Nonprofit Tech for Good

DECEMBER 28, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. In terms of ROI, social media has grown our email file and we’ve raised significant money on social networks. We accept that and cater to them on Facebook by providing them fresh, interesting, and relevant content where they are.

United States 233

United States Social Media Media Interview 233

Nonprofit Tech for Good

DECEMBER 3, 2020

3) Upload visual content that tells the story of your organization. To be successful at fundraising through “Donate” buttons in your posts, you need excellent content (written and visual), an engaged community, and an advertising budget to boost the posts. Then, target a global, open audience.

Facebook 364

Facebook Practice Nonprofit Social Media 364

TechImpact

OCTOBER 30, 2014

While the ROI of storytelling is a difficult one to measure , what’s important to understand is that it does work. Fundraising Social Tech content marketing nonprofit nonprofit technology nonprofits npTech storytelling technology' For example, donating money to charities that are associated with that great story or narrative.

Brain 245

Brain Storytelling Story Nonprofit 245

TechCrunch

DECEMBER 3, 2020

Direct mail captures 100% of your audience’s attention. TMA uses intent data to inform content, messaging and the timing of direct mail touchpoints that maximize relevancy and scalability. Multichannel campaigns including direct mail report an ROI 18 percentage points higher than those without direct mail.

ROI 99

ROI Campaign Personal Marketing 99

Fast Company Tech

MARCH 18, 2025

At the same time, marketing teams were facing an uphill battle to prove ROI as new digital marketing opportunities, like the rise of video content marketing and the shift towards mobile, led to changing tactics, and budgets came under more scrutiny. Now, a decade later, human resources teams are facing similar circumstances.

ROI 83

ROI Channel Measure Metrics 83

Nonprofit Tech for Good

JULY 11, 2012

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. Facebook, Twitter, YouTube, and Creating Video Content : 15 Hours Weekly.

Social Media 235

Social Media Media Social Nonprofit 235

Greater Giving

MAY 25, 2022

Fundamental Strategies to Maximize your Event Marketing ROI. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit.

ROI 81

ROI Strategy Marketing Social Media 81

Nonprofit Tech for Good

APRIL 5, 2024

Leverage any partner marketing opportunities your nonprofit may have to include a link to your tournament website and promote the event to that partner’s audience. Their brand starts earning impressions immediately—every site visit means more eyeballs on their brand and better ROI. Partner marketing.

Marketing 201

Marketing Tech Sponsor Registration 201

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

Today, I am moderating a panel at SXSW about Social Media Nonprofit ROI in the format of a poetry slam. A creative report on non-profits, social media, and effective ROIs delivered as poetry slam and expertly judged including interactive crowd participation. Session Content 1. The panel will be in room 18BCD at 5: 00 PM.

ROI 77

ROI Social Media Slides Media 77

Nonprofits Source

MARCH 11, 2017

It’s no secret that content is king when it comes to engaging and delighting donors and members alike. But did you know that writing content for donor intent can be used to target people ready to donate online content can also be used to target donor intent? Now the real work begins: Ranking your content.

Donation 112

Donation Content Online Marketing 112

Greater Giving

DECEMBER 26, 2024

The Masterful Marketing Strategies for Your Auction Packages webinar shared step-by-step tips for creating irresistible auction content and reaching your audience through pre-event campaigns, engaging descriptions, and thoughtful displays. Live Video Power: Capture your audiences attention during the event to drive higher bids.

Fundraising 52

Fundraising Giving Social Media ROI 52

NTEN

OCTOBER 6, 2011

Nearly all of the web communication challenges I’ve encountered with the groups I’ve worked with stem from basic content planning and governance issues. People come to your website, first and foremost, to get information, so Content Strategy is relevant for any communications work you do. So, Content Strategy was born!

Content 83

Content Strategy Question Calendar 83

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? You should reach out to both audiences.

ROI 91

ROI Examples Results Social Media 91

.orgSource

AUGUST 28, 2023

This advice is especially relevant for anyone looking to attract a younger audience. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. Companies often make the mistake of trying to sell through the lens of what’s best for them, versus what’s best for their audience.

Leadership 221

Leadership YouTube Audience Professional 221

.orgSource

OCTOBER 31, 2023

We’ll send our audience back to work with new insights and answers to challenging questions like these: How can our organization prepare to manage disruptive events like the pandemic? Sponsored by Nimble AMS We’ve crafted a great educational program, but it’s not delivering ROI. Solutions Day isn’t just a catchy title. What’s wrong?

Sponsor 275

Sponsor Associations Director Retention 275

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

It is the dominant form of content we all engage with – on our desktops, our tablets and now our phones. And so it continues to surprise me that nonprofits invest far too little in video content, as if they are somehow exempt from this general trend. Finding the ROI. But we have reached an inflection point.

Communication 139

Communication Video Strategy Nonprofit 139

Nonprofit Tech for Good

FEBRUARY 1, 2011

There are definitely tools that I spend less time with, but that’s because I may not have found our audiences very active on them or I may just be spending time on other sites. Our programs have started working social media outreach into some of their job descriptions, especially when their goals revolve around cultivating certain audiences.

Social Media 190

Social Media National Media Interview 190

Nonprofits Source

NOVEMBER 20, 2016

Content marketing for nonprofits continues to be a driving force for generating awareness and revenue online in 2017. By creating content you’re telling search engines, like Google, what topics your website focuses on. In turn, this helps them to rank and sort your pages and blog posts to be found by your audience.

Content 90

Content Trend Marketing Nonprofit 90

Greater Giving

DECEMBER 19, 2024

What the Data Says Many nonprofit organizations build their websites based on hunches about what they think their unique audiences want to see. While its true you know your audience better than anyone, you can greatly increase your websites return on investment (ROI) by taking a data-driven design approach. Simple navigation.

Websites 52

Websites Data Nonprofit Mobile 52

.orgSource

DECEMBER 11, 2023

Associations have had challenges with the idea of marketing beyond their memberships and finding new audiences,” David advises. We wanted to create shorter assessments of specific content that could be administered over time. Automation of tasks, such as content creation, publishing, and marketing campaigns.

Tech 221

Tech Online Gartner Digital 221

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

This post summarizes the content I shared in my presentation and offers some reflection on the conversational keynote. I don’t like giving a keynote where I talk at the audience for 45 minutes. So making the audience part of the slide deck and inviting commentary surfaces the wisdom and knowledge in the room.

Social Media 118

Social Media Media Social Nonprofit 118

Amy Sample Ward

FEBRUARY 26, 2012

But, if you were to track the highest in-bound traffic sources of your website (to see where people are coming from when they find you) and which pages most people leave from, you have actions you can take for supporting in-bound traffic and content as well as improving the parts of the website that drop people off.

Social Media 227

Social Media Metrics Media Social 227

sgEngage

JANUARY 29, 2025

Thats why increasing your return on investment (ROI) in all areas of your operations is critical, especially for your nonprofits website. With that in mind, lets explore key tips to understand and increase your nonprofit websites ROI. Lets explore ways to enhance these features to create a better online experience that drives ROI.

ROI 52

ROI Websites Drupal Donation 52

.orgSource

SEPTEMBER 19, 2023

Adele, who is Co-Founder of Convincing Company, has a quick wit, city smarts, and knows her way around getting an audience to take a longer look. One of the biggest is whether AI-generated content is protected by copyright law. Another is how fair use applies to AI-generated content. Sponsored by WorkerBee.TV

Sponsor 221

Sponsor Associations Director Trend 221

Media Cause

FEBRUARY 7, 2023

Therefore, when we create a media campaign , we always have a plan in place to measure paid media ROI (return on investment) and the success of every dollar invested. What is Paid Media and Paid Media ROI? This is when a campaign’s KPIs will tie directly back to the campaign investment to measure the paid media ROI.

ROI 52

ROI Media Nonprofit Social Media 52

Nonprofit Tech for Good

DECEMBER 20, 2010

Megan does a fantastic job of keeping the content on link Twitter, Facebook and LinkedIn fresh. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns. Finally, you must measure ROI.

Social Media 189

Social Media Foundation Media Examples 189

DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. Pay attention to how your messages are received to identify the best balance of outreach content for your organization. There are more than 1.8 What are the benefits of nonprofit marketing?

Marketing 52

Marketing Guide Nonprofit Social Media 52

The Next Web

JULY 29, 2013

TNW: Through Boo-box, you have access to vast audience is Brazil. In Brazil, until some years ago, all the Internet content consumption was in big portals. Boo-box is working on the online content quality problem and the guys at Easytaxi are working on the infrastructure and transportation problem. What works best there?

Brazil 132

Brazil Tech Marketing America 132

Get Fully Funded

AUGUST 25, 2023

When leveraging any fundraising or marketing tool , you want to make sure that resource has a high return on investment (ROI). Particularly for Google Grant program participants, it’s important to know the typical ROI for Google Ads so they know what to expect. What Impacts the ROI of Google Ads for Nonprofits? What Is ROI?

ROI 52

ROI Google Nonprofit Grant 52

.orgSource

JULY 25, 2023

Yet, if you are a wizard with keywords, your audience will hear you. Content optimization—Assess keyword density, title tag length (The length of the title that is displayed in search engine results.), and meta descriptions (Html summaries of page contents.) ChatGPT and Bard can’t sing your professional praises yet.

Marketing 221

Marketing Team Build Social Media 221

Gyrus

MARCH 20, 2024

Best Practices to Improve Your Training ROI GyrusAim LMS GyrusAim LMS - In today’s fast-paced business environment, investing in employee training is crucial for maintaining a competitive edge. However, simply providing training is not enough; you must ensure that your training programs yield a high return on investment (ROI).

ROI 52

ROI Training Train Practice 52

Gyrus

MARCH 20, 2024

Best Practices to Improve Your Training ROI GyrusAim LMS GyrusAim LMS - In today’s fast-paced business environment, investing in employee training is crucial for maintaining a competitive edge. However, simply providing training is not enough; you must ensure that your training programs yield a high return on investment (ROI).

ROI 52

ROI Training Train Practice 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 5, 2011

1. Deep Analysis of Your Audience: I always (try) to do a thorough participant assessment before I teach any workshop or do a presentation. User-generated content for training can be powerful and also make participants more open to subject matter. I introduced some concepts about Social Media ROI and steps to making a case.

Social Media 97

Social Media Reflection Leadership Media 97

Nonprofits Source

APRIL 19, 2017

Custom Facebook Audiences. Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Custom Facebook audiences are an effective way to leverage your existing email lists. They work by matching your database with Facebook, creating a custom audience. Saw a 2X ROI on ad spending. Environmental Activists.

Donation 111

Donation Ideas Online Fundraising 111

AccelEvents

JULY 7, 2021

With increased exposure to marketing in our daily lives, reaching your intended audience can seem like an impossible task. Not only are events a significant driver for growing content, building brand awareness, and encouraging potential customer engagement, but they also bring more leads to your doorstep. . Leverage content.

Marketing 97

Marketing Virtual Audience Awareness 97

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2011

By Retweeting their content when it is appropriate, you validate them as important and increase their influence. If one will fit with your topic, it might open your message up to a wider and different audience. When they have appropriate content, RT it. This can help introduce you to a new audience that care about the issues.

Twitter 114

Twitter Community Organization Profit 114

The Next Web

DECEMBER 18, 2013

It seemed like a practical way to attract visitors at a very low cost (unlike paid marketing) and with no initial setup needed (unlike large scale content marketing). The general idea is to comment on blog posts that you know your audience likes reading. Visitors ROI: 70 visitors/hour spent. Sign-ups ROI: 11 sign-ups/hour spent.

Comment 131

Comment Websites Stats Search 131