Forum One

MAY 23, 2024

Understanding audience needs is the core of good design. For mission-driven organizations in particular, forging deep connections with audiences is paramount. The questions we hear often are about how organizations can identify and adapt designs to meet the evolving needs of their audiences and ensure that the mission resonates deeply.

Audience 95

Audience Design Exercise Interview 95

Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.

Fundraising 246

Fundraising Practice Guide Campaign 246

Bloomerang

APRIL 10, 2025

As you read through this guide, note the ideas you think will work best for your unique target audience. An optimal volunteer recruitment plan should include the following components: A well-defined target audience. Develop your volunteer recruitment plan with a specific audience in mind. Clear role descriptions.

Volunteer 59

Volunteer Ideas Skills Social Media 59

sgEngage

DECEMBER 19, 2024

in 2023a sign that more donors are comfortable (and even enthusiastic) about giving through digital channels. Taken together, these data points make it clear: your website can play a significant role in building meaningful, long-term supporter relationships. Know Your Target Audience(s) Your supporters arent a monolith.

Websites 98

Websites Design Collaboration Nonprofit 98

Nonprofit Tech for Good

SEPTEMBER 19, 2019

With more than 150 countries joining, and more than 14 billion impressions on social channels every year, it’s the perfect opportunity to tell your story to a global audience of people interested in making a difference through the power of social media. 1) Define your narrative.

Storytelling 271

Storytelling Tips Social Media Nonprofit 271

Fast Company Tech

APRIL 1, 2025

Designed with a broader audience in mind, inZOI stands out through subtle cultural details. Kim spent years developing online role-playing games, only to come home and play The Sims with his son. One day, his son asked why there aren’t other games like The Sims.

Life 84

Life Challenge Chart Culture 84

Candid

FEBRUARY 4, 2025

For example, cultural relevancea nonprofits ability to align with timely social issues and reflect the values of its audienceplayed a much bigger role in motivating younger people to give. About a third of millennials and a quarter of Gen X also share fundraisers or causes on their social channels at least once a week.

Generation 95

Generation Share Social Nonprofit 95

Amy Sample Ward

DECEMBER 3, 2012

As part of that role, I was in charge of our various social media channels, including Twitter, Facebook, and LinkedIn. I started to see that the more I posted without a link or retweeted someone else’s link, the more response and engagement I built within the channel (in this case, Twitter). To Link or Not to Link.

Measure 222

Measure Network Review Nonprofit 222

Bloomerang

APRIL 6, 2021

Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. A multi-channel fundraising strategy, or one that targets donors through a variety of mediums, is most likely to reach the widest audience and result in maximum funds raised. In fact, you shouldn’t! .

Mail 82

Mail Channel Strategy Fundraising 82

.orgSource

JULY 3, 2023

It was considered too resource intensive to play a consistent role in most promotional strategies. I realized that associations already had the content and the audience. In that scenario, all of the best content only hits approximately 15 percent of the audience. This topic appeals to both insider and outsider audiences.

Video 221

Video Communication Strategy Create 221

sgEngage

DECEMBER 4, 2024

A successful communication plan considers different audiences, communication channels, and vehicles. Here are the most essential communications elements for even the smallest shops: Conduct an audience analysis: Who are the different groups that should be communicated with for this initiative? Your staff is certainly one.

Change Management 98

Change Management Adopt Change Management 98

Nonprofit Tech for Good

JANUARY 24, 2019

Getting some fundraisers signed on before you go out to a wider audience helps to ease any concerns about being the first to commit. After you have some board members or super supporters signed up, reach out via your social media channels and/or email to let the rest of your supporters know about the campaign. Calm their concerns.

Fundraising 279

Fundraising Program Practice Campaign 279

.orgSource

FEBRUARY 6, 2023

They should be an empath who channels both your brand persona and its audience. There are many areas where the two roles overlap. Bring Technology Up to Speed My first recommendation is, if your software puts walls between your team and your audience, begin opening doors. Isn’t that a CMO’s job? Well, yes, it could be.

Experiment 44

Experiment Marketing Game Gartner 44

sgEngage

OCTOBER 15, 2024

In my role as Blackbaud’s vice president of customer success and as a member of the board of directors of the Giving Institute, I have the unique privilege of witnessing firsthand the incredible impact nonprofits have on our communities. Utilizing social media platforms, community events, and other channels to feature these stories.

Action 105

Action Impact Report Social 105

Nonprofit Tech for Good

JANUARY 17, 2020

Sharon’s 30+ years in the nonprofit sector have made her passionate about educating nonprofits on the role of compliance as both a best practice and an industry differentiator. It also allows you to reach broader audiences. Register for a free webinar on April 7: Charitable Online Solicitation: Is Your Nonprofit Compliant?

Fundraising 320

Fundraising Online Registration Nonprofit 320

AccelEvents

JUNE 25, 2020

The emergence of virtual events during the COVID-19 pandemic has lead to the development of new and unexpected roles on an event team. While some of these roles may look similar to those roles needed at a physical event, there are some major differences in the skills required to perform their duties in a virtual space.

Virtual 78

Virtual Roles Team Social Media 78

NetWits

MARCH 7, 2011

Jake Furst – Foursquare - Jake is a Business Development Manager at foursquare , where he helps merchants reach their customers and brands engage with their audiences in innovative ways through the foursquare platform. In her role Beverly leads the new media team who tweets on @ marchofdimes and blogs on the News Moms Need and Nacersano blog.

Blackbaud 266

Blackbaud Profit YouTube University 266

Nonprofit Tech for Good

DECEMBER 11, 2020

Her more than 30 years in the nonprofit sector have made her passionate about educating nonprofits on the role of compliance as both a best practice and an industry differentiator. It also allows you to reach broader audiences. Most nonprofits work hard to connect with donors through multiple channels, including social media.

Fundraising 329

Fundraising Online Registration Nonprofit 329

.orgSource

FEBRUARY 12, 2024

Sharon Rice ,orgSource Managing Director of Business Strategy, explains the new roles like this, “An integrated strategic plan gives everyone in the organization a voice, especially the professionals from marketing and membership. The board plays the central role of visionary. They can alert membership to emerging issues.

Collaboration 221

Collaboration Marketing Integration Trend 221

.orgSource

MAY 15, 2023

Sharon Rice ,orgSource Managing Director of Business Strategy, explains the new roles like this, “An integrated strategic plan gives everyone in the organization a voice, especially the professionals from marketing and membership. The board plays the central role of visionary. They can alert membership to emerging issues.

Collaboration 221

Collaboration Marketing Team Integration 221

The Next Web

MARCH 3, 2014

Whether it’s a $500 or $50,000 spend per channel, this is a critical step in executing your mobile app marketing strategy. Craft your budget for your marketing campaigns based on your market research and continue to build upon your experience with each of these marketing channels from there to better inform how your spend is allocated.

Marketing 133

Marketing Effective Social Media Channel 133

Achieve

AUGUST 12, 2021

Communicate with your audience by showing engaging photos of your work or a testimonial. Ask them to think about their connections to your cause, share anything they’ve helped accomplish for your mission, and do their best to tell their stories in a compelling way that resonates with their audience. from a staff member or volunteer.

Audience 82

Audience Fundraising Tips Social Media 82

Association Analytics

JUNE 25, 2024

The Role Data Can Play in Effective Renewal Campaigns If you’re looking to make sure that your renewal communications reflect the value members get from your association – and stand out so they don’t miss them – there are several ways to use your data for more effective messaging.

Campaign 169

Campaign Associations Communication Channel 169

Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. Step 2: Define your audience Understanding your audience can make or break your communications campaign’s success. Be sure to tailor your messaging to each channel.

Campaign 98

Campaign Communication Nonprofit Social Media 98

Get Fully Funded

DECEMBER 9, 2024

As a fundraising or marketing professional, you likely rely on your digital communication channels to stay in touch with supporters and engage them in your activities. A CTA is a short statement that urges audience members to take a certain action. Make the intended next action crystal-clear to your audience so they follow through.

Action 52

Action Causes Guide Audience 52

The Next Web

NOVEMBER 1, 2013

Prior to his current role, Lazar spent more than 10 years in broadcast television sales management, most recently at Sinclair Television Group. However, what’s rarely discussed about this continually evolving channel is why. SMS as a gateway channel. This year I celebrated my 45 th birthday. Texting to the rescue.

Mobile 147

Mobile Tools Marketing Channel 147

Amy Sample Ward

APRIL 27, 2011

Two recent reports share data about the actual role celebrity connection plays in nonprofit fundraising and both say the same thing: forget celebrities. Getting Over Celebrities. Then, why do we keep thinking celebrities are so important to raising money? The data says we should move on.

Celebrate 201

Celebrate Fundraising Impact Case Study 201

Allegiance Group

SEPTEMBER 18, 2024

Through an omni-channel fundraising and marketing approach, you can forge deeper, longer-lasting relationships with those who support you. But trying to be everywhere for all your donors and prospects can take time and effort—and being present in every channel isn’t always the best strategy. Say you want to attract new donors.

Channel 52

Channel Build Mail Donor 52

Nonprofit Tech for Good

JULY 11, 2012

Finally, and even if your nonprofit is not yet producing videos (you can “Favorite” videos to build your channel), you should have a YouTube Channel. BlackPlanet , Quepasa , Bebo , Hi5 , and Orkut cater to communities of color and international audiences. Of the Big Three, Twitter requires the most time to utilize.

Social Media 268

Social Media Media Social Nonprofit 268

Nonprofits Source

JUNE 23, 2023

If your nonprofit has a wide or diverse audience, it can be challenging to figure out how to design your website in a way that appeals to the majority of your online community. Your audience could be made of thousands of unique individuals, each with their own interests and website needs. Research your target audience.

Audience 64

Audience Websites Tips Build 64

Achieve

MARCH 17, 2023

However, as technology advances and donors are increasingly spending their time across a variety of channels, investing your time and energy into one single channel can prevent supporters from seeing your messaging and slow down fundraising results. This is where a multichannel marketing strategy can help.

Channel 52

Channel Donor Social Media Demographics 52

The Verge

APRIL 21, 2022

Employees will be paid and receive benefits for the next 90 days, he said, and those who don’t end up in other roles at the company will get at least six months’ severance. The company was also attempting to figure out how to bring news content to a more on-demand audience and make the news a more interactive process.

Stream 145

Stream News Hype Service 145

Nonprofit Tech for Good

APRIL 2, 2023

This information can then be given to your donors and used on your marketing channels. This means that AI tools will play a very important role in the future of fundraising. Doing this work for your fundraisers helps to grow your nonprofit’s reach and engage new potential donors through your existing fundraisers.

Tools 362

Tools Fundraising Donor Analytics 362

TechCrunch

MAY 12, 2022

I have worked in a wide spectrum of growth roles, ranging from a startup with Series A funding, to the 30,000-employee Uber. I’ve witnessed every growth role imaginable, as well as their daily functions, expertise areas, and scope. Common growth roles. Let’s start by outlining the growth verticals most commonly found today.

Marketing 89

Marketing Social Media Roles ROI 89

.orgSource

APRIL 1, 2024

Align Strategy and Marketing Align strategic goals with marketing initiatives , and ensure that all teams understand their role and responsibility to deliver results.orgSource Vice President Marketing Communications, Jane Pearson, offers this advice: “The marketing department is not just an external brand ambassador.

Trend 221

Trend Influence Social Media Associations 221

TechCrunch

MARCH 2, 2021

In other words, where Retail Zipline might previously have been used for coordinating sales and promotions, it suddenly became a channel for managing things like health and safety protocols and communicating about furloughs and closures. Image Credits: Retail Zipline. Retail will become more complex,” she said. “We

Raise 101

Raise Help Communication Channel 101

Fast Company Tech

FEBRUARY 11, 2025

Meanwhile, digital-native journalists and independent voices have built influence through transparency, authenticity, and direct engagement with their audiences. That means evaluating a broader range of outlets, from traditional newspapers to influential newsletters, YouTube channels, and LinkedIn thought leaders.

Press 90

Press Policy Podcast Voice 90