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5 Social Media Stats That’ll Help Your Nonprofit Understand Audiences

TechImpact

We know our audiences are out there on social media. They’re busy retweeting, posting, sharing, pinning, and blogging on an array of social media websites and platforms across the Internet. You have to first make sure you understand exactly who’s using that outlet, then optimize your content for that unique audience from there.

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5 New Google Analytics Statistics For Nonprofits

TechImpact

Create custom audience segments. You’ve undoubtedly targeted a specific audience or demographic with a fundraising push, or with a specific message. Applying a customer audience segment to your overall traffic, or to specific webpages grants even more donor insight than you’d get when looking at total aggregated results.

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How to emotionally recover after being scammed

Mashable Tech

Victims may not realize they can report fraud to local law enforcement, state adult protective services, the Federal Trade Commission , and the FBI's Internet Crime Complaint Center. Deem adds that, regardless of where they take place, conversations about their experience shouldn't feel generic.

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Boosting Your Association's Revenue with Attractive Microcopy

Association TV

You halt the conversation and break away from your loved ones. According to web UX-pert Tommy Walker, optimizing your microcopy doesn’t just remove challenges, it encourages a massive uptick in conversions. Your audience will appreciate you keeping it short and sweet. You begin by looking up and around for any sort of signage.

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The Essential Nonprofit Fundraiser’s Guide to Mobile Giving

Bloomerang

Mobile giving is raising funds through a mobile device, whether via text, the Internet, an app, or email. Print QR codes on flyers, postcards, letters, and other marketing collateral and distribute them in your community to reach a wider audience. Create segmented communication lists to develop tailored content for specific audiences.

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Pop-Ups: How to Make Them Work for Your Nonprofit Website

Nonprofit Tech for Good

In the early, nascent days of the Internet, webmasters treated their users as if they were monoliths – everybody got the exact same pop-up, which ran on every page of the site – annoying users and suppressing conversion rates. You can also use tools such as Zapier to send audience data from place to place. Test out the options.

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How to create a sustainable social media strategy for your startup

The Next Web

Identify the audience. On social media, you can pinpoint an audience in real-time. Initially, your staff (even if that’s just you and a co-founder) will be your greatest asset in locating and connecting with your audience. You’re not going to be able to blanket the entire Internet with your message – nor should you want to.