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How Make-A-Wish is Telling New Stories with Audience Personas

See3

Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. A great way to narrow in on your organization’s audience is to develop audience personas. Put your audience first.

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The End of Expertise and How Associations Must Adapt

The MatrixFiles

Declining trust and polarization is affecting national organizations’ ability to partner with their chapters. When a keynote speaker at an event leans one way politically, associations are more mindful of having another speaker who leans in the other direction. Many execs say you always need to circle back to your mission.

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How Make-A-Wish is Telling New Stories with Audience Personas

See3

Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. A great way to narrow in on your organization’s audience is to develop audience personas. How Make-A-Wish is Using Audience Personas .

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Gen Z Is Ready to Join Your Junior Board of Directors

sgEngage

The firm is paying for her to travel every 4–to–6 weeks as part of a training program to become a top sales rep. Today, chapters nationwide provide care packages to more than 300 hospitalized children every day. “My My advice to other nonprofits to connect with Gen Z audiences is to be engaging.

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4 Best Professional Development Practices for Nonprofits

NonProfit Hub

Enhance existing training programs. . Crafted by academically-minded individuals who wish to draw conclusions derived from the latest research in the sector, these journals can help your organization stay up-to-date with the latest trends as well as backup strategic decisions with time-tested research data. .

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Nonprofit Storytelling: The Quick and No-Nonsense Guide

Bloomerang

It gives your audience a tangible transformation to observe through the sharing of the written word, photos, testimonials, and videos. Storytelling makes it personal and transforms the heart and mind of your target audience by showing them why something is important, instead of just telling them. Act one – Set Up.

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

Experiment and keep in mind that those who use Twitter regularly tend to love Twitter. So, be sure to regularly retweet partners, chapters, staff, activists, donors, and sponsors. Liking mentions and replies, when appropriate, shows your audience that a real person is managing your Twitter account. Like mentions and replies.

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