Nonprofit Tech for Good

MAY 18, 2020

The big takeaway is that: if your nonprofit has a website, and it would be valuable for you to reach people who are Googling topics related to your work, the Google Grant is one of the most cost-effective and powerful tools available to reach your audience. Building an audience by attracting new subscribers to newsletters . Other: .

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Grant Google Guide Websites 336

Nonprofit Tech for Good

JUNE 12, 2020

Sending email communications is your chance to ignite strategic conversations with your donors, members, volunteers, and subscribers. You don’t want to bore your audience right from the start of your relationship. This is the first step in creating strong, steady audience engagement. . 1) Welcome email. How to do it right: .

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email Donation Nonprofit Newsletter 346

Nonprofit Tech for Good

MAY 8, 2020

WhatsApp represents one such medium that presents nonprofits with an outstanding opportunity to engage with stakeholders through texts, attachments, and multiple forms of conversations delivered to their mobile phones and now to their desktops. Physical distance from audience. Recent data indicates that there are in excess of 1.5

Storytelling 317

Storytelling Digital Audience Channel 317

Nonprofit Tech for Good

JANUARY 29, 2024

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. In order to win back trust and stay top-of-mind, nonprofits must focus on establishing emotional connections with their audience through consistent, high-quality content. Make eye contact with your audience.

Social Media 296

Social Media Organization Fundraising Media 296

Association Analytics

MARCH 1, 2023

Let’s take a look at a few ways you can shift challenges into opportunities, keep your association top of mind, and maintain your revenue stream in 2023. With this new virtual-only audience segment, they launched a new online course that resulted in nearly $300,000 of additional revenue. Read more about their story.

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Associations Survey Data Product 320

Nonprofit Tech for Good

AUGUST 21, 2024

Today, text messaging platforms enable instant, direct interaction with wider audiences, facilitating greater fundraising, awareness campaigns, volunteer coordination, and real-time updates during crises. One of the strongest features of RCS is verified sender, as it helps build trust between your org and your audience.

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Mobile Trend Social Media Donation 322

Nonprofit Tech for Good

MAY 13, 2022

Investigate how well your audiences perform. Are your conversion rates different for different audiences? And, when it comes to parameters, keep these best practices in mind: Use only lowercase words. Our #1 tip is: start grouping them into audiences, and investigate how each one performs on your campaign. .

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Donor Campaign Nonprofit Facebook 325

Nonprofit Tech for Good

JANUARY 19, 2024

But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy. While it can be hugely helpful, AI doesn’t do an amazing job writing for the searcher’s intent or your audience. So, what kind of content is that, exactly?

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Action Tips Practice Nonprofit 305

sgEngage

MARCH 18, 2022

Komen partnered with GoodUnited, a provider of social fundraising solutions, to create new, innovative peer-to-peer fundraising challenges and custom, conversational messaging sequences that both raised revenue and built Komen’s relationships with a new audience. We’ll cover the following points: . Let’s get started. .

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Audience Facebook Fundraising Challenge 105

Bloomerang

DECEMBER 12, 2024

Brand awareness: Marketers consistently say that email marketing is one of the most effective ways to build brand awareness and connect with current and prospective audience members. Email marketing allows your organization to tell its story to your target audience and increase awareness of your mission in the community.

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email Marketing Guide Nonprofit 93

Fast Company Tech

MARCH 17, 2025

Put the needs of the team above your own and always consider your potential impact on your audience. Maintain boundaries Be mindful of oversharing. Reserve those conversations for your friends, family, or a therapist. As with any communication, pause and check that your intent is constructive and generous.

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Work Student Module Culture 117

Nonprofit Tech for Good

NOVEMBER 13, 2023

Selecting compelling items that appeal to your audience can significantly impact your fundraising results. Let’s explore how to manage your prize items so they make an impact in your next online silent auction : 1) Choose Prizes to Suit Your Audience When selecting items, it’s crucial to keep your audience in mind.

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Tips Online Management Help 302

Top Nonprofits

FEBRUARY 16, 2022

Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action. This could easily spark a conversation or inspire others to research your organization on their own and become new supporters. Rely on your connections. Optimize Your Nonprofit’s Website.

Audience 98

Audience Marketing Nonprofit Volunteer 98

Nonprofit Tech for Good

MAY 25, 2024

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. 4) Event Promotion Whether you’re planning a black tie gala or a local trash cleanup, you need your audience to show up to your event.

Marketing 250

Marketing Fundraising Nonprofit Social Media 250

TechCrunch

FEBRUARY 23, 2023

The Audience Choice results are in, which begs the question, could we BE more excited to share this news? A bit of background before we announce the 10 presentations that won the hearts, minds and votes of TechCrunch readers. No, we could not. Your mission? For the uninitiated, TC Early Stage is our annual founder summit.

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Audience Boston Massachusetts Discussion 89

TechCrunch

DECEMBER 20, 2021

Along the way, we’ve noticed several common conversion mistakes on landing pages, ads, emails and elsewhere that make your copy less persuasive. Example: Audible promises “A friendly email reminder before your trial ends” — offering peace of mind to people wary of unexpected subscription charges. Use the second-person point of view.

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Conversation Headline Benefit Examples 104

TechCrunch

DECEMBER 18, 2021

As we entered 2021, I wrote about the big question on every startup’s mind for 2021: How will a cataclysmic event such as a pandemic show up in post-pandemic innovation? Welcome to Startups Weekly, a fresh human-first take on this week’s startup news and trends. To get this in your inbox, subscribe here.

Mind 121

Mind Question Gift Guide 121

Nonprofits Source

NOVEMBER 4, 2024

During election years, everyone’s minds are on politics. While there are many differences between the ways nonprofits and political campaigns operate, their core marketing goals are the same — to reach a wide audience and gain their support.

Campaign 52

Campaign Marketing Nonprofit Social Media 52

Nonprofit Tech for Good

AUGUST 30, 2018

Notice how Pencils of Promise created a special membership program around their monthly giving program to help increase conversions. Ask for a Pledge to Increase Conversions. With this in mind, try and show that other people are supporting and/or donating to your cause. Play to Emotions With Identifiable Victim Effect.

Money 250

Money NPO Raise Online 250

CauseVox

MARCH 1, 2024

And for Oatly, that is on purpose; I am exactly the customer they have in mind. Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. For me, it’s Oatly. Why Do Donor Personas Matter?

Donor 102

Donor Audience Social Media Survey 102

Tableau

JUNE 8, 2021

Applying a DEI lens to how we analyze, visualize, and communicate data requires empathizing with both the communities whose data we are visualizing as well as the readers and target audiences for our work. Our conversations with our first set of people led to even more people. linkedin twitter. There just wasn't a lot out there.

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Conversation Authoring Guide Data 111

Nonprofit Tech for Good

DECEMBER 20, 2018

Videos with Mobile In Mind. Adding legible, large text that is viewable on a small, mobile screen lets you get your ideas across, even if your audience isn’t listening. Conversations on social media are very much tied to what is going on globally and in the news. To recap: Create videos regularly with mobile in mind.

Social Media 277

Social Media Video Media Social 277

Greater Giving

DECEMBER 19, 2024

What the Data Says Many nonprofit organizations build their websites based on hunches about what they think their unique audiences want to see. While its true you know your audience better than anyone, you can greatly increase your websites return on investment (ROI) by taking a data-driven design approach.

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Websites Data Nonprofit Mobile 52

Nonprofit Tech for Good

JANUARY 16, 2022

When you’re able to set the stage with analytics and donor attributes – like their wealth rating, public giving records, and personal interests – you can strengthen your understanding of each donor segment, and position your asks to speak to specific audiences. Winter 2022. About the Author.

Fundraising 308

Fundraising Strategy Nonprofit Social Media 308

Forum One

NOVEMBER 11, 2024

Perhaps you’re already having conversations with your team about how you can begin on the path to digital transformation. Your strategy should align with your overall goals, cater to your audience, and focus on the outcomes you’re aiming for. Now is the perfect time for your nonprofit to invest in true digital transformation.

Digital 104

Digital Time Nonprofit Strategy 104

Nonprofit Tech for Good

NOVEMBER 15, 2019

There is a higher website conversion rate and donors stay on the website longer because of more opportunities to engage with the software. Bloomerang is super conversion friendly. They offer custom, individualized conversions and implementation assistance. Cost: $100/month for 1,000 contacts to $800/month for 85,000 contacts.

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Relationship Software Management Nonprofit 240

.orgSource

DECEMBER 26, 2022

Great conversation, a little bubbly, and treats at the Innovation Summit. Jennifer Michael, Chief Operating Officer at the American Board of Medical Specialties described how to create learning experiences that are variegated, tailored to the audience, and transformational. Just what we missed in 2022! Creating Community.

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Culture Community Technology Professional 221

Association Analytics

FEBRUARY 20, 2024

Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? By adding a new membership type, you can create an entirely new audience and potential member base for your association.

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Create Strategy Associations Social Media 169

sgEngage

JULY 3, 2024

Keep in mind that you can only track impressions—and many of these metrics—for digital marketing. The higher your impressions, the bigger an audience you are being exposed to and the more potential supporters you can earn. Conversion Rate What is this metric? Conversions are the most important marketing metric.

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Metrics Analytics Marketing Nonprofit 119

Allegiance Group

APRIL 14, 2025

Use the answers to those key questions to define goals by audience segment. Then, look at every audience segment within the campaign. One where overall results were dragged down by just one audience segment. Reach out Step 4: Now And Only Now Start Building Your Budget With all these insights in mind, open your spreadsheet.

Public 52

Public Media Channel Mail 52

Whole Whale

NOVEMBER 12, 2021

In October 2021, Facebook announced that nonprofits will now be able to create custom audiences of users who have either donated to the organization’s Facebook Page directly or have created a Facebook Fundraiser in support of that nonprofit. How to set up new Facebook Nonprofit Donor Audiences. Then, click Create Audience ?

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Facebook Donor Nonprofit Audience 110

Pamela Grow

FEBRUARY 5, 2025

The top nonprofit websites capture audience interest at all stages of the donor funnel or journey. Lets take a closer look at ways to captivate your audience, encourage involvement, and grow your organizations current and prospective donor pool! Follow the full instructions in Googles guide to the process.

Websites 59

Websites Generation Tips Nonprofit 59

DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. Connecting with several different audiences: Nonprofits have several audiences to keep in mind, including donors, volunteers, beneficiaries, sponsors, and more. There are more than 1.8

Marketing 52

Marketing Guide Nonprofit Social Media 52

fusionSpan

JULY 15, 2024

July is already well on its way, but we’re still very much thinking about the conversations at last month’s AMSFest Chicago and the key concerns that emerged through our follow-up conversations with decision makers in the association space. Contact us How Can Associations Find Better Alignment With Their Audiences? Why is this?

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Audience Associations Data Conversation 59

Greater Giving

MARCH 27, 2025

Plus, digital marketing is a cost-effective way to reach a wide audience with minimal overhead , making it accessible for nonprofits of all sizes. When creating your pages, keep search engine optimization (SEO) best practices in mind. That makes it incredibly easy to connect with your target audience. Keep up with trends.

Online 59

Online Build Nonprofit Social Media 59

sgEngage

JANUARY 17, 2024

Before you get started, it’s important to grasp the basics of podcasting for nonprofits, including: Understanding why podcasts work for nonprofits Identifying your podcast’s purpose and audience Crafting your podcast’s content Let’s dive into these podcasting essentials so you can add them to your nonprofit marketing plan.

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Podcast Audio Content Nonprofit 104

Nonprofit Tech for Good

APRIL 10, 2022

Experiment and keep in mind that those who use Twitter regularly tend to love Twitter. It’s OK to not include links in conversational tweets and replies, but even then sharing links to resources or call-to-actions (CTAs) is often appropriate and useful, especially in Twitter Threads. Schedule tweets in advance.

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Twitter Practice Nonprofit Social Media 362