Nonprofit Tech for Good

APRIL 26, 2021

By Beth Singer , Principal at Beth Singer Design, LLC – a design and communications firm specializing in nonprofit organizations to help them fundraise, educate, and promote membership and events through design solutions. Create an emotional connection with your target audience to bring them closer to your cause.

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Nonprofit Tech for Good

JUNE 12, 2020

But, you will quickly saturate your base of supporters if all your communications revolve around fundraising asks. . Sending email communications is your chance to ignite strategic conversations with your donors, members, volunteers, and subscribers. You don’t want to bore your audience right from the start of your relationship.

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email Donation Nonprofit Newsletter 345

Charity Village

SEPTEMBER 26, 2024

Every nonprofit uses communications (e.g., to reach their target audiences, raise brand awareness and visibility and meet other business goals and objectives. Developing and executing communications is how we connect with people and make meaningful associations between brands, our experiences and ideas.

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Communication Difference Strategy Awareness 111

Nonprofit Tech for Good

FEBRUARY 28, 2021

By Allison Weber , founder of Allison Weber Consulting , a fundraising and communications business dedicated to helping mission-driven organizations tell better stories. It can be tough to know how to move forward since your donors have different communication goals than your nonprofit. Feeding America.

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Social Media Donor Media Social 312

Nonprofit Tech for Good

MAY 4, 2022

Work with them to get input from a good cross-section of stakeholders to understand goals, strategies, and perceptions so that you can turn them into communications that make sense. What specific business goals does your organization have that would be bolstered by rebranding? Are any of these measurable? In Summary.

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Tools Effective Nonprofit Evaluation 314

Nonprofit Tech for Good

AUGUST 21, 2024

While organizations have mainly used basic SMS for communications and fundraising, the explosion of smartphone technology and the proliferation of messaging apps have to diversify their approach to supporter engagement. The integration of multimedia capabilities, such as video and photo sharing, has further enriched these interactions.

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Mobile Trend Social Media Donation 321

Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Define your segmentation goals. Any strong strategy starts with goal-setting. Communication preferences.

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Audience Effective Tips Database 111

Nonprofit Tech for Good

FEBRUARY 17, 2022

However, to achieve your goal, what else do you need? an identified need in the community you serve. a revenue goal and a budget. Understand Your Audience. Have a Robust Communications Plan. That is a GREAT start. people who want to help. the tools to help you do your job.

Fundraising 354

Fundraising Tips Management Nonprofit 354

Nonprofit Tech for Good

DECEMBER 13, 2021

Additionally, you might face the prospect of rallying stakeholders and staff towards a common vision, goal, and outcome. Confidence to initiate engagement with your staff and stakeholders and define roles and goals. A project charter serves as a compass to keep the team firmly pointed at goals established at the beginning.

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Websites Analytics Nonprofit Project 317

Big Duck

MARCH 13, 2024

Get tips on how to identify if the media is an audience for your nonprofit, engage journalists, and achieve your communications goals for your brand.

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Audience Media Tips Goal 111

Nonprofit Tech for Good

MARCH 18, 2022

The social media network is now a prime opportunity for nonprofits to connect with a younger audience more personally and immediately. TikTok users are members of Generation Z , which presents an interesting engagement opportunity for your nonprofit to tap into a new, younger audience. TikTok’s Rise to the Top. The majority of U.S.

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Guide Social Media Audience United States 359

sgEngage

DECEMBER 5, 2024

Once you’ve established a solid fundraising foundation, you can start exploring other avenues, such as peer-to-peer fundraising or crowdfunding to reach a broader audience. These tools help you track donor interactions, segment your audience, and tailor your communications to maximize engagement.

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Grant Fundraising Fund Nonprofit 98

CauseVox

DECEMBER 2, 2024

As you reflect, identify the elements that resonated most deeply with your audience. Adjust Year-End Goals Based on GivingTuesday Insights Again, since time is of the essence, this step should be swift. If your GivingTuesday goal wasn’t met the day of, don’t worry—extend that goal into your year-end plans.

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Campaign Fundraising Social Media Donor 92

Nonprofit Tech for Good

MAY 8, 2019

Does it still reflect your mission, purpose, strategic goals, and the ways your audiences use the internet? The merger greatly expanded Race Forward’s capacity, number of programs and communication needs. Successful organizations carry out a periodic environmental scan as part of their strategic communications efforts.

Online 257

Online Nonprofit Hunger WordPress 257

Bloomerang

DECEMBER 12, 2024

and Canada find email to be the communication channel that most inspires them to contributebeating all other platforms. But what makes this communication channel so effective? Email marketing allows your organization to tell its story to your target audience and increase awareness of your mission in the community.

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email Marketing Guide Nonprofit 95

Bloomerang

NOVEMBER 18, 2021

In a previous blog post , I wrote about how bundling your donor communications can save your nonprofit time and money. You can bundle your donor communications in two ways: going all in or bundling in batches. We recommend that you bundle a minimum of 3 months of donor communications in one batch. . Create your bundling plan. .

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Communication Donor Mail Doc 131

Nonprofit Tech for Good

JUNE 24, 2023

It aims to remove barriers for people with visual, auditory, cognitive, mobility, and other permanent or temporary limitations so they can effectively receive, understand, and respond to email communications. We deliver beautiful websites and tailored marketing strategies that help nonprofits and social impact companies achieve their goals.

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email Accessibility Practice Nonprofit 333

Nimble AMS

DECEMBER 18, 2024

The key is to align your associations goals with your pricing discount strategy. Ultimately, your goals should guide the types of pricing discounts you offer. When determining the right timing to offer your associations pricing discounts, its crucial to understand your audiences buying behavior.

Associations 103

Associations Adopt Registration Tips 103

The NonProfit Times

AUGUST 2, 2024

It all comes down to audience selection and having good intel on to what those audience members will respond. A target audience is developed with demographics and there are some vital elements you need. Activate audience-first donor journeys and use machine learning to continuously optimize your most likely donors.

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Audience Donor Demographics Retention 94

Nonprofit Tech for Good

JULY 25, 2019

1) Start with a clear goal. Maybe you’re hoping to raise awareness or funds, show some supporter appreciation, do some community building, or maybe you just want to have a little fun. 2) Choose the audience for your event. Refer back to your goal and really think about what supporters might best fit your event.

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Fundraising Practice Nonprofit Registration 278

Nonprofit Tech for Good

SEPTEMBER 12, 2021

Put your creativity to work and decide which campaign type makes the most sense for your goals. They allow you to communicate a clear call to action and show supporters the tangible impact they create. Nailing down the “why” behind this year’s fundraising goals. 2) When should you start planning for Giving Tuesday?

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Giving Question Nonprofit Campaign 301

Nonprofit Tech for Good

JANUARY 10, 2022

For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. The program is available to any nonprofit that can benefit from having more exposure and a bigger audience. Geotargeting and audience set up so only those that would be interested in your ads see them.

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Grant Google Nonprofit Guide 359

Nonprofit Tech for Good

APRIL 2, 2023

For nonprofits, it’s proving to be a valuable resource for writing communications, deepening engagement with supporters, and fundraising. Keep reading to check out our list of ways your nonprofit can leverage ChatGPT and use AI to enhance donor relationships, optimize communications, and ultimately increase revenue.

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Tools Fundraising Donor Analytics 362

Nonprofit Tech for Good

JULY 10, 2019

It can help you reach a younger audience but also to strengthen the relationship with your existing supporters. According to the Giving Report , 29% of people consider social media to be the communication tool that most inspires giving. 1) Be clear on your goals. 1) Be clear on your goals. 3) Pick the right platforms.

Fundraising 280

Fundraising Social Social Media Channel 280

Forum One

MAY 23, 2024

Understanding audience needs is the core of good design. For mission-driven organizations in particular, forging deep connections with audiences is paramount. The questions we hear often are about how organizations can identify and adapt designs to meet the evolving needs of their audiences and ensure that the mission resonates deeply.

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Audience Design Exercise Interview 95

Nonprofit Tech for Good

SEPTEMBER 17, 2022

The answer is in understanding your goal and audience, and then matching your pitch to the prospect. Start with a goal. The reason we start this process with a goal is that you’ll have no way to measure the efficacy of your efforts without one. . A possible answer here would be to personalize your communication with them.

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Donor Fundraising Effective Nonprofit 322

Forum One

JUNE 26, 2024

With new tools and research—including a forthcoming report from Forum One—nonprofits and government agencies can learn to employ strategies already used in the commercial sector to communicate their mission, goals, accomplishments, and brand more effectively. We know mission-driven communicators already labor over word choice.

Communication 107

Communication Effective Language Brain 107

Nonprofit Tech for Good

JULY 1, 2020

By Michelle Chen is an independent scholar with a PhD in mass communications with a focus on advocacy, activism and social change. She helps brands grow engagement and build relationships with their audience. Self-efficacy is the belief that a person has in her or his abilities and competencies to achieve a goal.

Social Media 331

Social Media Media Support Social 331

sgEngage

MARCH 10, 2025

If theyre entrusting their money to your organization, they need to have faith that youll use it to advance your stated goals. It might mean you send out only broad updates to large segments of your audience rather than tailoring the message to what would be most meaningful to them. And they’re savvy investors.

Integration 80

Integration System Fundraising Build 80

Nonprofit Tech for Good

SEPTEMBER 19, 2019

With more than 150 countries joining, and more than 14 billion impressions on social channels every year, it’s the perfect opportunity to tell your story to a global audience of people interested in making a difference through the power of social media. 6) Communicate your impact . 1) Define your narrative. 3) Plan your content.

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Storytelling Tips Social Media Nonprofit 271

Forum One

NOVEMBER 11, 2024

Suddenly, digital transformation wasn’t just an aspirational goal; it was a mission-critical investment. Did you complete all your ambitious digitalization goals? Your strategy should align with your overall goals, cater to your audience, and focus on the outcomes you’re aiming for.

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Digital Time Nonprofit Strategy 104

Bloomerang

NOVEMBER 22, 2024

Despite what you might hear, direct mail still reigns over email, but results will always vary by audience, for example, current donors vs. a cold list and audience size. Segmenting enables you to tailor your messaging, ask amounts, and communication strategies to increase your donors’ interest in and support for your organization.

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Problem Fundraising Mail Gift 119

Nonprofit Tech for Good

JULY 7, 2022

Creating your next fundraising campaign requires a lot of work: you must identify your goals, your audience, segment your lists, create compelling content, and set up and test everything in your CRM. How will you hit your fundraising goals if you are not able to engage? 3) Email Your Most Engaged Supporters.

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email Nonprofit NPO Content 336

sgEngage

DECEMBER 4, 2024

If your team wears many hats, then not incorporating change management can have a negative multiplying effect: If one person doesn’t understand the goals of the initiative, that means a good percentage of your staff doesn’t understand it. A successful communication plan considers different audiences, communication channels, and vehicles.

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sgEngage

NOVEMBER 27, 2024

Connection with Younger Audiences Millennials and Gen Z are highly receptive to digital giving and are more likely to engage with causes they see online. But don’t think that younger audiences are the only ones donating online! Consider the following resources to see what might be a good fit for your organization.

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Online Fundraising Support Digital 98

Whole Whale

MARCH 28, 2025

To move your mission forward, you need a full-funnel digital marketing strategyone that nurtures your audience from first touch to lifelong champion. That means designing campaigns and content that meet your audience where they are, whether theyre just discovering your work or showing up again and again to create change alongside you. .”

Digital 52

Digital Strategy Marketing Nonprofit 52

CauseVox

MAY 29, 2024

With this potential to raise more money from donors and from the match, how you communicate the match to your donors on your campaign site can really make an impact on your campaign. Here are 4 ways you can effectively communicate your matching grant to your audience and encourage the most donations from your supporters.

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Audience Gift Gambia Practice 83