Museum 2.0

DECEMBER 23, 2014

A new company in New York, Museum Hack , is reinventing the museum tour from the outside in. They give high-energy, interactive tours of the Metropolitan Museum and the American Museum of Natural History (AMNH). The tours are pricey, personalized, NOT affiliated with the museums involved… and very, very popular.

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Museum 2.0

OCTOBER 15, 2019

The Western Museum Association was kind enough to invite me to speak on a panel about engagement at their annual meeting in Boise. Phillip’s early remark about museums was an invocation for everyone. As an outsider, he immediately saw that museums were operating “under a business model that doesn’t work.”

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Museum Audience Conversation Associations 30

Museum 2.0

SEPTEMBER 4, 2013

This August/September, I am "rerunning" popular Museum 2.0 This post is even more relevant today to the broader conversation about audience diversity in the arts than when it was published three years ago. Let''s say you work at an organization that mostly caters to a middle and upper-class, white audience.

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St. Louis Museum Audience Teen 45

Forum One

FEBRUARY 19, 2024

This Black History Month, we reflect on the strategy work that our team does through our partnership with the Smithsonian National Museum of African American History and Culture —much of which centers around expanding access. And for those who have, they quickly understand that the Museum has much more to offer than can be absorbed in a day.

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History Accessibility Museum Award 95

Fast Company Tech

MARCH 18, 2025

Excurio For bringing virtual reality experiencesand audiencesto museums Excurio builds immersive, historically accurate installations that feature a shared virtual reality for up to 100 simultaneous attendees. Other exhibits focus on the history of Notre Dame and the evolution of life on Earth across nine eras and landscapes.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2010

Note from Beth: If you’ve been following my blog lately, you know I’ve been having this conversation with Marnie Webb about abundance. A month or two ago, museums and galleries around the world participated in a Twitter event called Ask a Curator. How did you get 340 museums to participate?

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 22, 2011

If we are setting SMART objectives or trying to measure them, we may need to do a little audience research first. I stumbled across this online survey from the Birmingham Museum asking its Twitter followers what content they prefer and whose voice from the institution they’d like to hear. Front of House team.

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Social Media Analytics Tools Media 95

Museum 2.0

MAY 2, 2012

Today is my one-year anniversary as the executive director of the Santa Cruz Museum of Art & History. A year ago, I put my consultant hat on the shelf and decided to jump into museum management (a sentence I NEVER would have imagined writing five years ago). I'm open to any questions you want to raise in the comments.

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Museum Director Participatory Community 55

Museum 2.0

DECEMBER 15, 2014

Gretchen Jennings convened a group of bloggers and colleagues online to develop a statement about museums'' responsibilities and opportunities in response to the events in Ferguson, Cleveland and Staten Island. Museums are a part of this educational and cultural network. Where do museums fit in? Here is our statement.

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Forum One

MAY 28, 2024

Forum One partnered with the Museum on a full website redesign and upgrade, to welcome more diverse audiences and provide a space to discover our shared American history through a modern, inclusive, and forward-looking digital experience. Endowed by Dr.

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Award Museum Oregon Websites 100

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

This post summarizes the content I shared in my presentation and offers some reflection on the conversational keynote. I started my talk with a story about why I liked Twitter: It allows me to connect with people in my professional field and have a great conversations or ad hoc collaborations that improve practice.

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Top Nonprofits

FEBRUARY 18, 2021

While some of your audience followed, do you know what happened to the rest? In this session, we discussed what retention has looked like for organizations during COVID-19 and what predictions we have for audiences returning. Our participants came from a variety of sectors including museums, advocacy, arts, religion, and education.

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Conversation Audience Museum Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 9, 2010

They’re masters at meeting their audience where they’re at and bringing them further along the ladder of engagement. Use a Unique HashTag: A hashtag is a keyword that opens up a public conversation on Twitter. They understand that it is a scaffolded process. Take Twitter for example.

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Offline Online Houston Museum 96

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 30, 2008

I first met Amy Fox when she de-lurked on the Museum Computer Network listserv. " Indeed, her first post summarized some observations from her research on how museums were using Twitter for her masters thesis. I'm fascinated by social networking and am interested in finding ways for museums to appeal to all types of people.

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Museum Practice San Francisco Feeds 50

Museum 2.0

SEPTEMBER 26, 2012

Writing my masters thesis for Gothenburg University’s International Museum Studies program while also working four days a week as the Director of Community Programs at the Santa Cruz Museum of Art & History this spring was certainly a challenge but also an incredible opportunity.

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Museum Program Community Participatory 49

Museum 2.0

MARCH 3, 2011

These nontraditional audience engagement techniques helped make complex goals and visions explicit and understandable to visitors. As one participant said, "the museum feels friendly in a way it usually doesn't." People make the museum friendly, not activities. Dirty Laundry had buttons.

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Forum One

MAY 17, 2023

American Jazz Museum Platinum – Cultural Websites Located in the Historic 18th & Vine Jazz District in Kansas City, MO, the American Jazz Museum showcases the sights and sounds of jazz through interactive exhibits and films, and features live music in their venues, The Blue Room, and Gem Theater.

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Award Museum Websites Drupal 88

Museum 2.0

OCTOBER 8, 2019

Audience-centered for me is a subset of human-centered. Audiences are a portion of the humans in the museum ecosystem. The reason I think of a museum as human-centered is that to become audience-centered your organization has to center people. We did what we could to foster audiences who thought like us.

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Museum 2.0

JULY 7, 2010

Most of my work contracts involve a conversation that goes something like this: "We want to find ways to make our institution more participatory and lively." We want to cultivate a more diverse audience, especially younger people, and we want to do it authentically." Audience development is not an exercise in concentric circles.

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Audience Museum Oakland Participatory 40

Forum One

MARCH 30, 2023

Forum One’s recent design work with the Smithsonian National Museum of African American History and Culture (NMAAHC) Simmons Talks series was a dream come true: an opportunity to put passion behind a design that I believe in and honor the work of others who inspire me. Endowed by Dr. Ruth J.

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Arts Museum Artist History 88

Connection Cafe

MAY 7, 2020

Monday, May 18th is International Museum Day , the mission of which is to raise awareness of the fact that, “museums are an important means of cultural exchange, enrichment of cultures and development of mutual understanding, cooperation and peace among peoples.”. 2019 saw more than 55,000 museums across 150 countries participate.

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Forum One

DECEMBER 13, 2023

Forum One worked closely with the AARP Livability Index team to meet the needs of its audiences with an easier-to-use website and accessible data that informs consumer and policy decisions nationwide. Forum One partnered with the Museum to launch their new brand to the world.

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Celebrate Award Museum Colorado 96

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The NetTalks series , which includes five sessions, is intended to spark a meaningful conversation around alumni engagement and supporting a broader community practice of effective alumni networks. I wanted to get a better understanding of context for this audience and the approaches they were already using.

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Museum 2.0

OCTOBER 1, 2014

Recently, we''ve been talking at our museum about techniques for capturing compelling audio/video content with visitors. It made me dig up this 2011 interview with Tina Olsen (then at the Portland Art Museum) about their extraordinary Object Stories project. We ended up with a gallery in the museum instead. That is more curated.

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Museum 2.0

SEPTEMBER 18, 2013

This August/September, I am "rerunning" popular Museum 2.0 Originally posted in April of 2011, just before I hung up my consulting hat for my current job at the Santa Cruz Museum of Art & History. I''ve spent much of the past three years on the road giving workshops and talks about audience participation in museums.

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Museum Question Participatory Evaluation 45

Forum One

MARCH 16, 2022

For over a decade, digital strategists have been talking about the importance of mobile web strategies and meeting audiences where they are. And while most organizations have dramatically expanded their digital footprint and recognized the importance of having a digital strategy, the wants and needs of audiences continue to evolve.

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Audience Mobile Strategy Laptop 46

Amy Sample Ward

FEBRUARY 28, 2011

Below, I’ve shared my keynote remarks and slides and I hope you’ll share your ideas and further the conversation in the comments. Some of the most interesting conversations I’ve had about the future of libraries doesn’t start with a discussion of how we use the library now, or what the library means to us today.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2012

I’m looking at “counting metrics” here – and I don’t have all the details of the overall results and the rest of their strategy – nor do I have other metrics - for example referral traffic and conversion rates for donations or purchases. The seven organizations include: Grist. Livestrong. SFMOMA love.

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Benchmark Nonprofit Photography Ratio 104

Connection Cafe

OCTOBER 16, 2013

.” In it the authors discussed how you should use social media at a nonprofit and it made me curious about how museums are using Twitter. Here are eleven things your museum should should do to get the most out of Twitter: Create a Twitter account. Gull Wings Children’s Museum does a good job of tweeting about their programs.

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Museum Twitter Social Media Arts 39

Museum 2.0

AUGUST 16, 2010

I spent last week in the glorious country of Taiwan, hiking, eating, and working with museum professionals and graduate students at a conference hosted at the Taiwan National Museum of Fine Arts. It's not topic-specific; I've done these exercises with art, history, science, and children's museums to useful effect.

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Museum Technique Social Taiwan 41

M+R

FEBRUARY 5, 2021

One of the most astonishing things we’ve found in our digital marketing to these high-value audiences is that just a very small lift in performance among them can yield significant increases in revenue. Where you draw these lines is less important than how you think about your audiences. . How large is the potential audience?

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Museum 2.0

FEBRUARY 22, 2012

What happens when a formal art museum invites a group of collaborative, participatory artists to be in residence for a year? Will the artists ruin the museum with their plant vacations and coatroom concerts? But for museum and art wonks, it could be. Will the bureaucracy of the institution drown the artists in red tape?

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Artist Museum Project Public 39

Museum 2.0

JANUARY 23, 2013

A couple weeks ago, I had a conversation with a funder that shocked me. I asked how their new Exploring Engagement Fund (of which my museum was an early grant recipient) was going. We have the arguments and the energy. So what's missing? The funding and validity that a major foundation can provide.

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Museum 2.0

APRIL 20, 2009

I just got home from the Museums and the Web conference in Indianapolis. I’d never attended before and was impressed by many very smart, international people doing radical projects to make museum collections and experiences accessible and participatory online. Instead, I found a standard art museum. Impersonal guards.

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Participatory Museum Web Indianapolis 35

Tech Soup

DECEMBER 12, 2011

Engaging Audiences at Yerba Buena Center for the Arts. For example, YBCA's audiences loved having access to artists' own unfiltered words. They found that audiences wanted more education on using the particular app. We thought, Oh, how cool that I can carry my phone around and I can have this conversation.

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Arts Organization Omaha Museum 63

TechCrunch

DECEMBER 2, 2021

Launching today in beta, Playground is a social platform that seeks to help people discover and develop community while empowering creators to monetize their audience. “Let’s say you built up an audience on Clubhouse or something, and that platform just goes away.

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Museum 2.0

SEPTEMBER 7, 2011

YBCA:YOU is an intriguing take on experiments in membership and raises interesting questions about what scaffolding people need to have social and repeat experiences in museums. YBCA:YOU grew out of years of audience development research and was highly informed by my prior work in AIDS case management and public health.

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