Fast Company Tech

MARCH 18, 2025

At the same time, marketing teams were facing an uphill battle to prove ROI as new digital marketing opportunities, like the rise of video content marketing and the shift towards mobile, led to changing tactics, and budgets came under more scrutiny. Now, a decade later, human resources teams are facing similar circumstances.

ROI 84

ROI Channel Results Measure 84

Bloomerang

DECEMBER 12, 2024

and Canada find email to be the communication channel that most inspires them to contributebeating all other platforms. Investing in strategic email marketing can amplify your fundraising return on investment (ROI), engage supporters personally, and rally even more people to champion your mission.

email 95

email Marketing Guide Nonprofit 95

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 20, 2012

We’ve known for some time that an integrated multi-channel approach to constituent engagement is key for nonprofits to be successful; however there’s been limited understanding of optimizing integrated marketing or its impact. The central finding from the study is that dual channel donors give the most. See chart above].

Channel 105

Channel Donor Giving Offline 105

Nonprofit Tech for Good

JULY 11, 2012

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. LinkedIn is a powerhouse in ROI. LinkedIn: 5 Hours Weekly.

Social Media 268

Social Media Media Social Nonprofit 268

Allegiance Group

APRIL 14, 2025

With a structured approach, you can build a strategic, data-backed budget that will allow you to make the case for new initiatives or increase spending in channels where youve been absent, or where theres untapped potential. Use the answers to those key questions to define goals by audience segment. Where do you see consistent growth?

Public 52

Public Media Campaign Channel 52

TechCrunch

DECEMBER 3, 2020

Direct mail captures 100% of your audience’s attention. Winning marketers are strategically merging automation and digital data with the more intimate channel of direct mail. Multichannel campaigns including direct mail report an ROI 18 percentage points higher than those without direct mail.

ROI 99

ROI Campaign Personal Marketing 99

Nonprofit Tech for Good

DECEMBER 3, 2020

In fact, one of the most in-demand job skills for digital marketers and fundraisers is knowing how to effectively use social media advertising channels and Google Ads. Then, target a global, open audience. For Nonprofit Tech for Good, the average cost for one engagement in an engagement ad with a global audience is $.005.

Facebook 364

Facebook Practice Nonprofit Social Media 364

The Next Web

DECEMBER 23, 2012

True, it doesn’t have the same numbers that the likes of Facebook and Twitter can boast, but what it does have is a dedicated audience which has made over three billion check-ins. If you’re unsure, it’s worth testing out two different offers against each other to see which one gets the most ROI. Adding tips & lists.

Audience 146

Audience Badge Business Marketing 146

.orgSource

JULY 3, 2023

Wyzowl) 88% of video marketers are satisfied with the ROI of their video marketing. I realized that associations already had the content and the audience. In that scenario, all of the best content only hits approximately 15 percent of the audience. This topic appeals to both insider and outsider audiences.

Video 221

Video Communication Strategy Create 221

.orgSource

AUGUST 28, 2023

The YouTubers who manage those channels know how to tell a story and they are experts in their field. This advice is especially relevant for anyone looking to attract a younger audience. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. For one compelling reason.

Leadership 221

Leadership YouTube Audience Professional 221

Greater Giving

MAY 25, 2022

Fundamental Strategies to Maximize your Event Marketing ROI. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit.

ROI 81

ROI Strategy Marketing Social Media 81

Bloomerang

APRIL 6, 2021

Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. A multi-channel fundraising strategy, or one that targets donors through a variety of mediums, is most likely to reach the widest audience and result in maximum funds raised. In fact, you shouldn’t! .

Mail 82

Mail Channel Fundraising Strategy 82

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? You should reach out to both audiences.

ROI 91

ROI Examples Results Social Media 91

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

This week's theme is social media ROI. That's what I've been thinking, speaking, and writing about and have also recruited guest posts on this topic. Some in the audience are impatient. This week's theme is social media ROI. Tags: ROI. Bridge Conference Slides View more presentations from kanter.

Social Media 79

Social Media ROI Conference Metrics 79

Greater Giving

DECEMBER 26, 2024

Key Takeaways: Use the Right Channels : Learn how to identify potential donors and platforms to source auction items efficiently. Live Video Power: Capture your audiences attention during the event to drive higher bids. Master the Ask : Discover how to create a persuasive pitch and the materials youll need to support it.

Fundraising 52

Fundraising Giving Social Media ROI 52

Nonprofit Tech for Good

DECEMBER 20, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns. If you are a smaller organization, have a few people work together to keep the channels updated and have fun with it.

Social Media 189

Social Media Foundation Media Examples 189

The Modern Nonprofit

FEBRUARY 4, 2025

Identify Opportunities By analyzing your data, youll spot trends that highlight areas for growth, like which campaigns resonate most with your audience or which donor segments need more attention. Compare DAC across different channels (e.g., Evaluate ROI for individual campaigns and adjust your strategies to improve performance.

Metrics 52

Metrics Track Fundraising Nonprofit 52

sgEngage

DECEMBER 4, 2024

What questions do they have? Managing change is key to the return on investment for any initiative because if the staff doesn’t adopt the change, then the ROI is zero. A successful communication plan considers different audiences, communication channels, and vehicles. What don’t they know? Your staff is certainly one.

Change Management 98

Change Management Adopt Change Management 98

Media Cause

FEBRUARY 7, 2023

Therefore, when we create a media campaign , we always have a plan in place to measure paid media ROI (return on investment) and the success of every dollar invested. What is Paid Media and Paid Media ROI? This is when a campaign’s KPIs will tie directly back to the campaign investment to measure the paid media ROI.

ROI 52

ROI Media Nonprofit Social Media 52

DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. Connecting with several different audiences: Nonprofits have several audiences to keep in mind, including donors, volunteers, beneficiaries, sponsors, and more. Check out our services page!

Marketing 52

Marketing Guide Nonprofit Social Media 52

The Next Web

MAY 26, 2013

Ideally, you can provide this cost per marketing channel. Include a forecast that takes into account your revenue projections for the next five years, your gross margins, the ROI for your potential investor and your anticipated exit strategy. Find a real audience. But if you can’t find an audience, you’re doomed.

Software 151

Software Articulate Metrics Audience 151

.orgSource

DECEMBER 11, 2023

Associations have had challenges with the idea of marketing beyond their memberships and finding new audiences,” David advises. A unified identity and platform across channels ensuring that customers have a consistent experience regardless of how they interact with your brand. Marketing automation provides that opportunity.

Tech 221

Tech Online Gartner Experiment 221

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

Not only does this help me frame and tailor the talk I give to the audience, but facilitates Twitter conversations before. I don’t like giving a keynote where I talk at the audience for 45 minutes. So making the audience part of the slide deck and inviting commentary surfaces the wisdom and knowledge in the room.

Social Media 118

Social Media Media Social Nonprofit 118

Bloomerang

MAY 30, 2022

Refresh your organization’s case for support by: Conducting audience research. Has your organization’s audience evolved or grown recently? Conduct audience research to assess the demographics, interests, and motivations of your supporter base. Prepare your marketing channels. Incorporating storytelling.

Fundraising 140

Fundraising Guide Social Media Donor 140

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 11, 2011

Take an ROI approach to the amount of time that is being spent, especially if you haven’t really built up , engaged , and developed relationships with people via your social networks in other places. Don’t just do an ROI analysis with your social time. You can find the complete PEW report here.

Search 98

Search email Google Time 98

Nonprofit Tech for Good

DECEMBER 12, 2011

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Define Your Metrics and Create a Social Media ROI Spreadsheet. Though most nonprofits in the United States, Canada and the U.K.

Social Media 244

Social Media Media Social Organization 244

The Next Web

AUGUST 19, 2013

This post is about choosing the right sales strategy and channels for your startup from the start. Being an engineer, I built myself a kind of algorithm that helps determine an early-­stage startup’s sales channels, and that’s what I’m sharing with you today. LTV ­ CAC = ROI. Step 2: Choose your sales channels.

Profit 137

Profit Help Channel Belarus 137

Nonprofits Source

APRIL 1, 2025

This guide will provide tips for how your organization can develop a robust data marketing strategy that allows you to reach your target audience and fulfill your mission without compromising supporter data privacy. Considered zero-party data, this information allows you to improve your approach and align with your audiences preferences.

Strategy 52

Strategy Data Marketing Build 52

TechCrunch

JULY 15, 2021

Influencer marketing is one of the fastest-growing and one of the most impactful media channels today. However , despite this being an impactful channel, brand teams globally face a major dilemma: determining the ROI of influencer marketing campaigns. According to CEO Aseka, AIfluence is developed for an audience-first approach.

Influence 97

Influence Marketing Platform Africa 97

.orgSource

APRIL 1, 2024

And imagine live tours of your annual conference, reports from the exhibit hall floor, or committee meetings with audience feedback. The audience’s ability to ask questions and provide immediate feedback is a bridge to the member-centricity that we are all seeking so fervently. The aggressive pitch can become a friendly chat.

Trend 221

Trend Influence Social Media Associations 221

sgEngage

OCTOBER 11, 2023

With a 99% open rate—and 90% opened within three minutes—there is no better channel to quickly reach donors than text messaging. It’s better for back-and-forth conversations and smaller audiences, but it’s harder to scale to send to larger audiences.

Campaign 98

Campaign Fundraising Broadcast Donor 98

Allegiance Group

JANUARY 14, 2025

Whether youre a small nonprofit or a large organization with a national or even global reach, SMS messaging can elevate your fundraising strategy, help build deeper donor relationships , and increase the ROI of your online and offline campaigns. SMS messaging stands out as one of the most effective ways to reach your audience.

Fundraising 52

Fundraising Tips Donor Broadcast 52

DNL OmniMedia

FEBRUARY 3, 2025

Typically, the key focus of nonprofit marketing is not just sharing information but also telling inspiring stories and appealing to an audiences emotions. A consultant can help you craft and maintain your brand across multiple channels. million nonprofits in the U.S. What does a nonprofit marketing consultant do?

Consultant 52

Consultant Marketing Nonprofit Social Media 52

Amy Sample Ward

SEPTEMBER 15, 2009

Because we know you’d be disappointed in us if we didn’t include them, we’ll have a live question and answer and a back channel discussion. The back channel will be moderated by even more experts, who will add additional insights and answer participants questions. Q&A & Backchannel: 15 minutes.

NTEN 105

NTEN Media Social Media eLearning 105

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

A couple of recent reports and frameworks in both nonprofit and for-profit areas have been published recently and provide some useful ways to think about how to measure the ROI as well and measure effectiveness. Tags: ROI. Altimeter Report: Social Media Analytics. They define this process as "social media analytics.".

Social Media 100

Social Media Measure Media Strategy 100

NonProfit Hub

APRIL 8, 2025

But with the right fundraising strategies, you can still reach a broad audience and build strong, loyal donor relationships you can count on. Plus, its easy to set up a campaign online; you dont need to manage a complex team of staff and volunteers to begin engaging your audience.

Results 60

Results Strategy Fundraising Nonprofit 60

AccelEvents

JULY 7, 2021

With increased exposure to marketing in our daily lives, reaching your intended audience can seem like an impossible task. Consider a mixture of event marketing that taps into your direct target audience but a range of user intents. Engaging with your audience during the event will allow for more sales opportunities.

Marketing 97

Marketing Virtual Audience Awareness 97