Nonprofit Tech for Good

NOVEMBER 3, 2023

By Joe Frye , Account Group Director, Nonprofit and Cause at Town Hall Agency – a full-service marketing & advertising agency built to serve organizations that do good, shape futures, and make the world a better place. It’s something that needs to be integrated into your communications plan. A one and done.

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Nonprofit Tech for Good

MAY 4, 2022

Work with them to get input from a good cross-section of stakeholders to understand goals, strategies, and perceptions so that you can turn them into communications that make sense. What might your target audience get confused about when they think of your organization? Below are a few of the criteria in the evaluation methodology.

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Nonprofit Tech for Good

MARCH 18, 2022

The social media network is now a prime opportunity for nonprofits to connect with a younger audience more personally and immediately. TikTok users are members of Generation Z , which presents an interesting engagement opportunity for your nonprofit to tap into a new, younger audience. TikTok’s Rise to the Top. Informational Videos.

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Nonprofit Tech for Good

FEBRUARY 17, 2022

Understand Your Audience. A good CRM like HubSpot or EveryAction can help you do that, or if not, pulling available data into a centralized “source of truth” is a good place to start. Have a Robust Communications Plan. Even a spreadsheet is better than taking a guess and hoping for the best.

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Fundraising Tips Management Nonprofit 355

Bloomerang

APRIL 18, 2025

Whether the goal is donations, advocacy, or volunteer engagement, well-designed nonprofit marketing and communications can inspire action. Understand your mission and audience The first step is to know your WHY, that is, your mission. Next, determine your WHOyour target audience.

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sgEngage

MARCH 10, 2025

It might mean you send out only broad updates to large segments of your audience rather than tailoring the message to what would be most meaningful to them. With aligned systems, your financial story is always available, so you can keep your communications fresh and tailored to your audiences. This builds accountability.

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The NonProfit Times

AUGUST 2, 2024

It all comes down to audience selection and having good intel on to what those audience members will respond. A target audience is developed with demographics and there are some vital elements you need. Activate audience-first donor journeys and use machine learning to continuously optimize your most likely donors.

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Bloomerang

DECEMBER 12, 2024

and Canada find email to be the communication channel that most inspires them to contributebeating all other platforms. In this article, we explain why email campaigns are a perfect place to begin engaging your donors and how your nonprofit can use email to its advantage starting today.

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Nonprofit Tech for Good

MAY 8, 2020

Storytelling is core to how we as human beings communicate. Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. Limited budget.

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TechCrunch

SEPTEMBER 28, 2021

One friend reached out to Ajiboye asking if he knew of any platform where she could find new, aesthetically pleasing places to dine in, visit and take pictures. And then, during a trip to Miami, he and his friends actively sought out beautiful places to eat — and take photographs. No doubt: These needs are pretty vain.

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CauseVox

MAY 29, 2024

With a match in place, 84% of donors say they’re more likely to give, and a staggering 1 in 3 say they would give a larger gift if matching is applied to their donation. Here are 4 ways you can effectively communicate your matching grant to your audience and encourage the most donations from your supporters.

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Association TV

NOVEMBER 16, 2021

Now have you ever wondered, gosh, why don’t places just put up more clear, concise and eye-grabbing signage? You can be cute, like a law firm’s “contact us” button reading as “Lawyer Up” might be a clever and engaging way to communicate their brand to their audience. Your audience will appreciate you keeping it short and sweet.

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Nonprofit Tech for Good

JANUARY 10, 2022

For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. The program is available to any nonprofit that can benefit from having more exposure and a bigger audience. You do not need to apply during a certain period or be selected in place of other nonprofits.

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Grant Google Nonprofit Guide 360

Nonprofit Tech for Good

APRIL 2, 2023

For nonprofits, it’s proving to be a valuable resource for writing communications, deepening engagement with supporters, and fundraising. Keep reading to check out our list of ways your nonprofit can leverage ChatGPT and use AI to enhance donor relationships, optimize communications, and ultimately increase revenue.

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Nonprofit Tech for Good

MAY 25, 2024

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. An automated communication that feels inauthentic can do more harm than good for your brand. With that ease, though, comes the danger of inauthenticity.

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Fast Company Tech

MARCH 25, 2025

Maher also reveals NPRs strategy for reengaging with their audience, how the organization can better frame its identity as an outlet for all Americans, and more. When you joined NPR last year, the organization faced plenty of business challenges: audience engagement, business model. You get money from lots of different places.

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Nonprofit Tech for Good

JUNE 10, 2020

So, when looking to help nonprofits with some of their top challenges: Reaching out to a broader audience. The social internet, in particular social mobile apps, are the communication form of choice for Millennials and Gen Z. However, the internet can be a stressful place with many negative and sad stories and visuals.

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Bloomerang

NOVEMBER 22, 2024

Despite what you might hear, direct mail still reigns over email, but results will always vary by audience, for example, current donors vs. a cold list and audience size. Somewhere in your reply device affirmation statement, add the phrase “and other places” or “and other projects” or “and other work.” Why the range?

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Nonprofit Tech for Good

MARCH 11, 2023

By Jennifer Wemhoff , Communications Manager at GolfStatus.org – the leading event management platform for golf fundraisers. To be honest, without the right tools in place, they have been. So in short, yes—a golf tournament is absolutely worth it, especially when you have the right tech in place.

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CauseVox

JUNE 23, 2022

Everyone knows that effective communication with donors is essential to successful online fundraising. But you may be left wondering what effective communication on the internet looks like. How can you make sure that your communication with donors is helping you bring in gifts? Value Proposition: What Is It?

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Nonprofit Tech for Good

JUNE 4, 2022

Nonprofits can now capitalize on both markets by livestreaming in-person events to attract a wider range of people from all across the globe, yet still selling tickets to a local audience that can attend the physical event. . With a silent auction, bidding takes place before the event happens, giving people more time to get involved.

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Nonprofit Tech for Good

MAY 18, 2020

The big takeaway is that: if your nonprofit has a website, and it would be valuable for you to reach people who are Googling topics related to your work, the Google Grant is one of the most cost-effective and powerful tools available to reach your audience. Building an audience by attracting new subscribers to newsletters . Keywords:

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Association Analytics

MARCH 1, 2023

With this new virtual-only audience segment, they launched a new online course that resulted in nearly $300,000 of additional revenue. How clearly are you communicating these benefits to members? Audiences are shifting the way they want to be spoken to and approached, and employees are also making their needs known.

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Nonprofit Tech for Good

NOVEMBER 10, 2021

Larger audiences : Virtual platforms can accommodate hundreds or even thousands of attendees, increasing the number of potential donors and supporters. Let’s take a look at how nonprofits have been successfully updating their fundraisers for an online and virtual/live audience. Live and Silent Auctions. Virtual and Hybrid Concerts.

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Nonprofit Tech for Good

JULY 12, 2020

1) Focus on audience. Virtual events have brought to light the importance of a communication plan that engages participants before, during, and after the event in a meaningful way. The event website is also an easy place to display and share live leaderboards and post final results. 3) Have a website for your golf event.

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Nonprofit Tech for Good

FEBRUARY 5, 2023

1) Market your peer-to-peer fundraisers The first step to acquire new donors with your peer-to-peer fundraising event is to make sure people know the event is happening in the first place! That’s why it’s key to market your peer-to-peer fundraisers in your community. Viewers will need to know it’s an event and when it’s taking place.

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CauseVox

MARCH 1, 2024

Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. Why Do Donor Personas Matter?

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Forum One

NOVEMBER 11, 2024

Your strategy should align with your overall goals, cater to your audience, and focus on the outcomes you’re aiming for. The Digital Product Mix A definition of the digital products—websites, apps, services—that best address audience needs and promise the greatest, most scalable impact toward your goals.

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Nonprofit Tech for Good

SEPTEMBER 10, 2020

You’ll need to build strong connections with your audience, collect important details, and manage fundraising. You can use this to determine the kind of communications that will deliver the best results. However, if you get a CRM that integrates with other software, you’ll have everything you need in one place. Uses Automation.

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Nonprofit Tech for Good

OCTOBER 10, 2021

Whether inclement weather causes an event to be canceled or local circumstances require a change in format, event organizers should have a plan in place ahead of the tournament. It makes sharing the event super easy—simply link to it in all promotion and communication leading up to the tournament. 7) Communicate With Participants.

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.orgSource

NOVEMBER 7, 2023

We learned the importance of technology for communication and collaboration. Lazy Communicators Got a Workout Words either make or break online relationships. With limited access to body language, tone, and context, precise communication becomes an essential skill. A constant bombardment of messages causes burnout.

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Nonprofit Tech for Good

NOVEMBER 1, 2020

The first thing that you’ll need to do is start creating content that will attract your target audience. This will give you the best chance of getting your posts in front of your target audience. Social media is the perfect place to talk about their experiences and share their stories.

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Nonprofit Tech for Good

JULY 25, 2019

2) Choose the audience for your event. This doesn’t mean you have to invite just one type of audience; you can have multiple types of supporters who are invited to each of your events, but having a clear picture of your ideal event supporter goes a long way, and can help you better segment your messaging and communications.

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Nonprofit Tech for Good

DECEMBER 9, 2022

Your staff can automatically track the number and amount of donations in one place. It’s important to keep all of your notes in one place, set tasks, and stay on top of all communications with major donors. Attendees typically place bids by raising paddles or shouting, but mobile bidding apps can also streamline the process.

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.orgSource

FEBRUARY 6, 2023

They should be an empath who channels both your brand persona and its audience. Bring Technology Up to Speed My first recommendation is, if your software puts walls between your team and your audience, begin opening doors. Once those powerful systems are in place. “Guessing about member preferences is not an option.

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Nonprofit Tech for Good

JULY 30, 2023

Here’s why storytelling is so vital: 1) Creating an Emotional Connection: Stories have the power to evoke emotions and connect with audiences on a personal level. By sharing real stories of the real people or communities you serve, you can appeal to the hearts of potential donors, volunteers, and partners.

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Nonprofit Tech for Good

MAY 22, 2022

When your brand is consistent and strong, you can increase your organization’s visibility in your community and move your audience to action. While it is essential to have a unique and recognizable logo that communicates what you do to your stakeholders, how you use that logo is what will bring success. 4) Typography.

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