Bloomerang

DECEMBER 12, 2024

and Canada find email to be the communication channel that most inspires them to contributebeating all other platforms. Investing in strategic email marketing can amplify your fundraising return on investment (ROI), engage supporters personally, and rally even more people to champion your mission.

email 92

email Marketing Guide Nonprofit 92

sgEngage

MARCH 22, 2022

Segment your audience . Ensure communication is a two-way street . One of the best methods to increase your donor retention is to leverage your overall communication strategies. But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention.

Retention 119

Retention Communication Donor Strategy 119

sgEngage

DECEMBER 4, 2024

What questions do they have? Managing change is key to the return on investment for any initiative because if the staff doesn’t adopt the change, then the ROI is zero. In larger organizations, a comprehensive communication plan can take weeks or even months to put together. What don’t they know? Your staff is certainly one.

Change Management 98

Change Management Adopt Change Management 98

TechCrunch

DECEMBER 3, 2020

Automation platforms help marketers scale their communications. However, scaling communications is not a substitute for intimacy, which all humans crave. Direct mail captures 100% of your audience’s attention. Because of the pandemic, it is harder than ever to get attention, let alone make a connection.

ROI 99

ROI Campaign Personal Marketing 99

Nonprofit Tech for Good

DECEMBER 28, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. In terms of ROI, social media has grown our email file and we’ve raised significant money on social networks. What the best piece of advice you could offer nonprofits about social media, and online communications in general? Listen first.

United States 233

United States Social Media Media Interview 233

Nimble AMS

DECEMBER 18, 2024

When determining the right timing to offer your associations pricing discounts, its crucial to understand your audiences buying behavior. Flash sales Surprise your audience with a 24-hour or 48-hour sale to drive rapid purchases and boost sales. Understanding your objectives will help you effectively launch your discount campaign.

Associations 103

Associations Adopt Registration Tips 103

The Next Web

DECEMBER 23, 2012

True, it doesn’t have the same numbers that the likes of Facebook and Twitter can boast, but what it does have is a dedicated audience which has made over three billion check-ins. One thing to note its that not all Foursquare pages have physical locations, meaning products or people can communicate with followers without claiming a place.

Audience 146

Audience Badge Business Marketing 146

Nonprofit Tech for Good

AUGUST 27, 2023

By Jennifer Wemhoff , Communications Manager at GolfStatus – the leading event management platform for golf fundraisers. 3) Sponsors Get Better ROI Sponsors get a ton of value out of the digital exposure provided by tournament management tech. Golf has a ton of giving power. Your administrative burden is cut in half!

Fundraising 234

Fundraising Technology Sponsor Registration 234

TechCrunch

DECEMBER 19, 2022

A company’s product or service can be phenomenal, but if the enterprise content — marketing, messaging, customer service communications, product documentation or even brand voice and style — is poorly written or unfocused, you’ll have a difficult time attracting and retaining customers. This makes measuring ROI tricky.

ROI 93

ROI Content Government System 93

Nonprofit Tech for Good

DECEMBER 3, 2020

Then, target a global, open audience. For Nonprofit Tech for Good, the average cost for one engagement in an engagement ad with a global audience is $.005. would increase the ROI, but in truth, there are more important projects to focus on than investing time and resources into our Facebook Stories. Facebook Messenger has 1.3

Facebook 364

Facebook Practice Nonprofit Social Media 364

Nonprofit Tech for Good

FEBRUARY 2, 2024

By Jennifer Wemhoff , Communications Manager at GolfStatus – the leading event management platform for golf fundraisers. Why Sponsors Love It: Exposure across multiple channels with multiple opportunities for engagement gives sponsors better, broader exposure and a greater ROI. Now more than ever before, our world is online.

Sponsor 295

Sponsor Digital Nonprofit Channel 295

Nonprofit Tech for Good

NOVEMBER 5, 2022

By Jennifer Wemhoff , Communications Manager at GolfStatus.org – the leading event management platform for golf fundraisers. Unlike many other event fundraisers, golf tournaments give sponsoring businesses exposure to a typically affluent audience. 2) Sponsors Will Look For New Options.

Fundraising 328

Fundraising Trend Sponsor Registration 328

Nonprofit Tech for Good

FEBRUARY 1, 2011

Just because it may not work for me doesn’t mean it doesn’t work for another person building a community. There are definitely tools that I spend less time with, but that’s because I may not have found our audiences very active on them or I may just be spending time on other sites. Are you tracking Return on Investment (ROI), and how?

Social Media 190

Social Media National Media Interview 190

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

This week's theme is social media ROI. That's what I've been thinking, speaking, and writing about and have also recruited guest posts on this topic. Some in the audience are impatient. This week's theme is social media ROI. Tags: ROI. Bridge Conference Slides View more presentations from kanter.

Social Media 79

Social Media ROI Conference Metrics 79

Greater Giving

MAY 25, 2022

Fundamental Strategies to Maximize your Event Marketing ROI. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit.

ROI 81

ROI Strategy Marketing Social Media 81

Nonprofit Tech for Good

JULY 11, 2012

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. LinkedIn is a powerhouse in ROI. LinkedIn: 5 Hours Weekly.

Social Media 235

Social Media Media Social Nonprofit 235

Nonprofit Tech for Good

APRIL 5, 2024

By Jennifer Wemhoff , Communications Manager at GolfStatus – the leading event management platform for golf fundraisers. Strategically plan event-specific email blasts and include your event site link in regular newsletters and donor communications. You might even link out to the site in nonprofit staff email signatures.

Marketing 201

Marketing Tech Sponsor Registration 201

Nonprofit Tech for Good

DECEMBER 5, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Of all the mass communications tools your organization is using (website e-newsletters, social networking sites, mobile), which is resulting in the most online dollars being raised (directly or indirectly)?

Social Media 209

Social Media International Interview Media 209

ASU Lodestar Center

AUGUST 24, 2011

Almond, MNpS , Manager of Marketing, Communications, and Stakeholder Relations. As the Manager of Marketing, Communications, and Stakeholder Relations, I work to advance the Center's mission to ensure that our portfolio of research, education, technical assistance, and convenings are known by our stakeholders. ASU Lodestar Center.

Communication 93

Communication Effective Impact Mail 93

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

Today, I am moderating a panel at SXSW about Social Media Nonprofit ROI in the format of a poetry slam. A creative report on non-profits, social media, and effective ROIs delivered as poetry slam and expertly judged including interactive crowd participation. SXSW Poetry Slam Slides View more presentations from kanter.

ROI 77

ROI Social Media Slides Media 77

.orgSource

AUGUST 28, 2023

This advice is especially relevant for anyone looking to attract a younger audience. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. Companies often make the mistake of trying to sell through the lens of what’s best for them, versus what’s best for their audience.

Leadership 221

Leadership YouTube Audience Professional 221

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. I still think these are components are essential and should be applied to looking at the ROI (Results on Insight) for nonprofits and social media. Do you agree?

ROI 66

ROI Results Community Online 66

Amy Sample Ward

FEBRUARY 26, 2012

Fenton just released a terrific guide book focused on actionable metrics: “See, Say, Feel, Do: Social Media Metrics that Matter” It is tempting to imagine social media as its own communications island where Twitter Follower counts are valuable currency that can be exchanged for internal high-fives.

Social Media 227

Social Media Metrics Media Social 227

The Modern Nonprofit

FEBRUARY 4, 2025

Identify Opportunities By analyzing your data, youll spot trends that highlight areas for growth, like which campaigns resonate most with your audience or which donor segments need more attention. Monitor changes over time and assess how campaigns or donor communications impact gift size. Compare DAC across different channels (e.g.,

Metrics 52

Metrics Track Fundraising Nonprofit 52

.orgSource

OCTOBER 31, 2023

We’ll send our audience back to work with new insights and answers to challenging questions like these: How can our organization prepare to manage disruptive events like the pandemic? They’re ready to put you on the road to becoming both an irresistible communicator and a trendsetter too. Solutions Day isn’t just a catchy title.

Sponsor 275

Sponsor Associations Director Retention 275

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Earlier this month, the Ad Council hosted a webinar on the topic of social media ROI with three great social media minds to help us navigate these and other thorny online issues. According to David Almacy, the best five tools to measure social media ROI right now are: TweetDeck. What are the right tools to help measure success?

Social Media 122

Social Media Channel Difference Media 122

Nonprofit Tech for Good

DECEMBER 20, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns. What the best piece of advice you could offer nonprofits about social media, and online communications in general?

Social Media 189

Social Media Foundation Media Examples 189

.orgSource

APRIL 1, 2024

There is plenty of advice out there, and most leaders have the management skills to retool organizational structures for better communication and greater agility. But ongoing inter-organization communication and dialogue are even more important. Of the four bullets listed above, the last two seem to be the most challenging.

Trend 221

Trend Influence Social Media Associations 221

.orgSource

JULY 25, 2023

For communicators who would rather write sentences than algorithms, finding the phrases that will viralize your posts seems like a New York Times word game gone wrong. podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media.

Marketing 221

Marketing Team Build Social Media 221

Nonprofit Tech for Good

DECEMBER 12, 2011

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Define Your Metrics and Create a Social Media ROI Spreadsheet. Komen for the Cure excel in online communication. Learn from them.

Social Media 215

Social Media Media Social Organization 215

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

Not only does this help me frame and tailor the talk I give to the audience, but facilitates Twitter conversations before. I don’t like giving a keynote where I talk at the audience for 45 minutes. So making the audience part of the slide deck and inviting commentary surfaces the wisdom and knowledge in the room.

Social Media 118

Social Media Media Social Nonprofit 118

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Some social networks are set up to enable communications with a lot of people quickly.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Some social networks are set up to enable communications with a lot of people quickly.

Social Network 74

Social Network ROI Social Media Network 74

Association Analytics

MARCH 1, 2022

Communication. Communicate what you learn with people that don’t have the insights you know and/or have access to the data that you have. Keep your communication style simple to capture the attention of your audience. For example, infographics and other concise visualizations work better than reports for most audiences.

Analytics 169

Analytics Chapter Data Associations 169

Nonprofit Tech for Good

NOVEMBER 15, 2019

With Blackbaud, it is easy to consolidate processes and communications so that you are maximizing both efficiency and effectiveness. Neon is a one-stop shop for communication and fundraising. It’s difficult to know the ROI numbers for any of the above platforms because ultimately your CRM’s effectiveness relies on how you use it.

Relationship 240

Relationship Software Management Nonprofit 240

Allegiance Group

JANUARY 14, 2025

Its no wonder that SMS, or text messaging, has emerged as a powerful tool for organizations to connect with and communicate with donors and supporters. SMS messaging stands out as one of the most effective ways to reach your audience. Learn what works for your audience. over the past year. What makes SMS messaging so powerful?

Fundraising 52

Fundraising Tips Donor Broadcast 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 11, 2011

Take an ROI approach to the amount of time that is being spent, especially if you haven’t really built up , engaged , and developed relationships with people via your social networks in other places. Don’t just do an ROI analysis with your social time. Don’t immediately embrace the shiny new object.

Search 98

Search email Google Time 98