Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. Whether it’s boosting engagement, streamlining content creation, or enhancing donor communications, clear objectives are crucial. Output as a table.”

Digital 304

Digital Strategy Guide Create 304

Nonprofit Tech for Good

MARCH 4, 2023

2) You can tailor social media to your audience. Consider your target donor audience as well as the constituents you serve. First ask yourself, what demographics do these stakeholders fall into? Then do some research on each social media platform to see where your different audiences are engaging.

Social Media 330

Social Media Media Social Nonprofit 330

sgEngage

NOVEMBER 5, 2024

To do that, it needs to live where your audience lives: online. By knowing your audience, telling the right stories, and using digital tools, you can revolutionize your reports, inspiring stronger connections and future giving. Identify Your Audience One of the most elemental steps of digital reporting is identifying your audience.

Digital 116

Digital Impact Practice Report 116

TechImpact

JUNE 18, 2014

While it’s true social media’s an important component of a successful content marketing strategy, we’re here today to clear up a few misconceptions about the various social networks, and the impact they have on your nonprofit. Each platform has a unique audience, a different set of dedicated users, and has different types of content go viral.

Social Media 177

Social Media Media Social Nonprofit 177

Greater Giving

OCTOBER 15, 2024

One critical success factor in planning an engaging auction is securing high-quality, unique items that appeal to your target audience. To help you get started, this guide will discuss four proven tips for procuring auction prizes your audience will want to bid on while sticking to your event budget. Happy fundraising!

Tips 103

Tips Nonprofit Sponsor Audience 103

Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Survey your audience to determine whether they prefer email, direct mail, SMS messaging, or phone calls. Demographics.

Audience 111

Audience Effective Tips Database 111

TechImpact

JULY 10, 2014

The answer, simply put, is content. Your website’s content needs to be up to date, engaging, shareable, and relatable to the target audience you’re looking to attract. If not, without batting an eyelash, they’ll go elsewhere for the content or information they’re looking for.

Websites 216

Websites Generation Nonprofit Press 216

TechImpact

JULY 30, 2014

Image courtesy of Google User Content. Create custom audience segments. You’ve undoubtedly targeted a specific audience or demographic with a fundraising push, or with a specific message. Try using your audience personas you developed as guidelines for what different demographics you want to track and report on.

Analytics 223

Analytics Statistics Google Nonprofit 223

Association TV

DECEMBER 7, 2021

The best way to build and maintain an engaged audience is to keep them on their toes right? The content belt is yours. When it comes to the content subject matter and other creative choices like format and visual treatment, it does help to switch things up and subvert expectations. Don’t let your viewers relax for a second.

Content 156

Content Calendar Advocacy Conference 156

Nonprofit Tech for Good

MAY 8, 2019

Does it still reflect your mission, purpose, strategic goals, and the ways your audiences use the internet? As communications director Melissa Franqui explains, “Any communications department, not only ours, has to be continuously asking, is the site communicating our mission, our current work, and our values to our intended audiences?”.

Online 238

Online Nonprofit Hunger WordPress 238

TechImpact

APRIL 23, 2014

You’ve invested in it, consistently update the content, post to your blog, and market events through your website. So, of course you want people to see all that great content. Use this information to adapt your content to meet their needs. Driving web traffic to your nonprofit’s website is likely at the top of your to-do list.

Websites 234

Websites Generation Social Media Search 234

Bloomerang

MAY 25, 2021

Any experienced marketer would tell you that understanding one’s audience is key to success in communication. After you identify the goals and objectives of your communication efforts, you can identify an audience. Each goal may have several different audiences in which you want to communicate to. . Pain Points. Occupations.

Avatar 116

Avatar Audience Communication Create 116

Nonprofit Tech for Good

MARCH 17, 2020

They think: “many of our supporters are women aged 50-60 and are interested in animals, so let’s target that demographic on Facebook.” But Facebook has a lot more information about its users than the relatively blunt demographics that your database can provide. And then it will start showing that audience your ads.

Charity 331

Charity Facebook Test Profit 331

Association Analytics

JANUARY 30, 2023

This analysis reveals an insight you can now act on to improve the member experience – consider reaching out to manager-level members to find out why they’re not renewing, or perhaps develop content specifically around their pain points and target them with personalized messaging during renewal period.

Experiment 321

Experiment Create Retention Analytics 321

.orgSource

JULY 3, 2023

I’m glad to see so many organizations producing compelling content. I realized that associations already had the content and the audience. Make Content Work Harder One piece of content can become a sales funnel. When Dan thinks about video, he never sees a single piece of content. My goal with WorkerBee.TV

Video 221

Video Communication Strategy Create 221

TechImpact

JANUARY 27, 2014

Blogging, or content marketing, is one of the best ways to promote traffic to your site, build relationships, and cultivate your position within whatever community you are trying to establish yourself. Defining your target audience should be your first step. If you don’t have a blog, you need to make one. Interact via social media.

Tech 218

Tech Fundraising Strategy Nonprofit 218

TechImpact

OCTOBER 30, 2014

If you’re not updating it often, you’re missing out on a huge opportunity to engage audiences, tell compelling stories, and get the oxytocin levels of potential donors, volunteers, employees and other constituents to spike, and inspire action. If so, how often is it updated? Are you writing daily posts? How about even monthly? The formula.

Brain 245

Brain Storytelling Story Nonprofit 245

Nonprofit Tech for Good

JANUARY 10, 2022

For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. The program is available to any nonprofit that can benefit from having more exposure and a bigger audience. Geotargeting and audience set up so only those that would be interested in your ads see them.

Grant 341

Grant Google Guide Nonprofit 341

Nonprofit Tech for Good

SEPTEMBER 19, 2024

25% RED: Multi-channel Fundraising Utilizing a combination of digital tools, social media, email, website, and traditional media allowed these nonprofits to reach diverse demographics several times. Partnerships of any size help extend nonprofit audience reach and giving campaign awareness.

Campaign 236

Campaign Giving Nonprofit Google 236

Nonprofit Tech for Good

MAY 18, 2020

The big takeaway is that: if your nonprofit has a website, and it would be valuable for you to reach people who are Googling topics related to your work, the Google Grant is one of the most cost-effective and powerful tools available to reach your audience. Building an audience by attracting new subscribers to newsletters .

Grant 336

Grant Google Guide Websites 336

Nonprofit Tech for Good

MAY 25, 2024

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. 4) Event Promotion Whether you’re planning a black tie gala or a local trash cleanup, you need your audience to show up to your event.

Marketing 204

Marketing Fundraising Nonprofit Social Media 204

Nonprofit Tech for Good

AUGUST 9, 2021

That said, organic reach has been dropping slightly for LinkedIn Pages over the last year and will likely continue to do so, but the recent growth in its popularity, the demographics of its users, and the ability to connect with donors and engage corporate sponsors and foundations have made LinkedIn a must-use social network for nonprofits.

Linkedin 360

Linkedin Practice Nonprofit Social Media 360

TechImpact

JANUARY 16, 2014

The one demographic that is increasingly difficult for nonprofits to reach is the nation’s youth. With shortening attention spans and so many other outlets vying for their attention, reaching the youth audience may seem like a daunting task. Vine and Instagram have built in features for sharing, commenting on, and liking content.

Nonprofit 165

Nonprofit Social Media Attention Flash 165

Forum One

AUGUST 19, 2021

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. This is where audience research comes in. Audience research: Forming an understanding.

Audience 88

Audience Test Research Survey 88

CauseVox

OCTOBER 10, 2024

And in order to tell stories effectively you need to understand who your audience is. Segmentation through demographics like age, location and interests are also helpful ways to understand your donors and create stories that will resonate with the different types of target audiences.

Social Media 94

Social Media Media Tips Social 94

CauseVox

MARCH 1, 2024

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. This involves looking at demographics, motivations, and preferences. Social media platforms : help us gauge who and what our audience is engaging with.

Donor 88

Donor Audience Social Media Survey 88

Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Data on donor behavior, preferences, and interactions provides audience insights that can be used to improve fundraising strategies and optimize future campaigns.

Fundraising 235

Fundraising Practice Guide Campaign 235

.orgSource

JUNE 24, 2024

You can produce Nobel-worthy content, have an award-winning website, and a list of member benefits as long as your arm. But if those offerings aren’t enticing your audience, then you’re not delivering value. Build a positive culture that includes a spectrum of skills, value diversity, equity, and inclusion in thought and demographics.

Associations 221

Associations Professional Leadership Skills 221

Nonprofits Source

JUNE 23, 2023

If your nonprofit has a wide or diverse audience, it can be challenging to figure out how to design your website in a way that appeals to the majority of your online community. Your audience could be made of thousands of unique individuals, each with their own interests and website needs. Research your target audience.

Audience 64

Audience Websites Tips Build 64

Allegiance Group

NOVEMBER 1, 2024

A simple direct mail piece is no longer enough to reach your audience. Owned media is the content you create and control — for instance, your website, blog, emails, and organic social media posts. Earned media is content or exposure about your organization that you didn’t create or pay for. Paid media is content you pay for.

Digital 52

Digital Media Build Social Media 52

Fast Company Tech

MARCH 18, 2025

At the same time, marketing teams were facing an uphill battle to prove ROI as new digital marketing opportunities, like the rise of video content marketing and the shift towards mobile, led to changing tactics, and budgets came under more scrutiny. Now, a decade later, human resources teams are facing similar circumstances.

ROI 78

ROI Channel Measure Results 78

Nonprofit Tech for Good

APRIL 2, 2023

It’s very important to thoroughly review and edit any responses generated by ChatGPT, particularly those that you plan to make public, such as website content. While this tool is a valuable asset for nonprofits, it shouldn’t be seen as a substitute for human interaction.

Tools 359

Tools Fundraising Donor Analytics 359

Bloomerang

DECEMBER 6, 2021

The audience needs to hear the message but wants to consume the peanut butter, so to speak. . When we tell stories to supporters, donors, and other constituents, we want to educate, inspire, or entertain our audiences. . Copywriting is using the written word to persuade and engage an audience to take a desired action.

Storytelling 132

Storytelling Strategy Develop Help 132

The Modern Nonprofit

MAY 4, 2021

You can get creative with what you post when you post, and how you interact with supporter responses, discussions, and content from other organizations and thought leaders. Know Your Audience. Once you know your audience, your content goals can be refined and set. Keep in mind what platforms fit your audience.

Social Media 111

Social Media Media Strategy Social 111

CauseVox

DECEMBER 5, 2024

Similarly, working with businesses for your end-of-year giving campaign can open doors to new audiences and resources. Interactive content , such as polls, live Q&A sessions, or countdown posts, can further engage your audience. Here are our tips on promoting your matching gift to your audience.

Campaign 100

Campaign Giving Strategy Donor 100

The Modern Nonprofit

MAY 23, 2023

Understand Your Audience Before you start drafting your first tweet or Facebook post, you need to understand who your audience is and what they care about. Your messaging, tone, and even the platform you choose should cater to your audience’s preferences. Produce Engaging, Shareable Content Content is king on social media.

Social Media 126

Social Media Donation Media Fundraising 126

The Next Web

DECEMBER 7, 2013

In fact, when I recently looked at some of the latest social media statistics , it hit me that the fastest growing demographic on Twitter is is the 55–64 year age bracket. Twitter’s fastest growing demographic is 55–64 year-olds. When you’re tweeting, think about where your audience is, and what they might be doing.

Stats 167

Stats Twitter Help Social Media 167