Should the media be an audience for your brand?
Big Duck
MARCH 13, 2024
Get tips on how to identify if the media is an audience for your nonprofit, engage journalists, and achieve your communications goals for your brand.
This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.
Nonprofit Tech for Good
OCTOBER 11, 2024
By Julia Campbell, host of the Nonprofit Nation podcast and founder of the Nonprofit Social Media Summit , a free all-virtual event created to help nonprofits navigate the fast-changing social media landscape to drive more donations. Need some inspiration and specific examples of how to grow your donor base using social media?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Pamela Grow
SEPTEMBER 25, 2024
To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Communication preferences. Recent nonprofit trends show that giving is on the decline, decreasing by 2.1% between 2022 and 2023.
.orgSource
JULY 3, 2023
In fact, it has the potential to be the star of your communication campaigns and the basis for multiple other varieties of messaging. An Entrepreneurial Approach to Risk, Courage, and Transformation,” video was still a communications outlier. I realized that associations already had the content and the audience.
The NonProfit Times
AUGUST 2, 2024
It all comes down to audience selection and having good intel on to what those audience members will respond. A target audience is developed with demographics and there are some vital elements you need. Activate audience-first donor journeys and use machine learning to continuously optimize your most likely donors.
Nonprofit Tech for Good
NOVEMBER 10, 2024
By Sarah Suarez , Founder and Social Media Strategist for The Social Puzzle – a boutique social media marketing agency which solely focuses on nonprofits so they can concentrate on what really matters, their mission. Every nonprofit strives to make the world a better place, and a strong community is essential to achieving that goal.
The NonProfit Times
NOVEMBER 19, 2024
Mapping an audience journey can be just like that vacation plan, paying off at every stage of the constituent life cycle. A data-driven, responsive, personalized, audience-first journey results in increased retention, increased donor lifetime value and increased revenue. How old is the audience? What are their goals?
Candid
OCTOBER 24, 2024
It’s ironic: Despite having many more ways to communicate with their constituencies today—through social media, email, webinars, Zoom, and in-person events—many nonprofits still struggle to reach a broad audience. They still rely on external media outlets to help get the word out about their work and raise their profile.
Nonprofit Tech for Good
SEPTEMBER 16, 2021
With so much to keep track of, it can be hard to know where to start aligning your communications so your fundraising initiatives are successful and support your brand. 1) Audit Last Year’s Communications. This analysis can help guide you towards what best engages your target audiences. Here’s how to start. 2) Review Your Goals.
Bloomerang
APRIL 27, 2021
Once you and your team have worked together to fine-tune your internal nonprofit strategic communication initiatives by constructing a mission statement, vision statement, and identifying your core values, you can now start to strategize your external nonprofit communication efforts. Social Media. Your Who : Your Audience.
Nonprofit Tech for Good
FEBRUARY 28, 2021
By Allison Weber , founder of Allison Weber Consulting , a fundraising and communications business dedicated to helping mission-driven organizations tell better stories. Deciding how to handle donor recognition on social media is a complex exercise. It’s no secret that corporate donors are invaluable partners for nonprofits.
Forum One
MAY 23, 2024
Understanding audience needs is the core of good design. For mission-driven organizations in particular, forging deep connections with audiences is paramount. The questions we hear often are about how organizations can identify and adapt designs to meet the evolving needs of their audiences and ensure that the mission resonates deeply.
M+R
OCTOBER 13, 2023
I took away a few lessons from Taylor’s smashing success that nonprofits can apply to communications and media relations. Tuning in via social media to the Eras Tour became so commonplace that there are even guides on how to find the best live stream. I’ve got a few to share with you if you’re … Ready For It?
Candid
MAY 10, 2023
To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. This is where a communications campaign can come in handy. Step 2: Define your audience Understanding your audience can make or break your communications campaign’s success.
Bloomerang
MAY 18, 2021
Does it ever feel like you’re throwing emails, newsletters, and social media posts at anyone who will listen – but aren’t really sure if your efforts are working or not? This method is sometimes known as “spray-and-pray,” and doesn’t get the communication objectives you want. . Identify Your Communication Objectives.
Nonprofits Source
JUNE 24, 2024
In this guide, we’ll provide tips for how you can launch successful, data-driven back-to-school marketing campaigns that reach (and convert) your target audience. This data can help you better understand your customers and ensure they receive your marketing communications. Conduct a data append. Leverage student marketing data.
CauseVox
MAY 29, 2024
With this potential to raise more money from donors and from the match, how you communicate the match to your donors on your campaign site can really make an impact on your campaign. Here are 4 ways you can effectively communicate your matching grant to your audience and encourage the most donations from your supporters.
Candid
AUGUST 21, 2024
That’s the average time viewers will spend on a social media video before they decide to move on. Many have pointed to social media as the cause of our shorter attention spans, although movie and television shots have also become shorter. So, which came first: our loss of focus or increasingly fast-paced media? Three seconds.
Forum One
JUNE 26, 2024
With new tools and research—including a forthcoming report from Forum One—nonprofits and government agencies can learn to employ strategies already used in the commercial sector to communicate their mission, goals, accomplishments, and brand more effectively. We know mission-driven communicators already labor over word choice.
CauseVox
OCTOBER 10, 2024
With its own hashtag, it comes as no surprise that GivingTuesday gains a lot of its traction on social media. So, if you’re considering launching a GivingTuesday fundraising campaign , having a strong presence on social media is a no-brainer for success. Free Download: Year-End & GivingTuesday Fundraising Toolkit 1.
Candid
APRIL 13, 2023
This hypothetical scenario begs the question: How can you inspire and captivate audiences, regardless of where they discover your organization? At the core of this type of platform-agnostic engagement is a well-crafted story that informs, inspires, and catalyzes audiences to support your organization.
CauseVox
MARCH 1, 2024
Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. Why Do Donor Personas Matter? From there, you can analyze the data.
Nonprofit Tech for Good
NOVEMBER 1, 2020
There are dozens of ways to attract new members for your association, however one of the most effective methods is using social media. It has been estimated that more than half of the world’s population has at least one social media account. 1) Establish a presence on social media for your association.
Nonprofit Tech for Good
JULY 5, 2019
By Melissa Russom , a communications strategist who helps nonprofit organizations clarify their brand and message to engage more meaningfully with the people who matter most to them. These are your social media ambassadors. . Social media aims to connect people with people. 1) Determine your social media objectives.
Association TV
JANUARY 25, 2022
Audiences wanted to get informed on current events. The orca is alive today because it communicates, eats and socializes with other orcas, just like us. Different orca groups communicate in different dialects. Folks flocked social media where they discussed, debated and cried out in protest. To keep up.
Association TV
JANUARY 25, 2022
Audiences wanted to get informed on current events. The orca is alive today because it communicates, eats and socializes with other orcas, just like us. Different orca groups communicate in different dialects. Folks flocked social media where they discussed, debated and cried out in protest. To keep up.
sgEngage
OCTOBER 14, 2022
By pinpointing your organization’s purpose, you can unlock a powerful marketing tool that will enable audiences to connect deeper with your messaging. Purpose-driven communications are those that put brand-purpose at the center. What is purpose-driven communications? Let’s dive in. Get to know your subscribers and followers.
Allegiance Group
NOVEMBER 1, 2024
A simple direct mail piece is no longer enough to reach your audience. We’ll explore the key components you need in place and how you can venture into paid media to move constituents through the giving funnel more effectively. These components fall into three categories: owned, earned, or paid media.
Media Cause
FEBRUARY 27, 2024
Understanding your nonprofit audiences—their hearts and minds, wallets and worlds—is critical to successfully communicating in an election year. Explore Media Cause experts’ top five communication tips to consider as you roll out your advocacy , fundraising , and engagement strategies during an election year.
Bloomerang
JUNE 8, 2021
By now we know that your communication efforts will be much more effective when there is a clear plan in place. Part of knowing your audience will be identifying where they go for information; this will help you know where to place your focus. Social media. Share more bite-sized content via social media.
Greater Giving
OCTOBER 8, 2024
With the number of social media users at over 5 billion worldwide , social media is one of the best channels for reaching a large audience of potential in-kind donors. Identify Your Target Audience Now that you understand why in-kind gifts are worth pursuing, it’s time to determine how to market them to your supporters.
Achieve
FEBRUARY 9, 2024
Getting in touch with supporters is critical to your nonprofit’s success, whether you’re promoting an upcoming fundraising campaign or need volunteers for a community program. Communication is a foundational element of any successful nonprofit strategic plan. Multichannel marketing can also help you better reach different audiences.
Qgiv
OCTOBER 9, 2024
It’s no secret social media has become a powerful tool for amplifying fundraising efforts and driving donations for organizations. The importance of harnessing social media’s potential cannot be overstated—it offers bigger reach and the ability to connect with a broader audience instantly.
Forum One
JANUARY 25, 2022
The COVID-19 pandemic has demonstrated how critical communications is to an organization’s success. Communications is now expected to happen with a tap of a button and be on the go. Organizations are now reaching their audiences in new and imaginative ways thanks to the broad usage of digital communication tools and technologies.
Bloomerang
APRIL 26, 2023
Having a strategic social media communications plan in place is a must for nonprofits. billion social media users in 2021 – an increase of five percent from a year ago – it’s a valuable communication channel that should be part of your mix. Through social media, you can bring your brand persona to life.
Nonprofit Tech for Good
SEPTEMBER 5, 2023
This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. Whether it’s boosting engagement, streamlining content creation, or enhancing donor communications, clear objectives are crucial. Output as a table.”
Candid
OCTOBER 10, 2023
This GivingTuesday, you may want to try something a little different as part of your social media strategy : Consider social media sharing and engagement as a form of generosity. By doing this, you’re encouraging your followers to amplify your organization and cause to reach a broader audience. Here’s the catch.
Achieve
JANUARY 31, 2022
As a nonprofit marketing or communications specialist, you may have noticed a rising tide of digital fatigue among your supporters when it comes to your organization’s online outreach efforts. . However, perhaps you’ve noticed your online engagement metrics are declining, and you’re looking for fresh ways to engage with your audience. .
Nonprofit Tech for Good
MAY 8, 2023
When the first text message was sent on December 3 rd , 1992, no one could have conceived how important this mode of communication would become for people worldwide. Text messages are another valuable tool you should add to your outbound communications strategy! That’s a lot of time spent engaging with a communication tool!
sgEngage
MARCH 22, 2022
Segment your audience . Ensure communication is a two-way street . One of the best methods to increase your donor retention is to leverage your overall communication strategies. But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention.
Nonprofit Tech for Good
AUGUST 2, 2024
Charity golf tournaments offer brands a unique opportunity to gain exposure to an engaged and affluent audience of golfers. This communication helps build a strong sponsor relationship. This immediate visibility provides instant ROI that can be further enhanced by social media and email marketing campaigns.
The Modern Nonprofit
JUNE 27, 2024
Estimated Reading Time: 6 minutes Enhancing Donor Engagement: 6 Essential Communication Strategies Donors are the heart and soul of nonprofit organizations, making it possible for vital programs and initiatives to thrive. Once you’ve segmented your donor lists, you can leverage this data to personalize your communications.
Get Fully Funded
AUGUST 12, 2024
As the year winds down, it’s a great opportunity to reflect on your nonprofit’s marketing and communications goals while also identifying what you’d like to accomplish over the next few months and in the new year. This includes securing earned media, and it should be on the priority list for every nonprofit’s communications plan.
Forum One
MAY 3, 2023
We’re happy to say that Forum One has won 11 Communicator Awards in 7 different categories for the second year in a row! The Communicator Awards honor excellence in innovation and creative work in marketing and communications.
Expert insights. Personalized for you.
We have resent the email to
Are you sure you want to cancel your subscriptions?
Let's personalize your content