Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2006

so I go search for some music for the soundtrack.). Wikipedia's definition of widget also points to some popular, cultural, and technical, including: A comic book character and copyrighted image. You need to know from where your audience is coming to your blog. Consider your audience when you select a particular widget.

Widget 61

Widget Screencast Wikipedia Headline 61

See3

MARCH 12, 2008

You will still have the YouTube watermark and still be part of the YouTube community. Once again, instead of making it easier to search videos elsewhere, Google is making it easier to host videos on YouTube. Except that the new APis allow people to upload, watch, search, and comment on the videos on other Websites. It is free.

YouTube 40

YouTube Platform Kickapps API 40

Care2

MAY 22, 2009

60) Search « The ROI of Social Media | Main | Advocacy Online Launches in the US » Thursday May 21 2009 Earned Media: How to Stay Relevant and Track It Thursday, May 21, 2009 at 01:20PM | by Allyson Kapin “If you dont brand yourself, Google will brand you,” says branding expert Sherry Beck Paprocki.

Track 41

Track Social Media Media Advocacy 41

Care2

MAY 8, 2009

Below are key highlights from the study: 74% have a presence on Facebook with an average community size of 5391 members. 30% have built one or more in-house social networks, with 86% hosting communities of 10,000 people. We think of these sites as new marketing channels, albeit interactive, to use to reach our various audiences.

Social Media 41

Social Media Studies Facebook Raise 41

See3

JANUARY 15, 2008

Our background in video production, web development and nonprofit marketing and fundraising are combined to create campaigns with emotional appeal that compel target audiences to action. For additional information about See3 Communications, visit www.see3.net net www.dogooder.tv Case Soup: Nonprofit Video Secrets Revealed!

Award 40

Award Video San Francisco Contest 40

Care2

FEBRUARY 7, 2009

60) Search « The Joys of Google Grants, Part 2 | Main | The Joys of Google Grants, Part 1 » Sunday Feb 01 2009 Nonprofit Resolutions That Will Make A Difference in 2009 Sunday, February 1, 2009 at 08:56PM | by Allyson Kapin What are your nonprofit resolutions for 2009? February 7, 2009 | Jordan Viator Copyright © 2008, Care2.com

Social Media 28

Social Media Difference Advocacy Case Study 28

Care2

DECEMBER 28, 2008

Depending on your audience, a story of success from the past or a story about a person/group/animal from the present that shows why donations are so important. Knowing your audience and making sure to keep your message directed towards them and very clear is key. December 28, 2008 | David Kinard Copyright © 2008, Care2.com

Social Media 28

Social Media Advocacy Fundraising Online 28

Care2

APRIL 22, 2009

I was looking for ways to be accessible to our constituents, grow our audience, and virally promote our content, so Twitter seemed like the way to go. Also, when Sarah Palin knocked community organizers in her speech at the RNC, we did a rapid response blog post about the real responsibilities of a community organizer.

Social Media 68

Social Media Twitter Action Advocacy 68

See3

SEPTEMBER 12, 2007

While it is true that the younger generations tend to be early adopters of new technology, the internet has become a central part of communications and commerce for every demographic group. Last year, Nielsen/NetRatings did a study and found that a third of YouTube’s audience is over 45.

People 40

People Demographics Video FAQ 40

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 18, 2007

I'll be using a new online learning platform that I haven't used before and the participants are a slightly different audience than nonprofit staff or at least I think. looking at the ten steps and overlaying these themes in search of examples! Use Technorati , a blog search engine. Here's how to search on Technorati.

Remix 50

Remix Professional Technorati Wiki 50

Care2

JUNE 21, 2007

60) Search « CASE STUDY: Care2 Recruits 10,000 for CHEJ Campaign | Main | NetSquared Meetup Roundup » Thursday Jun 21 2007 Online Branding Takeaways Thursday, June 21, 2007 at 12:09PM | by James OMalley Yet another fantastic Internet Advocacy Roundtable took place at the Care2/Oxfam offices! Copyright © 2008, Care2.com

Social Media 28

Social Media Advocacy Online Case Study 28

Care2

MARCH 13, 2009

60) Search « 5 Quick Steps to Better SEO | Main | Tech & Style Tips for Conducting Blog Interviews » Tuesday Mar 10 2009 Top 10 SXSW Interactive Panels Your Nonprofit Should Attend Tuesday, March 10, 2009 at 05:27PM | by Allyson Kapin Are you planning to check out SXSW Interactive this year? Panelist: Tara Hunt, Intuit 7.

Social Media 44

Social Media Interaction Advocacy Online 44

Care2

MARCH 27, 2009

Measure your reach not the “get”: With the huge opportunity social media offers to access new audiences in creative ways, it also presents a major “ownership” hurdle that is forcing nonprofits to shift the way they think about traditional acquisition. March 30, 2009 | rabia Copyright © 2008, Care2.com

Social Media 31

Social Media Advice Advocacy Media 31

Care2

AUGUST 16, 2008

The first thing I suggest is to be genuine -- interview people who are affected by the work your organization does, record actions you are taking to solve problems in your community, ask YouTube users to sound off on why your issues are important. we just want to help you get your message out to the worlds largest online video community.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

The first thing I suggest is to be genuine -- interview people who are affected by the work your organization does, record actions you are taking to solve problems in your community, ask YouTube users to sound off on why your issues are important. we just want to help you get your message out to the worlds largest online video community.

YouTube 34

YouTube Video Social Media Advocacy 34

See3

MAY 28, 2007

Instead, send me information on things I am interested in and allow my community to tell me about the products and causes they care about while I tell them about my own interests. The prize has to be significant, or seem significant to the target audience. (It In this way, UGC is connected to the idea of permission marketing.

Contest 40

Contest Generation Content YouTube 40

Care2

JANUARY 15, 2009

60) Search « What Makes A Campaign Go Viral? Especially in blog and social network contexts, it fits in well with #2 and #3: get your communitys feedback on which they like better, A or B, and why. January 22, 2009 | Jill Foster Copyright © 2008, Care2.com congrats to you on Frogloop and Care2! All rights reserved.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

See3

NOVEMBER 12, 2007

… Because of these factors, groups that attempt to use their internal, benefit-dinner videos for an online audience will find their efforts largely ignored, says Michael Hoffman , president of See3 Communications Company, a Chicago consulting group that helps charities produce online video campaigns.

El Salvador 40

El Salvador Story Philanthropy Camera 40

See3

NOVEMBER 12, 2007

… Because of these factors, groups that attempt to use their internal, benefit-dinner videos for an online audience will find their efforts largely ignored, says Michael Hoffman , president of See3 Communications Company, a Chicago consulting group that helps charities produce online video campaigns.

El Salvador 40

El Salvador Story Philanthropy Camera 40

See3

MARCH 27, 2008

You must be a credible member of the community sharing useful information and thoughtful comments before anyone will respond to your asks. His thoughtful response: “I know a bunch of people have tried (and there has actually been some discussion within the NTEN blogs and community about it) to use LinkedIn as a fundraising platform.

NTEN 45

NTEN Web Case Study Stumbleupon 45

Care2

FEBRUARY 17, 2009

60) Search « Webinar: How Online Marketing Can Be Your Nonprofits Fundraising Stimulus Plan | Main | Recession Obsession – What Does The Future Hold For Online Fundraising? It’s critical that nonprofits use 2009 as an opportunity to go where their target audiences increasingly are—which is online. All rights reserved.

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

MAY 15, 2009

Everything revolves around the audience. Firstly, know what you want to get out of your campaign or communications online. You can embed Google Earth into your website to present information to your community that really helps tell the story of your work and your issue. What is your real output? Read the full case study here.

Social Media 34

Social Media Tools Online Advocacy 34

Care2

OCTOBER 18, 2007

”) requires nonprofits not to focus entirely on bringing people to the nonprofit’s site, but to expand this focus to include taking the NPO’s mission outward to other communities on the Web. Copyright © 2008, Care2.com Post a Comment | by Share Article Reader Comments There are no comments for this journal entry.

Convio 28

Convio Austin Social Media Advocacy 28

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 23, 2008

The exhibition will coincide with programs about art theory, online communities, and crowd theory, providing a forum for public evaluation and discussion about the process. Nina observes that the following makes this project really special: It is 100% community-based. The internal team is led by a non-curator. Launched in Jan.

Arts 74

Arts Social Media Examples Artist 74

Museum 2.0

APRIL 1, 2010

While some aspects are quite technical and specific, it should be useful for anyone considering writing a book for a niche audience. Because of the blog and the speaking I do, I felt I had the ability on my own to get the word out within the museum community about the book. Do you know what the numbers on the copyright page mean?

Participatory 33

Participatory Museum Process Amazon 33

Care2

FEBRUARY 17, 2009

60) Search « Webinar: How Online Marketing Can Be Your Nonprofits Fundraising Stimulus Plan | Main | Recession Obsession – What Does The Future Hold For Online Fundraising? It’s critical that nonprofits use 2009 as an opportunity to go where their target audiences increasingly are—which is online. All rights reserved.

Demographics 34

Demographics Social Media Advocacy Online 34

Care2

MAY 29, 2009

60) Search « Is Direct Mail Dying or Dead? Thats my theory. :) Editors Note: Heather is the Nonprofit Community Manager for Change.org May 29, 2009 | Heather For many organizations, direct mail isnt going anywhere. Stan @SonicPrint May 14, 2010 | Sonic Print Direct Mail Copyright © 2008, Care2.com billion in 2013.

Mail 34

Mail Social Media Advocacy Online 34

Care2

JULY 26, 2007

60) Search « The Long, Long Tail of Facebook Causes | Main | Innovative Uses of SMS: SMS for Lunch Campaign » Tuesday Jul 24 2007 Is It Worth It? Some social networks are set up to enable communications with a lot of people quickly. It takes a lot of work to build a quality audience. This list goes on and on.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

60) Search « The Long, Long Tail of Facebook Causes | Main | Innovative Uses of SMS: SMS for Lunch Campaign » Tuesday Jul 24 2007 Is It Worth It? Some social networks are set up to enable communications with a lot of people quickly. It takes a lot of work to build a quality audience. This list goes on and on.

Social Network 74

Social Network ROI Social Media Network 74

Care2

SEPTEMBER 14, 2007

60) Search « Would you like a share of $5 million? I believe that vendors like GetActive (who I work for) will provide the toolkits, but its the community of organizations and technologists in the nonprofit world who will actually develop the innovative results. All rights reserved.

Consultant 31

Consultant Myspace Social Media Advocacy 31

Care2

FEBRUARY 3, 2008

60) Search « The Long, Long Tail of Facebook Causes | Main | Innovative Uses of SMS: SMS for Lunch Campaign » Tuesday Jul 24 2007 Is It Worth It? Some social networks are set up to enable communications with a lot of people quickly. It takes a lot of work to build a quality audience. This list goes on and on.

ROI 53

ROI Social Network Social Media Advocacy 53

Care2

NOVEMBER 16, 2006

60) Search « Would you like a share of $5 million? I believe that vendors like GetActive (who I work for) will provide the toolkits, but its the community of organizations and technologists in the nonprofit world who will actually develop the innovative results. All rights reserved.

Consultant 31

Consultant Social Media Myspace Advocacy 31

See3

OCTOBER 22, 2007

To me, this confirms as viable the strategy of finding those community leaders who will carry your torch for you, and then messaging them with content to distribute to their friends. They both use the MySpace blog, which reminds us again to speak to the community where they are, don’t try and drag them over to your main blog.

America 40

America Social Media Myspace Second Life 40

Care2

APRIL 17, 2008

A good reminder with how you ended the post: Knowing your audience is important. Your community might like to compare these Harris results with results from our own nonprofit web 2.0 / SN survey, located here: [link]. Thanks for sharing! April 16, 2008 | SocialButterfly Caitlin, Very, very interesting data. All rights reserved.

Social Network 28

Social Network Social Media Network Advocacy 28

Care2

APRIL 16, 2008

A good reminder with how you ended the post: Knowing your audience is important. Your community might like to compare these Harris results with results from our own nonprofit web 2.0 / SN survey, located here: [link]. Thanks for sharing! April 16, 2008 | SocialButterfly Caitlin, Very, very interesting data. All rights reserved.

Social Network 28

Social Network Social Media Network Donor 28

Care2

MAY 4, 2007

The Forum convened these groups and they agreed to work together to do what no single organization could do on their own - build a large online audience for action on youth policy. In a sense, YPAC is taking a play right out of Care2s playbook - you know, aggregating a single audience for multiple nonprofits. The strategy is working.

Case Study 28

Case Study Policy Advocacy Collaboration 28

Care2

NOVEMBER 6, 2007

60) Search « MySpace.com: A Place for Donors? I would love to see someone integrate their data and identify who they have within the social networking communities who are already donors (via mail, phone, online) and target these folks to really become those member-fundraisers. at least for the time being. All rights reserved.

Mail 28

Mail Social Media Online Fundraising 28