Nonprofit Tech for Good

JULY 5, 2019

By Melissa Russom , a communications strategist who helps nonprofit organizations clarify their brand and message to engage more meaningfully with the people who matter most to them. These are your social media ambassadors. . Social media aims to connect people with people. Social media isn’t for everyone.

Social Media 273

Social Media Effective Program Media 273

The NonProfit Times

NOVEMBER 19, 2024

Mapping an audience journey can be just like that vacation plan, paying off at every stage of the constituent life cycle. A data-driven, responsive, personalized, audience-first journey results in increased retention, increased donor lifetime value and increased revenue. How old is the audience? What are their goals?

Audience 59

Audience Donor Influence Map 59

Candid

AUGUST 21, 2024

That’s the average time viewers will spend on a social media video before they decide to move on. Many have pointed to social media as the cause of our shorter attention spans, although movie and television shots have also become shorter. So, which came first: our loss of focus or increasingly fast-paced media?

Social Media 97

Social Media Impact Media Poll 97

Qgiv

OCTOBER 9, 2024

It’s no secret social media has become a powerful tool for amplifying fundraising efforts and driving donations for organizations. The importance of harnessing social media’s potential cannot be overstated—it offers bigger reach and the ability to connect with a broader audience instantly.

Social Media 52

Social Media Ideas Donation Media 52

Nonprofit Tech for Good

SEPTEMBER 16, 2021

With so much to keep track of, it can be hard to know where to start aligning your communications so your fundraising initiatives are successful and support your brand. 1) Audit Last Year’s Communications. This analysis can help guide you towards what best engages your target audiences. Here’s how to start. 2) Review Your Goals.

Communication 295

Communication Fundraising Hints Test 295

Greater Giving

OCTOBER 8, 2024

With the number of social media users at over 5 billion worldwide , social media is one of the best channels for reaching a large audience of potential in-kind donors. Choose the Right Social Media Platforms Once you’ve pinpointed your target audience, you’ll need to tailor your marketing to their preferences.

Social Media 52

Social Media Gift Strategy Media 52

Bloomerang

APRIL 27, 2021

Once you and your team have worked together to fine-tune your internal nonprofit strategic communication initiatives by constructing a mission statement, vision statement, and identifying your core values, you can now start to strategize your external nonprofit communication efforts. Social Media. Newsletter.

Communication 130

Communication Storytelling Indianapolis Nonprofit 130

Bloomerang

APRIL 26, 2023

Having a strategic social media communications plan in place is a must for nonprofits. billion social media users in 2021 – an increase of five percent from a year ago – it’s a valuable communication channel that should be part of your mix.

Social Media 93

Social Media Content Ideas Media 93

Forum One

MAY 23, 2024

Understanding audience needs is the core of good design. For mission-driven organizations in particular, forging deep connections with audiences is paramount. The questions we hear often are about how organizations can identify and adapt designs to meet the evolving needs of their audiences and ensure that the mission resonates deeply.

Audience 85

Audience Design Exercise Test 85

Candid

OCTOBER 10, 2023

This GivingTuesday, you may want to try something a little different as part of your social media strategy : Consider social media sharing and engagement as a form of generosity. By doing this, you’re encouraging your followers to amplify your organization and cause to reach a broader audience. Here’s the catch.

Social Media 116

Social Media Share Media Social 116

Neon CRM

JUNE 27, 2023

billion people worldwide use social media in 2023. A nonprofit social media strategy helps make sure your efforts are effective in putting your organization’s mission out there and reaching the people you want to reach. Why Should Nonprofits Invest in Social Media? Social media is, in fact, an investment.

Social Media 87

Social Media Strategy Create Media 87

Nonprofits Source

JUNE 24, 2024

In this guide, we’ll provide tips for how you can launch successful, data-driven back-to-school marketing campaigns that reach (and convert) your target audience. This data can help you better understand your customers and ensure they receive your marketing communications. Conduct a data append. Leverage student marketing data.

Audience 52

Audience Marketing Student Social Media 52

Forum One

MARCH 12, 2024

Wednesday at the 2024 Nonprofit Technology Conference (NTC), we’re pleased to be leading a session all about artificial intelligence (AI) for mission-driven social media. We’d love to hear what questions you have about integrating AI into your social media practice, whether you raise your hand at NTC or send us a message later.

Social Media 86

Social Media Images Video Media 86

Qgiv

APRIL 9, 2024

With the rise of smartphones, it seems like everyone’s constantly on social media, making it the perfect marketing tool for your nonprofit! Infact, there are over 308 million social media users in the United States alone. Learn how your organization can take full advantage of social media in this guide!

Social Media 52

Social Media Media Guide Social 52

Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. This is where a communications campaign can come in handy. Step 2: Define your audience Understanding your audience can make or break your communications campaign’s success.

Communication 98

Communication Campaign Channel Measure 98

M+R

OCTOBER 13, 2023

I took away a few lessons from Taylor’s smashing success that nonprofits can apply to communications and media relations. Tuning in via social media to the Eras Tour became so commonplace that there are even guides on how to find the best live stream. I’ve got a few to share with you if you’re … Ready For It?

Communication 105

Communication Professional Learning Press 105

Bloomerang

MAY 18, 2021

Does it ever feel like you’re throwing emails, newsletters, and social media posts at anyone who will listen – but aren’t really sure if your efforts are working or not? This method is sometimes known as “spray-and-pray,” and doesn’t get the communication objectives you want. . Identify Your Communication Objectives.

Communication 114

Communication Indianapolis Indiana Storytelling 114

CauseVox

MAY 29, 2024

With this potential to raise more money from donors and from the match, how you communicate the match to your donors on your campaign site can really make an impact on your campaign. Here are 4 ways you can effectively communicate your matching grant to your audience and encourage the most donations from your supporters.

Audience 72

Audience Gift Gambia Practice 72

Nonprofit Tech for Good

OCTOBER 31, 2018

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. In addition to overall giving increasing these next two months, the number of your donors giving online and via social media channels is growing.

Social Media 230

Social Media Money Raise Media 230

CauseVox

MARCH 1, 2024

Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. Why Do Donor Personas Matter? From there, you can analyze the data.

Audience 85

Audience Donor Survey Demographics 85

Forum One

JUNE 26, 2024

With new tools and research—including a forthcoming report from Forum One—nonprofits and government agencies can learn to employ strategies already used in the commercial sector to communicate their mission, goals, accomplishments, and brand more effectively. We know mission-driven communicators already labor over word choice.

Communication 90

Communication Effective Brain Language 90

Nonprofit Tech for Good

DECEMBER 20, 2018

By Becky Brooks , Director of Communications at Animoto , an online video maker that makes it easy to create marketing videos for social media and beyond. From Twitter to Pinterest to Instagram to LinkedIn, social networks are becoming environments where video content not only thrives, but is expected.

Social Media 263

Social Media Video Marketing Practice 263

Classy

JUNE 24, 2021

This is especially true on social media because there are so many data points you can track. Across platforms, you should be tracking social media engagement rates and conversion rates. The Nonprofit’s Social Media Content Planner. Measuring Engagements on Social Media. Engagement Rate.

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Social Media Track Conversation Media 122

Candid

APRIL 13, 2023

This hypothetical scenario begs the question: How can you inspire and captivate audiences, regardless of where they discover your organization? At the core of this type of platform-agnostic engagement is a well-crafted story that informs, inspires, and catalyzes audiences to support your organization.

Storytelling 106

Storytelling Audience Tips Captivate 106

CauseVox

JUNE 5, 2023

We’ve all been there: staring at a blank screen, desperately trying to create captivating social media fundraising content that resonates with our audience, while keeping up with the latest algorithms and trends. So, are you ready to harness the power of social media for your fundraising efforts?

Social Media 63

Social Media Storytelling Media Effective 63

Nonprofits Source

NOVEMBER 7, 2023

If someone was scrolling through their social media account and came across a post from your nonprofit, would they like, comment, or share it? Just like identifying an ideal donor profile is useful for fundraising, your social media presence should cater to your defined target audience. Let’s dive in!

Social Media 52

Social Media Media Build Social 52

Nonprofit Tech for Good

AUGUST 2, 2024

Charity golf tournaments offer brands a unique opportunity to gain exposure to an engaged and affluent audience of golfers. This communication helps build a strong sponsor relationship. This immediate visibility provides instant ROI that can be further enhanced by social media and email marketing campaigns.

Sponsor 290

Sponsor Tech ROI Social Media 290

sgEngage

DECEMBER 9, 2021

College friends, grandparents, colleagues, even the kids you used to babysit can all be found using social media in our current day and age. Facebook aka Meta, Instagram, Twitter, Snapchat and TikTok have become integrated into how people communicate with one another and access culture. METTWINNING. Art Fund “See Everything”.

Museum 102

Museum Social Media Campaign Media 102

The Modern Nonprofit

JANUARY 25, 2022

Estimated Reading Time: 4 minutes Social Media Platforms for Nonprofits. It’s hard to be an expert in any one social media platform, yet legitimate businesses and nonprofits are expected to maintain several different accounts. Already a social media guru? billion active users.

Social Media 98

Social Media Platform Media Social 98

Qgiv

APRIL 13, 2021

According to our research report, Navigating the Unknown: Findings to Future-Proof your Fundraising , social media posts were the number one drivers of charitable gifts in 2020. Pandemic shutdowns in 2020 made social media usage increase drastically! Why incorporate social media into your online fundraising strategy?

Social Media 115

Social Media Donation People Media 115

Association TV

JANUARY 25, 2022

Audiences wanted to get informed on current events. The orca is alive today because it communicates, eats and socializes with other orcas, just like us. Different orca groups communicate in different dialects. Folks flocked social media where they discussed, debated and cried out in protest. To keep up.

Audience 156

Audience Impact Captivate Industry 156

Association TV

JANUARY 25, 2022

Audiences wanted to get informed on current events. The orca is alive today because it communicates, eats and socializes with other orcas, just like us. Different orca groups communicate in different dialects. Folks flocked social media where they discussed, debated and cried out in protest. To keep up.

Audience 156

Audience Impact Captivate Industry 156

Bloomerang

JUNE 8, 2021

By now we know that your communication efforts will be much more effective when there is a clear plan in place. Part of knowing your audience will be identifying where they go for information; this will help you know where to place your focus. Social media. Share more bite-sized content via social media.

Platform 120

Platform Communication Indianapolis Channel 120

TechImpact

JUNE 18, 2014

You’ve had blogs yelling at you for years, urging you to take advantage of social media to help promote your nonprofit. There are so many social media platforms available to us now, it is not necessary to have active accounts on all of them. Social media only helps engage younger audiences.

Social Media 177

Social Media Media Social Demographics 177

Achieve

FEBRUARY 9, 2024

Getting in touch with supporters is critical to your nonprofit’s success, whether you’re promoting an upcoming fundraising campaign or need volunteers for a community program. Communication is a foundational element of any successful nonprofit strategic plan. Multichannel marketing can also help you better reach different audiences.

Communication 52

Communication Digital Tips Poll 52

Candid

JANUARY 24, 2024

And it’s no different for social media managers. As Candid’s manager of digital communications, I’ve been digging through our social media analytics, researching broader trends, and determining our strategy and tactics for 2024. Here is a peek behind the scenes into how Candid assesses our social media annually.

Social Media 52

Social Media Data Media Strategy 52

sgEngage

OCTOBER 14, 2022

By pinpointing your organization’s purpose, you can unlock a powerful marketing tool that will enable audiences to connect deeper with your messaging. Purpose-driven communications are those that put brand-purpose at the center. What is purpose-driven communications? Let’s dive in. Get to know your subscribers and followers.

Communication 79

Communication email Marketing Museum 79