Big Duck

JULY 31, 2024

Join this live podcast on strategic communication approaches to boost member engagement. Learn how to prioritize audiences, apply strategies, and more.

Communication 52

Communication Strategy Podcast Audience 52

Nonprofit Tech for Good

NOVEMBER 3, 2023

A recent Abila study shows donors feel 71% more engaged with nonprofits when they receive personalized communications from the nonprofits they support. Personalization is an aspect of communication that will evolve to better meet the needs of your supporters and your team. It’s in the form of tags, lists, audience segmentation, etc.

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Personal email Strategy Nonprofit 328

The NonProfit Times

NOVEMBER 19, 2024

Mapping an audience journey can be just like that vacation plan, paying off at every stage of the constituent life cycle. A data-driven, responsive, personalized, audience-first journey results in increased retention, increased donor lifetime value and increased revenue. How old is the audience? What are their goals?

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Audience Donor Influence Map 59

sgEngage

MARCH 22, 2022

Segment your audience . Ensure communication is a two-way street . One of the best methods to increase your donor retention is to leverage your overall communication strategies. But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention.

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Retention Communication Donor Strategy 101

The Modern Nonprofit

JUNE 27, 2024

Estimated Reading Time: 6 minutes Enhancing Donor Engagement: 6 Essential Communication Strategies Donors are the heart and soul of nonprofit organizations, making it possible for vital programs and initiatives to thrive. Once you’ve segmented your donor lists, you can leverage this data to personalize your communications.

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Communication Donor Strategy Picture 59

The NonProfit Times

AUGUST 1, 2024

A value-building donor relationship is seated in a strong retention strategy that involves more than the baseline process. Here are a few ideas McGrath and Mike Schmersahi for going beyond the baseline donor communication process in meaningful, retention-building ways: Personalize all communication and channel mix as much as possible.

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Communication Donor Retention Maryland 98

The MatrixFiles

AUGUST 5, 2022

Last week, I attended and spoke at the International Foundation’s Technology and Benefit Communications Conference, held in Boston, MA. I spoke on the topic of “Next-Generation Tools to Enhance Your Communications,” or next-gen tools to communicate benefits to employees. Her advice? Megan’s advice is brilliant.

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Proposal Communication Marketing Boston 246

Bloomerang

APRIL 27, 2021

Once you and your team have worked together to fine-tune your internal nonprofit strategic communication initiatives by constructing a mission statement, vision statement, and identifying your core values, you can now start to strategize your external nonprofit communication efforts. Your Who : Your Audience. Newsletter.

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Communication Storytelling Indianapolis Nonprofit 130

Forum One

MAY 23, 2024

Understanding audience needs is the core of good design. For mission-driven organizations in particular, forging deep connections with audiences is paramount. The questions we hear often are about how organizations can identify and adapt designs to meet the evolving needs of their audiences and ensure that the mission resonates deeply.

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Audience Design Exercise Test 85

Association Analytics

FEBRUARY 20, 2024

Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations. Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process.

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Create Strategy Associations Registration 169

Nonprofit Tech for Good

NOVEMBER 9, 2020

So it may not come as a surprise that text message communication is on the rise as doctors’ offices, retail operations, schools—even job recruiters are sending reminders, coupons, and employment opportunities via text. Yet, some nonprofits are still hesitant to communicate that way. But times are changing. Donor Follow Up.

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Communication Donation Tech Tools 311

Forum One

AUGUST 20, 2024

You must consider how those elements will be seen by – and resonate with – your audience. Creating an effective strategy to position your brand to appeal to the right audience will help you get your messages heard and grow your impact. It helps you stand out to your audience. What is Brand Positioning?

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Strategy Audience International Generation 79

Forum One

JUNE 26, 2024

With new tools and research—including a forthcoming report from Forum One—nonprofits and government agencies can learn to employ strategies already used in the commercial sector to communicate their mission, goals, accomplishments, and brand more effectively. We know mission-driven communicators already labor over word choice.

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Communication Effective Brain Language 90

EveryAction

SEPTEMBER 7, 2022

Given this trend, we asked some of our partners, what are some messaging and communications best practices to help nonprofit fundraising and engagement staff recruit and retain more recurring donors? With testing, nonprofits can experiment and improve on what communications work best for their sustainer audience. Alras Digital.

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Communication Practice Program Instruction 130

Forum One

SEPTEMBER 17, 2024

We’re using the occasion to reflect on ways to iterate and enhance our strategies to drive climate action: Engaging Design that Sparks Public Engagement We craft digital communications that resonate with global audiences and drive progress in environmental and conservation issues. If you’re looking for a partner, reach out!

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Action Digital Strategy Conservancy 79

Nonprofit Tech for Good

APRIL 26, 2021

By Beth Singer , Principal at Beth Singer Design, LLC – a design and communications firm specializing in nonprofit organizations to help them fundraise, educate, and promote membership and events through design solutions. Create an emotional connection with your target audience to bring them closer to your cause. 1) Stay on point.

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Israel North America Strategy New Jersey 345

Big Duck

MAY 29, 2024

Learn about the value of defining audiences in more focused ways to guide nonprofit communications decisions and strategies.

Audience 59

Audience Nonprofit Guide Communication 59

Bloomerang

MAY 18, 2021

This method is sometimes known as “spray-and-pray,” and doesn’t get the communication objectives you want. . The effort lacks clear communication objectives and no specified audience has been identified. And this blog series will help to offer a little step-by-step structure to develop a nonprofit communications plan.

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Communication Indianapolis Indiana Storytelling 114

Nonprofit Tech for Good

NOVEMBER 10, 2024

Building this type of community takes time, but with the right strategy and long-term commitment, it can transform an organization’s outreach and impact. Step One: Focus on Engagement For nonprofits looking to build and maintain a strong digital community of support, engagement is essential. Here’s how to get started.

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Digital Community Build Social Media 251

Candid

APRIL 13, 2023

This hypothetical scenario begs the question: How can you inspire and captivate audiences, regardless of where they discover your organization? At the core of this type of platform-agnostic engagement is a well-crafted story that informs, inspires, and catalyzes audiences to support your organization.

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Storytelling Audience Tips Captivate 105

Nonprofit Tech for Good

NOVEMBER 10, 2021

These changes mean nonprofits need to have an effective fundraising strategy for 2022. We’ll also look at how popular fundraising activities can be adapted to these different galas and what online platforms you can use to help build a better fundraising strategy. Advantages of In-Person, Virtual, and Hybrid Fundraising.

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Create Strategy Fundraising Virtual 279

Nonprofits Source

JUNE 24, 2024

In this guide, we’ll provide tips for how you can launch successful, data-driven back-to-school marketing campaigns that reach (and convert) your target audience. This data can help you better understand your customers and ensure they receive your marketing communications. Conduct a data append. Leverage student marketing data.

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Audience Marketing Student Social Media 52

sgEngage

OCTOBER 14, 2022

By pinpointing your organization’s purpose, you can unlock a powerful marketing tool that will enable audiences to connect deeper with your messaging. Purpose-driven communications are those that put brand-purpose at the center. What is purpose-driven communications? Let’s dive in. Get to know your subscribers and followers.

Communication 77

Communication email Marketing Museum 77

Get Fully Funded

FEBRUARY 2, 2022

When nonprofits think about improving communication with supporters, they often think of it as a separate task from the rest of their operation. However, the most effective communication is directly informed by and integrated into all of your functions and the nonprofit tools you use. . Utilize storytelling in your communications.

Communication 52

Communication Strategy Storytelling Social Media 52

Get Fully Funded

JANUARY 30, 2022

When nonprofits think about improving communication with supporters, they often think of it as a separate task from the rest of their operation. However, the most effective communication is directly informed by and integrated into all of your functions and the nonprofit tools you use. . Utilize storytelling in your communications.

Communication 52

Communication Strategy Storytelling Social Media 52

Nimble AMS

JULY 31, 2024

Here are three strategies to make your staff meetings more organized and effective: 1. Prewire the audience before meetings Prewiring audiences before beginning a meeting can help you transform your discussions. In the best-case scenario, you’ll have 75%+ of the audience already going in with a general agreement of your goals.

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Associations Strategy Track Tips 104

Bloomerang

AUGUST 6, 2024

Nonprofits are constantly seeking innovative ways to enhance their email marketing strategies. Personalize email content to boost engagement Personalization makes your audience feel valued. The tool can help you craft subject lines that are both intriguing and relevant to your audience.

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Content email Campaign Strategy 95

Nonprofit Tech for Good

APRIL 19, 2024

To create meaningful material that will move audiences to action, though, a human touch and a sound communication strategy is still essential. There’s a real danger that messages from organizations without a strategic approach to communications will be drowned out in a sea of generic AI-generated content.

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Content Websites Tips Voice 272

See3

APRIL 9, 2024

Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. A great way to narrow in on your organization’s audience is to develop audience personas. Push your organization to start telling new stories.

Audience 52

Audience Story Chapter Hawaii 52

The MatrixFiles

AUGUST 13, 2022

Last week, I attended and spoke at the International Foundation’s Technology and Benefit Communications Conference, held in Boston, MA. I spoke on the topic of “Next-Generation Tools to Enhance Your Communications,” or next-gen tools to communicate benefits to employees. Her advice? Megan’s advice is brilliant.

Proposal 130

Proposal Communication Marketing Boston 130

Forum One

NOVEMBER 10, 2021

Private, public, and nonprofit organizations are seeing that the more they invest time and resources into their communications, the more likely they are to create impact and inspire real behavioral change. . Audiences are increasingly more savvy and sophisticated. Behavioral science principles include: Addressing audience needs.

Communication 60

Communication Strategy Audience Press 60

Nonprofit Tech for Good

JULY 16, 2023

Here are 5 strategies to activate and sustain Brand Leadership in your organization: 1) Start with Leadership Obviously, Brand Leadership must start with leaders. Through the lens of content, brand building is actually audience building. These folks don’t have to be writers or communications pros. Clear as mud?

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Leadership Strategy Nonprofit Collaboration 199

Nonprofit Tech for Good

MAY 8, 2023

When the first text message was sent on December 3 rd , 1992, no one could have conceived how important this mode of communication would become for people worldwide. Text messages are another valuable tool you should add to your outbound communications strategy! That’s a lot of time spent engaging with a communication tool!

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Lesson Marketing Amazon Mobile 302

Greater Giving

APRIL 16, 2021

Reaching out to a selected group of donors can sometimes miss the mark and not make it to the intended audience. A strong donor segmentation is much more than just breaking up your donor list into the basic demographic groups that define your community by age, location, or gender. Donor Segmentation Strategies.

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Communication Donor Strategy Phase 80

Forum One

MAY 30, 2024

Once you’ve begun to understand your audiences needs, the next step is to start communicating trust effectively. Trust is the bedrock of any mission-driven organization, and effective communication is key to building and maintaining that trust. Watch the webinar. And are you paying attention to all the right cues?

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Design Communication Effective Chart 52

CauseVox

MARCH 1, 2024

Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. Why Do Donor Personas Matter?

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Audience Donor Survey Demographics 85

Qgiv

NOVEMBER 9, 2023

A well-crafted branding strategy can help you stand out from the crowd, attract donors and volunteers, and make a lasting impact on your community. But what exactly is a nonprofit branding strategy? What is a nonprofit branding strategy? Why is a nonprofit branding strategy important? And why is it so important?

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Strategy Tips Nonprofit Conservancy 110