Classy

JUNE 24, 2021

Across platforms, you should be tracking social media engagement rates and conversion rates. By interacting with your content, a segment of the audience shows you they care about what you have to say. Some engagements are more valuable than others because they show a deeper level of audience interaction. Conversion Rate.

Social Media 122

Social Media Conversation Track Media 122

Nonprofit Tech for Good

MAY 18, 2020

The big takeaway is that: if your nonprofit has a website, and it would be valuable for you to reach people who are Googling topics related to your work, the Google Grant is one of the most cost-effective and powerful tools available to reach your audience. Building an audience by attracting new subscribers to newsletters . Other: .

Grant 336

Grant Google Guide Websites 336

Association Analytics

MARCH 1, 2023

Go beyond viewing traditional demographic segments like young professionals or length of membership and dig deep into behavioral segmentation like members who have never attended an in-person event. With this new virtual-only audience segment, they launched a new online course that resulted in nearly $300,000 of additional revenue.

Associations 320

Associations Survey Product Data 320

TechImpact

JUNE 18, 2014

Understand what your goals are for the account, what audience you’re trying to engage, and how that account will help you accomplish that goal. If the audience you’re trying to engage is not typically active on that social media platform, why spend the time, effort, and make the investment? All platforms are the same.

Social Media 177

Social Media Media Social Nonprofit 177

CauseVox

OCTOBER 10, 2024

And in order to tell stories effectively you need to understand who your audience is. Segmentation through demographics like age, location and interests are also helpful ways to understand your donors and create stories that will resonate with the different types of target audiences.

Social Media 94

Social Media Media Tips Social 94

Nonprofit Tech for Good

NOVEMBER 13, 2023

Selecting compelling items that appeal to your audience can significantly impact your fundraising results. Let’s explore how to manage your prize items so they make an impact in your next online silent auction : 1) Choose Prizes to Suit Your Audience When selecting items, it’s crucial to keep your audience in mind.

Tips 262

Tips Online Management Help 262

NTEN

APRIL 5, 2011

By Jocelyn Harmon, Director of Nonprofit Services, Care2 Unless you've been living under a barrel, you know the demographics of the U.S. Here are some key highlights from The Changing Demographics of America by Smithsonian. The changing demographics of the U.S. are changing. I encourage you to read the entire article.

Demographics 87

Demographics United States Baltimore California 87

NetWits

MAY 17, 2012

The ask should be accompanied by a precise message tailored to the demographic you are targeting. If your organization wants to improve its online giving: Know Your Audience. Remember, audience anaylsis should be a key part of your online strategy. . Make sure you have implemented a specific online ask.

Results 230

Results Donor Online Fundraising 230

Tableau

APRIL 22, 2022

Most conversations about climate change have a global lens. That is precisely what a trio of our Tableau Foundation partners are doing—driving local conversations about climate change. April 28, 2022. Zombie wells - Count of and percentage change in orphan wells, 2019-2021.

Conversation 98

Conversation Change Data Local 98

Tableau

APRIL 22, 2022

Most conversations about climate change have a global lens. That is precisely what a trio of our Tableau Foundation partners are doing—driving local conversations about climate change. April 28, 2022. Zombie wells - Count of and percentage change in orphan wells, 2019-2021.

Conversation 98

Conversation Change Data Local 98

Forum One

AUGUST 19, 2021

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. This is where audience research comes in. Audience research: Forming an understanding.

Audience 88

Audience Test Research Survey 88

Association Analytics

JANUARY 30, 2023

When’s the last time you heard a board member say, “Members want…” followed by an aggregate of the last five conversations they’ve had. Key ways to segment your audience may be by demographic, length of membership or by behaviors such as engagement, certification activities and event attendance.

Experiment 321

Experiment Create Retention Analytics 321

Nonprofit Tech for Good

MAY 25, 2024

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. 4) Event Promotion Whether you’re planning a black tie gala or a local trash cleanup, you need your audience to show up to your event.

Marketing 204

Marketing Fundraising Nonprofit Social Media 204

CauseVox

MARCH 1, 2024

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. This involves looking at demographics, motivations, and preferences. Social media platforms : help us gauge who and what our audience is engaging with.

Donor 88

Donor Audience Social Media Survey 88

.orgSource

APRIL 8, 2024

I hope you enjoy this snapshot of a conversation that left me with more questions than answers, a place where I always love to be. Punks and Pinstripes is an executive network for two demographics. What hell looks like for your audience. You’ll have some difficult conversations, but the alternative is stagnation.

Associations 251

Associations Alternative Conversation Group 251

NonProfit Hub

MARCH 14, 2017

Building awareness and getting people familiar with your organization and cause is important—but to stay afloat, increase online giving conversions on your website to increase your bottom line and allow you to create a larger impact. Consider these steps to increase your online giving conversions. Optimize for mobile.

Conversation 68

Conversation Online Giving Site 68

Mashable Tech

FEBRUARY 23, 2025

What happens when entire demographics are missing from rooms where these technologies are being funded, legislated, and created. Diverse teams are better equipped to create inclusive products and services that serve a broader audience. This highlights not just a tech industry issue but a broader societal challenge.

Tech 114

Tech Job Skills Industry 114

TechImpact

APRIL 9, 2014

A new audience. Your nonprofit’s target audience can be thrown out. Demographics, and income levels can be ignored because with content marketing, you are not reaching out to these individual directly, or seeking a specific outcome. You are instead helping your donor or constituent. A new first step.

Content 128

Content Benefit Marketing Nonprofit 128

BoardAssist

MARCH 13, 2014

Your Nonprofit’s Newsletter: You Are Not the Target Audience. As a nonprofit communications trainer and coach, I’ve had this conversation more times than I can count. Me: Your board members are not the target audience for your newsletter, so their opinions about it aren’t that important. What do you think? It’s tough.

Newsletter 68

Newsletter Audience Communication Nonprofit 68

The Next Web

FEBRUARY 18, 2014

Email presents an opportunity to get your content seen by an audience that chose to subscribe to your messaging, which is one of the best circumstances to be in as a marketer. Share links to this content on the social channels with the most relevant audiences for your content. . Use paid advertising to boost content.

Social Media 148

Social Media email Media Social 148

Fast Company Tech

MARCH 18, 2025

There were a lot of conversations around the right metrics to track, which gave us a say in how to measure our results. Now, in 2025, the impact of AIs rapid advancement and employee skills gaps due to demographic shifts have put HR leaders front and center once again to drive workforce transformation for their businesses.

ROI 68

ROI Channel Measure Results 68

Forum One

JULY 15, 2021

Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences. our demographics and interest areas). is an opportunity to have meaningful and deliberate conversations that lead to greater involvement.

Personal 107

Personal Demographics Analytics Test 107

Amy Sample Ward

JULY 1, 2009

You can read the post and participation in the conversation on the SSIR blog here! If we truly are reproducing our offline social divides online, then it’s further proof that the central part of your social media strategy needs to be focused on your audience. My newest post is now up on the Stanford Social Innovation Review.

Community 100

Community Myspace Social Network Demographics 100

Candid

AUGUST 5, 2024

They also offer resources for parents and teachers to facilitate these important conversations. So, they conducted market research, starting with in-depth interviews with target audiences—LGBTQ+ and ally parents and educators. Here are some questions to consider: What causes is your target audience currently most passionate about?

Research 110

Research Impact Tips Marketing 110

The Modern Nonprofit

MAY 23, 2023

Understand Your Audience Before you start drafting your first tweet or Facebook post, you need to understand who your audience is and what they care about. Your messaging, tone, and even the platform you choose should cater to your audience’s preferences. It’s all about engagement and conversation.

Social Media 126

Social Media Donation Media Fundraising 126

M+R

JANUARY 24, 2022

But here’s the thing: The audience for a piece of creative must believe the content is relevant to them, or they will ignore it. That’s why so many email messages begin “Dear <First_Name> ” It’s why ads are targeted based on demographics and user behavior, and why remarketing is a powerful tool. Source: World Wildlife Fund.

Effective 98

Effective Build Rhode Island Demographics 98

The Modern Nonprofit

MAY 4, 2021

An effective social media presence is dependent on a well-thought-out strategy that involves knowing your target audience, maintaining a defined and positive voice across platforms, providing compelling content, and consistently engaging with and responding to followers and their feedback. Know Your Audience. billion users.

Social Media 111

Social Media Media Strategy Social 111

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2012

But with recent changes to Facebook Pages and the newsfeed algorithm that now prevents parts of your audience from seeing everything you share, nonprofits big and small are turning to Facebook ads for as little as $1 per day to ensure eyeballs and engagement. 3. Determine your ideal audience.

Facebook 133

Facebook Nonprofit Los Angeles San Francisco 133

DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. Connecting with several different audiences: Nonprofits have several audiences to keep in mind, including donors, volunteers, beneficiaries, sponsors, and more. There are more than 1.8

Marketing 52

Marketing Guide Nonprofit Social Media 52

Nonprofit Tech for Good

AUGUST 29, 2019

Setting aside even a tiny budget to put into Instagram Stories Ads will help build your audience and get more views on your Stories. . Since the Foundation’s desired demographic was really into using Instagram, they focused their advertising message there and received almost 13 percent of total sign-ups from the platform: View Story.

Donation 279

Donation Money Raise Ideas 279

Candid

DECEMBER 14, 2023

Pivoting to find a better way In the leadup to launching Demographics via Candid this year, the request came in for a fully baked, pre-launch toolkit. Take the time to clarify your goals, potential audiences, and basic messaging first. So why were we expecting our partners to do so? This time, we argued for a different approach.

Demographics 105

Demographics Social Media Campaign Library 105

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 27, 2011

Social media is a conversation the world is having. The following excerpt from it offers a brief look at how to clearly define the goals you hope to pursue through social media, and the specific audiences you’re trying to reach with them. Defining Social Media Goals and Audiences. Different tools have different audiences.

Social Media 100

Social Media Guide Media Social 100

.orgSource

FEBRUARY 27, 2024

It’s not a coincidence that trust is a frequent topic of these conversations. It’s not just a question of demographics. We can’t just bring a diverse audience to the table; we need to make sure that their contribution is noted. Leaders who are trusted operate in the jet stream. Innovation is the protein of digital business.

Digital 221

Digital Build North Carolina Attitude 221

.orgSource

JANUARY 9, 2023

The matrix is a diagram that helps the board outline its current characteristics, pinpoints gaps in demographics or talent, and identifies what skills are needed in the future. That’s why there is no substitute for the impact of personal conversations. An organizational chart. A calendar of events. Celebrate Success.

Mentoring 221

Mentoring Director Associations Professional 221

See3

APRIL 9, 2024

Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. A great way to narrow in on your organization’s audience is to develop audience personas. Put your audience first.

Audience 52

Audience Story Chapter Storytelling 52

Whole Whale

MARCH 24, 2021

Change in amount of conversions attributed to ads. Depending on your current attribution settings, you may see a drop in the number of Facebook reported conversions. Do a majority of your reported conversions come through as view-through conversions? Smaller Retargeting Audiences. 8-event Limit. 8-event Limit.

Facebook 98

Facebook Conversation Social Media Aggregator 98

BoardAssist

JUNE 24, 2014

has its own demographic makeup. Your first step, before choosing a social media channel, should be to define your goals and your target audience. Which audience will bring you the most volunteers? Which audience will bring you the most volunteers? Which audience will help you raise the most money?

Social Media 94

Social Media Media Social Philadelphia 94