Nonprofit Tech for Good

MAY 8, 2019

Does it still reflect your mission, purpose, strategic goals, and the ways your audiences use the internet? The merger greatly expanded Race Forward’s capacity, number of programs and communication needs. Successful organizations carry out a periodic environmental scan as part of their strategic communications efforts.

Online 241

Online Nonprofit Hunger WordPress 241

The NonProfit Times

AUGUST 2, 2024

It all comes down to audience selection and having good intel on to what those audience members will respond. A target audience is developed with demographics and there are some vital elements you need. Demographics includes hundreds of attributes, such as age, gender, education, and socioeconomic factors.

Audience 94

Audience Donor Demographics Retention 94

TechImpact

JUNE 18, 2014

Understand what your goals are for the account, what audience you’re trying to engage, and how that account will help you accomplish that goal. If the audience you’re trying to engage is not typically active on that social media platform, why spend the time, effort, and make the investment? All platforms are the same.

Social Media 177

Social Media Media Social Nonprofit 177

Nonprofit Tech for Good

JULY 12, 2020

1) Focus on audience. Demographics and networks are important, and golf’s demographic tends to include high-capacity donors with powerful networks. Virtual events have brought to light the importance of a communication plan that engages participants before, during, and after the event in a meaningful way.

Fundraising 280

Fundraising Hosting Lesson Learning 280

sgEngage

OCTOBER 14, 2022

By pinpointing your organization’s purpose, you can unlock a powerful marketing tool that will enable audiences to connect deeper with your messaging. Purpose-driven communications are those that put brand-purpose at the center. What is purpose-driven communications? Let’s dive in. Get to know your subscribers and followers.

Communication 97

Communication email Marketing Audience 97

Association Analytics

MARCH 1, 2023

Go beyond viewing traditional demographic segments like young professionals or length of membership and dig deep into behavioral segmentation like members who have never attended an in-person event. With this new virtual-only audience segment, they launched a new online course that resulted in nearly $300,000 of additional revenue.

Associations 320

Associations Survey Data Product 320

NetWits

MAY 17, 2012

The ask should be accompanied by a precise message tailored to the demographic you are targeting. If your organization wants to improve its online giving: Know Your Audience. Remember, audience anaylsis should be a key part of your online strategy. . Make sure you have implemented a specific online ask.

Results 230

Results Donor Online Fundraising 230

TechImpact

JULY 10, 2014

Your website’s content needs to be up to date, engaging, shareable, and relatable to the target audience you’re looking to attract. Well, that all depends on who your target audience is. Stories from the people you serve: Content of this variety will come from the individuals, populations, or demographics your nonprofit is serving.

Websites 216

Websites Generation Nonprofit Press 216

Nonprofit Tech for Good

APRIL 2, 2023

For nonprofits, it’s proving to be a valuable resource for writing communications, deepening engagement with supporters, and fundraising. Keep reading to check out our list of ways your nonprofit can leverage ChatGPT and use AI to enhance donor relationships, optimize communications, and ultimately increase revenue.

Tools 360

Tools Fundraising Donor Analytics 360

Achieve

JANUARY 31, 2022

As a nonprofit marketing or communications specialist, you may have noticed a rising tide of digital fatigue among your supporters when it comes to your organization’s online outreach efforts. . However, perhaps you’ve noticed your online engagement metrics are declining, and you’re looking for fresh ways to engage with your audience. .

Communication 105

Communication Digital Tips Nonprofit 105

sgEngage

APRIL 6, 2022

No matter what your peer-to-peer fundraising looks like, one thing’s the same: you must communicate with your participants. And when it comes to participant communications, email is still king. . There are many aspects that go into effective email communications for peer-to-peer fundraising, including: . Overall strategy .

Communication 101

Communication email Fundraising Tips 101

Nonprofit Tech for Good

MAY 25, 2024

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. An automated communication that feels inauthentic can do more harm than good for your brand. With that ease, though, comes the danger of inauthenticity.

Marketing 208

Marketing Fundraising Nonprofit Social Media 208

sgEngage

DECEMBER 5, 2022

Only 10% of philanthropic foundations have a website to communicate their work. What that statistic means is that for 90% of foundations, the 990-PF is often the only means for communicating their work. Largely considered a document prepared for tax compliance, its important role as a principal vehicle of communication is overlooked.

Communication 105

Communication Grant Oregon Foundation 105

Association Analytics

OCTOBER 7, 2024

During the webinar, Association Analytics VP of Strategy and Solutions Bill Conforti emphasized, “We’re talking more about like communications, right? ” Key components of this approach include: Segmentation: Divide your audience based on demographics, behaviors, and preferences. How do we curate that message?

Content 169

Content Strategy Marketing Data 169

Nonprofit Tech for Good

MARCH 11, 2023

By Jennifer Wemhoff , Communications Manager at GolfStatus.org – the leading event management platform for golf fundraisers. Sponsors also want to reach this particular audience of potential clients and customers, which you can leverage to sell sponsorships. To be honest, without the right tools in place, they have been.

Fundraising 321

Fundraising Sponsor Registration Nonprofit 321

Nonprofit Tech for Good

JANUARY 10, 2022

For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. The program is available to any nonprofit that can benefit from having more exposure and a bigger audience. Geotargeting and audience set up so only those that would be interested in your ads see them.

Grant 345

Grant Google Guide Nonprofit 345

Bloomerang

DECEMBER 6, 2021

Good communication is the key to being an effective fundraiser, building strong relationships, leading well, and serving the people you’re working to help. And one way I’ve found to be a good communicator is to work on your storytelling abilities. . Storytelling is one of the most powerful forms of communication.

Storytelling 132

Storytelling Strategy Develop Help 132

Nonprofit Tech for Good

NOVEMBER 20, 2021

By teaming up with a like-minded business, you create an ally to promote your mission to customers that fall squarely in your target demographic. Do your research to find a site that reaches a large bidding community and streamlines promotion efforts by choosing a platform with email and communication tools.

Virtual 258

Virtual Personal Fundraising Tips 258

TechImpact

JULY 29, 2014

My CRM will change the way we communicate with donors and constituents. We’ve all decided on target niche audiences for specific campaigns and messages. With your CRM, you can record how many people from a specific demographic donated to your nonprofit during your last campaign. Here are 3 ways Tech Impact thinks you can.

Effective 152

Effective Demographics Interaction Donor 152

Qgiv

APRIL 19, 2023

An event communication plan is crucial to the success of your fundraising event. A good event communication plan can elevate your event and help you make the most of your fundraising efforts. This blog post will cover how to create your event communication plan. What is an event communication plan?

Communication 72

Communication Create Demographics Channel 72

Bloomerang

JULY 7, 2022

Although some people think that all communication should happen online in this digital age, sending appeals through direct mail continues to be a critical fundraising strategy. Grey Matter Research addressed long-standing myths about donor communication in The Donor Mindset Study III. Define your audience.

Mail 130

Mail Retention Donor Practice 130

TechImpact

APRIL 28, 2014

This page should have pertinent information, communicate the look and feel of the event. It is important when doing any social media campaign that your define a target audience. With over 1 billion users on Twitter and Facebook, you need to target a demographic to influence to start your campaign. Before the event.

Social Media 201

Social Media Media Social Guide 201

sgEngage

NOVEMBER 27, 2024

Real-Time Tracking and Analytics Online platforms often provide real-time insights into donation progress, engagement, and donor demographics. Connection with Younger Audiences Millennials and Gen Z are highly receptive to digital giving and are more likely to engage with causes they see online.

Online 98

Online Support Fundraising Digital 98

CauseVox

MARCH 1, 2024

Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. This involves looking at demographics, motivations, and preferences.

Donor 91

Donor Audience Social Media Survey 91

.orgSource

JANUARY 22, 2024

Member community and customer relationships Build trust and create meaningful connections by demonstrating that you are knowledgeable about audience preferences. Improve communication and collaboration through more productive interactions. These are several areas where you can promote growth and engagement.

Digital 221

Digital Life Data Skills 221

.orgSource

FEBRUARY 6, 2023

They should be an empath who channels both your brand persona and its audience. Bring Technology Up to Speed My first recommendation is, if your software puts walls between your team and your audience, begin opening doors. “Guessing about member preferences is not an option. Provide training to everyone.

Experiment 44

Experiment Marketing Game Gartner 44

CauseVox

OCTOBER 10, 2024

And in order to tell stories effectively you need to understand who your audience is. Segmentation through demographics like age, location and interests are also helpful ways to understand your donors and create stories that will resonate with the different types of target audiences.

Social Media 96

Social Media Media Tips Social 96

Association Analytics

JANUARY 30, 2023

Key ways to segment your audience may be by demographic, length of membership or by behaviors such as engagement, certification activities and event attendance. Once you’ve identified which members are at risk, you can do more targeted outreach designed to help renew members.

Experiment 321

Experiment Create Retention Analytics 321

Bloomerang

JULY 2, 2021

We are here to talk about “The 3 V’s of Virtual Communication.” Hi, Steven, very glad to be here and chat with you again and featuring attendees about communication strategies. And it’s really how to communicate your cause in 2021. And ask anything about communication, what you’re focusing on.

Virtual 119

Virtual Communication Video Newsletter 119

Nonprofit Tech for Good

AUGUST 6, 2023

Here are important factors that nonprofits should consider when developing year-end campaigns, which, if executed successfully, will further their missions and make a profound impact on the communities they serve. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign.

Fundraising 238

Fundraising Practice Guide Campaign 238

Greater Giving

APRIL 16, 2021

Reaching out to a selected group of donors can sometimes miss the mark and not make it to the intended audience. A strong donor segmentation is much more than just breaking up your donor list into the basic demographic groups that define your community by age, location, or gender. What is Donor Segmentation?

Donor 80

Donor Communication Strategy Phase 80

The Next Web

DECEMBER 7, 2013

In fact, when I recently looked at some of the latest social media statistics , it hit me that the fastest growing demographic on Twitter is is the 55–64 year age bracket. Twitter’s fastest growing demographic is 55–64 year-olds. When you’re tweeting, think about where your audience is, and what they might be doing.

Stats 167

Stats Twitter Help Social Media 167

Allegiance Group

NOVEMBER 1, 2024

A simple direct mail piece is no longer enough to reach your audience. It can include email communications, your website, an online donation portal, organic social media, and paid digital ads. You can create lookalike audiences based on your current followers through paid social media outreach and target them with paid ads.

Digital 52

Digital Media Build Social Media 52

sgEngage

NOVEMBER 7, 2023

No matter what donor CRM or engagement platform you use, it should have at least basic segmentation capabilities that allow you to split your audience into a few different groups with varying solicitation frequency. Know your target demographic. Before any appeal, ask yourself: What is your target demographic? Male or female?

Rate 118

Rate Data Demographics Mail 118

Candid

DECEMBER 14, 2023

There’s a sentence that every communications professional at a nonprofit has heard (and if you’re like me, dreads): “We need a toolkit for that launch.” Why it doesn’t work In nonprofits, marketing, communications, and fundraising functions often overlap. As communicators, we deeply value our unique identity and tone.

Demographics 106

Demographics Social Media Campaign Library 106

Nonprofits Source

APRIL 1, 2025

This guide will provide tips for how your organization can develop a robust data marketing strategy that allows you to reach your target audience and fulfill your mission without compromising supporter data privacy. You may also leverage data enrichment to update your first-party data, such as demographics and contact information.

Strategy 52

Strategy Data Marketing Build 52

.orgSource

DECEMBER 26, 2023

Changing member demographics adds to the complexity.” Social skills to understand how others are feeling and adapt behavior and communication styles to the needs of the moment. In other words, know when you have the audience in your pocket and what to do if they are clearly not in your camp.

Associations 221

Associations Skills Culture Leadership 221