Association Analytics

JUNE 25, 2024

But what if we told you the keys to better retention results are in the data you already have? By segmenting based on member type and tenure you can tailor messages to specific audiences. It’s important to continually test different approaches throughout the year to find what resonates best with your members.

Campaign 169

Campaign Associations Channel Retention 169

Nonprofit Tech for Good

JANUARY 19, 2024

You’ve heard many (many) times that all your nonprofit’s blog and site content should be optimized to drive traffic. But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy. So, what kind of content is that, exactly?

Action 260

Action Practice Tips Seattle 260

Nonprofit Tech for Good

FEBRUARY 11, 2022

We all have bad memories of pop-ups interrupting our flow on websites when we simply wanted to read some content, buy something, or take another action. A pop-up is an informational or promotional offer that displays over the top of your website content, with the goal of capturing users’ attention quickly and easily.

Websites 308

Websites Work Test Nonprofit 308

Association Analytics

FEBRUARY 20, 2024

Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? By adding a new membership type, you can create an entirely new audience and potential member base for your association. Will you send them additional content resources?

Create 169

Create Strategy Associations Registration 169

Nonprofit Tech for Good

JANUARY 17, 2019

A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. A content calendar is the link between posting daily on social media and a social media strategy. It will help you stay organized by planning your content in advance, without being overwhelmed by last-minute deadlines.

Calendar 277

Calendar Social Media Content Media 277

Whole Whale

FEBRUARY 9, 2024

Chances are you are on this page as a result of doing searches for SEO basics or intros to the topic and now you’re here! Basically, it’s about ranking higher in the search engine results for keywords related to your site. Build Evergreen Resources Find useful content that your audience may use as an ongoing reference.

Strategy 98

Strategy Tips Google Search 98

Nonprofit Tech for Good

MAY 13, 2022

Investigate how well your audiences perform. Are your conversion rates different for different audiences? The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition. Content (utm_content). Test with a couple of links to see how it all works.

Donor 286

Donor Track Facebook Campaign 286

Forum One

MARCH 12, 2024

Here are a few use cases we’ve seen (and used ourselves): Brainstorming content topics. Ask a generative AI model to act as your target audience (giving it as much anonymized context as possible). Ask an AI tool to help make your writing more succinct or engaging and see what the results are. (It Drafting and testing.

Social Media 81

Social Media Images Video Media 81

.orgSource

SEPTEMBER 19, 2023

Our research resulted in two books dedicated to positioning executives for success in digital markets. We couldn’t have guessed that the pandemic would give our recommendations a test drive so quickly. One of the biggest is whether AI-generated content is protected by copyright law. leadership. Sponsored by WorkerBee.TV

Sponsor 221

Sponsor Associations North America Law 221

Association Analytics

JUNE 17, 2021

If particular role types are not attending, take a look at your content and determine if it makes sense to create sessions or a learning track that addresses their needs. Do a scan of the market to determine if this segment might be obtaining their content from another source. What factors influence first time attendees?

Associations 318

Associations Data Registration Analytics 318

Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube.

Search 59

Search Alternative Social Social Media 59

Beth's Blog: How Nonprofits Can Use Social Media

JULY 10, 2012

Post consistent content that your audience loves and your social media will be successful. But if you want to get better results, you need a content strategy, strong creation and curation skills, and a robust measurement process. I know from my past data that my audience also loves practical cheat sheets too.

Audience 107

Audience Social Media Content Media 107

Candid

APRIL 20, 2023

There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. The answer: craft your own strategy that uses your data, is customized to your audience, and won’t overwhelm your team (or yourself). Set a time period for the test.

Social Media 94

Social Media Data Strategy Media 94

.orgSource

FEBRUARY 12, 2024

If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. They will reward you by crafting messages that move the hearts and minds of your most important audiences and reinforce brand identity.

Collaboration 221

Collaboration Marketing Integration Trend 221

Forum One

JULY 15, 2021

A step-by-step approach to personalization allows organizations to start delivering unique content sooner than later. Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences.

Personal 102

Personal Test Demographics Analytics 102

Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? 2) Identify your target audience. The key, though, is doing it in a way that delivers maximum ROI.

Facebook 235

Facebook Fundraising ROI Virginia 235

The Storytelling Non-profit

NOVEMBER 3, 2021

Are you trying to figure out how to get better results from the stories you tell? There are lots of elements in storytelling that you can tweak and test. This includes: Audience research – Here’s my guide to audience research and how to build an audience persona for your storytelling work.

Storytelling 106

Storytelling Profit Phase Advice 106

Candid

JUNE 7, 2023

As a member of Generation Z (Gen Z), or today’s 11- to 26-year-olds, I have been curious about the advice given to nonprofits on capturing younger audiences’ attention. For example, our preference for video content rings true. To answer these questions and put experts’ advice to the test, I decided to ask my peers.

Advice 84

Advice Social Media Media Meme 84

M+R

JULY 27, 2023

Fortunately, we started asking these questions with just enough time to put together a treatment test before finalizing our End of Year strategy last fall. So, when coming up with a cultivation content strategy for the test, we tried to reuse existing assets as much as possible. Okay, back to the results… ???

Fundraising 52

Fundraising Test Advocacy Metrics 52

Candid

JANUARY 30, 2023

For example, is there an issue with or aspect of your current branding that needs to be addressed to better connect with the hearts and minds of your audience? As such, part of the research process should include conducting a survey to understand how connected your audience feels to your nonprofit’s brand right now.

Nonprofit 109

Nonprofit Audience Library Research 109

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. You may discover that retweeting your own tweets results in higher engagement than tweeting the same tweet twice.

Twitter 349

Twitter Practice Social Media Nonprofit 349

Saleforce Nonprofit

JULY 8, 2021

Understand Your Audience. Take a look at those in your target audience. From there, identify and align variables like stories, voices, ask ladders, donation form appeals, and aesthetics that align best with each segment of your target audience. Testing isn’t just about answering one-off questions or settling a disagreement.

email 116

email Marketing Strategy Tips 116

NetWits

SEPTEMBER 5, 2012

Audience Analysis. There are a few steps to successful audience-centric design: Identify Your Audience: Understand all of the groups your serve and find out what makes them tick. Assign them key tasks and document results. Create a Content Strategy: Don’t forget to plan your content strategy!

Design 247

Design Web Guide Slides 247

Whole Whale

MARCH 15, 2023

Email marketing is the process of connecting to your organization’s audience via email. Having a clean and organized email account structure can be helpful when sending more tailored content to segmented audiences. Types of Email Marketing for Nonprofits Welcome Home!:

email 75

email Difference Marketing Retention 75

Allegiance Group

JUNE 13, 2024

Many nonprofits across the country see great results from their marketing efforts. As a result, the advocacy campaign collected 5,300 youth names and rallied the support of more than 67,000 young people. As a busy nonprofit professional, you might be tempted to skip this step and start creating content for your marketing campaign.

Marketing 52

Marketing Analysis Nonprofit Audience 52

.orgSource

MAY 15, 2023

If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. They will reward you by crafting messages that move the hearts and minds of your most important audiences and reinforce brand identity.

Collaboration 221

Collaboration Marketing Team Integration 221

Bloomerang

AUGUST 29, 2022

Search advertising: text ads that show up in search engine results, namely utilizing the Google Ad Grant or paid Google Ads. Meanwhile, garnering video views, clicks to your website, engagement on a piece of content, or email addresses are far less costly endeavors. Ad 2 – Shares a piece of exciting content to generate buzz.

Digital 121

Digital Program Tips Nonprofit 121

sgEngage

OCTOBER 14, 2022

By pinpointing your organization’s purpose, you can unlock a powerful marketing tool that will enable audiences to connect deeper with your messaging. In this blog, we’ll talk about the importance of getting to know your audience and how you can use purpose-driven communications to build lasting relationships. Let’s dive in.

Communication 78

Communication email Marketing Museum 78

Forum One

JULY 8, 2021

To ensure you are sending the right content at the right time to your target audiences, check out the following 5 tips for better email personalization to incorporate in your email marketing strategy. Develop audience personas and segmentation. A/B test different parts of your emails. According to Oberlo , 293.6

Personal 53

Personal email Tips Audience 53

Whole Whale

JANUARY 27, 2023

That’s a huge amount of opportunity for nonprofits to tap into and reach out to new audiences. Answer Questions This is a question-first platform that rewards the best responses with a top position on the thread and on Google Search results. Here are some clear ways nonprofits can use Quora: 1.

Awareness 52

Awareness Question Ideas Strategy 52

Candid

OCTOBER 12, 2022

Assets are the materials and content of your campaign. Creating all your content well beforehand is key to having a successful campaign. This way, you will spend your time on GivingTuesday responding to all your donors and showcasing the campaign rather than developing content. . There’s nothing worse than a broken link! .

Campaign 86

Campaign Social Media Influence Content 86

Saleforce Nonprofit

SEPTEMBER 29, 2021

Behind the scenes, there’s a Salesforce.org team that dreamed big and delivered on Trailhead to the tune of six-figure results. Road-Tested Tips for Designing a Learning Program. The challenge was to meet the needs of multiple audiences. More on the results in a moment. The Results (So Far).

Badge 134

Badge Lesson Celebrate Philanthropy 134

Forum One

APRIL 11, 2023

Service design principles can be applied to the social sector to craft audience experiences that create positive change in the world. For example, it can result in improvements to a grant application process, which returns much stronger applications that ultimately create a bigger impact for your organization. Strengthen your brand.

Design 74

Design Service Social Chicago 74

Qgiv

JUNE 6, 2023

A strategy will keep you on top of your marketing goals and tell you when to post your social media content for the highest impact. Include your ad campaigns in your content calendar to maximize their return on investment. How do you target the right audience for Facebook Ads for nonprofits? How do nonprofits use Facebook Ads?

Facebook 86

Facebook Guide Demographics Nonprofit 86

M+R

MARCH 14, 2024

Unfortunately, not all of our donors are themselves professional fundraisers — so creating a special, attention-grabbing Giving Day that gets your audiences excited and engaged can be a big boost during an otherwise quiet time of year. Read time: 7 minutes If you’re a professional fundraiser, every day is giving day.

Giving 95

Giving Museum New York City Boston 95

sgEngage

APRIL 19, 2023

Your charitable organization has probably fielded questions from curious supporters and internal audiences on the ways it might be leveraged. It has no understanding of the content; only what word is most likely to come next. Author and poker champion Annie Duke calls this “resulting.” Is it just a fad?

Model 74

Model Italy Test Generation 74

Nonprofits Source

OCTOBER 25, 2023

Personalized Communication Ideally, your marketing efforts will reach vast audiences. Along with the need to grow your audience, you also need to ensure each supporter feels individually connected to your nonprofit. You can also create audience personas to help you plan future communications. Test your content.

Marketing 52

Marketing Support Demographics Nonprofit 52