Audience Conversation Culture Meme 
Candid
JUNE 7, 2023
As a member of Generation Z (Gen Z), or today’s 11- to 26-year-olds, I have been curious about the advice given to nonprofits on capturing younger audiences’ attention. But other suggestions, like using pop culture slang and memes to catch Gen Z’s shorter attention span, feel a little off. Invest in Instagram.
Tech Soup
APRIL 6, 2015
When a question about the color of a dress went viral, several nonprofits joined the conversation to help their messages spread along the viral wave. The Dress became one of the most quickly viral memes that the Internet has ever seen. Meme Me Up, Scotty. As communications tactics go, memes are cheap and easy to make.
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Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 8, 2014
You can also invite Alums to share what they’re up to as part of your engagement strategy on social channels, either as a dedicated post or part of the conversation in the comments. Conversation starters that link alumni to the current school experience can spark tons of engagement. Make up your own nostalgia meme.
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 28, 2014
Use human centered design principles, not your arrogance of thinking you know what works for your audience without testing. It’s a subjective and culturally influenced unconscious and involuntary response. Cultural nuances abound. Verbal fads and memes come andgo in the blink of an eye. Here’s the method.
Connection Cafe
OCTOBER 23, 2017
However, engaging celebrities with high media profiles and large audiences doesn’t always work on social networks like Instagram. Amber and Jazmine host the Black Joy Mixtape Podcast about pop culture, news, and politics. They are influencers among their peers both organizationally and culturally.
Connection Cafe
FEBRUARY 8, 2018
I wrote the book because it seemed like something was missing from the conversation about digital advocacy and activism. And, through analytics and a culture of testing, some of the best advocacy and activist organizations are transforming how they listen to their supporters online. Communication isn’t just about speech.
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 15, 2011
Discrete Events: #sxsw , #ntc12 , #bbcon , #df11 : Many conferences, especially those with younger audiences or a focus on technology, use a hashtag to coordinate online conversation. #fundchat (a fundraising group on Twitter) and #ff are both regularly occurring online events. Enjoy the conversation.
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