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Should the media be an audience for your brand?

Big Duck

Get tips on how to identify if the media is an audience for your nonprofit, engage journalists, and achieve your communications goals for your brand.

Audience 111
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7 Ways to Grow Your Nonprofit Donor Base With Social Media

Nonprofit Tech for Good

By Julia Campbell, host of the Nonprofit Nation podcast and founder of the Nonprofit Social Media Summit , a free all-virtual event created to help nonprofits navigate the fast-changing social media landscape to drive more donations. Need some inspiration and specific examples of how to grow your donor base using social media?

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Reach Your Target Audience: 5 Effective Segmentation Tips

Pamela Grow

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Communication preferences. Recent nonprofit trends show that giving is on the decline, decreasing by 2.1% between 2022 and 2023.

Audience 111
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Cast Video with Strategy to Create Stellar Communications 

.orgSource

In fact, it has the potential to be the star of your communication campaigns and the basis for multiple other varieties of messaging. An Entrepreneurial Approach to Risk, Courage, and Transformation,” video was still a communications outlier. I realized that associations already had the content and the audience.

Video 221
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Making Mid-Level Donors Your Target Audience

The NonProfit Times

It all comes down to audience selection and having good intel on to what those audience members will respond. A target audience is developed with demographics and there are some vital elements you need. Activate audience-first donor journeys and use machine learning to continuously optimize your most likely donors.

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5 Ways to Build a Digital Community that will Transform Your Nonprofit

Nonprofit Tech for Good

By Sarah Suarez , Founder and Social Media Strategist for The Social Puzzle – a boutique social media marketing agency which solely focuses on nonprofits so they can concentrate on what really matters, their mission. Every nonprofit strives to make the world a better place, and a strong community is essential to achieving that goal.

Digital 251
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Are We There Yet? Piloting An Audience-First Donor Journey

The NonProfit Times

Mapping an audience journey can be just like that vacation plan, paying off at every stage of the constituent life cycle. A data-driven, responsive, personalized, audience-first journey results in increased retention, increased donor lifetime value and increased revenue. How old is the audience? What are their goals?