Are We There Yet? Piloting An Audience-First Donor Journey
The NonProfit Times
NOVEMBER 19, 2024
Mapping an audience journey can be just like that vacation plan, paying off at every stage of the constituent life cycle. A data-driven, responsive, personalized, audience-first journey results in increased retention, increased donor lifetime value and increased revenue. How old is the audience? What are their goals?
Let's personalize your content