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5 Social Media Stats That’ll Help Your Nonprofit Understand Audiences

TechImpact

We know our audiences are out there on social media. Marketers from the nonprofit sector and the for-profit sector alike are attempting to harness the power of social media to connect with these audiences. And what’s this I hear about teens leaving Facebook for other social networks, is this true?

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Yahoo’s teen millionaire Nick D’Aloisio on Snapchat, entrepreneurship, and education

The Next Web

It should come as no surprise that Summly founder, teen millionaire, and startup darling Nick D’Aloisio loves Snapchat. Aside from falling into Snapchat’s bracket of primary audience, he believes the impermanence of disappearing messages truly represents today’s needs for a social network. Rather, it’s the instinct to forget.

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Teens and Twitter: A Mini Focus Group with Teens

Beth's Blog: How Nonprofits Can Use Social Media

I was also reminded by one very smart colleague that the Twitter audience card had out-of-date information. At that time, the audience skewed younger. Yesterday, I had an opportunity to ask about 100 teens attending the Asian Liver Center's Youth Leadership Conference on Asian and Pacific Islander Health this question directly.

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Inside Facebook’s struggle to keep young people

The Verge

They predicted that, if “increasingly fewer teens are choosing Facebook as they grow older,” the company would face a more “severe” decline in young users than it already projected. And while Instagram remains incredibly popular with teens, Facebook’s own data shows that they are starting to engage with the app less. Declining numbers.

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Biden campaign enlists teen’s Instagram account for online organizing

The Verge

The Joe Biden campaign is taking over a popular Instagram account from a teen supporter, who built a huge following over their summer break. Now, the account’s former owner will be volunteering for the campaign and will continue to make content after school alongside Biden’s Social Media and Audience Development team. “as

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Attracting New Donors With Content That Serves (And Scales)

Bloomerang

While getting new donations may be the ultimate goal, your marketing efforts should focus on starting a conversation with potential donors about what you do and why they should care. This increases conversion and allows Facebook to track data and retarget similar donors.

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New on SSIR: First and Foremost Know Your Community

Amy Sample Ward

You can read the post and participation in the conversation on the SSIR blog here! If we truly are reproducing our offline social divides online, then it’s further proof that the central part of your social media strategy needs to be focused on your audience. My newest post is now up on the Stanford Social Innovation Review.

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