Nonprofit Tech for Good

JUNE 12, 2020

But, you will quickly saturate your base of supporters if all your communications revolve around fundraising asks. . Sending email communications is your chance to ignite strategic conversations with your donors, members, volunteers, and subscribers. You don’t want to bore your audience right from the start of your relationship.

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Nonprofit Tech for Good

APRIL 19, 2024

Everyone is talking about the ways that artificial intelligence (AI) can streamline the process of creating articles, stories, or posts. To create meaningful material that will move audiences to action, though, a human touch and a sound communication strategy is still essential. This article walks through seven tips.

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Nonprofit Tech for Good

FEBRUARY 21, 2020

Seems nonprofit communications folks everywhere have jumped on the infographic bandwagon. But an infographic is no cure-all for your communication woes. Too many and you’ve lost your audience. The example below uses just two eye-catching visuals to tell a simple yet startling story about global carbon emissions.

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Nonprofit Tech for Good

JUNE 16, 2024

Branding can make or break a nonprofit, yet many organizations struggle to communicate their value effectively. It’s a great model for smaller nonprofits looking to forge stronger connections with their audience and drive meaningful change in their communities. Habitat for Humanity excels at communicating its mission.

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Nonprofit Tech for Good

AUGUST 21, 2024

While organizations have mainly used basic SMS for communications and fundraising, the explosion of smartphone technology and the proliferation of messaging apps have to diversify their approach to supporter engagement. The integration of multimedia capabilities, such as video and photo sharing, has further enriched these interactions.

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Bloomerang

APRIL 18, 2025

Whether the goal is donations, advocacy, or volunteer engagement, well-designed nonprofit marketing and communications can inspire action. Understand your mission and audience The first step is to know your WHY, that is, your mission. Next, determine your WHOyour target audience.

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Bloomerang

JUNE 2, 2021

Communications plans help offer structure and strategy that can save you time and energy in the long run, while getting your desired objectives accomplished. Having a coherent communications plan where you package your message will help ensure each piece of content you share is part of a greater story you are telling.

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Nonprofit Tech for Good

FEBRUARY 28, 2021

By Allison Weber , founder of Allison Weber Consulting , a fundraising and communications business dedicated to helping mission-driven organizations tell better stories. It can be tough to know how to move forward since your donors have different communication goals than your nonprofit. Feeding America.

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Nonprofit Tech for Good

SEPTEMBER 19, 2019

With more than 150 countries joining, and more than 14 billion impressions on social channels every year, it’s the perfect opportunity to tell your story to a global audience of people interested in making a difference through the power of social media. The theme of your story can help you define the content you’ll need to create.

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Nonprofit Tech for Good

JANUARY 9, 2020

Communicate your organization’s unique value proposition clearly, transparently, authentically, and relevantly. The next step is for the organization to craft and disseminate a story through the “digital storytelling ecosystem:”. Enable the audience to identify with it. philanthropic market with more than 1.5

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Nonprofit Tech for Good

MARCH 18, 2022

TikTok’s interface is particularly useful for creating videos that tell entire stories in 15 to 60 seconds. The social media network is now a prime opportunity for nonprofits to connect with a younger audience more personally and immediately. TikTok’s Rise to the Top. TikTok Videos: Not Just for Dancing Teens. The majority of U.S.

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Nonprofit Tech for Good

JUNE 24, 2023

It aims to remove barriers for people with visual, auditory, cognitive, mobility, and other permanent or temporary limitations so they can effectively receive, understand, and respond to email communications. Spread the word! Share the “why” behind your decisions to help your teammates understand email accessibility.

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Nonprofit Tech for Good

MAY 8, 2020

Storytelling is core to how we as human beings communicate. From a very young age, it is through stories that we learn about ourselves, those around us, and the world in which we live. Physical distance from audience. Ideal Digital Storytelling Ecosystem. Limited budget. Worldwide competition. Lack of visibility online.

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Nonprofit Tech for Good

APRIL 26, 2021

By Beth Singer , Principal at Beth Singer Design, LLC – a design and communications firm specializing in nonprofit organizations to help them fundraise, educate, and promote membership and events through design solutions. Create an emotional connection with your target audience to bring them closer to your cause. 1) Stay on point.

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Allegiance Group

MARCH 17, 2025

“ Numbers have an important story to tell. Data visualization uses graphs, maps, and other graphics to communicate complex information more effectively. But pair that text with an image, and we remember 65% of the information communicated. They rely on you to give them a clear and convincing voice.” Thats a big jump.

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CauseVox

DECEMBER 2, 2024

Think back on what made the day successful—was it the heartfelt story shared on social media, the surge of donations from a matching gift, or the high open rate on a well-crafted email appeal ? But data only tells part of the story. As you reflect, identify the elements that resonated most deeply with your audience.

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sgEngage

MARCH 10, 2025

Your online presence allows you to set the tone and make a good first impression with potential donors and a compelling financial story can be the gateway for the curious to become long-term supporters. With aligned systems, your financial story is always available, so you can keep your communications fresh and tailored to your audiences.

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Nonprofit Tech for Good

FEBRUARY 17, 2022

Understand Your Audience. Getting a good look at organized data will tell you a story about your supporters’ journey with your organization and the experience you need to create at your event. Have a Robust Communications Plan.

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Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Communication preferences. Recent nonprofit trends show that giving is on the decline, decreasing by 2.1% between 2022 and 2023.

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Fast Company Tech

MARCH 25, 2025

Maher also reveals NPRs strategy for reengaging with their audience, how the organization can better frame its identity as an outlet for all Americans, and more. When you joined NPR last year, the organization faced plenty of business challenges: audience engagement, business model. It’s like trying to go to Carnegie Hall.

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Bloomerang

NOVEMBER 18, 2021

In a previous blog post , I wrote about how bundling your donor communications can save your nonprofit time and money. You can bundle your donor communications in two ways: going all in or bundling in batches. We recommend that you bundle a minimum of 3 months of donor communications in one batch. . Create your bundling plan. .

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Bloomerang

APRIL 20, 2021

But really, good nonprofit strategic communication begins within an organization before ever setting out to share with everyone else. . Before you communicate with an audience, get together with your board and staff and get your stuff straight. Before mass nonprofit strategic communication communication, get….

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Bloomerang

NOVEMBER 22, 2024

Here’s some stellar advice on what to think about before you start writing your appeal from fundraising expert Claire Axelrad: A compelling story. A photo that reinforces your story. A : Personalizing your communications—whether email or direct mail—has a huge impact on your donors’ feeling known, seen, and appreciated by you.

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Nonprofit Tech for Good

JULY 5, 2019

By Melissa Russom , a communications strategist who helps nonprofit organizations clarify their brand and message to engage more meaningfully with the people who matter most to them. What role does social media play in your overall communications plan? . We trust people more than we trust companies. It’s that simple. .

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sgEngage

DECEMBER 5, 2024

Once you’ve established a solid fundraising foundation, you can start exploring other avenues, such as peer-to-peer fundraising or crowdfunding to reach a broader audience. These tools help you track donor interactions, segment your audience, and tailor your communications to maximize engagement.

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Candid

APRIL 13, 2023

In fact, our brains are hardwired to respond to stories. This means the story you share about your mission-driven work can motivate everyone—from your potential and existing donors to your staff and board members. Tell stories to meaningfully engage and form genuine connections with your supporters. It’s human.

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Nonprofit Tech for Good

JULY 30, 2023

Your organization’s brand story holds immense power, especially for nonprofits striving to engage donors, volunteers, and partners. Here’s why storytelling is so vital: 1) Creating an Emotional Connection: Stories have the power to evoke emotions and connect with audiences on a personal level.

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Nonprofit Tech for Good

JUNE 10, 2020

So, when looking to help nonprofits with some of their top challenges: Reaching out to a broader audience. The social internet, in particular social mobile apps, are the communication form of choice for Millennials and Gen Z. However, the internet can be a stressful place with many negative and sad stories and visuals.

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Nonprofit Tech for Good

NOVEMBER 11, 2022

A public service announcement (PSA) is a way to communicate to the public about an important topic or issue that affects most of, if not all of the general public. A PSA is communicated via radio, television, online, and via other media formats without charge so that the public is aware of the issue/topic and can take action. .

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CauseVox

OCTOBER 10, 2024

And in order to tell stories effectively you need to understand who your audience is. Segmentation through demographics like age, location and interests are also helpful ways to understand your donors and create stories that will resonate with the different types of target audiences.

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Bloomerang

DECEMBER 12, 2024

and Canada find email to be the communication channel that most inspires them to contributebeating all other platforms. But what makes this communication channel so effective? Email marketing allows your organization to tell its story to your target audience and increase awareness of your mission in the community.

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Nonprofit Tech for Good

NOVEMBER 22, 2021

By Talia Walsh , Senior Director of Marketing and Communications at Heal the Bay – an environmental nonprofit that protects the coastal waters and watersheds of Greater Los Angeles, California. For example, Heal the Bay : Create a custom Collection for your communities. You know your audience best.

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Nonprofit Tech for Good

OCTOBER 11, 2024

There is no doubt that social media, no matter the platform, remains a powerful way for people to build communities and connect with the causes and nonprofits they care about. This is where data and statistics come in, combined with a powerful image that tells a story. Along with urgency, clearly spell out how the funds will be used.

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Nonprofit Tech for Good

JULY 10, 2019

It can help you reach a younger audience but also to strengthen the relationship with your existing supporters. According to the Giving Report , 29% of people consider social media to be the communication tool that most inspires giving. 2) Think of your audience – who do you really want to target?

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The NonProfit Times

AUGUST 1, 2024

Here are a few ideas McGrath and Mike Schmersahi for going beyond the baseline donor communication process in meaningful, retention-building ways: Personalize all communication and channel mix as much as possible. Regularly send genuine, compelling stories of how your donors’ generosity is impacting the lives of beneficiaries.

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Nonprofit Tech for Good

DECEMBER 13, 2020

By Beth Singer , Principal at Beth Singer Design, LLC – a design firm that specializes in creating digital slide decks with editorial clarity and design that enable nonprofits to connect with audiences and move them from interest to action. Be succinct: The less you have on a slide, the more your audience will remember. 3) First slide.

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Nonprofit Tech for Good

DECEMBER 3, 2020

2) Craft a compelling message (behind-the-scenes, a call-to-action, a positive story, etc.). 3) Upload visual content that tells the story of your organization. Then, target a global, open audience. For Nonprofit Tech for Good, the average cost for one engagement in an engagement ad with a global audience is $.005.

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