Remove Audience Remove Collaboration Remove Influence Remove Trend
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To Get Close to Members, Follow MarTech Trends

.orgSource

You can build more collaborative teams. Scan the Landscape Internal collaboration is important, but it is only the beginning. You need multiple eyes scanning the digital landscape to stay abreast of current and emerging trends. These are three interwoven trends that are currently in my sites. Martech changes overnight.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

These are tips to help them make the journey toward collaboration. Integrated planning gives departments, like membership and marketing, a format for collaboration on agendas and goals. Communicators are often on the front lines of coming trends and can spot challenges in the making. Data is an important connector.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

These are tips to help them make the journey toward collaboration. Integrate Strategy There are plenty of incentives for collaboration. Integrated planning gives departments, like membership and marketing, a format for collaboration on agendas and goals. The numbers, statistics, and trends should inform joint initiatives.

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How Collaborating With Influencers Can Further Your Organization’s Mission

sgEngage

Social media is no longer a novel concept, so you’ve probably seen firsthand the impact influencers can have. This trend has been made popular on networks like TikTok and Instagram. Generally, nonprofit marketing plans rarely take into account this impactful trend, choosing to rely solely on traditional strategies instead.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

This advice is especially relevant for anyone looking to attract a younger audience. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. Companies often make the mistake of trying to sell through the lens of what’s best for them, versus what’s best for their audience.

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Five Social Media Trends for Nonprofits

Media Cause

Our social media team stays on top of the latest trends and changes to the platforms to help nonprofits build strategies to reach supporters on social media. This summer, they attended the Social Fresh Conference and came back with five takeaways and trends that nonprofits should be aware of. Short form video is king. Content matters.

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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Leveraging ad libraries can provide valuable insights into competitors’ strategies, industry trends, and best practices, helping nonprofits refine their own ad campaigns and messaging. TikTok Ads Library: [link] Shows ads from brands, creators, influencers across different ad formats like in-feed, brand takeovers, etc.

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