Nonprofit Tech for Good

MAY 18, 2020

The big takeaway is that: if your nonprofit has a website, and it would be valuable for you to reach people who are Googling topics related to your work, the Google Grant is one of the most cost-effective and powerful tools available to reach your audience. Driving in-person actions such as adopting an animal . A Real-Life Example.

Grant 336

Grant Google Guide Websites 336

Classy

JUNE 24, 2021

Across platforms, you should be tracking social media engagement rates and conversion rates. By interacting with your content, a segment of the audience shows you they care about what you have to say. Some engagements are more valuable than others because they show a deeper level of audience interaction. Conversion Rate.

Social Media 122

Social Media Conversation Track Media 122

.orgSource

OCTOBER 1, 2023

What could be more personal than a good old-fashioned conversation? Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. Consider this—the typical sales funnel puts a conversation at the end of multiple one-way interactions.

Las Vegas 251

Las Vegas Conversation Cancer Interaction 251

Association Analytics

MARCH 1, 2023

Go beyond viewing traditional demographic segments like young professionals or length of membership and dig deep into behavioral segmentation like members who have never attended an in-person event. With this new virtual-only audience segment, they launched a new online course that resulted in nearly $300,000 of additional revenue.

Associations 320

Associations Survey Data Product 320

Nonprofit Tech for Good

MAY 8, 2020

WhatsApp represents one such medium that presents nonprofits with an outstanding opportunity to engage with stakeholders through texts, attachments, and multiple forms of conversations delivered to their mobile phones and now to their desktops. Physical distance from audience. Recent data indicates that there are in excess of 1.5

Storytelling 303

Storytelling Digital Channel Audience 303

Nonprofit Tech for Good

JUNE 4, 2022

1) In-person fundraisers. Let’s start off with the oldest, most classic way to fundraise: An in-person fundraiser. Although in-person fundraisers are the most traditional fundraising method, the fact they were out of the question during the two years of the pandemic has resulted in a surge in popularity. 3) Hybrid fundraisers.

Method 354

Method Fundraising Nonprofit Virtual 354

Association TV

NOVEMBER 16, 2021

You halt the conversation and break away from your loved ones. According to web UX-pert Tommy Walker, optimizing your microcopy doesn’t just remove challenges, it encourages a massive uptick in conversions. Your audience will appreciate you keeping it short and sweet. Have A Little Personality.

Associations 295

Associations Search Contact Audience 295

Forum One

MAY 23, 2024

Understanding audience needs is the core of good design. For mission-driven organizations in particular, forging deep connections with audiences is paramount. The questions we hear often are about how organizations can identify and adapt designs to meet the evolving needs of their audiences and ensure that the mission resonates deeply.

Audience 95

Audience Design Exercise Test 95

CauseVox

OCTOBER 10, 2024

And in order to tell stories effectively you need to understand who your audience is. Segmentation through demographics like age, location and interests are also helpful ways to understand your donors and create stories that will resonate with the different types of target audiences.

Social Media 94

Social Media Media Tips Social 94

sgEngage

MARCH 18, 2022

Komen found that many peer-to-peer fundraiser participants were resistant to ask their friends and family to donate to a cause they supported during the pandemic, a time when many were facing financial and personal hardship. In this guide, we’ll walk through the process that Komen used, as well as the fundraising and audience growth results.

Audience 105

Audience Facebook Fundraising Challenge 105

Nonprofit Tech for Good

JANUARY 29, 2024

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. In order to win back trust and stay top-of-mind, nonprofits must focus on establishing emotional connections with their audience through consistent, high-quality content. Make eye contact with your audience. Say their name.

Social Media 255

Social Media Organization Fundraising Media 255

Nonprofit Tech for Good

NOVEMBER 13, 2023

Online silent auctions help non-profits raise funds effectively without having to organize a full-scale in-person event. Selecting compelling items that appeal to your audience can significantly impact your fundraising results. By doing so, you can choose prizes that appeal to them personally.

Tips 266

Tips Online Management Help 266

Nonprofit Tech for Good

JANUARY 24, 2019

The nature of why a supporter chooses to fundraise for your nonprofit is most likely a personal one. Peer-to-peer fundraising is a type of crowdfunding when you, a nonprofit, invite your supporters to set up personal fundraisers connected to an event or campaign on your nonprofit’s behalf. Assign a point person.

Program 279

Program Fundraising Practice Campaign 279

Bloomerang

JANUARY 14, 2025

Print QR codes on flyers, postcards, letters, and other marketing collateral and distribute them in your community to reach a wider audience. Researchers recommend focusing your messaging on how the potential donor could help another person or group through their gift. Research supporters ahead of in-person meetings from your phone.

Mobile 105

Mobile Giving Guide Nonprofit 105

Whole Whale

MARCH 28, 2025

To move your mission forward, you need a full-funnel digital marketing strategyone that nurtures your audience from first touch to lifelong champion. That means designing campaigns and content that meet your audience where they are, whether theyre just discovering your work or showing up again and again to create change alongside you.

Digital 52

Digital Strategy Marketing Nonprofit 52

Fast Company Tech

MARCH 3, 2025

Sharing personal hardships like divorce , health issues, and family emergencies can make workplace conversations emotionally difficult and professionally complex. But given that our working lives are not getting shorter anytime soon, its not a question of if individuals will need to have these conversations, but when.

Share 89

Share Personal News Work 89

Mashable Tech

MARCH 17, 2025

It's a documentary of immense detail and a vast number of opinions on Maron's personality, and how he deals with loss through stand-up comedy. There are moments when, seemingly as a joke for the audience (or perhaps a ploy to playfully annoy Maron), the documentary employs a specific flourish soon before or after the comedian decries it.

Review 85

Review Movie Camera Wikipedia 85

Nonprofit Tech for Good

JULY 25, 2019

2) Choose the audience for your event. This doesn’t mean you have to invite just one type of audience; you can have multiple types of supporters who are invited to each of your events, but having a clear picture of your ideal event supporter goes a long way, and can help you better segment your messaging and communications.

Fundraising 278

Fundraising Practice Nonprofit Registration 278

TechCrunch

FEBRUARY 23, 2023

The Audience Choice results are in, which begs the question, could we BE more excited to share this news? Vote for the topics you want to see live and in person at TechCrunch Early Stage on April 20 in Boston, Massachusetts. Don’t miss out on the Audience Choice presentations and so much more. No, we could not. Your mission?

Audience 89

Audience Boston Massachusetts Case Study 89

.orgSource

MAY 14, 2024

The associations that capture an audience and keep them coming back for more, are the groups that connect with their members. The acronym describes qualities that guided me to the other side of an extreme personal disruption. Humanize— Ensure that digital initiatives enhance personal connections.

Leadership 221

Leadership Technology Associations Discussion 221

.orgSource

DECEMBER 26, 2022

Visiting with clients and colleagues in person was a highlight of the year. The motivation to build stronger relationships, both remote and in-person, resonated across the association community. Great conversation, a little bubbly, and treats at the Innovation Summit. But, before we welcome a new year, let’s toast 2022!

Culture 221

Culture Community Technology Professional 221

Nonprofit Tech for Good

JUNE 22, 2021

Reviewing their activity wall of donations to personally thank donors. Personalized interactions go a long way with donors, and simply uncovering new opportunities to expand your recurring giving program can sustain revenue all year. Respond personally to new donation activity.

Action 296

Action Fundraising Nonprofit Gift 296

Nonprofit Tech for Good

DECEMBER 13, 2021

It should then define and identify your target audiences — people you are trying to reach and whose needs you want the website to serve. Is your website a one-person operation? Target audiences. The document should start with some information about your organization and your overall goals and objectives for the redesign.

Websites 313

Websites Analytics Nonprofit Project 313

Association Analytics

JANUARY 30, 2023

When’s the last time you heard a board member say, “Members want…” followed by an aggregate of the last five conversations they’ve had. Key ways to segment your audience may be by demographic, length of membership or by behaviors such as engagement, certification activities and event attendance.

Experiment 321

Experiment Create Retention Analytics 321

Nonprofit Tech for Good

JANUARY 19, 2024

While it can be hugely helpful, AI doesn’t do an amazing job writing for the searcher’s intent or your audience. Tailor content to your audience: For instance, Eventgroove enables nonprofits to easily run online raffles. The longer keyword targets your audience more precisely, leading to better engagement and conversion.

Action 261

Action Tips Practice Nonprofit 261

DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. As you continue to market your cause and personalize your communications, you can encourage loyalty and support. There are more than 1.8 million registered nonprofits in the United States alone.

Marketing 52

Marketing Guide Nonprofit Social Media 52

CauseVox

MARCH 1, 2024

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. The process of creating donor personas is important because it helps you truly understand and connect with your supporters on a personal level.

Donor 88

Donor Audience Social Media Survey 88

Nonprofit Tech for Good

MARCH 31, 2025

A recurring theme emerged: most spaces feel like digital ghost townsfilled with resources and announcements but lacking conversation and connection. Example: At The Nonprofit Hive , we found that members who had a one-on-one conversation within their first 30 days were significantly more likely to stay engaged long-term.

130

130

Nonprofit Tech for Good

MAY 25, 2024

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. These segments allow you to send targeted messages and appeals to specific groups and specific times, making outreach feel more personal and timely.

Marketing 208

Marketing Fundraising Nonprofit Social Media 208

Bloomerang

JULY 30, 2021

An M+R benchmarks study found that nonprofit text messaging audiences grew by 26% in 2020, outpacing growth for other popular channels like Facebook and email. With this rapidly growing audience , there comes the need for nonprofits to learn and adapt to using texts for fundraising and supporter engagement. of the time, with 1.24

Support 119

Support Fundraising Broadcast Contact 119

Bloomerang

AUGUST 6, 2024

Personalize email content to boost engagement Personalization makes your audience feel valued. The AI Content Assistant can help you by suggesting personalized greetings and content based on the recipient’s preferences. Now, you can craft compelling email campaigns that drive engagement and conversions.

email 111

email Content Campaign Strategy 111

Get Fully Funded

DECEMBER 9, 2024

A CTA is a short statement that urges audience members to take a certain action. Once you determine these key conversion actions, write copy that drives your audience to take the next step. Make the intended next action crystal-clear to your audience so they follow through. Thats where calls to action (CTAs) come in.

Action 52

Action Causes Guide Audience 52

Fast Company Tech

MARCH 18, 2025

In March, women are at the forefront of the cultural conversation. As a mother of three girls, this is also personal. The Fast Company Impact Council is a private membership community of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience.

Senegal 87

Senegal Global Support Burkina Faso 87

Pamela Grow

FEBRUARY 5, 2025

The top nonprofit websites capture audience interest at all stages of the donor funnel or journey. Lets take a closer look at ways to captivate your audience, encourage involvement, and grow your organizations current and prospective donor pool! Segment your email communications for personalized outreach.

Websites 59

Websites Generation Tips Nonprofit 59

Nonprofit Tech for Good

JANUARY 16, 2022

When you’re able to set the stage with analytics and donor attributes – like their wealth rating, public giving records, and personal interests – you can strengthen your understanding of each donor segment, and position your asks to speak to specific audiences. Winter 2022. About the Author.

Fundraising 273

Fundraising Strategy Nonprofit Social Media 273

Nonprofit Tech for Good

AUGUST 24, 2020

Finally, and of course, to effectively reach all audiences your blog (and website) must be mobile-compatible. Blogs were most often written in first-person, more than 1,000 words, and many nonprofit blogs of the past embraced the concept that a blog post had to be published daily for the blogger to be taken seriously.

Practice 353

Practice Nonprofit Social Media Newsletter 353

Nonprofit Tech for Good

FEBRUARY 5, 2021

Know your audience’s goals and mindset. Still, understanding your audience is the foundation of all other design strategies and directly influences the success or failure of a website. For those who want to skip the “conversation,” the menu is also available in the top right corner.). 3) Bushfire Help.

Technique 331

Technique Websites Design Site 331