Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The always thoughtful and inspiring, Avinash Kaushik, suggests that there four social media metrics that we should focus on measuring across channels. Of course, you need to start with. We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) Social media is evolving at an incredible pace.

Metrics 96

Metrics Facebook Data Social 96

Care2

OCTOBER 15, 2013

You may use free or paid tools to show numbers such as growth in followers, Likes and shares, RT’s, and sentiment based on secret algorithms by computer programs. That’s why you need to change the way you measure social media and declare a war on vanity metrics. But are these stats meaningful? Is it positive? Is it hostile?

Metrics 77

Metrics Social Media Media Social 77

EveryAction

JUNE 8, 2023

However, you also know these cycles of boom and bust aren’t always efficient or effective at building a truly successful program—instead, retaining advocates year-round and between campaigns is what will help you build more power and make a deeper impact in alignment with your long-term vision and goals.

Advocacy 143

Advocacy Local Poll Audience 143

Allegiance Group

MAY 16, 2024

High-Level Takeaways from the FEP Report FEP tracks three key metrics: donors, dollars, and retention. In addition, fundraisers continue to be more mindful about reaching out to diverse audiences. We may also see an impact from organizations that cut their acquisition programs in 2022 to save money.

Trend 52

Trend Podcast Nonprofit Retention 52

Candid

APRIL 13, 2021

As experts in Google Ad Grants, Nonprofit Megaphone recommends the program to nonprofits of any size and many types of mission. Whether your organization relies on donations for general support or to fund specific programs, a Google Ad Grant can help you bring in more contributions.

Grant 98

Grant Google Problem Awareness 98

Saleforce Nonprofit

JULY 8, 2021

An added benefit of email marketing strategies is that you can analyze performance and optimize those conversations in real-time. Understand Your Audience. Take a look at those in your target audience. Which programs are they most interested in? Where do they live? How are they affiliated with your organization?

email 116

email Marketing Strategy Tips 116

sgEngage

SEPTEMBER 5, 2023

Financial Management Luminary Session Panel Discussion: Using Your Voice in a Sea of Change *don’t miss* Your finance team touches all aspects of your organization—grant programs, fundraising goals, vendor management. That makes you a vital part of any change management conversation, but you may not always be asked to the table.

Blackbaud 89

Blackbaud Chart Denver Nonprofit 89

Nonprofit Tech for Good

APRIL 10, 2022

It’s OK to not include links in conversational tweets and replies, but even then sharing links to resources or call-to-actions (CTAs) is often appropriate and useful, especially in Twitter Threads. Positive news about your mission and programs. Breaking news relevant to your mission and programs. Twitter can be mean.

Twitter 336

Twitter Practice Social Media Nonprofit 336

Nonprofits Source

OCTOBER 25, 2023

Personalized Communication Ideally, your marketing efforts will reach vast audiences. Along with the need to grow your audience, you also need to ensure each supporter feels individually connected to your nonprofit. You can also create audience personas to help you plan future communications. Test your content.

Marketing 52

Marketing Support Demographics Nonprofit 52

M+R

SEPTEMBER 10, 2024

This year, a record 27 regional food banks participated in M+R’s annual Benchmarks Study covering mostly digital fundraising, marketing, advertising, and advocacy metrics (and here’s another plug…if you haven’t dug into this year’s study, do it now!). This year for the first time, we’re sharing the Food Bank Edition of Benchmarks publicly!

Benchmark 64

Benchmark Hunger Advocacy Channel 64

Media Cause

JUNE 29, 2024

AI-driven marketing tools can help create personalized content, optimize campaigns, analyze audience engagement, and even help brainstorm new ideas. Data Analytics Making sense of data within a nonprofit can be challenging, but AI tools can provide valuable insights into donor behavior, campaign performance, and program impact.

Tools 45

Tools Nonprofit Analytics Adobe 45

Allegiance Group

APRIL 15, 2024

Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Plus, you’ll need to adjust it often to ensure you adapt to changing audiences and preferences. Create audience personas based on shared characteristics such as age, interests, and communication preferences.

Fund 52

Fund Donor Strategy Search 52

Neon CRM

MAY 22, 2023

By extension, it’s also one of the most impactful ways that an organization can promote matching gift opportunities to its audience. Encourage Two-Way Communication Much of nonprofit email marketing would be considered a one-sided conversation. However, achieving optimal success in this realm goes far beyond sending out generic emails.

Gift 97

Gift Results email Metrics 97

Top Nonprofits

MARCH 12, 2021

For example, many nonprofits responded to the pandemic by shifting programs online, hosting virtual fundraisers, and having socially-distanced events. Depending on the program you use for text-to-give, it’s possible all donors will have to do to donate is type a code or keyword into their mobile device to initiate the donation process.

Trend 98

Trend Campaign Fundraising Mobile 98

Achieve

MAY 24, 2024

Use relevant hashtags in your caption to expand your audience and bring in new supporters. With the right text messaging software, you can easily add in multimedia elements like pictures and videos to inspire audiences. Your website: Develop a landing page dedicated to your text-to-give campaign.

Rate 52

Rate Retention Donor Campaign 52

Greater Giving

MAY 25, 2022

From board members to newsletter subscribers to volunteers to former donors, your database contains a heterogeneous audience with different interests and needs. You’ll quickly learn that you likely have more than one audience and must address their specific needs with targeted marketing that adjusts for both content and channel.

ROI 81

ROI Marketing Strategy Sponsor 81

Top Nonprofits

MARCH 16, 2022

When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. Keeping your website up-to-date and modern is essential to engage your audience and ensure they have everything they need to get involved with your mission. Your site doesn’t engage your audience.

Websites 115

Websites Nonprofit Audience Mobile 115

The NonProfit Times

MAY 23, 2024

Updates three years ago to Apple’s data privacy policies allowing users to limit tracking of email open rates have further complicated efforts to measure audience engagement. Fundraisers have other metrics available. Among those are clickthrough rates, response and conversion rates, and opt-out and unsubscribe rates.

Test 52

Test email Spam United States 52

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. If your organization is ready to begin analyzing your data or simply is looking to refresh your current practices, consider the following tips: Choose the right metrics to measure and analyze. However, not all metrics will be useful for your organization’s strategy.

Analytics 52

Analytics Org Adwords Metrics 52

sgEngage

MAY 12, 2023

This virtual event center should serve as the anchor for your virtual auction, giving attendees a streamlined, fully branded experience rather than requiring them to jump between your fundraising activities and your livestreamed program. Generate contact lists and marketing segments for use in promoting your auction.

Virtual 75

Virtual Build Stream Database 75

Amy Sample Ward

JULY 29, 2011

The people who donate, listen in, connect with our programs by calling in, reading or commenting online, and coming to our offline events are our community. And the crowd is everyone else; yes, they are part of your service area or your “audience&# but you haven’t reached them yet. Using Social Media. Using Social Media.

Social Media 178

Social Media Public Media Community 178

NetWits

APRIL 2, 2013

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. The industry report identifies the trends (see the Blackbaud Index ) which are used to inform the health of your online program, not overall constituent engagement. Email Marketing Interactive Online Fundraising'

Rate 139

Rate San Diego Open Benchmark 139

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

When you hover over an item on ticker, you can see the full story and join the conversation as it happens. From a privacy standpoint, if you comment on a post on the ticker, be sure you notice what the original privacy settings are on the post. Facebook Rolls Out New Metric: People Talking About.

Metrics 131

Metrics Facebook People Change 131

Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Make the mission or program the hero – Focus messaging on your nonprofit’s values, impact, and service. Lean into what works.

Lesson 59

Lesson Fundraising Digital Test 59

Qgiv

OCTOBER 21, 2021

These same metrics are important to track during crises to effectively determine which indicators can signal alarm. Making the most of metrics means helping your organization’s leadership understand and apply the data purposefully. These metrics measure outcomes for programs which can be compared to previous ones.

Data 69

Data Metrics Nonprofit Analysis 69

AccelEvents

AUGUST 16, 2021

Your hybrid event is catering to two different crowds: the online audience and the in-person audience. Therefore, no matter how you do it, you must have event technology connecting those on-site to the online audience. . Rewards and incentive programs. Referral programs. Use Sophisticated Event Technology.

ROI 98

ROI Badge Synchronous Sponsor 98

Nonprofits Source

NOVEMBER 27, 2023

Blog roll: A blog is a great opportunity for your business to share important updates about your offerings, highlight rewards and customer loyalty programs, spotlight events, share stories from customers, and more. To help drive conversions, create bold call-to-action buttons throughout your website.

Channel 52

Channel Business Marketing Effective 52

Classy

JULY 14, 2021

Looking ahead at future events, we will likely shorten the duration to ensure we’re not pulling our audience away from the important work they do for too long. Make Your Content Accessible to Varying Audiences. Our event this year was four days, which, in retrospect, is a lot of time to ask people to dedicate. How to Measure Success.

Virtual 105

Virtual Professional Marketing Fundraising 105

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. how you collect and calculate your data in the first place — since the most important metrics for your organization are, of course, YOUR metrics.

Metrics 55

Metrics Benchmark Rate Newsletter 55

Achieve

DECEMBER 8, 2022

Social media can be an extremely effective way to reach new audiences for your nonprofit and secure more donations for your cause. Tweets and Instagram stories are best for short-form content, but you can post quick updates anywhere that suits your nonprofit’s audience. But what about cultivating relationships with existing donors?

Social Media 52

Social Media Relationship Donor Media 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

Metrics 81

Metrics Social Media Strategy RSS 81

Classy

JULY 28, 2021

At the same time, introduce tools and strategies that increase your revenue and grow your audience. By tracking your results year over year, you can explore opportunities for further acquisition and conversion optimization. Grow Your Recurring Giving Program. See What’s New In Fundraising.

Experiment 93

Experiment Donation Ideas Create 93

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 13, 2011

The workshop shared a landscape analysis of what’s already out there from the various industries in order to build a clear understanding of what’s in place and what isn’t in terms of social media measurement valid metrics. Geoff Livingston has a good post about the problems with this – using influence as the metric.

Measure 118

Measure Social Media Media Metrics 118

AccelEvents

NOVEMBER 5, 2020

Hosting a hybrid event can boost physical attendance and promote your brand and content to a wider and broader audience. . The online audience for your hybrid event might feel less engaged than the physical audience. Clear Analytics for Tracking Audience Funnels, Lead Retrieval and Conversion, and ROI Measurement.

Software 83

Software Virtual Integration Analytics 83

CauseVox

MAY 9, 2023

You can ask the program to generate a list of email ideas and then refine the list based on any number of factors, such as audience, theme, tone and more. Subject Lines Writing subject lines that inspire your audience to open your emails can be a challenge. But it’s not as simple as ChatGPT doing all the work for you.

Examples 87

Examples email Communication Language 87

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2017

This is one of the best examples I saw of using bots for engagement and it most definitely required some custom programming. The bot is programmed to encourage fans who message the page to sign up for different actions. You also need to think about its voice and tone and how it can be relevant and engaging to your target audience.

Script 106

Script Ethiopia Nonprofit Facebook 106

Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2014

Dashboard design is more than simply clarifying outcomes and key metrics. By applying this approach to any program development or strategy and even your organization’s dashboard, your nonprofit can more innovative and get more impactful results. Metrics for Movements.

Design 100

Design Marketing Metrics Measure 100