Association Analytics

JULY 27, 2021

Today’s digital world offers tons of channels to share your content, which is great. But it also means tons of content for you to produce and tons of sources to track. Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked.

Taxonomy 169

Taxonomy Content Data Strategy 169

Candid

MARCH 14, 2024

Creating a consistent supply of social media content for a nonprofit is hard. Despite that, we’ve found ways to come up with a lot of content that is engaging, and sometimes even entertaining. So, consider social media as a way to educate and inform people about your mission. Here are some of the highlights: 1.

Social Media 80

Social Media Content Create Media 80

sgEngage

JANUARY 17, 2024

Before you get started, it’s important to grasp the basics of podcasting for nonprofits, including: Understanding why podcasts work for nonprofits Identifying your podcast’s purpose and audience Crafting your podcast’s content Let’s dive into these podcasting essentials so you can add them to your nonprofit marketing plan.

Audio 80

Audio Podcast Content Phase 80

CauseVox

MARCH 1, 2024

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. Social media platforms : help us gauge who and what our audience is engaging with. Why Do Donor Personas Matter? Add a little incentive!

Audience 82

Audience Donor Survey Demographics 82

Nonprofit Tech for Good

JANUARY 29, 2024

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. At the same time, nonprofits saw the largest trust decline of any American institution in 2023. While building this community takes time, it will ensure you always have a full pipeline of people interested in engaging with your cause.

Social Media 246

Social Media Organization Media Fundraising 246

Nonprofit Tech for Good

JANUARY 19, 2024

You’ve heard many (many) times that all your nonprofit’s blog and site content should be optimized to drive traffic. But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy. So, what kind of content is that, exactly?

Action 258

Action Practice Tips Seattle 258

Media Cause

FEBRUARY 28, 2022

If your nonprofit organization is struggling to share your message with your various audiences, you’re not alone. Are you looking to talk to your existing audience, or expand to new folks? But with a little bit of structure and curiosity, it becomes a lot easier to learn and iterate to better connect with your audience. .

Content 105

Content Test Student Audience 105

sgEngage

OCTOBER 5, 2022

Higher education professionals from around the world are attending bbcon—Blackbaud’s Tech Conference for Good —October 17–18 to learn from thought leaders in education, fundraising, technology, and more. The entire conference is free and virtual, so everyone can join for inspiring content and peer networking opportunities.

Education 91

Education Professional Virtual Guide 91

sgEngage

OCTOBER 9, 2023

I wouldn’t be surprised if TIME magazine’s “Person of the Year” for 2023 ends up being ChatGPT. Generative AIs have the power to transform education. Christopher’s School, at bbcon October 22–24 to delve deeper into AI in our breakout session, “Putting the AI in Education.” The hype is problematic, but the revolution is real.

Generation 101

Generation Education Blackbaud Model 101

Connection Cafe

FEBRUARY 12, 2020

The National Association for College Admission Counseling reported in 2015 that 36% of first-time freshmen apply to seven or more colleges. That means your university is competing with many other higher education institutions across the nation that are all catering to your potential students. requires a solid content strategy.

Education 44

Education Content Strategy Texas 44

Bloomerang

AUGUST 2, 2021

Mastering relevant content marketing. Master relevant content marketing. That means that you must work to make relevant content marketing more readily accessible to your constituents. . Make your content something with which they’ll want to engage. Where do you find that content? Something useful to them.

Content 130

Content Marketing Strategy Fundraising 130

.orgSource

MARCH 4, 2024

The Cirque audience sits under a striped big top. It offers the audience a product that is not available elsewhere with a ticket price that sits in between the circus and a Broadway show. The goal was to create shorter assessments of specific content that could be administered over time. We’re even sabotaging our own.

Strategy 221

Strategy Marketing Detroit Associations 221

AccelEvents

JULY 26, 2021

No matter the reason, quality content will further improve their event experience, keep them at the online event longer and encourage event engagement. Therefore, your event planning teams need to carefully consider the content you will be promoting; consider it your bread and butter. Content Marketing Strategy.

Content 98

Content Phase Map Audience 98

Candid

JUNE 5, 2024

In this article, I’ll explore how nonprofits can utilize Instructional Design principles to develop training that engages, empowers, and educates both colleagues and external stakeholders. Engage colleagues who have developed training content to help uncover any hidden gems. Start by identifying your audience and their needs.

Design 101

Design Experiment Effective Learning 101

Association Analytics

FEBRUARY 20, 2024

Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations. By adding a new membership type, you can create an entirely new audience and potential member base for your association.

Create 169

Create Strategy Associations Registration 169

Qgiv

SEPTEMBER 11, 2023

With Giving Tuesday right around the corner, it’s time to start thinking about your marketing strategy for the holiday. These key times to ask for donations on Giving Tuesday can help you increase your organization’s visibility throughout the day. The second highest time is from 4:00 p.m. to 8:00 p.m. to 2:00 a.m.

Donation 83

Donation Giving Time Social Media 83

.orgSource

SEPTEMBER 19, 2023

It is a networking and development organization that connects executives with education, research, ideas, and people. To help our colleagues build the skills they would need to handle fast-moving technology, we spent a lot of time talking with thought leaders. Another is how fair use applies to AI-generated content.

Sponsor 221

Sponsor Associations North America Law 221

Neon CRM

JANUARY 25, 2024

A member newsletter or club newsletter is a great tool to share important information with members in a place they likely visit every day, multiple times a day: their email inbox. In this article, you’ll find four tips to keep in mind when building your newsletter and 14 ideas for your newsletter’s content. Let’s get started!

Newsletter 52

Newsletter Content Ideas Tips 52

Media Cause

SEPTEMBER 1, 2022

As of August 25th, 2022, Google rolled out a new search engine optimization update called the helpful content update , which may take up to two weeks to fully roll out. The goal of this update is to target sites that have a large amount of unsatisfying or unrelated content that has been written for search engines first.

Content 52

Content Help Google Search 52

fusionSpan

AUGUST 17, 2023

Membership associations thrive on being a place their members can go for specific content, training and events for their area of expertise. But while an org’s content will already be focused on a particular domain, their audience of members will break down into multiple niches all with their own unique combination of interests.

Retention 52

Retention Content Personal Associations 52

EveryAction

JUNE 21, 2023

To illustrate, by the time 2023 Pride began on June 1, there were already over 500 pieces of anti-LGBTQ+ legislation proposed or passed in state legislatures across the country. Issue awareness campaigns and messages can be directed at existing or potential supporters, with the goal of educating them about a specific issue.

Advocacy 199

Advocacy Generation Strategy Awareness 199

EveryAction

JUNE 8, 2023

If your nonprofit does advocacy, you know that with this work, there are almost always consistent patterns of crisis management leading to later periods of denouement and down time. This can be done through education as well as action. The goal is to move your position forward while engaging your supporter audience.

Advocacy 143

Advocacy Local Audience Poll 143

Achieve

AUGUST 12, 2021

Given this, articulating your mission can help fuel your peer-to-peer campaigns, which means it’s time for you. Ask a volunteer to share a personal story from their time serving the organization, or ask one of your clients to share an example of how your organization has benefitted them. Millennial Impact Report. As of 2019, 90.4%

Audience 82

Audience Tips Fundraising Social Media 82

sgEngage

JUNE 21, 2024

Most nonprofits and educational institutions use a multichannel marketing strategy to engage supporters. In this short guide, we’ll explore where texts fit into a holistic multichannel strategy and how they can boost engagement for nonprofits, higher education institutions, and businesses alike. Create initial SMS marketing content.

Marketing 88

Marketing Strategy Channel Rate 88

The NonProfit Times

MAY 20, 2024

However, with the ever-changing algorithms and saturation of content, it can be challenging to cut through the noise and capture the attention of followers. By providing them with shareable content, engaging storytelling, and clear calls to action, you can mobilize followers to amplify the message across social networks.

Campaign 59

Campaign Marketing Strategy Tampa 59

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 17, 2014

One of the case studies was about from the Monterrey Bay Aquarium’s content strategy and it featured a cute otter. Someone in the audience asked, “But what if your nonprofit doesn’t have cute animals for its content?” Pick quotes that resonate with your audience. One option: Use quotes.

Content 136

Content Strategy Tips Case Study 136

Media Cause

JUNE 29, 2024

Using AI to Manage AI Donor Lists Managing donor lists can be an incredibly time-consuming task. This allows nonprofits to target their outreach efforts more effectively and ultimately improve donor engagement and retention over time. Managing donor lists can be an incredibly time-consuming task.

Strategy 59

Strategy Fundraising Proposal Grant 59

Forum One

MAY 16, 2024

It takes intention and planning to maintain a website’s level of accessibility as you make content and development updates over time. But with the right effort, you can ensure your accessible site grows even better for your audiences. There are a few common reasons: Web managers and content creators fall into old habits.

Accessibility 88

Accessibility Drupal Test Review 88

Media Cause

JUNE 1, 2024

Fostering Authentic Relationships With and Amongst Your Audience Digital advocacy is critical to moving missions forward, creating systemic change, educating your base, and mobilizing leaders who are loyal to your organization and committed to the larger movement in which you operate. This is especially true during an election year.

Advocacy 59

Advocacy Digital Campaign Build 59

Association Analytics

MAY 20, 2024

There are a few key data-driven strategies that can help to enhance an association’s financial outlook and member engagement including: Identifying Audiences – Effective non-dues revenue strategies begin with a deep understanding of your association’s audience.

Associations 169

Associations Poll Industry Stream 169

Nimble AMS

MAY 16, 2024

If not, it might be time to consider leveraging AI to improve your member marketing strategy. Here’s how AI can help you enhance your next member acquisition campaign: Build your audience. AI-optimized member onboarding content. Has your organization used Artificial Intelligence (AI) to do basic marketing tasks?

Marketing 81

Marketing Associations Retention Education 81

Media Cause

JANUARY 8, 2024

In today’s digital age, having a strong online presence is essential for nonprofits to engage with their target audience and secure the necessary support. By identifying the keywords and phrases that your target audience is using in search engines, you can optimize your website and content accordingly.

Research 59

Research Difference Search Hunger 59

Qgiv

APRIL 28, 2021

Virtual options can be particularly helpful when fundraising for education, as they allow you to reach out to supporters of your students who may be further away, such as aunts and uncles, grandparents, and family friends. Here are ten tips to help you succeed with virtual fundraising for education: 1.

Education 52

Education Virtual Fundraising Guide 52

Candid

JANUARY 24, 2024

It’s that time when we reflect on our work over the past year and set goals for the new one. I’ll share what I’ve learned from the big-picture analytics, insights from my deep dive into content, and how they inform my approach to our social media plan (which you’re welcome to borrow for your nonprofit).

Social Media 52

Social Media Data Strategy Media 52

Candid

APRIL 20, 2023

There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. The answer: craft your own strategy that uses your data, is customized to your audience, and won’t overwhelm your team (or yourself). Set a time period for the test.

Social Media 95

Social Media Data Strategy Media 95

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2014

Content curation – the process of finding, organizing, and sharing topical, relevant content for your audience that supports your nonprofit’s engagement or campaign goals (or your professional learning) begins with “ Spotting the Awesome.” Flickr Photo by Soyignatius. Take Crowdtangle as an example.

Content 119

Content Arts Guidelines News 119

Forum One

MAY 28, 2024

The site’s design emphasizes three primary avenues for discovering content: watching the series, exploring additional materials like interviews and lesson plans, and engaging in real-world activities, such as building a native plant garden. Forum One worked with NRDC this year to redesign their website.

Award 81

Award Oregon Museum Policy 81