The MatrixFiles

AUGUST 5, 2022

Last week, I attended and spoke at the International Foundation’s Technology and Benefit Communications Conference, held in Boston, MA. I spoke on the topic of “Next-Generation Tools to Enhance Your Communications,” or next-gen tools to communicate benefits to employees. Her advice? Megan’s advice is brilliant.

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Proposal Communication Marketing Advice 246

.orgSource

JULY 3, 2023

In fact, it has the potential to be the star of your communication campaigns and the basis for multiple other varieties of messaging. An Entrepreneurial Approach to Risk, Courage, and Transformation,” video was still a communications outlier. I realized that associations already had the content and the audience.

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Video Communication Strategy Create 221

Nonprofit Tech for Good

NOVEMBER 20, 2021

By Bryna Dilman , Director of Marketing at FrontStream , who offers expert tips to nonprofit organizations planning to move their in-person auctions online. . Do your research to find a site that reaches a large bidding community and streamlines promotion efforts by choosing a platform with email and communication tools.

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Virtual Personal Fundraising Tips 254

Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. Whether it’s boosting engagement, streamlining content creation, or enhancing donor communications, clear objectives are crucial. Output as a table.”

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Digital Strategy Guide Create 304

Nonprofit Tech for Good

MAY 8, 2023

When the first text message was sent on December 3 rd , 1992, no one could have conceived how important this mode of communication would become for people worldwide. Text messages are another valuable tool you should add to your outbound communications strategy! That’s a lot of time spent engaging with a communication tool!

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Lesson Marketing Nonprofit Mobile 303

Nonprofit Tech for Good

APRIL 19, 2024

To create meaningful material that will move audiences to action, though, a human touch and a sound communication strategy is still essential. There’s a real danger that messages from organizations without a strategic approach to communications will be drowned out in a sea of generic AI-generated content.

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Websites Content Tips Nonprofit 273

Nonprofit Tech for Good

JUNE 16, 2024

Branding can make or break a nonprofit, yet many organizations struggle to communicate their value effectively. It’s a great model for smaller nonprofits looking to forge stronger connections with their audience and drive meaningful change in their communities. Habitat for Humanity excels at communicating its mission.

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Nonprofit Problem Consultant Volunteer 297

Candid

OCTOBER 24, 2024

It’s ironic: Despite having many more ways to communicate with their constituencies today—through social media, email, webinars, Zoom, and in-person events—many nonprofits still struggle to reach a broad audience. But among the first audiences they need to get to know are nonprofit news editors. Identify patterns.

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Media Nonprofit Interview News 115

Nonprofit Tech for Good

APRIL 26, 2021

By Beth Singer , Principal at Beth Singer Design, LLC – a design and communications firm specializing in nonprofit organizations to help them fundraise, educate, and promote membership and events through design solutions. Create an emotional connection with your target audience to bring them closer to your cause. 1) Stay on point.

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Strategy North America Nonprofit Israel 345

Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Communication preferences. Recent nonprofit trends show that giving is on the decline, decreasing by 2.1% between 2022 and 2023.

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Audience Effective Tips Database 111

Bloomerang

NOVEMBER 22, 2024

Ideally, this is a close-up of one person (or animal) looking straight at the camera. If you tell me it will buy 300 meals for a hungry person, that’s something I can comprehend.) You can use personalization, flattery, curiosity, humor, or brevity. Q: How do I personalize? A photo that reinforces your story. A narrator.

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Problem Fundraising Mail Gift 119

Nonprofit Tech for Good

NOVEMBER 10, 2021

By Kevin Santiago , Marketing Director at Paybee – an all-in-one charity fundraising platform that specializes in virtual, hybrid, and in-person fundraising events. It shifted again in 2021 as small social gatherings returned, enabling nonprofits to produce hybrid fundraisers that connected them with in-person and online donors.

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Fundraising Strategy Create Nonprofit 280

sgEngage

DECEMBER 5, 2024

Once you’ve established a solid fundraising foundation, you can start exploring other avenues, such as peer-to-peer fundraising or crowdfunding to reach a broader audience. It is always a bonus if your team has personal qualities like integrity, leadership skills, and outstanding manners. What are your nonprofit’s core strengths?

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Grant Fundraising Fund Nonprofit 98

Nonprofit Tech for Good

JULY 5, 2019

By Melissa Russom , a communications strategist who helps nonprofit organizations clarify their brand and message to engage more meaningfully with the people who matter most to them. Facebook doesn’t try to hide its overwhelming favor for personal posts over branded content. We trust people more than we trust companies.

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Social Media Effective Media Program 272

sgEngage

DECEMBER 4, 2024

If the organization only has 10 staff members, one person out sick is 10% of your workforce. If your team wears many hats, then not incorporating change management can have a negative multiplying effect: If one person doesn’t understand the goals of the initiative, that means a good percentage of your staff doesn’t understand it.

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Change Management Adopt Change Management 98

The NonProfit Times

AUGUST 2, 2024

It all comes down to audience selection and having good intel on to what those audience members will respond. A target audience is developed with demographics and there are some vital elements you need. Knowing how, where and how often a person gives provides insight into causes and benefits important to the potential donor.

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Audience Donor Demographics Retention 94

The NonProfit Times

AUGUST 1, 2024

Here are a few ideas McGrath and Mike Schmersahi for going beyond the baseline donor communication process in meaningful, retention-building ways: Personalize all communication and channel mix as much as possible. Make giving easy, they told the session audience. More value is added at less expense than new acquisition.

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Communication Donor Retention Maryland 98

Nonprofit Tech for Good

FEBRUARY 17, 2022

Understand Your Audience. Have a Robust Communications Plan. Regardless of your call to action, the key to maximizing your reach is to be as visible and intentional as possible in the channels where your audience lives.

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Fundraising Tips Management Nonprofit 326

Nonprofit Tech for Good

JANUARY 30, 2021

By Beth Singer , Principal at Beth Singer Design, LLC – a design and communications firm specializing in nonprofit organizations to help them fundraise, educate, and promote membership and the mission of their institutions through design solutions. Use a “design thinking” technique called audience empathy…. There’s a new normal.

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Slides Professional Tips Nonprofit 312

Nonprofit Tech for Good

JANUARY 19, 2021

By Matthew Burnell , F ounder of ClickBid , a mobile bidding provider for online auctions, virtual galas, and in-person events. An in-person event can seem like a challenge to take online. ClickBid has helped many nonprofits answer these questions and move from an in-person auction to an online auction. Here’s how it works.

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Virtual Hosting Lesson Fundraising 331

Nonprofit Tech for Good

MAY 8, 2020

Storytelling is core to how we as human beings communicate. Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. Limited budget.

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Storytelling Digital Audience Channel 300

Nonprofit Tech for Good

APRIL 2, 2023

For nonprofits, it’s proving to be a valuable resource for writing communications, deepening engagement with supporters, and fundraising. Keep reading to check out our list of ways your nonprofit can leverage ChatGPT and use AI to enhance donor relationships, optimize communications, and ultimately increase revenue.

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Tools Fundraising Donor Analytics 359

Nonprofit Tech for Good

MAY 4, 2022

Work with them to get input from a good cross-section of stakeholders to understand goals, strategies, and perceptions so that you can turn them into communications that make sense. What might your target audience get confused about when they think of your organization? Below are a few of the criteria in the evaluation methodology.

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Tools Effective Nonprofit Evaluation 279

Nonprofit Tech for Good

JUNE 4, 2022

1) In-person fundraisers. Let’s start off with the oldest, most classic way to fundraise: An in-person fundraiser. Although in-person fundraisers are the most traditional fundraising method, the fact they were out of the question during the two years of the pandemic has resulted in a surge in popularity. 3) Hybrid fundraisers.

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Method Fundraising Nonprofit Virtual 354

Nonprofit Tech for Good

MARCH 12, 2021

That’s due in large part to the ability to pivot fundraising efforts from in-person to virtual. as In-Person Fundraising. Virtual fundraising events can raise a lot of money, some even surpass their in-person version. Online registration also enables your nonprofit to provide direct communications for those who are attending.

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Virtual Lesson Fundraising Learning 328

Candid

DECEMBER 11, 2024

Connect with your audience proactively While theres little guarantee an emotionally motivated, impulsive reactive donor will give again, a typical donor feels altruistic from the start. Turn a reactive donor into a sustained supporter by better educating your audience so they experience the same deeper connection as a regular donor.

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Donor Giving Time Donation 105

Forum One

MAY 23, 2024

Understanding audience needs is the core of good design. For mission-driven organizations in particular, forging deep connections with audiences is paramount. The questions we hear often are about how organizations can identify and adapt designs to meet the evolving needs of their audiences and ensure that the mission resonates deeply.

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Audience Design Exercise Interview 95

sgEngage

NOVEMBER 27, 2024

Peer-to-peer (P2P) fundraising encourages existing supporters to set up their own pages, gathering donations from their personal networks on behalf of the organization. Regular updates, personalized appeals, and segmented lists can help build lasting relationships with donors and drive consistent contributions.

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Online Support Fundraising Digital 98

Nonprofit Tech for Good

NOVEMBER 11, 2022

A public service announcement (PSA) is a way to communicate to the public about an important topic or issue that affects most of, if not all of the general public. A PSA is communicated via radio, television, online, and via other media formats without charge so that the public is aware of the issue/topic and can take action. .

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Public Service Nonprofit Script 326

Eric Jacobsen Blog

FEBRUARY 5, 2025

"Stories strengthen communications and presence for leaders," explains Kristi Hedges , author of the book, The Power of Presence. She recommends you consider adding stories to your communications when you : Want to motivate others and paint a picture of what's possible. Want to encourage another person to tackle something difficult.

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Story Time Demonstration Picture 59

Nonprofit Tech for Good

MAY 16, 2021

A fundraising campaign soft launch—the release of your campaign to a limited audience prior to the general public—allows your organization to establish early momentum on your campaign. Make sure it’s timely, personalized, and has a sense of urgency. Make it personal. Email #2: Follow Up With Unengaged Donors .

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Template email Campaign Fundraising 317

Forum One

JUNE 26, 2024

With new tools and research—including a forthcoming report from Forum One—nonprofits and government agencies can learn to employ strategies already used in the commercial sector to communicate their mission, goals, accomplishments, and brand more effectively. We know mission-driven communicators already labor over word choice.

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Communication Effective Language Brain 107

Fast Company Tech

MARCH 17, 2025

Leaders and managers who share experiences of uncertainty can also create personal connections that can help motivate and inspire others. As with any communication, pause and check that your intent is constructive and generous. Put the needs of the team above your own and always consider your potential impact on your audience.

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Work Student Module Culture 80

Association Analytics

MARCH 1, 2023

Go beyond viewing traditional demographic segments like young professionals or length of membership and dig deep into behavioral segmentation like members who have never attended an in-person event. With this new virtual-only audience segment, they launched a new online course that resulted in nearly $300,000 of additional revenue.

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Associations Survey Data Product 320

CauseVox

DECEMBER 2, 2024

As you reflect, identify the elements that resonated most deeply with your audience. Maybe you noticed a large segment of your audience hasn’t given yet, you want to hit a specific fundraising target, or are hoping to engage more first-time donors. Tie your GivingTuesday and year-end communication together with a unifying theme.

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Campaign Fundraising Social Media Gift 82

sgEngage

MARCH 10, 2025

It might mean you send out only broad updates to large segments of your audience rather than tailoring the message to what would be most meaningful to them. With aligned systems, your financial story is always available, so you can keep your communications fresh and tailored to your audiences. This builds accountability.

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Integration System Fundraising Build 80

Nonprofit Tech for Good

OCTOBER 11, 2024

There is no doubt that social media, no matter the platform, remains a powerful way for people to build communities and connect with the causes and nonprofits they care about. Conversions are simply marketing objectives for your audience to complete, such as subscribing to a mailing list or making a donation. 6) Make it personal.

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Social Media Donor Media Social 294