The MatrixFiles

JANUARY 22, 2025

Low student-to-professional conversion : Many associations struggle to transition discounted or student members to full membership. Many execs realized that they are not alone in facing a looming cliff, many realized the need to survey their members about demographic trends, and many shared the strategies theyre exploring and executing.

Associations 147

Associations Demographics Trend Professional 147

Fast Company Tech

MARCH 7, 2025

We decided to focus on video because that’s where we see a lot of audiences and creators trending, says Jordan Newman, Spotifys senior director of content partnerships. For those backed by major podcast networks, the burden is often shared. Making a show work seamlessly for both audiences.

Podcast 126

Podcast Video Audio Los Angeles 126

Nonprofit Tech for Good

MAY 8, 2020

As we grow older, storytelling is the means by which we engage with our friends and family to create shared understanding, and eventually with our employers and workmates to establish alignment around a mission. Physical distance from audience. Recent data indicates that there are in excess of 1.5 Ideal Digital Storytelling Ecosystem.

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Storytelling Digital Channel Audience 300

Nonprofit Tech for Good

NOVEMBER 1, 2020

The first thing that you’ll need to do is start creating content that will attract your target audience. Thankfully, many social media networks will have mechanisms that will allow you to have a private conversation. This will give you the best chance of getting your posts in front of your target audience. Source: Go-Gulf.

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Social Media Associations Media Social 336

Nonprofit Tech for Good

MARCH 17, 2020

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. In many cases, it would be a much more efficient use of time to cut way back on organic posts, and instead concentrate on developing a few really effective, conversions-focused ad campaigns. .

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Charity Facebook Test Profit 331

Nonprofit Tech for Good

OCTOBER 11, 2024

As nonprofit social media managers , we have to be thinking about conversions. Conversions are simply marketing objectives for your audience to complete, such as subscribing to a mailing list or making a donation. And the way to increase conversions? 3) Make it frictionless. Make the entire process frictionless.

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Social Media Donor Media Social 294

Nonprofit Tech for Good

JANUARY 29, 2024

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. In order to win back trust and stay top-of-mind, nonprofits must focus on establishing emotional connections with their audience through consistent, high-quality content. Make eye contact with your audience. Say their name.

Social Media 251

Social Media Organization Fundraising Media 251

Forum One

MAY 23, 2024

Understanding audience needs is the core of good design. For mission-driven organizations in particular, forging deep connections with audiences is paramount. The questions we hear often are about how organizations can identify and adapt designs to meet the evolving needs of their audiences and ensure that the mission resonates deeply.

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Audience Design Exercise Test 95

CauseVox

OCTOBER 10, 2024

And in order to tell stories effectively you need to understand who your audience is. Segmentation through demographics like age, location and interests are also helpful ways to understand your donors and create stories that will resonate with the different types of target audiences.

Social Media 94

Social Media Media Tips Social 94

Nonprofit Tech for Good

DECEMBER 28, 2021

Here are some strategies you can use to turn your GivingTuesday and year-end donors into monthly donors: Identify and segment your audience. By segmenting your audience appropriately, you can create campaigns that feel personalized, special, and tailored to your GivingTuesday and year-end donors. Short videos . compelling infographics.

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Donor Donation Stats Campaign 298

Nonprofit Tech for Good

JUNE 24, 2023

Moreover, nonprofits can expand their reach and engage with a wider audience by improving the overall user experience with accessible communications. Share the “why” behind your decisions to help your teammates understand email accessibility. Spread the word!

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email Accessibility Practice Nonprofit 319

Association Analytics

MARCH 1, 2023

With this new virtual-only audience segment, they launched a new online course that resulted in nearly $300,000 of additional revenue. You can see conversations grouped together by sentiment: positive, neutral, or negative. The same can happen by listening to conversations in your online community. Read more about their story.

Associations 320

Associations Survey Data Product 320

Nonprofit Tech for Good

JULY 25, 2019

2) Choose the audience for your event. This doesn’t mean you have to invite just one type of audience; you can have multiple types of supporters who are invited to each of your events, but having a clear picture of your ideal event supporter goes a long way, and can help you better segment your messaging and communications.

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Fundraising Practice Nonprofit Registration 278

Candid

OCTOBER 10, 2023

This GivingTuesday, you may want to try something a little different as part of your social media strategy : Consider social media sharing and engagement as a form of generosity. By doing this, you’re encouraging your followers to amplify your organization and cause to reach a broader audience.

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Social Media Share Media Social 115

Fast Company Tech

MARCH 3, 2025

Sharing personal hardships like divorce , health issues, and family emergencies can make workplace conversations emotionally difficult and professionally complex. But given that our working lives are not getting shorter anytime soon, its not a question of if individuals will need to have these conversations, but when.

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Share Personal News Work 88

Nonprofit Tech for Good

JANUARY 24, 2019

When individual supporters set up personal fundraisers and share them with their network of friends and family, this creates more awareness and brings in new funds from groups that your nonprofit wouldn’t be able to reach on your own. Encourage the power of the share. Peer-to-Peer Fundraising Best Practices. Offer up your support.

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Program Fundraising Practice Campaign 279

Whole Whale

MARCH 28, 2025

To move your mission forward, you need a full-funnel digital marketing strategyone that nurtures your audience from first touch to lifelong champion. That means designing campaigns and content that meet your audience where they are, whether theyre just discovering your work or showing up again and again to create change alongside you.

Digital 52

Digital Strategy Marketing Nonprofit 52

Nonprofit Tech for Good

AUGUST 24, 2020

First, blogging allows your nonprofit to have a consistent stream of new content use in your e-newsletter and share on social media which increases traffic to your website and awareness of your nonprofit’s brand. Finally, and of course, to effectively reach all audiences your blog (and website) must be mobile-compatible.

Practice 353

Practice Nonprofit Social Media Newsletter 353

TechCrunch

FEBRUARY 23, 2023

The Audience Choice results are in, which begs the question, could we BE more excited to share this news? Meet the TC Early Stage Audience Choice Winners The Breakout Sessions Breakout sessions consist of a 20-minute presentation followed by a 20-minute Q&A from an audience of up to 125 founders. No, we could not.

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Audience Boston Massachusetts Case Study 89

Nonprofit Tech for Good

MARCH 31, 2025

A recurring theme emerged: most spaces feel like digital ghost townsfilled with resources and announcements but lacking conversation and connection. One attendee shared: “We built out an incredible knowledge hub on our platformtons of great resources, discussion forums, and even a member leaderboard. And an audience is passive.

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Nonprofit Tech for Good

MAY 13, 2022

Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. Investigate how well your audiences perform. Are your conversion rates different for different audiences? UTMs can be used in ads, emails, and anywhere you’re sharing a link.

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Donor Campaign Nonprofit Track 282

Nonprofits Source

NOVEMBER 4, 2024

While there are many differences between the ways nonprofits and political campaigns operate, their core marketing goals are the same — to reach a wide audience and gain their support. Quick response times: Texts have the unique ability to grab supporters’ attention, prompting quick actions and responses from audience members.

Campaign 52

Campaign Marketing Nonprofit Social Media 52

Nonprofit Tech for Good

NOVEMBER 3, 2023

It’s in the form of tags, lists, audience segmentation, etc. This means that using CTAs to show the recipient how to expand their individual relationship with you can increase conversions. 3) Location This is a great way to show your audience that you’re active in their local communities. Have they given before?

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email Personal Strategy Nonprofit 328

Fast Company Tech

MARCH 18, 2025

In March, women are at the forefront of the cultural conversation. Nations like Burkina Faso and Liberia are cutting the share of girls subjected to the practice over the last 30 years by half. But there is hope. A recent report issued by UNICEF, Plan International, and UN Women indicates that FGM is declining.

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Senegal Global Support Burkina Faso 86

Nonprofit Tech for Good

JANUARY 19, 2024

Yes, you’ll get found other ways, like by sharing posts on your social accounts. While it can be hugely helpful, AI doesn’t do an amazing job writing for the searcher’s intent or your audience. Tailor content to your audience: For instance, Eventgroove enables nonprofits to easily run online raffles.

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Action Tips Practice Nonprofit 258

.orgSource

NOVEMBER 7, 2023

Spouses, kids, roommates, and pets all shared a workspace. Camera shy people learned that video is your best friend when you need to deliver an important message to a remote audience. Intentional communicators bring a sense of responsibility and thoughtfulness to the conversation. The shared challenge bonded a lot of folks.

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Virtual Lesson Experiment Learning 251

Forum One

JANUARY 4, 2024

How can a focus on CX help nonprofits to better connect with their audiences online? We’ve edited our conversation, below: How do you think about CX for a nonprofit like ZERO TO THREE? Too often this leaves out the audience! This created such a tangible experience for the audience; it was a unity moment and a community moment.

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Experiment Share Nonprofit Childhood 97

DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. Understanding the obstacles you may have to overcome to successfully share your mission will empower you to create an effective, pragmatic marketing strategy. There are more than 1.8

Marketing 52

Marketing Guide Nonprofit Social Media 52

TechCrunch

DECEMBER 23, 2021

We reached out to 10 growth marketing experts to find how they were preparing for 2022 and to ask they had any New Year’s resolutions to share. Provide a recommendation in this quick survey and we’ll share the results with everybody. Help TechCrunch find the best growth marketers for startups. was high on their to-do list.

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Marketing Share Influence Analytics 129

The Modern Nonprofit

MAY 23, 2023

However, transforming likes and shares into real-life donations can be a challenging feat. Understand Your Audience Before you start drafting your first tweet or Facebook post, you need to understand who your audience is and what they care about. Do your research and understand the strengths and weaknesses of each platform.

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Social Media Donation Media Fundraising 126

Association Analytics

MAY 20, 2024

There are a few key data-driven strategies that can help to enhance an association’s financial outlook and member engagement including: Identifying Audiences – Effective non-dues revenue strategies begin with a deep understanding of your association’s audience.

Associations 169

Associations Poll Sponsor Audience 169

Nonprofit Tech for Good

OCTOBER 29, 2022

As people become more passionate about what their donations are accomplishing, they may also be more likely to share it. Boost conversion for mobile traffic by making it clear that you offer the mobile payment they want to use. Nonprofits saw mobile conversion improve by more than 2 points after activating Venmo on Classy Pay in 2022.

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Giving Donation Donor Gift 324

Greater Giving

MARCH 27, 2025

Plus, digital marketing is a cost-effective way to reach a wide audience with minimal overhead , making it accessible for nonprofits of all sizes. Getting Attentions nonprofit SEO guide recommends creating high-quality, original content that addresses your audiences interests. Promote Your Website With Google Ads. Keep up with trends.

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Online Build Nonprofit Social Media 52

Nimble AMS

MAY 10, 2022

Thought leadership material allows you to begin a conversation with your unique industry insights. Your audience will digest the content and want more, inspiring them to connect with your association by attending conferences, professional development courses, and eventually electing to become a member. ? Get active on social media.

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Associations Leadership Content Benefit 174

Nonprofit Tech for Good

APRIL 10, 2022

It’s OK to not include links in conversational tweets and replies, but even then sharing links to resources or call-to-actions (CTAs) is often appropriate and useful, especially in Twitter Threads. Ideally, your website and blog content display a large default image when shared on Twitter (and all social media).

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Twitter Practice Nonprofit Social Media 343

Nonprofit Tech for Good

MAY 25, 2024

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. 4) Event Promotion Whether you’re planning a black tie gala or a local trash cleanup, you need your audience to show up to your event.

Marketing 204

Marketing Fundraising Nonprofit Social Media 204

.orgSource

MAY 14, 2024

The associations that capture an audience and keep them coming back for more, are the groups that connect with their members. I was thrilled to share my ideas with a group of savvy association professionals. The need for associations to reimagine themselves in light of changing behavior and audiences.

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Leadership Technology Associations Discussion 221