Nonprofit Tech for Good

SEPTEMBER 16, 2021

This analysis can help guide you towards what best engages your target audiences. If you are incorporating new ideas into this year’s fundraising efforts, use this data to make some predictions about how you can best motivate your audiences into action. You might think they’re redundant—but your audience won’t.

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Communication Fundraising Hints Test 282

Nonprofit Tech for Good

JANUARY 17, 2019

A great social media content calendar can help you: Save time : we’re all busy, which means that sometimes we can forget to update our social channels – especially if you don’t have a dedicated social media manager. 3) Decide on your channels. The next step is to focus on your best-performing channels. 7) Tell your story.

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Calendar Social Media Content Media 272

Nonprofit Tech for Good

DECEMBER 28, 2021

Here are some strategies you can use to turn your GivingTuesday and year-end donors into monthly donors: Identify and segment your audience. By segmenting your audience appropriately, you can create campaigns that feel personalized, special, and tailored to your GivingTuesday and year-end donors. Short videos . compelling infographics.

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Donor Stats Donation Story 290

Nonprofit Tech for Good

SEPTEMBER 19, 2024

25% RED: Multi-channel Fundraising Utilizing a combination of digital tools, social media, email, website, and traditional media allowed these nonprofits to reach diverse demographics several times. Multi-channel strategies were crucial for broad outreach, frequency and engagement. The good news?

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Campaign Google Giving Nonprofit 226

Nonprofit Tech for Good

NOVEMBER 22, 2021

This is a smart option if your communities engage primarily on these platforms because you can launch it fast and you have built-in audiences of people who already have shown an affinity for your brand and your mission. You know your audience best. Tag your products in Stories and Posts. Build up excitement about new products.

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Facebook Los Angeles Online Effective 258

Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.

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Practice Fundraising Guide Channel 228

The Modern Nonprofit

JANUARY 2, 2024

Estimated Reading Time: 6 minutes From Stories to Support: The Nonprofit’s Guide to Acquiring and Using Testimonials Imagine harnessing the power of authentic stories to attract new supporters, boost credibility, and inspire people to rally behind your nonprofit’s cause. Steps to Gather and Utilize Testimonials 1.

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Story Guide Support Analysis 104

Nonprofit Tech for Good

DECEMBER 3, 2020

2) Craft a compelling message (behind-the-scenes, a call-to-action, a positive story, etc.). 3) Upload visual content that tells the story of your organization. In fact, one of the most in-demand job skills for digital marketers and fundraisers is knowing how to effectively use social media advertising channels and Google Ads.

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Facebook Practice Avatar Nonprofit 364

Nonprofit Tech for Good

MARCH 21, 2019

The larger opportunity of social fundraising is when you actually get your supporters to spread the word on your behalf through their own social channels. You can still use this channel to do all of your usual promoting. Simply making donation appeals on your social handles, one-to-many, is not a substitute for social fundraising.

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Practice Online Fundraising Social 261

Nonprofit Tech for Good

FEBRUARY 12, 2021

The opportunity to join a community of other nonprofit professionals using the platform to share ideas, success stories, and lessons learned. Use a multi-channel approach. For any fundraising campaign, you’ll see the best results from using every channel available to you.

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Effective Fundraising Nonprofit Channel 291

Get Fully Funded

DECEMBER 4, 2022

A winning strategy for spreading the word about your organization’s work is getting your nonprofit’s story in the news. . A news story gets your organization in front of a large audience of potential supporters and gives your organization instant credibility. . And, getting your story in the news still carries a lot of weight.

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Story News Press Local 122

Nonprofit Tech for Good

FEBRUARY 17, 2022

Understand Your Audience. Getting a good look at organized data will tell you a story about your supporters’ journey with your organization and the experience you need to create at your event. You may be surprised to learn how easy it is to find out important participant and donor characteristics through the right tools and data.

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Tips Fundraising Management Cancer 316

Achieve

NOVEMBER 3, 2021

In this article, you’ll learn how to run a multi-channel fundraising campaign as efficiently as possible. First tip: be selective about what channels you use. You don’t need to be on every channel out there. Let me repeat that: you don’t need to be on every channel out there! multiple times on multiple channels.

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Channel Campaign Case Study Fundraising 105

Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Survey your audience to determine whether they prefer email, direct mail, SMS messaging, or phone calls. Let’s get started!

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Audience Effective Tips Newsletter 111

Nonprofit Tech for Good

NOVEMBER 11, 2022

You can still tell a story and it should have a hook and conclusion, but it cannot include opinions or words such as “best” “fun” “entertaining” etc. You also need to talk to everyone, not a specific audience. This message is going to be different from any other advertising or marketing message as PSAs have stipulations. .

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Public Service Script Oregon 317

.orgSource

AUGUST 28, 2023

The YouTubers who manage those channels know how to tell a story and they are experts in their field. This advice is especially relevant for anyone looking to attract a younger audience. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. For one compelling reason.

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YouTube Industry Leadership Podcast 221

.orgSource

JULY 3, 2023

Giving your association’s stories their 15 minutes of fame has never been easier. I realized that associations already had the content and the audience. In that scenario, all of the best content only hits approximately 15 percent of the audience. This topic appeals to both insider and outsider audiences.

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Video Communication Create Strategy 221

The Storytelling Non-profit

OCTOBER 18, 2021

In this article I’m going to break down the role stories play in marketing a year-end fundraising campaign, what kinds of stories to tell, and how to share those stories. Using Stories to Increase Awareness of a Year-End Fundraising Campaign. What Kind of Stories Your Non-Profit Should Tell?

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Awareness Story Campaign Fundraising 102

Association Analytics

MARCH 1, 2023

With this new virtual-only audience segment, they launched a new online course that resulted in nearly $300,000 of additional revenue. Read more about their story. Social listening is when you search social media channels for mentions of your association, products, events, hashtags, or even your industry at large.

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Associations Product Virtual Survey 320

Bloomerang

JUNE 8, 2021

It’s important to determine goals and objectives , understand your audience , and develop a coherent message as first steps because having these pieces in place will help you identify the best medium or communication channel for each nonprofit message. . Your channel is the vessel in which you choose to share your content.

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Platform Communication Indianapolis Channel 120

Forum One

JULY 13, 2022

Increasingly, organizations of all sizes have access to digital tools that provide data, but data storytelling—making facts relatable and actionable—takes additional effort to transform data into tangible stories. Know your audience. The City Health Dashboard team regularly considers more than ten primary and secondary audiences.

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Story Data Storytelling Lesson 74

.orgSource

SEPTEMBER 10, 2024

By using stories and case studies, staffers can create more compelling arguments and help leaders see how their decisions impact actions. These digital touchpoints allow associations to reach a wider audience, providing flexible options for members to participate and engage. Empathy provides context.

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Technology Collaboration Associations Interaction 251

Nonprofit Tech for Good

OCTOBER 31, 2018

In addition to overall giving increasing these next two months, the number of your donors giving online and via social media channels is growing. If you have an engaged audience on Instagram, encouraging them to donate at year-end by promoting specific posts can get real results. 5) Raise money using Facebook Live.

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Social Media Money Raise Media 221

EveryAction

MARCH 22, 2023

Communicate your results: Letting year-end donors know the impact of their gift is a great way to keep them engaged, so share impact stories, infographics, and results. Effective donor communication is segmented and strategic—use what you know about them to share stories that will resonate.

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Relationship Support Charlotte Retention 216

.orgSource

JANUARY 22, 2024

Member community and customer relationships Build trust and create meaningful connections by demonstrating that you are knowledgeable about audience preferences. Instead of looking at your relationship as a series of transactions, it becomes a holistic progression that is carefully orchestrated across all communications channels.

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Life Digital Data Skills 221

Nonprofit Tech for Good

SEPTEMBER 12, 2021

PRO TIP: Crowdfunding campaigns are best for story-driven and time-bound direct giving appeals like Giving Tuesday. After all, strong storytelling can help build meaningful connections with your audience and even move them to rally around your cause. Rally your supporters by sending an email series that tells a cohesive story.

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Question Giving Sponsor Nonprofit 258

EveryAction

NOVEMBER 9, 2022

Segment your audience. If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) You can facilitate donors’ participation by telling the story of their tangible impact. Use audience segments to appeal to your target audiences.

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Gift Consultant Audience email 207

DNL OmniMedia

AUGUST 25, 2021

You’ve read articles about up-and-coming communications channels and whether you should incorporate them into your nonprofit outreach strategy. But, the fact of the matter is, the channels you employ will have little impact on your outreach strategy if the messages you send through those channels are subpar. Let’s get started.

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Storytelling Digital Marketing Guide 98

Qgiv

JULY 27, 2021

She knows what strategies work on social media, what strategies fail, and how nonprofits can use social channels to make a big impact on their community. Watch her recent webinar, 6 Types of Stories You Should Be Telling on Social Media. If you have a great post or a great story, you can share it lots of different ways.

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Social Media Media Tips Social 138

Bloomerang

MAY 26, 2021

This is the step where you determine which channel you will use to acquire donors. While some advice may suggest starting with determining a channel, the reality is, if you want the best results, you need to know who your audience is FIRST—and let that drive your decision about which channel you think they will respond to. .

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Program Donor Tips Channel 125

Cloud 4 Good

JULY 27, 2021

The organization’s commitment to education demanded a new technology strategy, one that could create constituent-first marketing strategies that empowered regional staff and reached their diverse audiences more efficiently. Removing Barriers of Audience Entry. Creating a Constituent-First Marketing Strategy.

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Teach America Education Marketing 116

Get Fully Funded

JULY 23, 2023

You need to create a social media plan and strategy that uses the right platforms in the right way to make the right Asks to the right audiences. You should only be on the social media platforms where your audiences are hanging out. Having said that, let’s look at some of the most common ones where you can probably find your audience.

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Social Media Media Strategy Social 98

Bloomerang

MAY 30, 2022

Refresh your organization’s case for support by: Conducting audience research. Has your organization’s audience evolved or grown recently? Conduct audience research to assess the demographics, interests, and motivations of your supporter base. Prepare your marketing channels. Incorporating storytelling.

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Guide Fundraising Social Media Channel 135

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. Leverage Trends When Applicable (Or Create Your Own!)

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Social Media Media Guide Social 97

The Storytelling Non-profit

NOVEMBER 3, 2021

Has your non-profit told stories? Are you trying to figure out how to get better results from the stories you tell? We don’t want to tell stories just for the sake of telling stories. The first and biggest factor in determining your next step is whether or not your non-profit has told stories.

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Storytelling Profit Phase Advice 106

Nonprofit Tech for Good

JUNE 24, 2022

Donors find the idea of winning a coveted prize to be exciting, fun and new, and nonprofits have an opportunity to expand their reach beyond an existing donor base to a broad audience that cares about the cause. In this case, your sweepstakes prize should be attractive to a broad audience.

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Practice Online Fundraising Track 232

Candid

DECEMBER 12, 2022

For example when watching a video, audio and visual channels activate separate parts of the brain , and when these two elements combine, it helps supporters better understand and engage with your mission. . Get to know your audience. The style, tone, and core message of your explainer video should be dependent on your target audience.

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Video Support Tips Audio 105