to use as a guide). How to leverage your event partners, sponsors, and supports to reach a wider audience. Date: Tuesday, February 8, 2022. Cost: Free.

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Marketing Free Work Social Media 232

Fast Company Tech

MARCH 17, 2025

Our small groups provide a learning laboratory in which, despite discomfort, many students take the risk to share (some for the first time ever) their challenges, uncertainties and dreams. Put the needs of the team above your own and always consider your potential impact on your audience.

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Work Student Module Culture 116

Nonprofit Tech for Good

OCTOBER 29, 2022

Like consumers, donors light up when they see a way to save time with a trusted payment option. Boost conversion for mobile traffic by making it clear that you offer the mobile payment they want to use. Boost conversion for mobile traffic by making it clear that you offer the mobile payment they want to use. People like easy.

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Giving Donation Donor Gift 337

Nonprofits Source

NOVEMBER 4, 2024

While there are many differences between the ways nonprofits and political campaigns operate, their core marketing goals are the same — to reach a wide audience and gain their support. Quick response times: Texts have the unique ability to grab supporters’ attention, prompting quick actions and responses from audience members.

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Campaign Marketing Nonprofit Social Media 52

Nonprofit Tech for Good

JULY 25, 2019

2) Choose the audience for your event. This doesn’t mean you have to invite just one type of audience; you can have multiple types of supporters who are invited to each of your events, but having a clear picture of your ideal event supporter goes a long way, and can help you better segment your messaging and communications.

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Fundraising Practice Nonprofit Registration 278