Connection Cafe

DECEMBER 15, 2017

With so many potential connections and over 104 social media networks, utilizing this powerful communication channel to support your campaign or event may feel overwhelming. Focus on the social channels that work with your brand. Reddit, Quora, and Digg provide discussion channels. Fear not, as help is on the way!

Social Media 29

Social Media Digital Life Media 29

Connection Cafe

JUNE 5, 2017

When it comes to advocacy and political campaigns, we must understand how our audience is talking about our issues and candidates before we know what to share on our social media platforms. Without knowing what issues matter most to the audience, a campaign may end up focusing on less important issues.

Content 41

Content Social Media Analysis Reddit 41

Connection Cafe

FEBRUARY 26, 2020

After our first ‘Penguin of the Month’ was announced on the sign next to the habitat, we received a number of positive comments that gave us confidence to take it to the next level by sharing through our social media channels. Felicity: Our fun, authentic and informal ‘tone’ across social media connects with a wide audience.

New Zealand 32

New Zealand National Iceland Estonia 32

Nonprofits Source

SEPTEMBER 1, 2017

The process looks something like this: Identify an audience pain point. Promote content across multiple channels. While on the topic of advertising, I recently came across a Reddit thread discussing the potential of promoting fundraising efforts online. Content marketing is at the heart of many online fundraising strategies.

Marketing 69

Marketing Strategy Online Adwords 69

Tech Soup

SEPTEMBER 17, 2013

Keep in mind that a user on Flickr consumes and engages with media differently than the audience that engages on Instagram simply because of how the platforms of engagement are set up. You need to figure out which platform has the best design and display for the type of media you have the capacity to produce based on your target audience.

Social Media 64

Social Media Guide Media Social 64

Nonprofits Source

SEPTEMBER 1, 2017

The process looks something like this: Identify an audience pain point. Promote content across multiple channels. While on the topic of advertising, I recently came across a Reddit thread discussing the potential of promoting fundraising efforts online. Content marketing is at the heart of many digital fundraising strategies.

Digital 68

Digital Marketing Strategy Adwords 68

Tech Soup

MAY 26, 2011

Tagging, a feature found across many social media channels, is used to help surface content during searches. Adding tags to content, whether blog post; video; photo; and so on, helps content creators organize content and, more importantly, helps your intended audience find it on the Internet.

Tag 61

Tag Social Media Bookmarking Delicious 61

Tech Soup

APRIL 6, 2015

Newsjacking is the practice of "hijacking" or leveraging a current news story to help your messages get the attention of a wider audience. The ACLU also used the meme as its first Instagram post , a clever way to kick off a new social channel. If you needed confirmation that we live in strange times, there you have it.

Meme 36

Meme Nonprofit Reddit Facebook 36

Connection Cafe

JULY 5, 2017

I’ve put them in order from 1 to 4 to represent the progression your typical audience will experience as they go from low to high levels of engagement. Your first goal should be to hold the attention of the user by attracting them with high-quality content and stories bring value to your audience. Create a content calendar.

Websites 37

Websites Strategy Content Social Media 37

NonProfit Hub

APRIL 10, 2017

But we have noticed that many of these campaign websites are modeled after more typical websites, which doesn’t help them to drive interest in their cause or effectively get their message across to their target audiences. That’s why we’ve assembled our list of best practices for creating a website that gets the traffic your campaign needs.

Websites 40

Websites Campaign Practice Create 40

Care2

AUGUST 30, 2013

Audiences are so accustomed to viewing images networks like Instagram, Tumblr, Vine, and Pinterest that it can be difficult to get people to pay attention without visuals. Your audience is snacking on images with their smartphones, posting selfies, laughing at animated GIFs, and liking and pinning photos from their friends throughout the day.

Images 72

Images Support Reddit Photo 72