Bloomerang

MAY 25, 2021

Any experienced marketer would tell you that understanding one’s audience is key to success in communication. When creating a strategic communications plan, it is important to identify your goals for each particular communications effort. That said, start by segmenting your audiences into internal and external audiences.

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Nonprofit Tech for Good

AUGUST 21, 2024

While organizations have mainly used basic SMS for communications and fundraising, the explosion of smartphone technology and the proliferation of messaging apps have to diversify their approach to supporter engagement. Storytelling and emotional connection: Effective storytelling remains a powerful tool for community-building.

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Nonprofit Tech for Good

APRIL 19, 2024

To create meaningful material that will move audiences to action, though, a human touch and a sound communication strategy is still essential. There’s a real danger that messages from organizations without a strategic approach to communications will be drowned out in a sea of generic AI-generated content.

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Bloomerang

MAY 18, 2021

This method is sometimes known as “spray-and-pray,” and doesn’t get the communication objectives you want. . The effort lacks clear communication objectives and no specified audience has been identified. And this blog series will help to offer a little step-by-step structure to develop a nonprofit communications plan.

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Bloomerang

DECEMBER 6, 2021

This is part one of a series on the skills you need to be a great nonprofit storyteller. Good communication is the key to being an effective fundraiser, building strong relationships, leading well, and serving the people you’re working to help. Storytelling is one of the most powerful forms of communication.

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Bloomerang

JUNE 2, 2021

Communications plans help offer structure and strategy that can save you time and energy in the long run, while getting your desired objectives accomplished. Having a coherent communications plan where you package your message will help ensure each piece of content you share is part of a greater story you are telling.

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Bloomerang

MAY 22, 2024

For years, when nonprofits would publish digital reports with their best stories, they had to point inspired readers to a separate page to make a donation, disrupting the storytelling to fundraising pipeline. We solved this problem with Storyraise , a solution for nonprofits to create digital annual, impact, and donor reports.

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The Storytelling Non-profit

NOVEMBER 3, 2021

You’re in for a treat in this article as we’re going to talk about how to find your next best step in non-profit storytelling. Today, I want to help get the most out of your non-profit storytelling efforts by helping you decide where to take your work next. Non-Profit Storytelling: Your Next Best Step.

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Nonprofit Tech for Good

NOVEMBER 7, 2021

By Beth Singer , Principal at Beth Singer Design, LLC – a design and communications firm specializing in nonprofit organizations to help them fundraise, educate, and promote membership and events through design solutions. It’s a powerful, and sometimes overlooked, tool in your communications toolbox. First, know your audience .

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Nonprofit Tech for Good

JUNE 12, 2020

But, you will quickly saturate your base of supporters if all your communications revolve around fundraising asks. . Sending email communications is your chance to ignite strategic conversations with your donors, members, volunteers, and subscribers. You don’t want to bore your audience right from the start of your relationship.

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Bloomerang

DECEMBER 21, 2021

In part three of this series on how to become a great nonprofit storyteller, I talk about the practical skills you need to tell an effective story. In part one of this series, I talked about figuring out your goals and objectives, developing your brand and tone, and choosing your audience. Read parts one and two. You can choose from:

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Bloomerang

APRIL 18, 2025

Whether the goal is donations, advocacy, or volunteer engagement, well-designed nonprofit marketing and communications can inspire action. Understand your mission and audience The first step is to know your WHY, that is, your mission. Next, determine your WHOyour target audience.

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Bloomerang

DECEMBER 14, 2021

In part two of this series on the skills you need to be a great nonprofit storyteller, I talk about how to engage your audience emotionally through creative storytelling. In the first part of this series, I talked about why you need to define your goals, your brand and voice, and your audience before crafting your story.

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Greater Giving

JUNE 12, 2023

How Project Access Northwest’s used Video Storytelling to Create Impactful Communication with Supporters In the world of nonprofits, effective communication with supporters is crucial for success. Organizations need to express gratitude, share accomplishments, and generate excitement for upcoming initiatives.

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Bloomerang

JUNE 8, 2021

By now we know that your communication efforts will be much more effective when there is a clear plan in place. Part of knowing your audience will be identifying where they go for information; this will help you know where to place your focus. It helps solidify your nonprofit brand and build rapport with your audience.

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Bloomerang

APRIL 20, 2021

But really, good nonprofit strategic communication begins within an organization before ever setting out to share with everyone else. . Before you communicate with an audience, get together with your board and staff and get your stuff straight. Before mass nonprofit strategic communication communication, get….

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CauseVox

OCTOBER 10, 2024

Storytelling Storytelling possesses an unparalleled power to ignite empathy, drive action, and foster connection – making it an indispensable tool for your GivingTuesday social media campaigns. And in order to tell stories effectively you need to understand who your audience is.

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Get Fully Funded

NOVEMBER 14, 2022

Everyone loves a good story, and your skills in storytelling for nonprofits can make the difference between getting big bucks and donation requests that fall flat. Why You Need a Good Story Strong, effective storytelling for nonprofits can accomplish lots of good things: Connects your audience to those you serve.

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Nonprofit Tech for Good

JUNE 10, 2020

So, when looking to help nonprofits with some of their top challenges: Reaching out to a broader audience. The social internet, in particular social mobile apps, are the communication form of choice for Millennials and Gen Z. Engaging with younger generations. Tapping into new revenue streams. Will they download one more app?

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Kindful

SEPTEMBER 10, 2021

Whether you’re planning an advocacy or fundraising campaign, using a storytelling framework to create your calls to action can help you make emotional connections with your audience and ultimately move them to act. This storytelling framework asks you to answer three basic questions: Story of Self: Why have you been called to serve?

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Get Fully Funded

JUNE 25, 2023

Your success is found in the strength of your nonprofit storytelling. You’ve probably heard this already – that storytelling is important. What do we mean by storytelling? Nonprofit storytelling lets donors and volunteers know that they are making an impact and making life better for real people.

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Wild Apricot

JANUARY 12, 2024

Data storytelling is an essential skill to inform and persuade any type of audience. Read this article for pointers to sharpen your storytelling techniques.

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sgEngage

DECEMBER 5, 2024

Once you’ve established a solid fundraising foundation, you can start exploring other avenues, such as peer-to-peer fundraising or crowdfunding to reach a broader audience. These tools help you track donor interactions, segment your audience, and tailor your communications to maximize engagement.

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Nonprofit Tech for Good

OCTOBER 31, 2018

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. If you have an engaged audience on Instagram, encouraging them to donate at year-end by promoting specific posts can get real results. 2) Explore YouTube Giving Tools. .

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DNL OmniMedia

AUGUST 25, 2021

You’ve read articles about up-and-coming communications channels and whether you should incorporate them into your nonprofit outreach strategy. That’s where nonprofit storytelling comes into play. 7 Tips for Effective Storytelling for Nonprofits Using Digital Marketing. Top Nonprofit Storytelling Examples to Inspire You.

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sgEngage

NOVEMBER 30, 2022

The answer to this question should be the core messaging that shapes all of your communications. No matter the details of your story, you can leverage that sense of empathy to solicit a response from your audience. In fact, storytelling encompasses blog writing, advertising, and stewardship efforts.

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Bloomerang

JULY 27, 2021

Over centuries, storytelling has followed a similar pattern. You can apply the same blueprint again and again and know the stories will be well received by your audience. . When it comes to nonprofit storytelling , The Singularity Effect is proven to be effective. Knowing your audience helps with this.

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Nonprofit Tech for Good

JULY 5, 2019

By Melissa Russom , a communications strategist who helps nonprofit organizations clarify their brand and message to engage more meaningfully with the people who matter most to them. What role does social media play in your overall communications plan? . We trust people more than we trust companies. It’s that simple. .

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Nonprofit Tech for Good

SEPTEMBER 12, 2021

They allow you to communicate a clear call to action and show supporters the tangible impact they create. After all, strong storytelling can help build meaningful connections with your audience and even move them to rally around your cause. Remember, authentic storytelling goes a long way with donors. between 9 a.m.

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Nonprofit Tech for Good

NOVEMBER 11, 2022

A public service announcement (PSA) is a way to communicate to the public about an important topic or issue that affects most of, if not all of the general public. A PSA is communicated via radio, television, online, and via other media formats without charge so that the public is aware of the issue/topic and can take action. .

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Nonprofit Tech for Good

OCTOBER 11, 2024

There is no doubt that social media, no matter the platform, remains a powerful way for people to build communities and connect with the causes and nonprofits they care about. Conversions are simply marketing objectives for your audience to complete, such as subscribing to a mailing list or making a donation. 3) Make it frictionless.

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Nonprofit Tech for Good

MAY 16, 2021

A fundraising campaign soft launch—the release of your campaign to a limited audience prior to the general public—allows your organization to establish early momentum on your campaign. Be specific in your storytelling. Keep these elements in mind when drafting your next follow-up email: Include their name in the subject line.

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Tableau

AUGUST 20, 2021

As always with Iron Viz, I get the most joy from the small but important design flourishes, the little tweaks that advance the data storytelling, and the sometimes-hidden steps that elevate the data analysis. Don’t forget, though, that you have an audience who want to understand your chart. Don’t be afraid of “boring” bar charts.

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Nonprofit Tech for Good

NOVEMBER 1, 2020

The first thing that you’ll need to do is start creating content that will attract your target audience. This will give you the best chance of getting your posts in front of your target audience. There are a few ways that you’ll be able to build a strong community; Pose questions and ask for responses.

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CauseVox

NOVEMBER 26, 2023

Whether you’re striving to make a difference in your community, protect the environment, or provide a lifeline to those in need, your storytelling ability can mean the difference between a thriving and well-funded program and one that falls flat. The Power of Storytelling in Fundraising Humans are meaning-making creatures.

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TechImpact

APRIL 28, 2014

This page should have pertinent information, communicate the look and feel of the event. It is important when doing any social media campaign that your define a target audience. General Mobile Social Tech facebook nonprofit nonprofit technology npTech social media storytelling' Before the event. Step 2: Create a Facebook event.

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M+R

OCTOBER 13, 2023

I took away a few lessons from Taylor’s smashing success that nonprofits can apply to communications and media relations. Finding creative ways to build excitement and re-engage core audiences are also, of course, part of the communications toolkit. I’ve got a few to share with you if you’re … Ready For It?

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