NTEN

OCTOBER 8, 2010

We've been reflecting on all the great conversations we had with people from around the country (and around the world) on how new media is and/or might enhance their work. . The definition of engagement that most resonates with us is Jeremiah Owyang ’s definition: “the level of authentic involvement, intensity, contribution, and ownership.”.

Audience 76

Audience Twitter Flickr NTEN 76

Nonprofit Tech for Good

APRIL 10, 2022

It’s OK to not include links in conversational tweets and replies, but even then sharing links to resources or call-to-actions (CTAs) is often appropriate and useful, especially in Twitter Threads. That said, if engaging in a public conversation on behalf of your organization on Twitter is unsettling, there are other ways to engage: 1.

Twitter 336

Twitter Practice Social Media Nonprofit 336

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2017

This is one of the best examples I saw of using bots for engagement and it most definitely required some custom programming. You also need to think about its voice and tone and how it can be relevant and engaging to your target audience. And that brings us to the another task, testing and iteration. There are two design tasks.

Script 106

Script Ethiopia Nonprofit Facebook 106

Byte Technology

MAY 16, 2017

Which is sad when you consider that it can be done with a simple, short form a visitor can fill out quickly, and through which the site owner can see conversions skyrocket as a result. So just use the minimum number of fields you need to understand your audience and to effectively stay in touch with them.

Contact 100

Contact Design Plugin Tips 100

Greater Giving

JUNE 17, 2021

But it was not a one-to-one conversion. To test the hypothesis that virtual events produced a better cost-to-revenue ratio, we asked fundraisers in the State of Nonprofit Fundraising report how their event costs changed between their live events and virtual events, in relationship to their fundraising goals.

Virtual 91

Virtual Nonprofit Ratio Aggregator 91

Nonprofit Tech for Good

FEBRUARY 1, 2011

There are definitely tools that I spend less time with, but that’s because I may not have found our audiences very active on them or I may just be spending time on other sites. They were supportive and encouraged me to test and experiment. We are definitely working more in that direction. Book Tour?. ?Book

Social Media 190

Social Media National Interview Media 190

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2012

During the discussion, one of the partners asked about how they track whether engaging with their audience on Facebook or other social channel might lead to donations. One person mentioned they did a fundraiser for Global Giving and included the link. This cause the traffic spike, so what?

Reddit 98

Reddit Data Time DC 98

Kindful

MARCH 25, 2021

Tracking data from your email marketing tools is crucial in order to improve strategies and increase your conversions. These can give you a clue into which marketing tactics are reaching which audience, as well as add comprehensive data to your donor profiles. Segment audience for more targeted content.

Communication 98

Communication Donor Data Guide 98

EveryAction

JUNE 22, 2016

Unfortunately, there were so many questions from the audience that we weren't able answer them all during the alotted time. There’s some great systems to test your email like Litmus and Email on Acid where you can test your email blasts and they tell you if you pass various rule sets. BS: It might, it definitely doesn’t help.

email 101

email Question Spam Test 101

NetWits

DECEMBER 1, 2010

For most men, growing a mustache generates a lot of comments, conversation, and laughter – which is the point! Make sure you are segmenting your audience when sending out communications – different strokes for different folks! Then draft you online communications to resonate with those audiences.

Online 201

Online Learning Fundraising Tips 201

Classy

JUNE 2, 2021

You might be surprised how small steps can lead to such significant results, but you’ll definitely feel inspired with clear action items to take starting as soon as today. The other important factor to note is that the virtual component of these campaign types is allowing nonprofits to reach wider audiences across the world.

Action 106

Action Difference Fundraising Nonprofit 106

Nonprofit Tech for Good

JANUARY 10, 2022

For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. The program is available to any nonprofit that can benefit from having more exposure and a bigger audience. Geotargeting and audience set up so only those that would be interested in your ads see them.

Google 334

Google Grant Guide Nonprofit 334

Amy Sample Ward

FEBRUARY 10, 2011

Here’s my latest contribution to the Stanford Social Innovation Review – you can read the post and join the conversation on the SSIR Blog or below. Once you come up with a plan, and you test it, you then evaluate it and rethink it, and then iterate on the plan, test it, and come back around to evaluating it.

Community 167

Community Library Model Adopt 167

Bloomerang

JANUARY 22, 2024

the IRS defines nonprofits as “Organizations that are organized and operated exclusively for religious, charitable, scientific, testing for public safety, literary, educational or other specified purposes.” Look into: Your primary audience. Starting a Nonprofit: Basic FAQs What is a nonprofit? In the U.S.,

Nonprofit 85

Nonprofit Files Policy Director 85

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 28, 2013

This means identifying the goals and KPIs for measuring success of your event. You also want to be sure to set up a measurement system for a landing page where you are collecting RSVPs (and email addresses) and perhaps testing some different messaging. Many nonprofits use EventBrite for this purpose.

Social Media 129

Social Media Integration Tools Tips 129

DNL OmniMedia

MAY 25, 2022

Definition of Data Analytics for Nonprofits. We offer a number of analytics-related services including web analysis, strategic planning, digital measurement and testing, and data reporting and visualizations, so we can certainly assist your team. Definition of Data Analytics for Nonprofits. Website Conversion Rate.

Analytics 52

Analytics Org Adwords Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 1, 2012

What are your communications objectives and the audience you want to target? I was curious and started a conversation asking these questions: What is your definition of success on Google +? If you want to stick a toe a little deeper into the water, the next step is create a simple plan to test the waters for your brand.

Google 99

Google Time Nonprofit Blogger 99

Achieve

JULY 2, 2019

Does your audience already understand your mission? When speaking to your audience it’s also important to: . The conversation usually goes something like this: . Not only was the post engaging, new audiences were reached! . Mistake #5: Not Engaging With Your Audience . People using your nonprofit services?

Social Media 52

Social Media Media Hints Social 52

Connection Cafe

MARCH 16, 2021

Describing your target audience in B2B sales is similar to doing the same in B2C. Account-based marketing (ABM) implies definition of companies or groups of companies which you want to develop business partnerships with. Website visitor analysis also helps you to watch your target audience from a different angle.

Marketing 26

Marketing Statistics Analysis Social Media 26

Amy Sample Ward

FEBRUARY 11, 2011

I come across so many great conversations, ideas, and resources all over the web every day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. It's something that I try to tackle by having a clear personal definition, for my own word choice.

Web 105

Web Paypal Influence Teen 105

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. If we look at a broader definition of ROI – I see four different “I&# words … Return on Insight.

ROI 104

ROI Social Media Media Social 104

Connection Cafe

MARCH 12, 2012

Through our multigenerational research and case studies with clients, and other testing, we have pretty definitive proof that individuals expect us to speak to them in a coordinated fashion in each of the channels they prefer. Conversely, Multichannel communications focuses on coordinating a campaign or appeal across multiple channels.

Storytelling 51

Storytelling Interaction Channel Technique 51

Classy

JUNE 2, 2021

You might be surprised how small steps can lead to such significant results, but you’ll definitely feel inspired with clear action items to take starting as soon as today. The other important factor to note is that the virtual component of these campaign types is allowing nonprofits to reach wider audiences across the world.

Action 52

Action Difference Fundraising Nonprofit 52

Connection Cafe

MARCH 10, 2014

Because things go beyond having a good message, you need to actually have a conversation with your stakeholders. The perfect scenario is a two-way communication with actual interactions and feedback from your audience. Adapting your message is only one of the keys to get your audience talking. Research Your Audience.

Communication 36

Communication Action Interaction Audience 36

Nonprofits Source

MARCH 10, 2019

Here’s the real hurdle, though: Not only do you need to be active on LinkedIn, but you need to provide thoughtful insight that starts, adds to, or continues a conversation. Next, click the filter tab and start narrowing your audience. You should also consider planning a formal content strategy for posting 2-3 articles per week.

Linkedin 49

Linkedin Marketing Strategy Work 49

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Example of A/B Testing Results. Testing and Coordinating: At this stage, the organization is regularly collecting data but in a bunch of different spreadsheets and collected by different people or departments. I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not.

Culture 117

Culture Data Measure Social Media 117

Nonprofits Source

APRIL 3, 2019

Here’s the real hurdle, though: Not only do you need to be active on LinkedIn, but you need to provide thoughtful insight that starts, adds to, or continues a conversation. Next, click the filter tab and start narrowing your audience. You should also consider planning a formal content strategy for posting 2-3 articles per week.

Linkedin 40

Linkedin Marketing Strategy Work 40

Amy Sample Ward

JUNE 22, 2011

It also feels that sometimes genx is being forgotten in this conversations. And I think where Millennials make the greatest impact is when they realize their capabilities to teach and that there’s an audience that wants to teach. How can you engage a wider audience that isn’t just the same audience?

Discussion 211

Discussion Generation Donor Structure 211

Nonprofit Tech for Good

DECEMBER 20, 2010

A present, all of our marketing and volunteer recruitment campaigns really rely on social media to spread the word and energize our audience and so we use tools built into the aforementioned interfaces to help us measure the effectiveness of a campaign. You have to listen to what they are saying and not be afraid to jump into a conversation.

Social Media 189

Social Media Foundation Examples Media 189

Nonprofits Source

NOVEMBER 3, 2017

What this guide is : An introduction of the top 23 SEO best practices that will help get your content ranked in 2017, including: On page SEO factors – factors that are visible to your audience at the page level. You should never sacrifice audience engagement for the sake of search engines. Add your keyword to an image alt tag.

Beginner 91

Beginner Digital Marketing Guide 91

Connection Cafe

JUNE 9, 2011

No doubt about it, Lady Gaga is a conversation starter. With an audience of over ten million Twitter followers – more than any other twitting being on Earth (and two million more than our President) Lady Gaga can evangelize to a massive crowd. Will today’s sweetheart stand the test of time? Fleeting flame.

Celebrate 48

Celebrate Philanthropy Homeless Headline 48

Media Cause

APRIL 13, 2023

Even if you’re not on TikTok, there are a few important takeaways to consider from this conversation at the moment. 1. This strategy not only makes sense from a digital marketing perspective but also aligns with how your audience consumes media. So, why has Congress decided to consider a TikTok ban? Kristen Friedel, Sr.

Digital 94

Digital Marketing Strategy Social Media 94

Museum 2.0

FEBRUARY 25, 2015

to experiment with different kinds of events (time of day, audience, size, type) and get a sense of how we can best program the space in the longterm. The size and import of some of these decisions worry me--not because we''ll make bad decisions, but because they are so definite. multiple times per week. or all of the above.

Public 20

Public Activities Activism Active 20

Museum 2.0

NOVEMBER 16, 2010

In many cases, we ended up in long conversations with visitors, but that was always driven by their interest in telling us more about what they liked, why they were at the museum, etc. People who didn't want to do it saw it as a test. The cards are ok, but the people (and the conversations) are what matters.

Experiment 44

Experiment Lesson Museum Learning 44

Museum 2.0

MAY 2, 2012

We have new support from foundations and individuals who care about innovation in audience engagement—and even more importantly, participants who are excited to experiment with us. We tried and tested and played and worked our way forward, and we’re still doing it. The cumulative effect of participation.

Museum 55

Museum Director Participatory Culture 55

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Definition: An analysis that looks at the benefits, costs, and value of a technology project over time. Defined Audience. David Armano's " The Collective Focus Group:Listen, Learn, and Adapt " was written for the business audience in mind, but the concept and techniques can be used by nonprofits and more importantly lead to success.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 26, 2009

If you want to use blogging for your personal learning you need to be effective at engaging and having conversations with readers. Trial each heading style to select which visually looks the best: Write a test post. Your blog has two main audiences: Those who read your post on your blog. Which you use will depend on your theme.

Tips 50

Tips Feeds Comment Slideshare 50