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Stop trying to please Google with SEO and start properly hyper targeting your audience

The Next Web

Frequent algorithm changes in Google’s Organic search results (and indeed, the actual layout of the search results pages themselves) enforce a world where useful, engaging and purposeful content is quite welcome, and search engine spam is not. Tools that can help. Entrepreneur Insider Analysis and Opinion How-To''s'

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5 Reasons Tech is a Must-Have for Marketing Your Nonprofit’s Golf Event

Nonprofit Tech for Good

It Folds Seamlessly into Digital Channels Your nonprofit likely leverages digital marketing channels to raise awareness about your mission, garner support, and solicit donations. Using tech to market your golf tournament lets you seamlessly fold it into your current digital strategies on channels such as: Social media.

Marketing 225
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Email Marketing for Nonprofits: The Ultimate How-To Guide

Bloomerang

and Canada find email to be the communication channel that most inspires them to contributebeating all other platforms. But what makes this communication channel so effective? Email marketing allows your organization to tell its story to your target audience and increase awareness of your mission in the community.

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Why Segmentation Is So Important in Email Marketing

NetWits

We are breaking the audience and database into manageable groups for the purpose of communicating with them. This is typically accomplished by defining portions or segments of your audience who have similar characteristics or interests. It will also help to prevent people from marking you as Spam. Next, Determine Who to Contact.

email 149
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3 Tips to Start A Donor Acquisition Program

Bloomerang

This is the step where you determine which channel you will use to acquire donors. While some advice may suggest starting with determining a channel, the reality is, if you want the best results, you need to know who your audience is FIRST—and let that drive your decision about which channel you think they will respond to. .

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Why old-school SMS is still a powerful mobile marketing tool

The Next Web

With nearly all phones equipped with SMS capabilities, and with consumers reading virtually every text within minutes after receipt, why is it that businesses still choose to forego this channel and rely solely on mobile optimized websites and native applications? SMS as a gateway channel. Texting to the rescue.

Mobile 147
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When should you use email marketing? Best practices to retain and grow your user base

The Next Web

Whether you’re a freelancer, content outlet, or brand of product/service, email marketing can prove to be an effective means of reaching your audience of stakeholders, customers or media contacts. This is a chance to create a connection between the brand and its audience, and build value over time. When should you use email marketing?

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