Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. Whether it’s boosting engagement, streamlining content creation, or enhancing donor communications, clear objectives are crucial. Output as a table.”

Digital 297

Digital Strategy Guide Create 297

TechImpact

APRIL 9, 2014

Content marketing has been a bit of a buzz word the last few years. Content marketing instead offers the potential donor or constituent something in return for their time. The reader of the content is learning new information, something to talk about ‘at the water cooler.’ A new audience. Image courtesy of Life Division.

Content 128

Content Benefit Marketing Nonprofit 128

TechImpact

JUNE 18, 2014

While it’s true social media’s an important component of a successful content marketing strategy, we’re here today to clear up a few misconceptions about the various social networks, and the impact they have on your nonprofit. Each platform has a unique audience, a different set of dedicated users, and has different types of content go viral.

Social Media 177

Social Media Media Social Demographics 177

Association TV

DECEMBER 7, 2021

The best way to build and maintain an engaged audience is to keep them on their toes right? The content belt is yours. When it comes to the content subject matter and other creative choices like format and visual treatment, it does help to switch things up and subvert expectations. Don’t let your viewers relax for a second.

Content 156

Content Calendar Advocacy Conference 156

TechImpact

JULY 30, 2014

Image courtesy of Google User Content. Create custom audience segments. You’ve undoubtedly targeted a specific audience or demographic with a fundraising push, or with a specific message. Try using your audience personas you developed as guidelines for what different demographics you want to track and report on.

Analytics 223

Analytics Statistics Google Demographics 223

Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Survey your audience to determine whether they prefer email, direct mail, SMS messaging, or phone calls. Demographics.

Audience 111

Audience Effective Tips Newsletter 111

TechImpact

JULY 10, 2014

The answer, simply put, is content. Your website’s content needs to be up to date, engaging, shareable, and relatable to the target audience you’re looking to attract. If not, without batting an eyelash, they’ll go elsewhere for the content or information they’re looking for.

Websites 216

Websites Generation Press Nonprofit 216

Nonprofit Tech for Good

MARCH 17, 2020

They think: “many of our supporters are women aged 50-60 and are interested in animals, so let’s target that demographic on Facebook.” But Facebook has a lot more information about its users than the relatively blunt demographics that your database can provide. And then it will start showing that audience your ads.

Test 331

Test Facebook Charity Profit 331

TechImpact

APRIL 23, 2014

You’ve invested in it, consistently update the content, post to your blog, and market events through your website. So, of course you want people to see all that great content. Use this information to adapt your content to meet their needs. Driving web traffic to your nonprofit’s website is likely at the top of your to-do list.

Generation 234

Generation Websites Social Media Search 234

Association Analytics

JANUARY 30, 2023

This analysis reveals an insight you can now act on to improve the member experience – consider reaching out to manager-level members to find out why they’re not renewing, or perhaps develop content specifically around their pain points and target them with personalized messaging during renewal period.

Experiment 321

Experiment Create Aggregator Retention 321

Nonprofit Tech for Good

MAY 8, 2019

Does it still reflect your mission, purpose, strategic goals, and the ways your audiences use the internet? As communications director Melissa Franqui explains, “Any communications department, not only ours, has to be continuously asking, is the site communicating our mission, our current work, and our values to our intended audiences?”.

Online 231

Online Hunger Metrics Drupal 231

.orgSource

JULY 3, 2023

I’m glad to see so many organizations producing compelling content. I realized that associations already had the content and the audience. Make Content Work Harder One piece of content can become a sales funnel. When Dan thinks about video, he never sees a single piece of content. My goal with WorkerBee.TV

Video 221

Video Communication Create Strategy 221

TechImpact

OCTOBER 30, 2014

If you’re not updating it often, you’re missing out on a huge opportunity to engage audiences, tell compelling stories, and get the oxytocin levels of potential donors, volunteers, employees and other constituents to spike, and inspire action. If so, how often is it updated? Are you writing daily posts? How about even monthly? The formula.

Brain 245

Brain Storytelling Story Nonprofit 245

TechImpact

JANUARY 27, 2014

Blogging, or content marketing, is one of the best ways to promote traffic to your site, build relationships, and cultivate your position within whatever community you are trying to establish yourself. Defining your target audience should be your first step. If you don’t have a blog, you need to make one. Interact via social media.

Tech 218

Tech Strategy Fundraising Nonprofit 218

Nonprofit Tech for Good

JANUARY 10, 2022

For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. The program is available to any nonprofit that can benefit from having more exposure and a bigger audience. Geotargeting and audience set up so only those that would be interested in your ads see them.

Google 332

Google Grant Guide Nonprofit 332

Nonprofit Tech for Good

SEPTEMBER 19, 2024

25% RED: Multi-channel Fundraising Utilizing a combination of digital tools, social media, email, website, and traditional media allowed these nonprofits to reach diverse demographics several times. Partnerships of any size help extend nonprofit audience reach and giving campaign awareness.

Campaign 226

Campaign Google Giving Nonprofit 226

Nonprofit Tech for Good

MAY 18, 2020

The big takeaway is that: if your nonprofit has a website, and it would be valuable for you to reach people who are Googling topics related to your work, the Google Grant is one of the most cost-effective and powerful tools available to reach your audience. Building an audience by attracting new subscribers to newsletters .

Google 335

Google Grant Guide Adopt 335

Nonprofit Tech for Good

AUGUST 9, 2021

That said, organic reach has been dropping slightly for LinkedIn Pages over the last year and will likely continue to do so, but the recent growth in its popularity, the demographics of its users, and the ability to connect with donors and engage corporate sponsors and foundations have made LinkedIn a must-use social network for nonprofits.

Linkedin 356

Linkedin Practice Social Media Sponsor 356

Nonprofit Tech for Good

MAY 25, 2024

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. 4) Event Promotion Whether you’re planning a black tie gala or a local trash cleanup, you need your audience to show up to your event.

Marketing 195

Marketing Fundraising Test Nonprofit 195

Byte Technology

MAY 10, 2016

In the world of websites, content is—and always will be—king. Finding a site designer, working on the format, getting it live … these are relatively easy, but if you don’t have a plan to generate consistently good content and update the site on a regular basis, then much of the effort that has already been put forth is for nothing.

Content 100

Content Websites Demographics Chart 100

TechImpact

JANUARY 16, 2014

The one demographic that is increasingly difficult for nonprofits to reach is the nation’s youth. With shortening attention spans and so many other outlets vying for their attention, reaching the youth audience may seem like a daunting task. Vine and Instagram have built in features for sharing, commenting on, and liking content.

Social Media 165

Social Media Flash Attention Nonprofit 165

CauseVox

MARCH 1, 2024

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. This involves looking at demographics, motivations, and preferences. Social media platforms : help us gauge who and what our audience is engaging with.

Audience 85

Audience Donor Survey Social Media 85

.orgSource

JUNE 24, 2024

You can produce Nobel-worthy content, have an award-winning website, and a list of member benefits as long as your arm. But if those offerings aren’t enticing your audience, then you’re not delivering value. Build a positive culture that includes a spectrum of skills, value diversity, equity, and inclusion in thought and demographics.

Associations 221

Associations Metrics Professional Digital 221

Bloomerang

MAY 25, 2021

Any experienced marketer would tell you that understanding one’s audience is key to success in communication. After you identify the goals and objectives of your communication efforts, you can identify an audience. Each goal may have several different audiences in which you want to communicate to. . Pain Points. Occupations.

Avatar 89

Avatar Audience Communication Create 89

Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Data on donor behavior, preferences, and interactions provides audience insights that can be used to improve fundraising strategies and optimize future campaigns.

Practice 228

Practice Fundraising Guide Channel 228

Nonprofit Tech for Good

APRIL 2, 2023

It’s very important to thoroughly review and edit any responses generated by ChatGPT, particularly those that you plan to make public, such as website content. While this tool is a valuable asset for nonprofits, it shouldn’t be seen as a substitute for human interaction.

Tools 356

Tools Fundraising Analytics Analysis 356

Forum One

AUGUST 19, 2021

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. This is where audience research comes in. Audience research: Forming an understanding.

Test 87

Test Audience Research Interview 87

TechImpact

JUNE 24, 2014

There’s so much talk over where a nonprofit’s audience is online, and where a nonprofit needs to be concentrating their social media marketing efforts. But with over 2 billion users, everyone’s audience is on Facebook. List your nonprofit’s content themes. Empower or inspire a certain demographic?

Facebook 142

Facebook Meme Social Media News 142

.orgSource

DECEMBER 11, 2024

By leveraging these tools, associations can anticipate member needs, provide relevant content, and enhance overall satisfaction. Imagine sending a member personalized recommendations for upcoming events, tailored educational content, or even acknowledging key milestones like anniversaries or professional achievements.

Associations 221

Associations Personal Retention Analytics 221

.orgSource

JANUARY 22, 2024

Member community and customer relationships Build trust and create meaningful connections by demonstrating that you are knowledgeable about audience preferences. Digital transformation provides the systems and analytics to move beyond demographics and discover behavior. What content are they responding to?

Life 221

Life Digital Data Skills 221

TechImpact

SEPTEMBER 17, 2014

Because every nonprofit’s mission, size, audience, and the variety of content it posts varies wildly, the traffic and analytics supporting that website are going to be intrinsically different. Gathering and reporting on this information can provide invaluable insight to drive content to your website, and keep it there.

Analytics 158

Analytics Websites Nonprofit Attention 158

Nonprofits Source

JUNE 23, 2023

If your nonprofit has a wide or diverse audience, it can be challenging to figure out how to design your website in a way that appeals to the majority of your online community. Your audience could be made of thousands of unique individuals, each with their own interests and website needs. Research your target audience.

Audience 64

Audience Websites Build Tips 64

The Modern Nonprofit

MAY 4, 2021

You can get creative with what you post when you post, and how you interact with supporter responses, discussions, and content from other organizations and thought leaders. Know Your Audience. Once you know your audience, your content goals can be refined and set. Keep in mind what platforms fit your audience.

Social Media 111

Social Media Strategy Media Social 111

The Modern Nonprofit

MAY 23, 2023

Understand Your Audience Before you start drafting your first tweet or Facebook post, you need to understand who your audience is and what they care about. Your messaging, tone, and even the platform you choose should cater to your audience’s preferences. Produce Engaging, Shareable Content Content is king on social media.

Social Media 126

Social Media Donation Media Social 126

Association Analytics

AUGUST 15, 2022

What are real-time trends and demographics of our meeting registrants? Go deep with data and determine things like how many events they attended before, how many courses they took while also considering their demographic data. Create You can recommend specific content to target audiences. What products should we sunset?

Analytics 169

Analytics Associations Demographics Picture 169

Forum One

JULY 15, 2021

A step-by-step approach to personalization allows organizations to start delivering unique content sooner than later. Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences.

Personal 105

Personal Test Demographics Analytics 105

Nonprofit Tech for Good

AUGUST 29, 2019

Think of it like exercise – using social media with intention and purpose daily will get you better results than haphazardly throwing up some content once per week. Setting aside even a tiny budget to put into Instagram Stories Ads will help build your audience and get more views on your Stories. . 2) Go live on Instagram.

Money 279

Money Raise Donation Ideas 279