.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. What is changing in our industry?

Collaboration 221

Collaboration Marketing Integration Trend 221

Association TV

MARCH 16, 2022

If you’ve searched for the secret to creating engaging content, if you’ve googled “how to increase followers” or ever asked the pros how to make great content marketing, then chances are you’ve come across a whole corral of click-worthy advice. for your age 45+ audience is going to bomb. You could’ve posted it at 10 a.m.,

Content 156

Content Create Headline Lithium 156

Nonprofits Source

NOVEMBER 4, 2024

As a nonprofit, you might wonder how you can emulate political campaign marketing strategies and success. While there are many differences between the ways nonprofits and political campaigns operate, their core marketing goals are the same — to reach a wide audience and gain their support.

Campaign 52

Campaign Marketing Social Media Nonprofit 52

Nimble AMS

MAY 10, 2022

A study conducted by Edelman and Linkedin reported 65% of those surveyed said thought leadership content improved their perception of an organization. Well-researched and thoughtfully written content has the power to build association credibility, organization brand awareness, and even attract new members. .

Associations 179

Associations Leadership Content Benefit 179

.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. What is changing in our industry?

Collaboration 221

Collaboration Marketing Team Integration 221

Association Analytics

JULY 27, 2021

Today’s digital world offers tons of channels to share your content, which is great. But it also means tons of content for you to produce and tons of sources to track. Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked.

Taxonomy 169

Taxonomy Content Data Strategy 169

.orgSource

AUGUST 28, 2023

He defined it as “those people who possess a distinctively original idea, a unique point of view, or an unprecedented insight into their industry.” But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. My YouTube examples don’t quite fit this lofty definition.

YouTube 221

YouTube Industry Leadership Podcast 221

Association TV

JANUARY 25, 2022

Audiences wanted to get informed on current events. In the other direction, there are documentaries that take a less devastatingly heart-wrenching look at an industry or brand — and even manage to squeeze in a few laughs along the way. A good documentary will change buying behavior among global markets. To keep up. Influence.

Audience 156

Audience Impact Captivate Industry 156

Association TV

JANUARY 25, 2022

Audiences wanted to get informed on current events. In the other direction, there are documentaries that take a less devastatingly heart-wrenching look at an industry or brand — and even manage to squeeze in a few laughs along the way. A good documentary will change buying behavior among global markets. To keep up. Influence.

Audience 156

Audience Impact Captivate Industry 156

Nimble AMS

MAY 16, 2024

Has your organization used Artificial Intelligence (AI) to do basic marketing tasks? If not, it might be time to consider leveraging AI to improve your member marketing strategy. Read our blog to learn helpful tips to get started using AI in your association’s member marketing. What is member marketing?

Marketing 81

Marketing Associations Retention Education 81

.orgSource

SEPTEMBER 19, 2023

You can participate in person at the American Society of Anesthesiologists, 1061 American Lane in Schaumburg, IL, or online.orgCommunity was created to keep the excitement of our industry alive and growing. Navigate Industry 4.0 Our research resulted in two books dedicated to positioning executives for success in digital markets.

Sponsor 221

Sponsor Associations North America Law 221

TechImpact

MARCH 3, 2014

The simple truth is, your nonprofit needs to be engaging in content marketing. Although it may seem saturated and you’re too late to the game, the fact is, it is an essential piece of a nonprofit’s marketing campaign. Content marketing is for whatever you make it. 92% of nonprofits use content marketing.

Stats 128

Stats Content Marketing Nonprofit 128

.orgSource

JULY 3, 2023

I’m glad to see so many organizations producing compelling content. Consider these statistics: Businesses using video marketing grow revenue 49% faster than those who don’t. Consider these statistics: Businesses using video marketing grow revenue 49% faster than those who don’t. My goal with WorkerBee.TV

Video 221

Video Communication Create Strategy 221

Association Analytics

MAY 20, 2024

With some creativity, collaboration, and an out-of-the-box mindset, your association can thrive in an ever-changing environment while providing value to members and industry partners alike. This involves identifying different audience segments and understanding any overlaps.

Associations 169

Associations Poll Industry Stream 169

Nonprofits Source

JUNE 23, 2023

If your nonprofit has a wide or diverse audience, it can be challenging to figure out how to design your website in a way that appeals to the majority of your online community. Your audience could be made of thousands of unique individuals, each with their own interests and website needs. Research your target audience.

Audience 64

Audience Websites Build Tips 64

TechImpact

AUGUST 26, 2014

We know our audiences are out there on social media. Marketers from the nonprofit sector and the for-profit sector alike are attempting to harness the power of social media to connect with these audiences. We’ve talked in the previous blog posts about the importance of mobile to your nonprofit’s digital content marketing future.

Social Media 250

Social Media Stats Audience Media 250

AccelEvents

NOVEMBER 30, 2020

The COVID-19 pandemic has altered the way that nearly every industry operates. To remain relevant and generate revenues, many industries and businesses are moving their events to a virtual space. . An industry like publishing can also take advantage of this shift to virtual events by driving revenue through a virtual event.

Industry 98

Industry Virtual Hosting Software 98

NetWits

MARCH 10, 2012

It got me thinking about how content is used by nonprofits to help them connect with the right audience online. In essence, Joe points out the fact that great content is the tool that moves hearts and inspire action online. What’s content marketing? Content marketing and your nonprofit.

Content 201

Content Marketing Online Wikipedia 201

Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. Whether it’s boosting engagement, streamlining content creation, or enhancing donor communications, clear objectives are crucial. Output as a table.”

Digital 295

Digital Strategy Guide Create 295

AccelEvents

JULY 7, 2021

And in response, event marketing and sales teams use virtual events, hybrid events, and in-person events as optimized sales tools for increasing B2B sales. With them, you can refine your marketing efforts and get prospects to convert through a sales funnel. . Can Event Marketing Be Optimized For B2B Sales?

Marketing 97

Marketing Virtual Awareness Audience 97

TechImpact

APRIL 22, 2014

Focus content to audience and your nonprofit’s objectives. While utilizing images, infographics, and visuals, ensure your content is inline with both your nonprofit’s goals and your audience’s expectation. your target audience will only view your content if it is filling a pre-existing need.

Images 123

Images Content Marketing Tips 123

Nonprofits Source

MAY 15, 2024

If your small business doesn’t have a clear marketing strategy, you could be missing out on the opportunity to cultivate a strong digital presence and promote meaningful engagement. Use these strategies to identify your ideal customer and ensure your digital marketing materials appeal to them: Send out surveys.

Map 52

Map Digital Business Marketing 52

.orgSource

JUNE 24, 2024

But for decades, associations easily held pride of place in their industries. And, without guidance, trying to keep pace in an unpredictable digital market can be a frustrating exercise. or the ability to keep pace with the 4 th Industrial Revolution. The profession/industry —By assisting the field to grow and thrive.

Associations 221

Associations Metrics Professional Digital 221

Nonprofits Source

OCTOBER 11, 2017

Do you have a digital marketing process in place to manage your content, social, email, and engagement activities? In this article, I’m going to share a strategic marketing process that, when followed, will help you create content your audience will love. Digital Marketing Plan Chapters.

Process 98

Process Content Digital Marketing 98

AccelEvents

NOVEMBER 27, 2020

The COVID-19 pandemic has forced many industries into a “new normal”. With dropping revenue and antiquated sales models dying left and right, each industry must work toward a new way of doing business and doing it effectively enough during these unique circumstances. . One way to do this is through virtual trade shows.

Industry 98

Industry Virtual Stream Hosting 98

AccelEvents

JANUARY 30, 2022

To run a successful event, you need to market it and draw in potential attendees. How you develop your event marketing plan will depend on your event goal and the type of event you plan to run. . So, press onward to learn more about creating an event marketing plan. What is an Event Marketing Plan? The budget.

Marketing 98

Marketing Create Virtual Map 98

.orgSource

DECEMBER 11, 2023

No matter how much marketing techniques evolve, that equation doesn’t change. Helping their clients use cutting-edge marketing tools to better target, segment, and automate communications is HighRoad’s current focus. Marketing automation provides that opportunity. Every member experience with your brand is a plus or a minus.

Tech 221

Tech Gartner Online Platform 221

AccelEvents

JULY 23, 2021

No matter what this year brings, event marketing is an effective marketing tool for brands to have in their arsenal. Brands are finding innovative ways to reach their target audiences. What is Event Marketing? Instead, it is an inspired marketing strategy where brands use events to speak directly with an audience. .

Marketing 119

Marketing Strategy Guide Sponsor 119

Media Cause

APRIL 13, 2023

But what does this all really mean for the platform, and how does it affect your marketing plans? With all these changes, many marketing professionals are thinking about where to go next. Video content will continue to be popular, regardless of which platform it lives on. And when it comes to what to do about TikTok?

Digital 94

Digital Marketing Strategy Social Media 94

Forum One

NOVEMBER 15, 2022

If your organization requires the translation of content to languages other than English, it means that your audience is multicultural, multilingual, and diverse. Translating content from English to any other language presents challenges that go beyond the selection of accurate words. Understand your multicultural audiences.

Content 63

Content Strategy Develop Language 63

Media Cause

OCTOBER 11, 2023

However, if you struggle to engage with a younger audience, TikTok presents a new and exciting way to showcase your cause to this next generation of donors. Below, we explain how to leverage the untapped potential of TikTok for nonprofit marketing. Any social media platform can help you achieve these goals. What Is TikTok for Good?

Marketing 59

Marketing Fundraising Social Media Video 59

AccelEvents

SEPTEMBER 8, 2020

Marketing for a virtual event is much different than marketing for a physical event, which means you need to make sure your marketing plan is up to snuff. . Because marketing for a digital event may need a different tactic, we decided to put together this guide to ensure your upcoming event is a success!

Virtual 95

Virtual Marketing Guide Stream 95

AccelEvents

SEPTEMBER 11, 2020

An experiential event focuses on the attendee and is part of an experiential marketing campaign. Experiential marketing can be powerful as it puts the viewer into the experience of the messaging or the brand that created it. Some of the most powerful event marketing campaigns have stemmed from experiential promotion.

Virtual 97

Virtual Marketing Sponsor Goal 97

Nonprofits Source

MARCH 11, 2017

It’s no secret that content is king when it comes to engaging and delighting donors and members alike. But did you know that writing content for donor intent can be used to target people ready to donate online content can also be used to target donor intent? Now the real work begins: Ranking your content.

Content 112

Content Donation Marketing Online 112

sgEngage

SEPTEMBER 6, 2022

How do you know that your marketing strategy is effective? No matter the size of your organization or the scope of your marketing budget, it can be difficult to know where you sit in the journey towards marketing maturity. Ask yourself these questions: Does every dollar you spend on marketing yield more than a dollar in return?

Marketing 85

Marketing Blackbaud Analytics Trend 85

.orgSource

MAY 14, 2024

The associations that capture an audience and keep them coming back for more, are the groups that connect with their members. The Heartfelt Journey HEART supported my personal journey through change, and it can also help organizations manage and succeed in unpredictable digital markets. The same concept applies to organizations.

Leadership 221

Leadership Technology Associations Culture 221

Neon CRM

JANUARY 25, 2024

In this article, you’ll find four tips to keep in mind when building your newsletter and 14 ideas for your newsletter’s content. Consider Your Audience The key to creating a member newsletter that people keep opening and reading is to offer content that’s beneficial to them in some way. Let’s get started!

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Newsletter Content Ideas Tips 52