The MatrixFiles

AUGUST 5, 2022

Last week, I attended and spoke at the International Foundation’s Technology and Benefit Communications Conference, held in Boston, MA. I spoke on the topic of “Next-Generation Tools to Enhance Your Communications,” or next-gen tools to communicate benefits to employees. Her advice? Megan’s advice is brilliant.

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Proposal Communication Marketing Advice 246

Nonprofit Tech for Good

FEBRUARY 23, 2025

Successful nonprofit fundraisers have always understood the power of personalization in effective communications. Automated Personalization: Salesforce automates personalized communications across multiple channels, including email, social media, and direct mail. Create dynamic segments: Don’t just set static lists.

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Personal Fundraising Nonprofit Donor 293

.orgSource

JULY 3, 2023

In fact, it has the potential to be the star of your communication campaigns and the basis for multiple other varieties of messaging. An Entrepreneurial Approach to Risk, Courage, and Transformation,” video was still a communications outlier. I realized that associations already had the content and the audience.

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Video Communication Strategy Create 221

Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. Whether it’s boosting engagement, streamlining content creation, or enhancing donor communications, clear objectives are crucial. Output as a table.”

Digital 304

Digital Strategy Guide Create 304

sgEngage

NOVEMBER 13, 2024

By repurposing the content of your report, you can continue to present that evidence in new ways, tailoring it to the diverse fashions in which your donors prefer to receive communications and amplifying its reach. Here are five ways to use your digital impact report as a marketing tool: 1.

Digital 111

Digital Impact Report Marketing 111

Nonprofit Tech for Good

MAY 8, 2023

When the first text message was sent on December 3 rd , 1992, no one could have conceived how important this mode of communication would become for people worldwide. Text messages are another valuable tool you should add to your outbound communications strategy! That’s a lot of time spent engaging with a communication tool!

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Lesson Marketing Nonprofit Mobile 303

Charity Village

SEPTEMBER 26, 2024

Every nonprofit uses communications (e.g., to reach their target audiences, raise brand awareness and visibility and meet other business goals and objectives. Developing and executing communications is how we connect with people and make meaningful associations between brands, our experiences and ideas.

Communication 104

Communication Difference Strategy Awareness 104

Candid

OCTOBER 24, 2024

It’s ironic: Despite having many more ways to communicate with their constituencies today—through social media, email, webinars, Zoom, and in-person events—many nonprofits still struggle to reach a broad audience. But among the first audiences they need to get to know are nonprofit news editors. Identify patterns.

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Media Nonprofit Interview News 115

Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Communication preferences. Recent nonprofit trends show that giving is on the decline, decreasing by 2.1% between 2022 and 2023.

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Audience Effective Tips Database 111

Nonprofit Tech for Good

APRIL 19, 2024

To create meaningful material that will move audiences to action, though, a human touch and a sound communication strategy is still essential. There’s a real danger that messages from organizations without a strategic approach to communications will be drowned out in a sea of generic AI-generated content.

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Websites Content Tips Nonprofit 273

Nonprofit Tech for Good

FEBRUARY 21, 2020

Seems nonprofit communications folks everywhere have jumped on the infographic bandwagon. But an infographic is no cure-all for your communication woes. Too many and you’ve lost your audience. Amelia Kohm, Ph.D. , Pictures don’t always beat words, particularly confusing pictures. Are simple. A few might work.

Tips 363

Tips Nonprofit Picture Homeless 363

Nonprofit Tech for Good

FEBRUARY 28, 2021

By Allison Weber , founder of Allison Weber Consulting , a fundraising and communications business dedicated to helping mission-driven organizations tell better stories. It can be tough to know how to move forward since your donors have different communication goals than your nonprofit. Feeding America.

Social Media 312

Social Media Donor Media Social 312

Nonprofit Tech for Good

APRIL 26, 2021

By Beth Singer , Principal at Beth Singer Design, LLC – a design and communications firm specializing in nonprofit organizations to help them fundraise, educate, and promote membership and events through design solutions. Create an emotional connection with your target audience to bring them closer to your cause. 1) Stay on point.

Strategy 345

Strategy North America Nonprofit Israel 345

Nonprofit Tech for Good

AUGUST 13, 2021

We’ll share creative ideas and expert tips on everything from communications and enlisting peer-to-peer ambassadors to incorporating virtual strategies and following up with donors. – Creative virtual strategies to engage your audience on #GivingTuesday. – Setup and promotional essentials that save time and effort.

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Campaign Free FAQ Virtual 295

The NonProfit Times

AUGUST 2, 2024

It all comes down to audience selection and having good intel on to what those audience members will respond. A target audience is developed with demographics and there are some vital elements you need. Activate audience-first donor journeys and use machine learning to continuously optimize your most likely donors.

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Audience Donor Demographics Retention 94

Nonprofit Tech for Good

JUNE 16, 2024

Branding can make or break a nonprofit, yet many organizations struggle to communicate their value effectively. It’s a great model for smaller nonprofits looking to forge stronger connections with their audience and drive meaningful change in their communities. Habitat for Humanity excels at communicating its mission.

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Nonprofit Problem Consultant Volunteer 297

Association TV

MARCH 16, 2022

for your age 45+ audience is going to bomb. But is it just because you posted it in the wee hours while your audience is asleep? Inciting incident, hero’s journey, that utterly captivating climax and just when the audience is sitting on the edge of their seats… breathe in, breathe out, the conclusion that ties everything together.

Content 294

Content Create Audience Video 294

Nonprofit Tech for Good

JANUARY 30, 2021

By Beth Singer , Principal at Beth Singer Design, LLC – a design and communications firm specializing in nonprofit organizations to help them fundraise, educate, and promote membership and the mission of their institutions through design solutions. Use a “design thinking” technique called audience empathy…. There’s a new normal.

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Slides Professional Tips Nonprofit 312

The NonProfit Times

AUGUST 1, 2024

Here are a few ideas McGrath and Mike Schmersahi for going beyond the baseline donor communication process in meaningful, retention-building ways: Personalize all communication and channel mix as much as possible. Make giving easy, they told the session audience. More value is added at less expense than new acquisition.

Communication 98

Communication Donor Retention Maryland 98

Nonprofit Tech for Good

NOVEMBER 3, 2023

A recent Abila study shows donors feel 71% more engaged with nonprofits when they receive personalized communications from the nonprofits they support. Personalization is an aspect of communication that will evolve to better meet the needs of your supporters and your team. It’s in the form of tags, lists, audience segmentation, etc.

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email Personal Strategy Nonprofit 328

Nonprofit Tech for Good

JUNE 24, 2023

It aims to remove barriers for people with visual, auditory, cognitive, mobility, and other permanent or temporary limitations so they can effectively receive, understand, and respond to email communications.

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email Accessibility Practice Nonprofit 319

Forum One

JUNE 26, 2024

With new tools and research—including a forthcoming report from Forum One—nonprofits and government agencies can learn to employ strategies already used in the commercial sector to communicate their mission, goals, accomplishments, and brand more effectively. We know mission-driven communicators already labor over word choice.

Communication 107

Communication Effective Language Brain 107

Fast Company Tech

MARCH 17, 2025

As with any communication, pause and check that your intent is constructive and generous. Put the needs of the team above your own and always consider your potential impact on your audience. Modulate Its also important to modulate the intensity of your communication. Maintain boundaries Be mindful of oversharing.

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Work Student Module Culture 112

Nonprofit Tech for Good

FEBRUARY 17, 2022

Understand Your Audience. Have a Robust Communications Plan. Regardless of your call to action, the key to maximizing your reach is to be as visible and intentional as possible in the channels where your audience lives.

Tips 326

Tips Fundraising Management Nonprofit 326

Nonprofit Tech for Good

MAY 4, 2022

Work with them to get input from a good cross-section of stakeholders to understand goals, strategies, and perceptions so that you can turn them into communications that make sense. What might your target audience get confused about when they think of your organization? Below are a few of the criteria in the evaluation methodology.

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Tools Effective Nonprofit Evaluation 279

sgEngage

DECEMBER 5, 2024

Once you’ve established a solid fundraising foundation, you can start exploring other avenues, such as peer-to-peer fundraising or crowdfunding to reach a broader audience. These tools help you track donor interactions, segment your audience, and tailor your communications to maximize engagement.

Grant 98

Grant Fundraising Fund Nonprofit 98

Nonprofit Tech for Good

MAY 8, 2020

Storytelling is core to how we as human beings communicate. Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. Limited budget.

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Storytelling Digital Channel Audience 300

Nonprofit Tech for Good

NOVEMBER 11, 2022

A public service announcement (PSA) is a way to communicate to the public about an important topic or issue that affects most of, if not all of the general public. A PSA is communicated via radio, television, online, and via other media formats without charge so that the public is aware of the issue/topic and can take action. .

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Public Service Nonprofit Script 326

sgEngage

DECEMBER 4, 2024

Prioritize Your Communication Plan If you’ve completed strategic and cultural analysis, you’re in great shape to think about another key element of change management: strong communication. In larger organizations, a comprehensive communication plan can take weeks or even months to put together. Your staff is certainly one.

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Change Management Adopt Change Management 98

Nonprofit Tech for Good

JULY 5, 2019

By Melissa Russom , a communications strategist who helps nonprofit organizations clarify their brand and message to engage more meaningfully with the people who matter most to them. What role does social media play in your overall communications plan? . We trust people more than we trust companies. It’s that simple. .

Social Media 272

Social Media Effective Media Program 272

Nonprofit Tech for Good

DECEMBER 13, 2021

An effective scoping document clearly and succinctly communicates your needs to prospective vendors. It should then define and identify your target audiences — people you are trying to reach and whose needs you want the website to serve. Target audiences. Step 4: Create a Written Scope for Your Project. Secondary and below.

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Websites Analytics Nonprofit Project 312

Bloomerang

NOVEMBER 22, 2024

Despite what you might hear, direct mail still reigns over email, but results will always vary by audience, for example, current donors vs. a cold list and audience size. Segmenting enables you to tailor your messaging, ask amounts, and communication strategies to increase your donors’ interest in and support for your organization.

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Problem Fundraising Mail Gift 119

sgEngage

MARCH 10, 2025

It might mean you send out only broad updates to large segments of your audience rather than tailoring the message to what would be most meaningful to them. With aligned systems, your financial story is always available, so you can keep your communications fresh and tailored to your audiences. This builds accountability.

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Integration System Fundraising Build 80

Byte Technology

OCTOBER 15, 2021

ADA Compliance Increases Your Target Audience. When your website is ADA compliant, you will not only increase the numbers of your target audience by millions, it will also show your desire to bring equal opportunities to all, disabled or able-bodied, communicating to your customers that you value them.

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Websites Guidelines Audience Accessibility 244

Nonprofit Tech for Good

JANUARY 10, 2022

For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. The program is available to any nonprofit that can benefit from having more exposure and a bigger audience. Geotargeting and audience set up so only those that would be interested in your ads see them.

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Grant Google Guide Nonprofit 341

Nonprofit Tech for Good

APRIL 2, 2023

For nonprofits, it’s proving to be a valuable resource for writing communications, deepening engagement with supporters, and fundraising. Keep reading to check out our list of ways your nonprofit can leverage ChatGPT and use AI to enhance donor relationships, optimize communications, and ultimately increase revenue.

Tools 359

Tools Fundraising Donor Analytics 359

Nonprofit Tech for Good

AUGUST 2, 2024

Charity golf tournaments offer brands a unique opportunity to gain exposure to an engaged and affluent audience of golfers. This communication helps build a strong sponsor relationship. Sponsors benefit from the ability to easily share their support for the tournament—and your cause—with their own audiences.

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Sponsor Tech Social Media ROI 289