Nonprofit Tech for Good

MAY 18, 2020

The big takeaway is that: if your nonprofit has a website, and it would be valuable for you to reach people who are Googling topics related to your work, the Google Grant is one of the most cost-effective and powerful tools available to reach your audience. Building an audience by attracting new subscribers to newsletters . Other: .

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Grant Google Guide Websites 336

Nonprofit Tech for Good

DECEMBER 13, 2021

Additionally, you might face the prospect of rallying stakeholders and staff towards a common vision, goal, and outcome. Confidence to initiate engagement with your staff and stakeholders and define roles and goals. A project charter serves as a compass to keep the team firmly pointed at goals established at the beginning.

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Websites Analytics Nonprofit Project 318

Bloomerang

DECEMBER 2, 2024

Donation page conversion rate: This data point represents the total number of donations you received divided by the number of donation pages, multiplied by 100. You can consider A/B testing subject lines on future emails or look back at well-performing past subject lines to see what’s resonated with your email audience.

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email Fundraising Rate Donation 116

Nonprofit Tech for Good

JULY 25, 2019

1) Start with a clear goal. The good news is, you don’t have to pick just one goal— but it does help to think about the different results each event type might produce, so you can set yourself up for success. 2) Choose the audience for your event. We’re at 90% of our goal. 3) Get creative with your promotions.

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Fundraising Practice Nonprofit Registration 278

sgEngage

JANUARY 23, 2025

The Google Ad Grants program, which started in 2003, is a transformative tool that offers nonprofits worldwide $10,000 per month for free to promote their missions and connect with target audiences. Using keywords like marine conservation donations and save ocean wildlife, we attracted an engaged audience.

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Grant Impact Google Nonprofit 104

sgEngage

DECEMBER 19, 2024

Findings from M+RBenchmarks reveal that simplifying donation pagesstreamlining fields and focusing on clarityleads to better conversion rates. By doing some homework upfront, you ensure that the agency can hit the ground running and deliver a final product that truly reflects your organizations values, goals, and community needs.

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Websites Design Collaboration Nonprofit 98

Nonprofit Tech for Good

JANUARY 29, 2024

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. In order to win back trust and stay top-of-mind, nonprofits must focus on establishing emotional connections with their audience through consistent, high-quality content. Ready to meet (and exceed) your 2024 fundraising goals?

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Social Media Organization Fundraising Social 296

Forum One

MAY 23, 2024

Understanding audience needs is the core of good design. For mission-driven organizations in particular, forging deep connections with audiences is paramount. The questions we hear often are about how organizations can identify and adapt designs to meet the evolving needs of their audiences and ensure that the mission resonates deeply.

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Audience Design Exercise Interview 95

sgEngage

MARCH 18, 2022

Komen partnered with GoodUnited, a provider of social fundraising solutions, to create new, innovative peer-to-peer fundraising challenges and custom, conversational messaging sequences that both raised revenue and built Komen’s relationships with a new audience. We’ll cover the following points: . Let’s get started. .

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Audience Facebook Fundraising Challenge 105

Bloomerang

DECEMBER 12, 2024

Brand awareness: Marketers consistently say that email marketing is one of the most effective ways to build brand awareness and connect with current and prospective audience members. Email marketing allows your organization to tell its story to your target audience and increase awareness of your mission in the community.

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email Marketing Guide Nonprofit 93

Nonprofit Tech for Good

JANUARY 24, 2019

Treat peer-to-peer like any other initiative; set clear goals even if you have to modify them later on. Set a clear goal. Goals are so important to have something to work towards, but to also keep you motivated and on track. However, you’ll want to make sure you set goals that are realistic, as well. Calm their concerns.

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Fundraising Program Practice Campaign 279

Nonprofit Tech for Good

JUNE 24, 2023

Moreover, nonprofits can expand their reach and engage with a wider audience by improving the overall user experience with accessible communications. We deliver beautiful websites and tailored marketing strategies that help nonprofits and social impact companies achieve their goals.

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email Accessibility Practice Nonprofit 334

Nonprofit Tech for Good

DECEMBER 28, 2021

Here are some strategies you can use to turn your GivingTuesday and year-end donors into monthly donors: Identify and segment your audience. By segmenting your audience appropriately, you can create campaigns that feel personalized, special, and tailored to your GivingTuesday and year-end donors.

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Donor Donation Campaign Stats 321

Forum One

NOVEMBER 11, 2024

Suddenly, digital transformation wasn’t just an aspirational goal; it was a mission-critical investment. Did you complete all your ambitious digitalization goals? Perhaps you’re already having conversations with your team about how you can begin on the path to digital transformation. And they needed to do it right away.

Digital 104

Digital Time Nonprofit Strategy 104

Association Analytics

MARCH 1, 2023

With this new virtual-only audience segment, they launched a new online course that resulted in nearly $300,000 of additional revenue. The goal is to learn important facts, such as why they joined, why they stay, how they prefer to be communicated with, and whether they prefer in-person or online events. Read more about their story.

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Associations Survey Product Data 320

Nonprofit Tech for Good

AUGUST 21, 2024

Today, text messaging platforms enable instant, direct interaction with wider audiences, facilitating greater fundraising, awareness campaigns, volunteer coordination, and real-time updates during crises. One of the strongest features of RCS is verified sender, as it helps build trust between your org and your audience.

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Mobile Trend Social Media Donation 322

Nonprofit Tech for Good

JULY 1, 2020

She helps brands grow engagement and build relationships with their audience. Self-efficacy is the belief that a person has in her or his abilities and competencies to achieve a goal. By Michelle Chen is an independent scholar with a PhD in mass communications with a focus on advocacy, activism and social change.

Social Media 332

Social Media Media Support Social 332

Candid

OCTOBER 16, 2024

By themselves, social media appeals, fundraising letters, and other mass marketing efforts offer low conversion rates and contribute to message fatigue and information overload. Marketing experts call this TMM: Too Many Messages, inundating the audience with too many choices.

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Fundraising Nonprofit Grant Language 98

Nonprofit Tech for Good

NOVEMBER 1, 2020

The first thing that you’ll need to do is start creating content that will attract your target audience. Thankfully, many social media networks will have mechanisms that will allow you to have a private conversation. This will give you the best chance of getting your posts in front of your target audience.

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Social Media Associations Media Social 336

Whole Whale

MARCH 28, 2025

To move your mission forward, you need a full-funnel digital marketing strategyone that nurtures your audience from first touch to lifelong champion. That means designing campaigns and content that meet your audience where they are, whether theyre just discovering your work or showing up again and again to create change alongside you.

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Digital Strategy Marketing Nonprofit 52

Nonprofit Tech for Good

FEBRUARY 11, 2022

A pop-up is an informational or promotional offer that displays over the top of your website content, with the goal of capturing users’ attention quickly and easily. You can also use tools such as Zapier to send audience data from place to place. Let’s start by defining what a pop-up is. Test out the options.

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Websites Work Nonprofit email 342

Nonprofit Tech for Good

SEPTEMBER 12, 2021

To drive conversion and boost revenue, fundraising professionals will need to create campaigns that attract new supporters and prioritize donor experience. Put your creativity to work and decide which campaign type makes the most sense for your goals. Nailing down the “why” behind this year’s fundraising goals.

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Giving Question Nonprofit Campaign 310

CauseVox

OCTOBER 10, 2024

And in order to tell stories effectively you need to understand who your audience is. Segmentation through demographics like age, location and interests are also helpful ways to understand your donors and create stories that will resonate with the different types of target audiences.

Social Media 98

Social Media Media Social Tips 98

Tableau

APRIL 22, 2022

Most conversations about climate change have a global lens. That is precisely what a trio of our Tableau Foundation partners are doing—driving local conversations about climate change. Headwaters’ goal is to increase awareness about how people think about wildfires and the policies for managing them. . April 28, 2022.

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Conversation Change Data Local 98

Tableau

APRIL 22, 2022

Most conversations about climate change have a global lens. That is precisely what a trio of our Tableau Foundation partners are doing—driving local conversations about climate change. Headwaters’ goal is to increase awareness about how people think about wildfires and the policies for managing them. . April 28, 2022.

Conversation 98

Conversation Change Data Local 98

TechCrunch

JANUARY 12, 2022

On the contrary: Those who strategically align lead generation with the goals of their potential buyers will gain a significant advantage. Essentials for creating high-conversion magnets. If your lead magnet doesn’t solve a visitor’s problem, or if it doesn’t help them achieve their goal, then your hard work has gone to waste.

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Conversation Case Study Contact Search 106

Allegiance Group

APRIL 14, 2025

Use the answers to those key questions to define goals by audience segment. This is particularly beneficial for goals around: Number of new donors Increasing the number of gifts per donor Increasing the average gift This isnt the time to delve into tactics. Then, look at every audience segment within the campaign.

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Public Media Campaign Channel 52

Nonprofit Tech for Good

JANUARY 16, 2022

When you’re able to set the stage with analytics and donor attributes – like their wealth rating, public giving records, and personal interests – you can strengthen your understanding of each donor segment, and position your asks to speak to specific audiences. Winter 2022. Tips and Templates to Get Started with Nonprofit Crowdfunding.

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Fundraising Strategy Nonprofit Social Media 308

TechCrunch

DECEMBER 20, 2021

Along the way, we’ve noticed several common conversion mistakes on landing pages, ads, emails and elsewhere that make your copy less persuasive. Relate products directly to your audience. This makes Zola’s copy feel more like a personal conversation than if it were to refer more broadly to brides and grooms in the third person.

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Conversation Headline Benefit Examples 104

Nonprofit Tech for Good

JANUARY 19, 2024

By Jessica Fox , writer at Eventgroove – a one-stop, integrated platform for events, fundraisers, and e-commerce driven to help its customers amplify their brand and reach their goals. While it can be hugely helpful, AI doesn’t do an amazing job writing for the searcher’s intent or your audience. Search Engine Optimization.

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Action Tips Practice Nonprofit 305

Nonprofits Source

NOVEMBER 4, 2024

While there are many differences between the ways nonprofits and political campaigns operate, their core marketing goals are the same — to reach a wide audience and gain their support. Quick response times: Texts have the unique ability to grab supporters’ attention, prompting quick actions and responses from audience members.

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Campaign Marketing Nonprofit Social Media 52

TechCrunch

FEBRUARY 23, 2023

The Audience Choice results are in, which begs the question, could we BE more excited to share this news? Meet the TC Early Stage Audience Choice Winners The Breakout Sessions Breakout sessions consist of a 20-minute presentation followed by a 20-minute Q&A from an audience of up to 125 founders. No, we could not.

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Audience Boston Massachusetts Discussion 89

Nonprofit Tech for Good

OCTOBER 31, 2018

They have a Fundraiser set up under their video, on the right-hand side of the page, that shows progress towards the goal, the total dollar amount raised, and what the money goes towards. If you have an engaged audience on Instagram, encouraging them to donate at year-end by promoting specific posts can get real results.

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Social Media Money Media Raise 264

Whole Whale

APRIL 1, 2025

Quick donation wins feel greatbut if you want to meet your fundraising goals year after year, you need more than a viral moment. “To get more committed donors, you have to be thinking about how you’re growing and engaging your audience at all stages of the funnel. The most successful nonprofits dont just ask for support.

Strategy 52

Strategy Fundraising Guide Nonprofit 52

Bloomerang

JANUARY 14, 2025

Print QR codes on flyers, postcards, letters, and other marketing collateral and distribute them in your community to reach a wider audience. Are you meeting your goals? Create segmented communication lists to develop tailored content for specific audiences. How does mobile giving work? Take stock of your fundraising programs.

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Mobile Giving Guide Nonprofit 104

DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. Connecting with several different audiences: Nonprofits have several audiences to keep in mind, including donors, volunteers, beneficiaries, sponsors, and more. There are more than 1.8

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Marketing Guide Nonprofit Social Media 52

Fast Company Tech

MARCH 18, 2025

In March, women are at the forefront of the cultural conversation. This progress is promising, but we need to go 27 times faster to entirely meet our 2030 target FGM eradication goal entirely. They need opportunities to learn and pursue their goals. Education is vital We must protect girls. But protection is not enough.

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Senegal Global Support Burkina Faso 90