Nonprofit Tech for Good

FEBRUARY 2, 2024

When it comes to your nonprofit’s annual golf tournament fundraiser, leveraging digital channels throughout planning and execution is crucial to success. 2) It’s Multi-Channel & Multi-Touchpoint The beauty of digital exposure is that it comes with touchpoints across multiple channels.

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Sponsor Digital Nonprofit Channel 291

Nonprofit Tech for Good

MARCH 21, 2019

That’s why when nonprofits encourage the act of social fundraising, they not only empower supporters to share their love of the cause, but they also leverage their vast personal networks to grow in so many ways. You can still use this channel to do all of your usual promoting. But what exactly is social fundraising? .

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Fundraising Social Practice Online 267

Nonprofit Tech for Good

AUGUST 2, 2024

Charity golf tournaments offer brands a unique opportunity to gain exposure to an engaged and affluent audience of golfers. Pro Tip: Once you receive a notification that a sponsorship has sold, reach out to the sponsor to thank them for their support, review the sponsor benefits their chosen package includes, and share any promotional assets.

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Sponsor Tech Social Media ROI 289

Nonprofit Tech for Good

SEPTEMBER 16, 2021

This analysis can help guide you towards what best engages your target audiences. If you are incorporating new ideas into this year’s fundraising efforts, use this data to make some predictions about how you can best motivate your audiences into action. You might think they’re redundant—but your audience won’t.

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Communication Fundraising Audience Donor 292

Nonprofit Tech for Good

JANUARY 17, 2019

A great social media content calendar can help you: Save time : we’re all busy, which means that sometimes we can forget to update our social channels – especially if you don’t have a dedicated social media manager. 3) Decide on your channels. The next step is to focus on your best-performing channels.

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Social Media Calendar Content Media 275

Nonprofit Tech for Good

SEPTEMBER 19, 2024

25% RED: Multi-channel Fundraising Utilizing a combination of digital tools, social media, email, website, and traditional media allowed these nonprofits to reach diverse demographics several times. Multi-channel strategies were crucial for broad outreach, frequency and engagement. It’s worth its weight in gold.

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Campaign Giving Nonprofit Google 236

Forum One

MAY 23, 2024

Understanding audience needs is the core of good design. For mission-driven organizations in particular, forging deep connections with audiences is paramount. The questions we hear often are about how organizations can identify and adapt designs to meet the evolving needs of their audiences and ensure that the mission resonates deeply.

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Audience Design Exercise Test 95

Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Survey your audience to determine whether they prefer email, direct mail, SMS messaging, or phone calls. Let’s get started!

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Audience Effective Tips Database 111

Nonprofit Tech for Good

DECEMBER 28, 2021

Here are some strategies you can use to turn your GivingTuesday and year-end donors into monthly donors: Identify and segment your audience. By segmenting your audience appropriately, you can create campaigns that feel personalized, special, and tailored to your GivingTuesday and year-end donors. Short videos . compelling infographics.

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Donor Donation Stats Campaign 298

CauseVox

DECEMBER 2, 2024

Think back on what made the day successful—was it the heartfelt story shared on social media, the surge of donations from a matching gift, or the high open rate on a well-crafted email appeal ? As you reflect, identify the elements that resonated most deeply with your audience. For email, plan a series that builds momentum.

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Campaign Fundraising Social Media Gift 82

Nonprofit Tech for Good

NOVEMBER 22, 2021

This is a smart option if your communities engage primarily on these platforms because you can launch it fast and you have built-in audiences of people who already have shown an affinity for your brand and your mission. You know your audience best. For example, Heal the Bay : Create a custom Collection for your communities.

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Facebook Online Effective Los Angeles 267

Nonprofit Tech for Good

FEBRUARY 17, 2022

Focusing on experience leads to higher survey scores, more supporters inviting a friend or sharing on social media, greater reach, larger results, and most importantly, more impact generated. Understand Your Audience. Use information wisely to reach folks with a personal, heartfelt invitation to join the fight your organization began.

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Tips Fundraising Management Nonprofit 326

Nonprofit Tech for Good

APRIL 5, 2024

It’s as Easy as Sharing a Link Once you have an event website in place, your marketing becomes as simple as sharing a link in every promotional piece. It Folds Seamlessly into Digital Channels Your nonprofit likely leverages digital marketing channels to raise awareness about your mission, garner support, and solicit donations.

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Marketing Tech Sponsor Registration 199

Nonprofit Tech for Good

MARCH 17, 2020

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. And then it will start showing that audience your ads.

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Charity Facebook Test Profit 331

.orgSource

AUGUST 28, 2023

The YouTubers who manage those channels know how to tell a story and they are experts in their field. ” Kurtzman believed that thought leaders should help shape the way people think about the world by sharing their ideas and insights and by challenging the status quo. But I have learned a few things about each of those topics.

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Leadership YouTube Audience Professional 221

Nonprofit Tech for Good

JANUARY 24, 2019

When individual supporters set up personal fundraisers and share them with their network of friends and family, this creates more awareness and brings in new funds from groups that your nonprofit wouldn’t be able to reach on your own. Encourage the power of the share. Peer-to-Peer Fundraising Best Practices. Offer up your support.

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Program Fundraising Practice Campaign 279

Nonprofit Tech for Good

FEBRUARY 12, 2021

The opportunity to join a community of other nonprofit professionals using the platform to share ideas, success stories, and lessons learned. Use a multi-channel approach. For any fundraising campaign, you’ll see the best results from using every channel available to you.

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Fundraising Effective Nonprofit Donation 290

Fast Company Tech

MARCH 18, 2025

Later, the advent of new marketing tactics and an increased focus on social channels thrust marketers into the spotlight in a way they hadnt been before. These new channels gave marketers new access to real-time data, requiring more resources to be successful and leading to increased scrutiny of how they were using those resources.

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ROI Channel Measure Metrics 80

Bloomerang

JUNE 8, 2021

It’s important to determine goals and objectives , understand your audience , and develop a coherent message as first steps because having these pieces in place will help you identify the best medium or communication channel for each nonprofit message. . Your channel is the vessel in which you choose to share your content.

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Communication Platform Nonprofit Social Media 122

.orgSource

JULY 3, 2023

I realized that associations already had the content and the audience. In that scenario, all of the best content only hits approximately 15 percent of the audience. With just one piece of content, you’ve created a sales funnel from social channels back to the accredited learning program. My goal with WorkerBee.TV

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Video Communication Strategy Create 221

Nonprofit Tech for Good

OCTOBER 25, 2019

Use these tactics to increase your chances of reaching supporters at the right time: 1) Promote using targeted audiences. Also, be sure to restrict your audience to countries where people can create Fundraisers for charities. 2) Cross-promote via multiple channels. 3) Send direct invitations to past creators. Campaign Tactics.

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Facebook Fundraising Raise Campaign 223

Forum One

OCTOBER 1, 2024

For today’s arts and culture organizations, we’re distilling five strategies for digital engagement that meet the needs of audiences with lasting impact. In advance, I’d like to share some of the top trends and strategies that are bubbling up from our work with a wide range of museums and cultural institutions.

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Museum Culture Audience Digital 93

TechCrunch

DECEMBER 23, 2021

We reached out to 10 growth marketing experts to find how they were preparing for 2022 and to ask they had any New Year’s resolutions to share. Provide a recommendation in this quick survey and we’ll share the results with everybody. I’m really interested to see how channels/MMPs/etc. was high on their to-do list.

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Marketing Share Influence Analytics 129

Nonprofit Tech for Good

FEBRUARY 5, 2023

In fact, according to data shared by Peer-to-Peer Forum , peer-to-peer fundraising is the number one tactic that inspires donors to give to charity and 39% of Americans who’ve donated to charity have done so because a friend or family member asked them to. But did you know it’s also a great way to acquire new donors for your nonprofit?

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Donor Fundraising Nonprofit Template 325

DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. Understanding the obstacles you may have to overcome to successfully share your mission will empower you to create an effective, pragmatic marketing strategy.

Marketing 52

Marketing Guide Nonprofit Social Media 52

Association Analytics

MARCH 1, 2023

With this new virtual-only audience segment, they launched a new online course that resulted in nearly $300,000 of additional revenue. Social listening is when you search social media channels for mentions of your association, products, events, hashtags, or even your industry at large. Read more about their story.

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Associations Survey Data Product 320

sgEngage

OCTOBER 15, 2024

I’m excited to share some key insights from this report that I believe can help us all drive greater impact and ensure long-term sustainability in the sector. By openly sharing their own experiences with giving and volunteering, they can amplify your organization’s message and reach broader audiences.

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Action Impact Report Social 103

Nonprofit Tech for Good

MAY 13, 2022

Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. Investigate how well your audiences perform. Are your conversion rates different for different audiences? UTMs can be used in ads, emails, and anywhere you’re sharing a link.

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Donor Campaign Nonprofit Track 282

Whole Whale

MARCH 28, 2025

To move your mission forward, you need a full-funnel digital marketing strategyone that nurtures your audience from first touch to lifelong champion. That means designing campaigns and content that meet your audience where they are, whether theyre just discovering your work or showing up again and again to create change alongside you. .”

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Digital Strategy Marketing Nonprofit 52

Greater Giving

DECEMBER 26, 2024

Greater Givings webinars in 2024 brought together some of the best minds in the nonprofit space to share actionable advice for planning unforgettable events. Key Takeaways: Use the Right Channels : Learn how to identify potential donors and platforms to source auction items efficiently.

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Fundraising Giving Social Media ROI 52

Nonprofit Tech for Good

OCTOBER 31, 2018

In addition to overall giving increasing these next two months, the number of your donors giving online and via social media channels is growing. There are two main ways to share a link to an outside web page (like your donate page) on Instagram. Some year-end giving statistics : 30% of all annual donations occur in December.

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Social Media Money Media Raise 228

Bloomerang

MAY 26, 2021

For example: Do they share a passion for a specific cause, religious affiliation, or prefer local vs. international causes? Do your current donors and prospective donors share commonalities? This is the step where you determine which channel you will use to acquire donors. What attributes do those people have? Tip #3: Plus One.

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Donor Program Tips Channel 130

Nonprofit Tech for Good

SEPTEMBER 12, 2021

After all, strong storytelling can help build meaningful connections with your audience and even move them to rally around your cause. Giving Tuesday is your chance to shine in front of donor audiences you may not typically engage. You can also get creative about how you share your Giving Tuesday campaign URL.

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Giving Question Nonprofit Campaign 267

Nonprofit Tech for Good

APRIL 2, 2023

This will create a great first draft, but it’s important to personalize the content by adding stories from your community or sharing updates on the progress made towards achieving your mission. This information can then be given to your donors and used on your marketing channels.

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Tools Fundraising Donor Analytics 359

Nonprofit Tech for Good

DECEMBER 6, 2018

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. 3) Google Ads are a hugely effective digital marketing channel. Google Ads have consistently driven the most engaged and valuable traffic of all acquisition channels.

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Grant Profit Google Adwords 254

sgEngage

JUNE 21, 2024

After all, some donors may have specific channels they prefer, while others may want to interact with you in as many ways as possible. Before you incorporate texting into your marketing strategy, you need to understand its strengths as a communication channel and the natural ways it can help you further your marketing and fundraising goals.

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Strategy Marketing Channel Donor 114

Nonprofit Tech for Good

DECEMBER 6, 2019

They attract an ideal audience—donors and businesses with high-capacity networks often interested in supporting community events with exposure to an affluent and influential demographic. 3) Promote the event intentionally and across all digital channels. Spreading the word is crucial to the success of any golf event.

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Fundraising Practice Tips Sponsor 245