Nonprofit Tech for Good

FEBRUARY 11, 2022

We all have bad memories of pop-ups interrupting our flow on websites when we simply wanted to read some content, buy something, or take another action. A pop-up is an informational or promotional offer that displays over the top of your website content, with the goal of capturing users’ attention quickly and easily.

Websites 291

Websites Work Test email 291

Association Analytics

JULY 27, 2021

Today’s digital world offers tons of channels to share your content, which is great. But it also means tons of content for you to produce and tons of sources to track. Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked.

Taxonomy 169

Taxonomy Content Data Strategy 169

Forum One

AUGUST 19, 2021

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. This is where audience research comes in. Audience research: Forming an understanding.

Test 87

Test Audience Research Interview 87

Nonprofit Tech for Good

JULY 7, 2022

Creating your next fundraising campaign requires a lot of work: you must identify your goals, your audience, segment your lists, create compelling content, and set up and test everything in your CRM. not clicking, opening, or otherwise engaging with your content) for a year or more, it’s time to remove them.

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email NPO gMail Spam 293

Nonprofit Tech for Good

NOVEMBER 3, 2023

It’s in the form of tags, lists, audience segmentation, etc. Try testing out CTAs driving to content that includes an ask instead of just asking in the initial email. 3) Location This is a great way to show your audience that you’re active in their local communities. Do donation appeals work better on Monday or Thursday?

Personal 327

Personal email Strategy Nonprofit 327

Association Analytics

APRIL 4, 2022

Before the pandemic, there were many challenges with setting up real-life experiences to test your hypotheses. Consider: Repurposing existing content and bundling it in a way that appeals to them. Establishing a virtual conference with content different from your in-person event. What if we offer an online-only experience?”.

Hosting 321

Hosting Virtual Associations Analytics 321

Nonprofit Tech for Good

JANUARY 10, 2022

For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. The program is available to any nonprofit that can benefit from having more exposure and a bigger audience. Geotargeting and audience set up so only those that would be interested in your ads see them.

Google 332

Google Grant Guide Nonprofit 332

Association Analytics

JUNE 17, 2021

If particular role types are not attending, take a look at your content and determine if it makes sense to create sessions or a learning track that addresses their needs. Do a scan of the market to determine if this segment might be obtaining their content from another source. What factors influence first time attendees?

Associations 318

Associations Data Registration Analytics 318

Nonprofit Tech for Good

JANUARY 19, 2024

You’ve heard many (many) times that all your nonprofit’s blog and site content should be optimized to drive traffic. But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy. So, what kind of content is that, exactly?

Action 250

Action Practice Tips Seattle 250

Nonprofit Tech for Good

MAY 25, 2024

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. 4) Event Promotion Whether you’re planning a black tie gala or a local trash cleanup, you need your audience to show up to your event. Test both!

Marketing 195

Marketing Fundraising Test Nonprofit 195

Nonprofit Tech for Good

MAY 13, 2022

Investigate how well your audiences perform. Are your conversion rates different for different audiences? The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition. Content (utm_content). Test with a couple of links to see how it all works.

Donor 272

Donor Track Facebook Campaign 272

Nonprofit Tech for Good

MAY 8, 2019

Does it still reflect your mission, purpose, strategic goals, and the ways your audiences use the internet? As communications director Melissa Franqui explains, “Any communications department, not only ours, has to be continuously asking, is the site communicating our mission, our current work, and our values to our intended audiences?”.

Online 231

Online Hunger Metrics Drupal 231

Bloomerang

AUGUST 6, 2024

And if you’re not using an AI Content Assistant , like the one now in Bloomerang, get ready to change your life by getting back hours in your day. Personalize email content to boost engagement Personalization makes your audience feel valued. Craft clear and concise content that will resonate Emails should be clear and concise.

Content 98

Content email Campaign Strategy 98

Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? The risk is low, and the potential rewards are great, so be sure to consider testing this channel as part of your next fundraising effort.

Facebook 222

Facebook Fundraising ROI Virginia 222

Nonprofit Tech for Good

JANUARY 30, 2021

To help address this challenge, I am thrilled to partner with public speaking coach Eileen Smith of Spokesmith , to give you these six incredible tips that can elevate you to rock star status in your circles, and keep your audience fully focused and enthusiastically spreading your key points through their networks. Walk in their shoes!

Slides 312

Slides Professional Tips Rhode Island 312

Association Analytics

FEBRUARY 20, 2024

Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? By adding a new membership type, you can create an entirely new audience and potential member base for your association. Will you send them additional content resources?

Create 169

Create Strategy Associations Registration 169

Media Cause

JUNE 2, 2024

“Content is King,” but does that go for any content? In the age of AI and accessible software, it is increasingly easier to churn out content. However, creating shareable content is another beast. Optimizing content for your nonprofit should start by looking at your audience. Humans are drawn to human faces.

Audience 59

Audience Content Create Tips 59

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. 3) Tweet content that inspires engagement. To get engagement on Twitter, you need to tweet the right kind of content.

Twitter 334

Twitter Practice Social Media Nonprofit 334

TechImpact

MAY 15, 2014

You need to identify target audiences, determine how to cater to them, choose an emotion you’re working to draw out of them, a goal, a budget, a timeline, milestones, how you’re promoting the campaign and so much more. Start with this simple three point check list: Create a list of who your target audience is.

Campaign 210

Campaign Nonprofit Social Media Tech 210

Nonprofit Tech for Good

DECEMBER 20, 2018

From Twitter to Pinterest to Instagram to LinkedIn, social networks are becoming environments where video content not only thrives, but is expected. Consumers ranked video as their favorite form of content from brands. Consumers expect brands of all kinds to create video content on social. Save the Best for First.

Social Media 254

Social Media Video Marketing Practice 254

.orgSource

JANUARY 22, 2024

Member community and customer relationships Build trust and create meaningful connections by demonstrating that you are knowledgeable about audience preferences. Risks I took revolved around prototypes that I tested, and the market returned a no. What content are they responding to? What platforms are they using?

Life 221

Life Digital Data Skills 221

AccelEvents

JANUARY 28, 2021

When planning your virtual event, you have to make production decisions that include choosing the best way to stream your content. With any virtual event, you need a plan for video content. But how do you decide on live streaming or pre-recorded content? But how do you decide on live streaming or pre-recorded content?

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Stream Content Virtual Product 98

Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Data on donor behavior, preferences, and interactions provides audience insights that can be used to improve fundraising strategies and optimize future campaigns. However, this is not a universal rule.

Practice 228

Practice Fundraising Guide Channel 228

.orgSource

DECEMBER 23, 2024

The Rise of Generative AI in Content and Engagement 2024 Trend : Our survey revealed that generative AI has quickly become an essential tool for associations, enabling them to personalize interactions, streamline content production, and enhance engagement. This helps ensure staff are ready to leverage AI effectively.

Trend 221

Trend Digital Literacy Associations 221

Nonprofit Tech for Good

DECEMBER 3, 2020

3) Upload visual content that tells the story of your organization. To be successful at fundraising through “Donate” buttons in your posts, you need excellent content (written and visual), an engaged community, and an advertising budget to boost the posts. Then, target a global, open audience.

Facebook 364

Facebook Practice Avatar Nonprofit 364

.orgSource

SEPTEMBER 19, 2023

We couldn’t have guessed that the pandemic would give our recommendations a test drive so quickly. Adele, who is Co-Founder of Convincing Company, has a quick wit, city smarts, and knows her way around getting an audience to take a longer look. One of the biggest is whether AI-generated content is protected by copyright law.

Sponsor 221

Sponsor Associations North America Law 221

Forum One

JULY 15, 2021

A step-by-step approach to personalization allows organizations to start delivering unique content sooner than later. Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences.

Personal 105

Personal Test Demographics Analytics 105

.orgSource

FEBRUARY 12, 2024

They will reward you by crafting messages that move the hearts and minds of your most important audiences and reinforce brand identity. Content is easier to produce and more effective when all communicators understand the desired outcomes.” Integrate Strategy Effective strategy begins with an integrated plan.

Collaboration 221

Collaboration Marketing Integration Trend 221

Nonprofit Tech for Good

JANUARY 30, 2021

To help address this challenge, here are six incredible tips from public speaking coach, Eileen Smith of Spokesmith , that can elevate you to rock star status in your circles, and keep your audience fully focused and enthusiastically spreading your key points through their networks. Use a “design thinking” technique called audience empathy….

Professional 191

Professional Tips Online Slides 191

Top Nonprofits

MARCH 16, 2022

When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. Keeping your website up-to-date and modern is essential to engage your audience and ensure they have everything they need to get involved with your mission. Your site doesn’t engage your audience.

Websites 115

Websites Nonprofit Audience Mobile 115

Candid

AUGUST 4, 2022

While we have a fairly large audience on Twitter (around 145K followers), we only see an average of 1,000 engagements per month. Inspired by Hootsuite’s amazing Experiment Series of blog posts , we thought it would be fun to share our experiment in testing whether posting more on Twitter would lead to higher engagement. .

Twitter 115

Twitter Experiment Social Media Content 115

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Now is a great time to start A/B testing copy for subject lines and preheader text as often as you can. Use your UTMs.

email 104

email Marketing Test Mail 104

Whole Whale

SEPTEMBER 28, 2024

A/B testing and selecting appropriate optimization tools are crucial for nonprofits. A/B testing helps identify the most impactful strategies for website optimization, ensuring efficient use of time and money. A/B testing helps identify the most impactful strategies for website optimization, ensuring efficient use of time and money.

Test 52

Test Tools Analytics License 52

.orgSource

MAY 15, 2023

They will reward you by crafting messages that move the hearts and minds of your most important audiences and reinforce brand identity. Content is easier to produce and more effective when all communicators understand the desired outcomes.” Integrate Strategy There are plenty of incentives for collaboration.

Collaboration 221

Collaboration Marketing Team Integration 221

Nonprofit Tech for Good

MAY 22, 2022

When your brand is consistent and strong, you can increase your organization’s visibility in your community and move your audience to action. You can test this online; simply search online for “color contrast checker” and input the colors you plan to use to see how they are rated. What Are Brand Guidelines?

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Guidelines Photography Library Headline 304

Bloomerang

AUGUST 5, 2021

What it does mean is that you need to review your email content, fundraising, and marketing strategy. . Analyze your email data and determine whether your content is mobilizing people to take action. How many people are opening the email, reading the content, clicking your CTAs, and taking action on the page where you take them? .

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email Change gMail Rate 131

Forum One

MAY 16, 2024

It takes intention and planning to maintain a website’s level of accessibility as you make content and development updates over time. But with the right effort, you can ensure your accessible site grows even better for your audiences. There are a few common reasons: Web managers and content creators fall into old habits.

Accessibility 93

Accessibility Drupal Test Review 93