Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

Then I build out the content and discussion questions. In reviewing the data and themes from the audience input, some terrific questions about engagement popped out: How can we become better at using social media so that our channels experience more engagement and convert people to get involved? How can we get people to talk to us?

Social Media 101

Social Media Headline Media Social 101

NonProfit Hub

OCTOBER 22, 2020

You can create website content that will boost your nonprofit’s site in search results and put it on people’s radar without a degree in copywriting or any technical expertise. SEO is the practice of optimizing your website’s content and technical elements to make your site attractive to search engines. What is SEO? .

Google 49

Google Headline Search Nebraska 49

EveryAction

SEPTEMBER 20, 2016

If your goal is to engage + build relationships with your audience (hopefully it is!), To help boost engagement rates, Amy suggests using rich media like graphics and video, asking questions, and creating content that's just begging to be shared. Goal: Engagement Metric: Overall Engagement Rate. Ready to start posting?

Metrics 100

Metrics Social Media Measure Media 100

Candid

FEBRUARY 23, 2023

However, with the right strategies, you can create an attractive homepage that inspires site visitors to continue interacting with your content and engaging with your organization. If you’re wondering where to get started, consider showcasing content on your homepage that highlights the following elements: Mission.

Effective 108

Effective Create Strategy Nonprofit 108

Nonprofit Tech for Good

AUGUST 10, 2018

The first question that probably comes to your mind when reading this headline is – “Pinterest? If your audience and supporters include women (especially those in their mid-thirties to mid-forties) you definitely want to explore a presence on Pinterest. That’s just for pinning clothing and home improvement ideas, right?”.

Storytelling 173

Storytelling Social Media Nonprofit YouTube 173

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 23, 2013

Note From Beth: The cartoon above is from my book, “ Measuring the Networked Nonprofit ,” and was alluding to what I call the “ Cute Animal Theory ” that content performs better when you have a cute animal, a dog, a cat, or even a squirrel. The Wildcat Sanctuary – A Natural Safe Haven for over 100 Big Cats.

Examples 106

Examples Profit Content New Zealand 106

Allegiance Group

MAY 16, 2023

In the ever-evolving digital world, it’s essential that nonprofit websites are visually appealing and functional to engage with their audience effectively, convert visitors to donors, and achieve their goals. A microsite is a small, focused website that serves a specific purpose or caters to a particular audience.

Websites 52

Websites Alternative Nonprofit Conversation 52

Media Cause

AUGUST 17, 2023

A strong paid search campaign can help your nonprofit reach new audiences and awareness, drive qualified leads for those searching for related keywords and ensure you’re top-of-mind as folks navigate their daily digital lives. from Broad Match to Phrase Match) to help combat those errant searches.

Adwords 52

Adwords Campaign Search Headline 52

Nonprofits Source

APRIL 19, 2017

Custom Facebook Audiences. Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Custom Facebook audiences are an effective way to leverage your existing email lists. They work by matching your database with Facebook, creating a custom audience. Result: 119%-203% higher conversion rates.

Ideas 111

Ideas Donation Online Strategy 111

Whole Whale

SEPTEMBER 8, 2023

Though originally focused on advertising, Ogilvy’s wisdom contains enduring truths around driving action and results that can aid any cause, even with today’s new tools and platforms. Focus on selling – Judge ads by sales results, not awards. Analyze results data to double down on what inspires action.

Lesson 59

Lesson Fundraising Digital Test 59

The Fundraising Authority

MAY 8, 2021

The grants team will go through your report and contact you with the results. Google Ads put ads on search results pages and Google properties like YouTube. You’ll specify the audience you want to reach based on where they are, what they’re doing online, and how much money they have. But I think it makes sense.

Grant 152

Grant Google Search Application 152

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2018

As we all know, in early January, Facebook announced some sweeping changes in the News Feed to prioritize content from friends and family and fewer updates from brands and news. The intent as described by Zuckerberg was to encourage meaningful interaction and ensure that time on Facebook was well spent. Are you spending less time on Facebook?

Facebook 76

Facebook Digital Strategy Social Media 76

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. Identify Your Unique Value Proposition & Broadcast it to Your Audience.

Charity 128

Charity Lesson Marketing Digital 128

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

For two of the peer learning groups , we explored best practices for using Facebook strategically as part of an integrated communications plan based on this content ( [link] ). The art of writing good teaser headlines is critical to getting more interaction. Building Your Subscribers for Your Facebook Individual Profile.

Facebook 112

Facebook Change Profile Impact 112

Nonprofits Source

NOVEMBER 3, 2017

The top 13 on page SEO factors for content marketing. What this guide is : An introduction of the top 23 SEO best practices that will help get your content ranked in 2017, including: On page SEO factors – factors that are visible to your audience at the page level. So how do you get those first page results?

Beginner 91

Beginner Digital Marketing Guide 91

NonProfit Hub

SEPTEMBER 18, 2015

Pay Attention to Your Subject Line and Headline. Although a subject line seems small when compared to the rest of the email’s content, this one line is the first impression that you have on your readers. If readers open the email, the headline will make a large difference in whether they read the entire email or not.

email 28

email Marketing Headline Ratio 28

Nonprofit Tech for Good

MAY 25, 2024

While the big names like The Red Cross and Make a Wish have the headlines and the brand recognition, most nonprofits are bootstrapped organizations filled with passionate workers and volunteers doing what they can with limited resources. Better engagement means better results, and testing lets you fine-tune your marketing efforts.

Marketing 206

Marketing Fundraising Test Nonprofit 206

Nonprofit Tech for Good

JANUARY 10, 2022

For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. The program is available to any nonprofit that can benefit from having more exposure and a bigger audience. Geotargeting and audience set up so only those that would be interested in your ads see them.

Google 347

Google Grant Guide Nonprofit 347

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org has succeeded in connecting with a younger audience that not only reads its content but is also inspired to take action. Says Giller, “Our theory of change is engaging users around content that shows how being green can reshape our world can empower personal behavior change and ultimately impact society at large.

Measure 97

Measure Policy Social Media Green 97

Bloomerang

SEPTEMBER 12, 2021

And if you’re watching this recording, I hope you’re having a good day, no matter when and where you are because we are here to talk about the four-step plan to get more donations and greater fundraising results. So if you have to bounce early, or maybe you get interrupted, or just want to review the content, don’t worry.

Results 85

Results Video Donation Fundraising 85

Nonprofits Source

JULY 9, 2018

Reach A Larger Audience. This engaging experience results in higher participation while still allowing your guests to focus on the message of your event. As a result of implementing this system, Make-A-Wish Colorado saw a 45% increase in auction revenue when compared to last year. Fund a need campaigns. Online donation pages.

Mobile 94

Mobile Puerto Rico Goal Fundraising 94

Nonprofit Tech for Good

MAY 18, 2020

The big takeaway is that: if your nonprofit has a website, and it would be valuable for you to reach people who are Googling topics related to your work, the Google Grant is one of the most cost-effective and powerful tools available to reach your audience. Building an audience by attracting new subscribers to newsletters .

Google 333

Google Grant Guide Adopt 333

NTEN

SEPTEMBER 23, 2010

I skim through headlines, looking for items that interest me, read the first few paragraphs of an article that catches my eye, and then decide if it's worth my time. The Built-in Nonprofit Advantage People read what they're interested in, and almost by definition, our core audiences are interested in what we do. I certainly don't.

Web 70

Web NTEN Alternative Headline 70

Nonprofits Source

JANUARY 23, 2023

While an incredible marketing opportunity, nonprofits need to know how the program works and how to write enticing ads if they want to see results. Participating organizations can spend these ad credits to promote their landing pages within Google search results for mission-related keywords.

Grant 52

Grant Google Guide Nonprofit 52

Connection Cafe

NOVEMBER 17, 2017

But, since this measurement only accounts for those who open your email, it’s much better than the clickthrough rate in truly measuring the strength of your email content. Know your audience (by using email performance data) to determine the proper frequency for your email sends. Let’s look at a more realistic data result. .

email 32

email Rate Test Spam 32

Nonprofits Source

FEBRUARY 25, 2017

Do you struggle to convince your leadership or board that content marketing for nonprofits matters ? In this guide, I’m going to share with you proven ways to gain the support of leadership in your content marketing efforts. How content marketing impacts search ranking results (and why that matters).

Content 40

Content Leadership Marketing Files 40

sgEngage

AUGUST 23, 2023

You can amplify your website at no cost other than the time it takes to create your ads and monitor results. As a result, nonprofit marketers run into issues, and it can be hard to find time in your already-busy schedule to troubleshoot them. They’re what place your ads in front of qualified audiences.

Grant 71

Grant Google Guide Management 71

CauseVox

MAY 11, 2021

But It’s not the size of your audience that matters – it’s how engaged they are. Controversial and provocative topics, large international events, and clickbait news headlines always float to the top due to the amount of engagement they receive (positive and negative). Visuals are imperative on social media channels.

Social Media 99

Social Media Community Build Media 99

Nonprofits Source

MARCH 21, 2018

Here we take a look at how some of the top nonprofits are leveraging social platforms to get results (and how you can do the same). Whether you need help planning a social media strategy, conducting a social media audit, or drafting reports to prove results to leadership, we’ve got you covered. Social Media Marketing Statistics.

Social Media 109

Social Media Resource Marketing Media 109

DipJar

MAY 3, 2022

A web design firm can help you conduct audience research, map out the site’s content, optimize the branding, and create a strategy for promoting the site. . Will your microsite’s content differ from your main website? Does your fundraiser’s audience differ from your main audience?

Fundraising 52

Fundraising Audience Websites Design 52

Classy

AUGUST 23, 2021

As a result of the COVID-19 pandemic , we’ve seen a larger number of people in need of their services. Step 1: Upload a custom image to use as your headline. . Use a headline image on your landing page instead of a simple text headline to add visual appeal and give you more control over how your page looks.

National 71

National Raise Headline Campaign 71

Care2

JANUARY 15, 2009

How are standard links at the top (such as Tell A Friend) and content areas (such as a Letter From The Editor area) performing? Headlines should be short. Use Graphics Strategically: Graphic elements such as photos break up cluttered text, highlights key content areas and makes e-newsletters easy to skim.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Nonprofits Source

SEPTEMBER 8, 2017

But what about engagement from your audience? Is your audience most receptive to certain headlines or promotional offers? This post offers insight on everything from A/B split testing headlines to really diving into conversion metrics. Of course, you know your audience better than anyone else.

email 89

email Marketing Strategy Fundraising 89

Care2

JULY 26, 2007

Just enter the starting assumptions in the yellow boxes below and the tool calculates results automatically. Demographics: is the audience youre recruiting from the social network appropriate for your organization? It takes a lot of work to build a quality audience. Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

Just enter the starting assumptions in the yellow boxes below and the tool calculates results automatically. Demographics: is the audience youre recruiting from the social network appropriate for your organization? It takes a lot of work to build a quality audience. Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

Just enter the starting assumptions in the yellow boxes below and the tool calculates results automatically. Demographics: is the audience youre recruiting from the social network appropriate for your organization? It takes a lot of work to build a quality audience. Need some metrics guidelines?

ROI 53

ROI Social Network Social Media Advocacy 53

Nonprofits Source

SEPTEMBER 8, 2017

But what about engagement from your audience? Is your audience most receptive to certain headlines or promotional offers? This post offers insight on everything from A/B split testing headlines to really diving into conversion metrics. Of course, you know your audience better than anyone else.

email 45

email Marketing Strategy Fundraising 45