Nonprofit Tech for Good

FEBRUARY 2, 2024

When it comes to your nonprofit’s annual golf tournament fundraiser, leveraging digital channels throughout planning and execution is crucial to success. 2) It’s Multi-Channel & Multi-Touchpoint The beauty of digital exposure is that it comes with touchpoints across multiple channels.

Sponsor 295

Sponsor Digital Nonprofit Channel 295

Nonprofit Tech for Good

MARCH 17, 2020

Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. If you use broad targeting instead (say an audience of 1 – 2 million people), you will get much better results. . And then it will start showing that audience your ads. 1) Forget about organic, focus on ads.

Charity 331

Charity Facebook Test Profit 331

Nonprofit Tech for Good

SEPTEMBER 16, 2021

This analysis can help guide you towards what best engages your target audiences. If you are incorporating new ideas into this year’s fundraising efforts, use this data to make some predictions about how you can best motivate your audiences into action. You might think they’re redundant—but your audience won’t.

Communication 296

Communication Fundraising Audience Donor 296

The NonProfit Times

AUGUST 2, 2024

It all comes down to audience selection and having good intel on to what those audience members will respond. A target audience is developed with demographics and there are some vital elements you need. Activate audience-first donor journeys and use machine learning to continuously optimize your most likely donors.

Audience 94

Audience Donor Demographics Retention 94

Fast Company Tech

MARCH 18, 2025

Just like marketing leaders had to establish their digital campaigns values, HR pros now need to demonstrate how their tech-forward people programs drive business results. Later, the advent of new marketing tactics and an increased focus on social channels thrust marketers into the spotlight in a way they hadnt been before.

ROI 80

ROI Channel Measure Results 80

Nonprofit Tech for Good

SEPTEMBER 19, 2024

25% RED: Multi-channel Fundraising Utilizing a combination of digital tools, social media, email, website, and traditional media allowed these nonprofits to reach diverse demographics several times. Multi-channel strategies were crucial for broad outreach, frequency and engagement.

Campaign 239

Campaign Giving Nonprofit Google 239

Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Survey your audience to determine whether they prefer email, direct mail, SMS messaging, or phone calls. Let’s get started!

Audience 111

Audience Effective Tips Database 111

Nonprofit Tech for Good

JANUARY 17, 2019

A great social media content calendar can help you: Save time : we’re all busy, which means that sometimes we can forget to update our social channels – especially if you don’t have a dedicated social media manager. 3) Decide on your channels. The next step is to focus on your best-performing channels.

Social Media 276

Social Media Calendar Content Media 276

Nonprofit Tech for Good

FEBRUARY 17, 2022

Focusing on experience leads to higher survey scores, more supporters inviting a friend or sharing on social media, greater reach, larger results, and most importantly, more impact generated. Understand Your Audience. Use information wisely to reach folks with a personal, heartfelt invitation to join the fight your organization began.

Tips 330

Tips Fundraising Management Nonprofit 330

Bloomerang

NOVEMBER 22, 2024

A : Response rates differ by channel, for example, direct mail vs. email. Despite what you might hear, direct mail still reigns over email, but results will always vary by audience, for example, current donors vs. a cold list and audience size. The results will speak for themselves!

Problem 119

Problem Fundraising Mail Gift 119

Nonprofit Tech for Good

FEBRUARY 12, 2021

Use a multi-channel approach. For any fundraising campaign, you’ll see the best results from using every channel available to you. The format and tone of your content should be specific to the channel. To start, think about what you would use each channel for in your personal life.

Fundraising 290

Fundraising Effective Nonprofit Donation 290

The Verge

NOVEMBER 3, 2021

After Roku announced last week that it will soon remove non-certified channels from its service, it appears the change will close a loophole that allowed apps like Pornhub to exist on the platform. The company announced last week that it would be removing so-called “non-certified channels” by March of 2022.

Channel 97

Channel Test Develop Change 97

Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? 2) Identify your target audience. The key, though, is doing it in a way that delivers maximum ROI.

Facebook 233

Facebook Fundraising ROI Metrics 233

Nonprofit Tech for Good

DECEMBER 28, 2021

Here are some strategies you can use to turn your GivingTuesday and year-end donors into monthly donors: Identify and segment your audience. By segmenting your audience appropriately, you can create campaigns that feel personalized, special, and tailored to your GivingTuesday and year-end donors.

Donor 302

Donor Donation Stats Campaign 302

sgEngage

DECEMBER 19, 2024

in 2023a sign that more donors are comfortable (and even enthusiastic) about giving through digital channels. Know Your Target Audience(s) Your supporters arent a monolith. Consider their different needs: Audience Segments : Identify whos who and what each group wants from your site. A user-friendly donation form helps too.

Websites 97

Websites Design Collaboration Nonprofit 97

Nonprofit Tech for Good

OCTOBER 25, 2019

Use these tactics to increase your chances of reaching supporters at the right time: 1) Promote using targeted audiences. Also, be sure to restrict your audience to countries where people can create Fundraisers for charities. 2) Cross-promote via multiple channels. 3) Send direct invitations to past creators.

Facebook 226

Facebook Fundraising Raise Campaign 226

Nonprofit Tech for Good

NOVEMBER 1, 2021

Instead, we will provide you with tactics and guides to improve your current strategies and results and show you how to determine what is working for your specific donors, your specific event, and your specific organization. When and how should I use different marketing channels?

Marketing 205

Marketing Free Work Social Media 205

The Verge

DECEMBER 20, 2021

But that threat of lost channels — or worse, the actual loss of major networks — is a recurring problem for internet TV services, and it comes up a lot. Audiences want the best content, regardless of where they pay for it or watch it. They’re all playing to the same audience, which is the consumer.

Channel 96

Channel Stream Service YouTube 96

DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. This way, youll gather data that allows you to identify the aspects of your strategy that are and arent working to drive results. What are the benefits of nonprofit marketing?

Marketing 52

Marketing Guide Nonprofit Social Media 52

Nonprofit Tech for Good

OCTOBER 31, 2018

In addition to overall giving increasing these next two months, the number of your donors giving online and via social media channels is growing. If you have an engaged audience on Instagram, encouraging them to donate at year-end by promoting specific posts can get real results. 5) Raise money using Facebook Live.

Social Media 231

Social Media Money Media Raise 231

Association Analytics

MARCH 1, 2023

With this new virtual-only audience segment, they launched a new online course that resulted in nearly $300,000 of additional revenue. Social listening is when you search social media channels for mentions of your association, products, events, hashtags, or even your industry at large. Read more about their story.

Associations 320

Associations Survey Data Product 320

Nonprofit Tech for Good

DECEMBER 6, 2018

Your ads can appear in Google search results when people search for particular terms, and you can set up unlimited ad campaigns in your Google Ad Grant account. 3) Google Ads are a hugely effective digital marketing channel. Google Ads have consistently driven the most engaged and valuable traffic of all acquisition channels.

Grant 257

Grant Profit Google Adwords 257

Nonprofit Tech for Good

MAY 13, 2022

Investigate how well your audiences perform. Are your conversion rates different for different audiences? You can use the data to identify the channel donors came through, for example, or get a sense of which campaigns and messages are performing best. Are your conversion rates different for different audiences?

Donor 286

Donor Campaign Nonprofit Track 286

Nonprofit Tech for Good

JUNE 24, 2022

Donors find the idea of winning a coveted prize to be exciting, fun and new, and nonprofits have an opportunity to expand their reach beyond an existing donor base to a broad audience that cares about the cause. In this case, your sweepstakes prize should be attractive to a broad audience.

Fundraising 245

Fundraising Online Practice Nonprofit 245

sgEngage

DECEMBER 4, 2024

A successful communication plan considers different audiences, communication channels, and vehicles. Here are the most essential communications elements for even the smallest shops: Conduct an audience analysis: Who are the different groups that should be communicated with for this initiative? Your staff is certainly one.

Change Management 98

Change Management Adopt Change Management 98

Bloomerang

MAY 26, 2021

This is the step where you determine which channel you will use to acquire donors. While some advice may suggest starting with determining a channel, the reality is, if you want the best results, you need to know who your audience is FIRST—and let that drive your decision about which channel you think they will respond to. .

Donor 130

Donor Program Tips Channel 130

.orgSource

DECEMBER 11, 2023

Associations have had challenges with the idea of marketing beyond their memberships and finding new audiences,” David advises. This initiative resulted in ABMS CertLink®. And there’s a dashboard that highlights individual areas for improvement and compares results to other participants. The platform has over 35,000 users.

Tech 221

Tech Online Gartner Digital 221

Association Analytics

JUNE 25, 2024

But what if we told you the keys to better retention results are in the data you already have? By segmenting based on member type and tenure you can tailor messages to specific audiences. You may find more success using different channels, message timings, and segmentation strategies. Why Don’t Members Renew?

Campaign 169

Campaign Associations Communication Channel 169

Nonprofits Source

NOVEMBER 4, 2024

While there are many differences between the ways nonprofits and political campaigns operate, their core marketing goals are the same — to reach a wide audience and gain their support. Quick response times: Texts have the unique ability to grab supporters’ attention, prompting quick actions and responses from audience members.

Campaign 52

Campaign Marketing Nonprofit Social Media 52

The Verge

FEBRUARY 19, 2021

YouTube has removed one of Felix “PewDiePie” Kjellberg’s recent videos, a diss track aimed at popular children’s channel Cocomelon , for violating guidelines around cyberbullying and child safety. Their feud began when Kjellberg’s fans noticed that T-Series was on track to overtake Kjellberg as the most subscribed to channel on YouTube.

YouTube 132

YouTube Track Meme New Zealand 132

Whole Whale

MARCH 28, 2025

To move your mission forward, you need a full-funnel digital marketing strategyone that nurtures your audience from first touch to lifelong champion. That means designing campaigns and content that meet your audience where they are, whether theyre just discovering your work or showing up again and again to create change alongside you. .”

Digital 52

Digital Strategy Marketing Nonprofit 52

Nonprofit Tech for Good

DECEMBER 6, 2019

They attract an ideal audience—donors and businesses with high-capacity networks often interested in supporting community events with exposure to an affluent and influential demographic. 3) Promote the event intentionally and across all digital channels. Spreading the word is crucial to the success of any golf event.

Fundraising 245

Fundraising Practice Tips Sponsor 245

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. This ensures you’re not wasting spend on areas that won’t drive results.

Social Media 97

Social Media Media Social Guide 97

Bloomerang

SEPTEMBER 12, 2021

And if you’re watching this recording, I hope you’re having a good day, no matter when and where you are because we are here to talk about the four-step plan to get more donations and greater fundraising results. So like you said, the four-step plan to get more donors to grow your fundraising results. I’m Steven.

Results 110

Results Donation Fundraising Video 110

M+R

FEBRUARY 13, 2025

Last month we discussed the top-line trends and results we saw from some of the organizations we work with at end of year. You should read that post, but in case you havent, the results were a bit of a mixed bag while some groups had difficulty keeping pace with 2023 revenue, others saw significant growth.

Fundraising 103

Fundraising Nonprofit Benchmark Audience 103

DNL OmniMedia

FEBRUARY 3, 2025

Typically, the key focus of nonprofit marketing is not just sharing information but also telling inspiring stories and appealing to an audiences emotions. A consultant can help you craft and maintain your brand across multiple channels. million nonprofits in the U.S. What does a nonprofit marketing consultant do?

Consultant 52

Consultant Marketing Nonprofit Social Media 52

Nonprofits Source

JUNE 24, 2024

In this guide, we’ll provide tips for how you can launch successful, data-driven back-to-school marketing campaigns that reach (and convert) your target audience. Additionally, you may append different types of contact information—such as phone numbers and email addresses—to reach as many customers as possible through these channels.

Audience 52

Audience Marketing Social Media Student 52