.orgSource

MARCH 4, 2024

The Cirque audience sits under a striped big top. It offers the audience a product that is not available elsewhere with a ticket price that sits in between the circus and a Broadway show. The goal is to identify products and services members can’t live without; then deliver those unique offerings at a price they can live with.

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Strategy Marketing Detroit Associations 221

Nonprofit Tech for Good

JANUARY 17, 2019

A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. A content calendar is the link between posting daily on social media and a social media strategy. It will help you stay organized by planning your content in advance, without being overwhelmed by last-minute deadlines.

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Calendar Social Media Content Media 273

Nonprofit Tech for Good

JANUARY 29, 2024

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. While paid ads and steeply-priced lead lists may deliver short-term results, long-term donor relationships are built on trust and community. Ready to meet (and exceed) your 2024 fundraising goals? Say their name.

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Social Media Media Organization Fundraising 243

Nonprofit Tech for Good

DECEMBER 13, 2021

Additionally, you might face the prospect of rallying stakeholders and staff towards a common vision, goal, and outcome. Confidence to initiate engagement with your staff and stakeholders and define roles and goals. Step 1: Conduct a Content Inventory and Site Audit. Content to be rewritten. New content to be created.

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Websites Analytics Project Proposal 308

Nonprofit Tech for Good

JUNE 24, 2023

Moreover, nonprofits can expand their reach and engage with a wider audience by improving the overall user experience with accessible communications. Understanding WCAG Standards WCAG stands for Web Content Accessibility Guidelines. Here are three areas where you’ll want to check for accessibility.

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Accessibility email Practice Ratio 313

Forum One

DECEMBER 15, 2021

Can a screen reader process this content? Recently we’ve been able to do the opposite—prioritize inclusion from the planning stages—and the results are dramatic. The “I’m Determined” website focused on better addressing its audiences’ needs through a participatory design process. Focus on content.

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Accessibility Goal Virginia Audience 74

Association Analytics

MARCH 13, 2024

The resulting data can help identify where members are in their journey, which members might be falling through the cracks, what opportunities your association can take advantage of to improve membership offerings and benefits, and so much more. Keep things recent to get the most accurate data.

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Analytics Associations Model Metrics 169

Nonprofits Source

MAY 25, 2023

4 Tips to Increase Patient Acquisition and Hit Growth Goals Patient acquisition is vital to your organization’s growth. The goal of every SEO strategy is to generate more qualified leads for your website which translates to more patients, positive reputation building, and higher sales.

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Goal Tips Review Map 52

Nonprofit Tech for Good

JANUARY 19, 2024

By Jessica Fox , writer at Eventgroove – a one-stop, integrated platform for events, fundraisers, and e-commerce driven to help its customers amplify their brand and reach their goals. You’ve heard many (many) times that all your nonprofit’s blog and site content should be optimized to drive traffic. Search Engine Optimization.

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Action Practice Tips Seattle 252

Whole Whale

MARCH 20, 2024

This slice of wisdom from the kitchen is a perfect metaphor for the current wave of generative AI in content creation. Off-the-shelf AI tools are being touted as the solution to all our content woes, promising to churn out blog posts, social media updates, and newsletters at lightning speed.

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Content Voice Newsletter Delicious 52

Forum One

NOVEMBER 15, 2022

If your organization requires the translation of content to languages other than English, it means that your audience is multicultural, multilingual, and diverse. Translating content from English to any other language presents challenges that go beyond the selection of accurate words. Understand your multicultural audiences.

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Content Strategy Develop Language 61

Nonprofit Tech for Good

FEBRUARY 28, 2021

It can be tough to know how to move forward since your donors have different communication goals than your nonprofit. The two organizations are partners that share the same cause – fighting hunger – yet they have different philosophies and audiences, leading them to pursue different approaches with fundraising and communications.

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Social Media Hunger Donor Media 312

Forum One

AUGUST 19, 2021

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. Defining your research goals. This is where audience research comes in.

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Test Audience Research Interview 86

Neon CRM

MAY 22, 2023

By extension, it’s also one of the most impactful ways that an organization can promote matching gift opportunities to its audience. It requires a strategic approach that encompasses well-thought-out timing, personalization, actionable content, and more. But it often does not involve the individual responding back to your organization.

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Gift Results email Metrics 97

Get Fully Funded

AUGUST 24, 2021

Email is a powerful marketing tool, but to get results you need to learn how to write fundraising emails that connect emotionally and inspire people to give. It takes careful strategy and deep knowledge of your donor to get the results you’re looking for. Not the content (which most people skim in about 13 seconds or less).

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Results email Fundraising Story 122

Media Cause

SEPTEMBER 1, 2022

As of August 25th, 2022, Google rolled out a new search engine optimization update called the helpful content update , which may take up to two weeks to fully roll out. The goal of this update is to target sites that have a large amount of unsatisfying or unrelated content that has been written for search engines first.

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Content Help Google Search 52

Forum One

APRIL 27, 2021

It’s not enough to build a new website—organizations need to create meaningful, cohesive, and sustainable content to attract and engage audiences. With a well-thought-out content strategy. What your content strategy is—and is not. Benefits of a content strategy. How do you achieve this?

Content 47

Content Strategy Map Audience 47

Achieve

SEPTEMBER 5, 2024

Identify and target your audience. First, you’ll need to identify and learn about your target audience. With software, the steps to recognizing and researching your target audience will look something like this: Collect and organize data. Experiment with a variety of media and formats to see what best engages your audience.

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Online Associations Metrics ROI 52

Media Cause

JUNE 7, 2023

In this piece, our goal is to share AI best practices for nonprofit organizations when utilizing them for content and search engine optimization (SEO) strategies. AI is already changing content and SEO as we know it—and your digital marketing strategy will be impacted.

Content 40

Content Practice Search Research 40

Forum One

JUNE 22, 2021

Your content strategy is a living document that should be adjusted and optimized on a regular basis. Creating a well-thought-out content strategy, tracking meaningful KPIs, and analyzing how it’s performing can help your organization optimize your website. Set clear goals, tactics, and KPIs. Why you need a measurement plan.

Content 47

Content Effective Strategy Measure 47

NetWits

MARCH 10, 2012

It got me thinking about how content is used by nonprofits to help them connect with the right audience online. In essence, Joe points out the fact that great content is the tool that moves hearts and inspire action online. What’s content marketing? Content marketing and your nonprofit.

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Content Marketing Online Wikipedia 201

Candid

JANUARY 30, 2023

Before you commit to a complete overhaul of your nonprofit’s branding , make sure you understand what a rebrand entails: Your audience’s perception of your nonprofit will change. The scope of your nonprofit’s rebrand will depend on your goals. The scope of your nonprofit’s rebrand depends on your goals.

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Nonprofit Audience Library Research 112

sgEngage

JUNE 21, 2024

Before you incorporate texting into your marketing strategy, you need to understand its strengths as a communication channel and the natural ways it can help you further your marketing and fundraising goals. Create initial SMS marketing content. These use cases are just the beginning.

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Marketing Strategy Channel Rate 99

Nonprofit Tech for Good

NOVEMBER 1, 2020

The first thing that you’ll need to do is start creating content that will attract your target audience. Once you know what platforms you’re using, do more research to find what kind of content tends to be the most popular. Many social media platforms get inundated with content regularly. Source: Go-Gulf.

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Social Media Associations Media Social 336

The Modern Nonprofit

SEPTEMBER 25, 2024

It’s a time when organizations rely heavily on donor generosity to meet their financial goals and push their missions forward. Let’s explore how AI can support your efforts, where its limitations lie, and why the best results come from pairing AI with human creativity. Recycling Old Content You don’t always need to start from scratch.

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Fundraising Template Language Collaboration 52

Nonprofit Tech for Good

FEBRUARY 17, 2022

However, to achieve your goal, what else do you need? a revenue goal and a budget. Focusing on experience leads to higher survey scores, more supporters inviting a friend or sharing on social media, greater reach, larger results, and most importantly, more impact generated. Understand Your Audience. That is a GREAT start.

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Tips Fundraising Management Cancer 318

Nonprofits Source

AUGUST 31, 2023

If you’re a professional at a nonprofit, you probably understand how stressful hitting your fundraising goal can be. If you already have an audience in front of you, don’t be afraid to promote your upcoming events—whether you’re planning a dance-a-thon or participating in a webinar or panel. Create special blog content.

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Websites Results Fundraising Social Media 52

Nonprofit Tech for Good

FEBRUARY 11, 2022

We all have bad memories of pop-ups interrupting our flow on websites when we simply wanted to read some content, buy something, or take another action. A pop-up is an informational or promotional offer that displays over the top of your website content, with the goal of capturing users’ attention quickly and easily.

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Websites Work Test Nonprofit 293

Candid

JULY 1, 2024

Facebook is prioritizing content that sparks conversation. For example, Candid has found a small but active audience on TikTok, whereas Bluesky was not a fit. LinkedIn recently shared that they’re making link content less visible to users. When you need help reaching your goals. We run an experiment.

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Social Media Experiment Media Social 59

Qgiv

APRIL 22, 2024

Nonprofit marketing goals often focus around building recognition, fostering community, and increasing your funds raised. Many organizations have to strategize around limited budgets while trying to reach the largest audience possible to get their mission out there. However, marketing for nonprofits can come with its difficulties.

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Marketing Guide Nonprofit Channel 52

TechImpact

JUNE 18, 2014

As a result, nonprofits and volunteers alike are turning to the internet to find, and fill, volunteer opportunities. This positive online persona can be achieved through an intelligent content marketing platform that incorporates your nonprofit’s website, blog, and social media feeds into one coherent strategy. Make it easy.

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Content Volunteer Platform Marketing 136

Forum One

SEPTEMBER 17, 2024

Climate Week , held every year in New York on the heels of the UN General Assembly, is a critical time to focus the world’s attention on solutions and progress toward shared climate goals. Our custom data-driven sites transform intricate data into user-friendly content.

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Action Digital Strategy Conservancy 71

Candid

JULY 24, 2024

It can be tempting for a communications department to “go it alone” when launching a website, but inviting perspectives from across the organization Is crucial to creating a site that better meets your audiences’ various needs. The main components of any website project are content, design, and development.

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Collaboration Websites Template Audience 52

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Outline your digital marketing goals. Before you start crafting your messages, it’s important to define clear goals to guide your digital marketing activities.

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Digital Marketing Create Social Media 59

Allegiance Group

JUNE 13, 2024

Many nonprofits across the country see great results from their marketing efforts. As a result, the advocacy campaign collected 5,300 youth names and rallied the support of more than 67,000 young people. A nonprofit marketing plan lays the roadwork your team must follow to achieve your goals.

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Marketing Analysis Nonprofit Audience 52

EveryAction

JUNE 8, 2023

However, you also know these cycles of boom and bust aren’t always efficient or effective at building a truly successful program—instead, retaining advocates year-round and between campaigns is what will help you build more power and make a deeper impact in alignment with your long-term vision and goals. Advocacy is a long-term calling.

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Advocacy Local Poll Audience 143

Candid

APRIL 20, 2023

There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. The answer: craft your own strategy that uses your data, is customized to your audience, and won’t overwhelm your team (or yourself). In a year, what will success look like?

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Social Media Data Strategy Media 96