Nonprofit Tech for Good

SEPTEMBER 16, 2021

With so much to keep track of, it can be hard to know where to start aligning your communications so your fundraising initiatives are successful and support your brand. 1) Audit Last Year’s Communications. This analysis can help guide you towards what best engages your target audiences. Here’s how to start. 2) Review Your Goals.

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The MatrixFiles

AUGUST 5, 2022

Last week, I attended and spoke at the International Foundation’s Technology and Benefit Communications Conference, held in Boston, MA. I spoke on the topic of “Next-Generation Tools to Enhance Your Communications,” or next-gen tools to communicate benefits to employees. Her advice? Megan’s advice is brilliant.

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.orgSource

JULY 3, 2023

In fact, it has the potential to be the star of your communication campaigns and the basis for multiple other varieties of messaging. An Entrepreneurial Approach to Risk, Courage, and Transformation,” video was still a communications outlier. I realized that associations already had the content and the audience.

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Nonprofit Tech for Good

MAY 8, 2023

When the first text message was sent on December 3 rd , 1992, no one could have conceived how important this mode of communication would become for people worldwide. Text messages are another valuable tool you should add to your outbound communications strategy! That’s a lot of time spent engaging with a communication tool!

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Nonprofit Tech for Good

APRIL 26, 2021

By Beth Singer , Principal at Beth Singer Design, LLC – a design and communications firm specializing in nonprofit organizations to help them fundraise, educate, and promote membership and events through design solutions. Create an emotional connection with your target audience to bring them closer to your cause. 1) Stay on point.

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Nonprofit Tech for Good

APRIL 13, 2020

You don’t have to learn a new digital tool or have a large, established audience of already-informed donors to take advantage of Facebook’s fundraising benefits and donor data deposited in your donor CRM. If you’re sending individual emails to your donors, don’t stop. 1) Facebook Fundraising. 2)Apple Pay.

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Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Communication preferences. Recent nonprofit trends show that giving is on the decline, decreasing by 2.1% between 2022 and 2023.

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Nonprofit Tech for Good

APRIL 2, 2023

For nonprofits, it’s proving to be a valuable resource for writing communications, deepening engagement with supporters, and fundraising. Keep reading to check out our list of ways your nonprofit can leverage ChatGPT and use AI to enhance donor relationships, optimize communications, and ultimately increase revenue.

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Bloomerang

OCTOBER 25, 2021

The global generosity movement is an opportunity to encourage additional giving from your supporters, so it is vital to have a communication plan in place. Below, we cover three keys to any successful GivingTuesday email campaign. Let your audience know that you’ll be participating this GivingTuesday! million on GivingTuesday.

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Bloomerang

OCTOBER 25, 2021

The global generosity movement is an opportunity to encourage additional giving from your supporters, so it is vital to have a communication plan in place. Below, we cover three keys to any successful GivingTuesday email campaign. Let your audience know that you’ll be participating this GivingTuesday! million on GivingTuesday.

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EveryAction

SEPTEMBER 7, 2022

Given this trend, we asked some of our partners, what are some messaging and communications best practices to help nonprofit fundraising and engagement staff recruit and retain more recurring donors? With testing, nonprofits can experiment and improve on what communications work best for their sustainer audience. Alras Digital.

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Association TV

MARCH 16, 2022

for your age 45+ audience is going to bomb. But is it just because you posted it in the wee hours while your audience is asleep? Inciting incident, hero’s journey, that utterly captivating climax and just when the audience is sitting on the edge of their seats… breathe in, breathe out, the conclusion that ties everything together.

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Get Fully Funded

DECEMBER 12, 2022

Wouldn’t life be easier if people opened and read your fundraising emails? Maybe you check your open rate and see that only 25% of your audience bothered to open the email you spent hours writing. Maybe you check your open rate and see that only 25% of your audience bothered to open the email you spent hours writing.

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Nonprofit Tech for Good

NOVEMBER 11, 2022

A public service announcement (PSA) is a way to communicate to the public about an important topic or issue that affects most of, if not all of the general public. A PSA is communicated via radio, television, online, and via other media formats without charge so that the public is aware of the issue/topic and can take action. .

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Get Fully Funded

AUGUST 1, 2022

One of the best ways to stay in touch with your donors on a consistent basis is through a nonprofit email newsletter. When done well, email newsletters can be fast and cheap for you and heartwarming for your donor, basically meeting everyone’s needs. Stay in touch with donors to create regular communications (consistency).

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The MatrixFiles

AUGUST 13, 2022

Last week, I attended and spoke at the International Foundation’s Technology and Benefit Communications Conference, held in Boston, MA. I spoke on the topic of “Next-Generation Tools to Enhance Your Communications,” or next-gen tools to communicate benefits to employees. Her advice? Megan’s advice is brilliant.

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Proposal Communication Marketing Boston 130

Nonprofit Tech for Good

AUGUST 2, 2024

Charity golf tournaments offer brands a unique opportunity to gain exposure to an engaged and affluent audience of golfers. This communication helps build a strong sponsor relationship. This immediate visibility provides instant ROI that can be further enhanced by social media and email marketing campaigns.

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Nonprofit Tech for Good

JANUARY 30, 2021

By Beth Singer , Principal at Beth Singer Design, LLC – a design and communications firm specializing in nonprofit organizations to help them fundraise, educate, and promote membership and the mission of their institutions through design solutions. Use a “design thinking” technique called audience empathy…. There’s a new normal.

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Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. This is where a communications campaign can come in handy. Step 2: Define your audience Understanding your audience can make or break your communications campaign’s success.

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Nonprofit Tech for Good

JANUARY 19, 2021

2) Make a communications plan to promote your event. One of our charities shared an incredible strategy plan which consisted of a date-based communication checklist. They scheduled every form of communication sent to all their constituents. They can answer questions that come up and even pose questions to audience members.

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Nonprofit Tech for Good

MAY 25, 2024

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. An automated communication that feels inauthentic can do more harm than good for your brand. With that ease, though, comes the danger of inauthenticity.

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Nonprofit Tech for Good

JULY 25, 2019

2) Choose the audience for your event. This doesn’t mean you have to invite just one type of audience; you can have multiple types of supporters who are invited to each of your events, but having a clear picture of your ideal event supporter goes a long way, and can help you better segment your messaging and communications.

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Nonprofit Tech for Good

JULY 5, 2019

By Melissa Russom , a communications strategist who helps nonprofit organizations clarify their brand and message to engage more meaningfully with the people who matter most to them. What role does social media play in your overall communications plan? . We trust people more than we trust companies. It’s that simple. .

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Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm?

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Nonprofit Tech for Good

DECEMBER 8, 2021

To purchase the recording, please email your request to Heather Mansfield. Plain language is communication your audience can understand the first time they read or hear it. Plain language is communication your audience can understand the first time they read or hear it. 3) Prioritize your email campaigns. .

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Nonprofit Tech for Good

MAY 8, 2020

Storytelling is core to how we as human beings communicate. Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. Limited budget.

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Association TV

NOVEMBER 16, 2021

You can be cute, like a law firm’s “contact us” button reading as “Lawyer Up” might be a clever and engaging way to communicate their brand to their audience. If you want to place your “contact us” email address on a page, make it make sense! Your audience will appreciate you keeping it short and sweet.

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Nonprofit Tech for Good

DECEMBER 11, 2020

It also allows you to reach broader audiences. As you take advantage of new opportunities to use online fundraising to grow and engage your donor community, make sure that you know what you need to know to be compliant. . Related Webinar: Online Fundraising Compliance: How to Stay Compliant While Building Trust and Increasing Giving.

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Nonprofit Tech for Good

DECEMBER 13, 2021

An effective scoping document clearly and succinctly communicates your needs to prospective vendors. It should then define and identify your target audiences — people you are trying to reach and whose needs you want the website to serve. Target audiences. Step 4: Create a Written Scope for Your Project. Secondary and below.

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Bloomerang

AUGUST 6, 2024

Nonprofits are constantly seeking innovative ways to enhance their email marketing strategies. Personalize email content to boost engagement Personalization makes your audience feel valued. Tailoring emails to include the recipient’s name, past interactions, or interests can significantly increase engagement rates.

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Nonprofit Tech for Good

NOVEMBER 1, 2020

The first thing that you’ll need to do is start creating content that will attract your target audience. However, you might also want to list a phone number or email address that they will be able to use. This will give you the best chance of getting your posts in front of your target audience.

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Bloomerang

FEBRUARY 26, 2024

But as your donor base grows and your organization becomes more well-known in the community, sustaining this level of personal interaction becomes a challenge. Communicating with your donor community is not a “one-letter-fits-all” scenario. Implementing email segmentation for success 1. The solution: donor segmentation.

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Nonprofit Tech for Good

SEPTEMBER 12, 2021

They allow you to communicate a clear call to action and show supporters the tangible impact they create. After all, strong storytelling can help build meaningful connections with your audience and even move them to rally around your cause. Giving Tuesday is your chance to shine in front of donor audiences you may not typically engage.

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Nonprofit Tech for Good

AUGUST 9, 2021

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. It is worth noting that if your nonprofit later discovers a duplicate unclaimed page for your nonprofit, you can easily delete the unclaimed page provided you have a professional email address i.e., an email address that matches your website URL.

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Bloomerang

OCTOBER 20, 2023

A reader writes : “ Bloomerang, please add emoji support throughout the platform–but especially for email subject lines!” Adding an emoji to your nonprofit’s email subject line can be effective in certain situations, but its impact largely depends on the context, your audience, and the nature of your email.

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Nonprofit Tech for Good

DECEMBER 3, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. That’s equivalent to sending an email to your supporters and 98% of your emails going to spam folders. You’ll have to ask them to visit your page to donate either in your Facebook posts, on your website, or in email.

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EveryAction

NOVEMBER 9, 2022

Many nonprofits have finalized their plans, but some are still adapting and adding tactics, like tweaking donation page settings, updating social media images, or double-checking that their organizations are in alignment with email best practices before the big day. Segment your audience. Here’s what three of our expert partners said!

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